What The Amelia Concours does

The Amelia Concours is an annual multi-day automotive event held at The Ritz-Carlton Amelia Island and The Golf Club of Amelia Island in Florida, operating since 1996 under the legal entity Hagerty Events, LLC (a subsidiary of Hagerty Group, LLC since 2021). The flagship Saturday Concours d'Elegance showcases 250+ historically significant vehicles across 35+ classes for awards and recognition, complemented by Sunday's Cars & Caffeine gathering (400+ vehicles) and a multi-day hospitality and auction program.

The core product portfolio spans general admission ticketing ($65-$235), premium VIP hospitality (Club Amelia, Reverie, Legends of Speed, Signature Experience), vehicle nomination/entry programs for collectors, corporate sponsorship packages ($10k-$150k+), and the official Broad Arrow collector car auction. There is no proprietary technology platform; operations rely on the ShowClix ticketing/payment processor, Google Analytics, and the entrant.hagerty.com submission portal.

Revenue is generated through four channels: one-time consumer ticket sales, recurring corporate sponsorships (Hagerty as presenting sponsor, Ritz-Carlton as founding sponsor, Broad Arrow as auction sponsor, plus 30+ event sponsors), auction commissions via Broad Arrow, and premium hospitality packages. Customer segments include high-net-worth automotive collectors, automotive and luxury lifestyle brands seeking affluent audience access, automotive media, and community non-profit partners.

Name

The Amelia Concours

Legal name

Hagerty Events, LLC

Website

https://ameliaconcours.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Amelia Concours is an annual multi-day automotive concours d'elegance event at Amelia Island, Florida, operated by Hagerty Events, LLC since 2021, serving high-net-worth collectors, automotive/luxury sponsors, and enthusiasts through ticketing, sponsorships, and the Broad Arrow auction.

Ownership category

akta.pro rank

Product category

Concours d'Elegance Events

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Auto, Boat & RV Shows (MPAGAFAC)

akta.pro secondary industries

General & Multi-Industry Trade Show Organizers (THAHABAA), Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Concours delegance
• Automotive events
• Collector car auctions
• Classic car shows
• Luxury automotive hospitality

Headquarters

HQ city

Merritt Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tickets to the annual automotive event. Multiple ticket tiers are offered including General Admission ($180 adult), Senior/Youth/Military ($75), Cars & Caffeine ($65), Two Day Pass ($235), Club Amelia VIP ($425), and Signature Experience packages. The event is rain or shine with all sales final and non-refundable.
2. Corporate Sponsorships: Major sponsors including Hagerty (Presenting Sponsor), The Ritz-Carlton Amelia Island (Founding Sponsor), Broad Arrow Auctions (Auction Sponsor), and numerous automotive/lifestyle brands pay for sponsorship packages to gain access to the high-net-worth collector car audience. Sponsorship tiers range from $10k-$150k+.
3. Official Auction Commissions: Broad Arrow Auctions serves as the official auction house, conducting collector car auctions during the event. The 2026 auction generated over $111 million in total sales with 92% of lots sold (165 of 179 lots), representing the highest-grossing auction in the event's 31-year history.
4. Hospitality and VIP Experiences: Premium hospitality packages including Club Amelia (VIP covered seating, elevated hospitality, open bar, gourmet dining), Reverie (opening night oceanside soirée), and Legends of Speed (intimate dinner with Honoree) generate significant ancillary revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Amelia Concours organizes an annual multi-day automotive event at The Ritz-Carlton, Amelia Island, featuring a flagship Concours d'Elegance competition with 250+ historically significant vehicles across 35+ classes, a Sunday Cars & Caffeine gathering of 400+ vehicles, the official Broad Arrow collector car auction, and premium hospitality experiences including Reverie, Legends of Speed, and Club Amelia VIP. Revenue is generated through tiered ticket sales, corporate sponsorships, and auction commissions.

Product overview

The Amelia Concours is a premier automotive elegance event that operates as a multi-day festival centered around its flagship Concours d'Elegance. The core product features the main Saturday show field with 250+ historically significant vehicles across 35+ classes, complemented by Sunday's Cars & Caffeine (400+ vehicles). The event infrastructure includes Broad Arrow Auctions (generating $111M+ in sales), hospitality experiences (Reverie, Legends of Speed, Club Amelia), and ticketing products (General Admission, Two Day Pass, Signature Experience). The company generates revenue through ticket sales, sponsorships, and its partnership with Broad Arrow for the official auction.

