Cavallino Magazine Online

What Cavallino Magazine Online does

Cavallino, Inc. is a niche media and events company dedicated exclusively to Ferrari automobiles. Founded in 1978 and headquartered in Palm Beach, Florida, the company publishes Cavallino Magazine, a bimonthly print publication (six issues per year, currently Issue #273, June-July 2026) recognized as an authoritative source for classic Ferrari information with chassis-number-level accuracy. The company also operates four annual Concours d'Eleganza events across Palm Beach, Modena, Monaco, and the Middle East (Abu Dhabi / Yas Island), forming an integrated media-events platform serving ultra-high-net-worth Ferrari collectors, restorers, historians, and dealers.

The core product is the print magazine, supported by a Shopify-based e-commerce storefront. Revenue is generated through five streams: recurring magazine subscriptions priced at $99/year for US print and $129/year for international print (with digital-only and two-year tiers); single-issue and back-issue sales at $25 per copy; event tickets across general admission, VIP, and Patron tiers; limited advertising capped at roughly 20% of pages and targeted at luxury brands seeking access to the UHNW collector demographic; and merchandise including limited-edition hardcover books priced up to $1,250. Distribution occurs via direct mail to thousands of subscribers across multiple continents and at Ferrari official dealers in North America and Europe.

Since being acquired by Italian automotive events firm Canossa in 2020, Cavallino has expanded its event portfolio from a single Palm Beach Concours to four global editions, with Canossa itself having joined with Motorsport Network in May 2019. The Cavallino Foundation, a 501(c)(3) charity, donates over $100,000 annually to children's causes. Leadership includes Luigi Orlandini (Chairman & CEO), Enzo Mattioli Ferrari (President), and Federica Magnavacchi (COO), with founder John Barnes serving as President Emeritus. The company operates with no public capital markets presence and discloses no revenue figures.

Name

Cavallino Magazine Online

Legal name

Cavallino, Inc.

Website

https://cavallino.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Cavallino, Inc. publishes Cavallino Magazine, a bimonthly Ferrari-focused publication since 1978, and operates four global Concours d'Eleganza events serving ultra-high-net-worth Ferrari collectors across the Americas, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Luxury Automotive Media & Events

NAICS

Periodical Publishers (51312)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Luxury automotive publishing
• Ferrari collector magazine
• Concours deleganza events
• Classic car media
• Automotive event management

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Bimonthly magazine published 6 times per year (February, April, June, August, October, December). Subscriptions sold as 1-year or 2-year terms, with US and international pricing tiers. Current issue is #273 (June-July 2026), demonstrating consistent publication since 1978.
2. Single Issue Sales: Individual magazine issues sold at $25 USD per copy. Back issues available through the online store.
3. Event Tickets and Packages: Revenue from ticketed attendance at Cavallino Classic events including Palm Beach, Modena, Monaco, and Middle East editions. VIP packages, patron packages, and weekend experience bundles available.
4. Advertising: The magazine offers advertising opportunities to reach thousands of Ferrari collector subscribers worldwide, Ferrari official dealers in North America and Europe, and audiences at major events and auctions. Ads limited to approximately 20% of total pages.
5. Merchandise and Books: Sale of branded merchandise including Cavallino Covers limited edition art book ($1,250), Cavallino Slipcase ($35), the Nine-volumes Set of Flat 12 ($120), and the 275 Book ($720).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cavallino publishes a bimonthly magazine dedicated exclusively to Ferrari automobiles, issued continuously since September/October 1978, with each vehicle identified by chassis number. The company also organizes four annual Concours d'Eleganza events under the Cavallino Classic brand in Palm Beach (USA), Modena (Italy), Monaco, and the Middle East (Yas Island, Abu Dhabi). Supporting offerings include annual and biennial subscriptions, back-issue sales, branded merchandise, and limited-edition collectible books (e.g., Cavallino Covers five-volume set, 275 Book).

Product overview

Cavallino Magazine Online operates primarily as a magazine publisher and automotive event organizer dedicated to Ferrari automobiles. The core offering consists of Cavallino Magazine, a bimonthly publication since 1978 covering significant Ferrari cars, restoration projects, events, and collector market analysis. The company also organizes four signature Ferrari events: the Palm Beach Cavallino Classic (February), Cavallino Classic Modena (May), Cavallino Classic Middle East (December), and Cavallino Classic Monaco (April). Product portfolio includes magazine subscriptions, back issues, the limited-edition Cavallino Covers five-volume set, and the Roll of Honor archive of Best of Show winners.

Differentiator

Problem solved

Functional benefit

Brands

• Cavallino Classic Foundation: A 501(c)(3) public charity created to help young people seize their opportunities in life, raising funds from event admission fees and charity auctions.

Products and services

• Cavallino Magazine Bimonthly magazine covering Ferrari automobiles, published since September/October 1978. Distributed to major Ferrari collectors, dealers, workshops, and libraries worldwide. Each car is identified by chassis number, providing authoritative reference content for collectors and researchers.
• Palm Beach Cavallino Classic Premier Ferrari Concorso d'Eleganza in the United States, held annually in February at The Boca Raton (moving from The Breakers from 2026). Includes Concorso d'Eleganza, Tour d'Eleganza, and Classic & Sports Sunday at Mar-a-Lago Club. The 35th Anniversary edition welcomed over 360 automobiles during Presidents' Day Weekend.
• Cavallino Classic Modena Ferrari event held in May in Modena, Italy, celebrating Enzo Ferrari's hometown. Partners with chef Massimo Bottura and Casa Maria Luigia, and features a Concorso d'Eleganza on the grounds of Casa Maria Luigia.

Quantifiable outcome

• The 35th Palm Beach Cavallino Classic welcomed over 360 