Differentiator

Problem solved

Functional benefit

Products and services

• The Amelia Concours d'Elegance The flagship Saturday concours competition at The Ritz-Carlton, Amelia Island, showcasing over 250 historically significant vehicles selected from across 35+ classes by a committee, judged for Best of Show and class awards, and attended by collectors, racing legends, and industry executives.
• Cars & Caffeine

Quantifiable outcome

• Over $111 million in auction sales at the 2026 Broad Arrow Amelia Concours Auction
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Broad Arrow AuctionscoreStrategic or Co-development Partner · 6 March 2026Broad Arrow Auctions serves as the Official Auction House of The Amelia Concours, conducting the Amelia Concours Auction on March 6-7, 2026. The 2026 auction generated over $111 million in total sales with 165 of 179 lots sold (92%), representing the highest grossing auction in the 31-year history of The Amelia Concours.
• Magnifica AirminorGTM or Marketing Partner · 6 March 2026Magnifica Air is the presenting sponsor of Legends of Speed, the intimate dinner with 2026 Honoree Dario Franchitti MBE on Friday evening.
• HagertycoreGTM or Marketing Partner · 5 March 2026Hagerty is the Presenting Sponsor of The Amelia Concours and the parent company operating the event. Building on their purpose of saving driving and focus on preserving and expanding inspiring experiences for automotive enthusiasts, Hagerty brings decades of experience hosting car-centric events and continues the significant tradition of The Amelia Concours.
• The Ritz-Carlton, Amelia IslandcoreGTM or Marketing Partner · 5 March 2026The Ritz-Carlton Amelia Island is the Founding Sponsor and primary venue host. Nestled along 13 miles of immaculate shorelines in North Florida, the resort serves as the exquisite setting for The Amelia Concours d'Elegance show field and hosts premium hospitality experiences including Club Amelia, Reverie, and the Legends of Speed dinner.
• Mobil 1minorGTM or Marketing Partner · 5 March 2026Mobil 1 is a 2026 Event Sponsor of The Amelia Concours. Pouring DAYLIGHT Pinot Grigio and SUNDOWN Rosé (alcohol-free wines from California-grown grapes).
• BMWminorGTM or Marketing Partner · 5 March 2026BMW is a 2026 Event Sponsor of The Amelia Concours, participating in the automotive showcase and brand activations.
• ChopardminorGTM or Marketing Partner · 5 March 2026Chopard is a 2026 Event Sponsor and the presenting sponsor of Reverie, the opening night oceanside soirée at The Ritz-Carlton Ballroom.
• Reliable CarriersminorGTM or Marketing Partner · 5 March 2026Reliable Carriers is a 2026 Event Sponsor, providing vehicle transportation services for collector cars attending the event.
• Griots GarageminorGTM or Marketing Partner · 5 March 2026Griot's Garage is a 2026 Event Sponsor, providing automotive care products and services for event participants.
• The Golf Club of Amelia IslandcoreGTM or Marketing Partner · 5 March 2026The Golf Club of Amelia Island is the venue for Sunday's Cars & Caffeine event, the largest vehicle display of the weekend featuring over 400 vehicles from across the country.
• Amelia Island FloridaminorGTM or Marketing Partner · 5 March 2026Amelia Island Florida is a 2026 Event Sponsor, promoting Amelia Island as the destination for The Amelia Concours and automotive tourism.
• Honda RacingminorGTM or Marketing Partner · 5 March 2026Honda Racing is a 2026 Event Sponsor, showcasing Honda's motorsports heritage and racing vehicles at the event.
• Ford / Mustang GTDminorGTM or Marketing Partner · 5 March 2026Ford and Mustang GTD are 2026 Event Sponsors, featuring Ford Performance vehicles and the new Mustang GTD at the automotive showcase.
• Aston MartinminorGTM or Marketing Partner · 5 March 2026Aston Martin is a 2026 Event Sponsor, showcasing luxury sports cars at The Amelia Concours.
• Porsche ClassicminorGTM or Marketing Partner · 5 March 2026Porsche Classic is a 2026 Event Sponsor, representing Porsche's classic vehicle heritage at the concours.
• Ferrari of Central FloridaminorGTM or Marketing Partner · 5 March 2026Ferrari of Central Florida is a 2026 Event Sponsor, representing Ferrari's prestigious brand at the automotive event.
• Shelby AmericanminorGTM or Marketing Partner · 5 March 2026Shelby American is a 2026 Event Sponsor, celebrating the legacy of Carroll Shelby with dedicated vehicle classes including 'Icons: Carroll Shelby (Cobras & more)' and 'Icons: Carroll Shelby (Mustangs)'.
• Old FitzgeraldminorGTM or Marketing Partner · 5 March 2026Old Fitzgerald is a 2026 Event Sponsor, featured in Club Amelia hospitality offerings including bourbon selections.
• PolestarminorGTM or Marketing Partner · 5 March 2026Polestar is a 2026 Event Sponsor, showcasing electric performance vehicles at the automotive event.
• LotusminorGTM or Marketing Partner · 5 March 2026Lotus is a 2026 Event Sponsor, featuring British sports car heritage at the event.
• The Paddock GroupminorGTM or Marketing Partner · 5 March 2026The Paddock Group is a 2026 Event Sponsor, providing automotive services or hospitality.
• Velocity RestorationsminorGTM or Marketing Partner · 5 March 2026Velocity is a 2026 Event Sponsor, featuring classic car restoration services.
• Wheels UpminorGTM or Marketing Partner · 5 March 2026Wheels Up is a 2026 Event Sponsor, providing aviation services for attendees traveling to the event.
• Operation Healing ForcescoreGTM or Marketing Partner · 20 February 2026Operation Healing Forces (OHF), a Tampa-based nonprofit serving wounded and fallen U.S. Special Operations Forces personnel and their families, is a beneficiary of The Amelia Concours. OHF receives complimentary tickets for alumni families to attend Sunday's Cars & Caffeine gathering, with team members present throughout the weekend to share information about programs including the Therapeutic Retreat Program and Immediate Needs Program.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pebble Beach Concours d'Elegance: The most prestigious U.S. concours d'elegance, held annually at Pebble Beach, California. Direct competitor for high-end automotive collector attendees, Best of Show prestige, sponsorship dollars, and marquee vehicle placements. Both events compete for the same Bonhams/RM Sotheby's/Broad Arrow auction ecosystem and global HNW collectors.
• Monterey Car Week: The umbrella of collector car events held in August in Monterey, California, including the Pebble Beach Concours, The Quail Motorsports Gathering, and RM Sotheby's auctions. Direct competitor for collector attention, auction GMV, and sponsor budgets across the peak annual collector car calendar week.
• Goodwood Festival of Speed: Premier annual motoring event held in the UK, featuring hill climbs, concours, and automotive showcases. Direct competitor for global automotive brand sponsorships, Honoree and vehicle acquisition, and prestige positioning in the international motoring event calendar.
• The Quail Motorsports Gathering: Luxury automotive lifestyle event held during Monterey Car Week at Quail Lodge & Golf Club. Comparable in model (single-day premium-ticket event with concours, food, and lifestyle components) and competes for similar luxury lifestyle sponsorships and HNW attendee pools.
• Concours of Elegance (Hampton Court): UK-based annual concours held at Hampton Court Palace, rotating to other prestigious venues annually. Direct competitor for European HNW collectors, ultra-premium vehicle entries, and luxury brand sponsorships including Chopard and similar partners.
• Concorso d'Eleganza Villa d'Este: Historic Italian concours held on the shores of Lake Como. Direct competitor for European-based collector participation, ultra-premium vehicle entries, and luxury brand sponsorships (Chopard, BMW). Both events award Peninsula Classics Best of the Best contenders.

Others

• RM Sotheby's: Global premier collector car auction house, official auction partner for many leading concours including Monterey Car Week. Adjacent comparator and potential auction partner competitor to Broad Arrow Auctions, and a critical ecosystem participant for The Amelia Concours auction business model.
• Bonhams Cars: Major international collector car auction house with deep relationships across global concours events. Key ecosystem participant whose auction partnerships shape GMV across the collector car calendar and influence the auction partner choice at events like The Amelia.

Emerging players

• Cavallino Classic: Premier Ferrari-focused classic car event held annually in Palm Beach, Florida. Overlaps in collector audience, Florida venue, and luxury sponsorship ecosystem; competes for Ferrari and Italian marque vehicle entries plus sponsor dollars from high-end automotive and luxury brands.
• Audrain Newport Concours & Motor Week: Newer (founded 2019) U.S. east coast concours held in Newport, Rhode Island, with a similar concours-plus-hospitality-plus-auction model. Emerging competitor for HNW east coast collectors and luxury brand sponsorships, though smaller scale and younger brand than The Amelia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ameliaconcours
• LinkedInlinkedin.com/company/the-amelia-concours

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amelia Concours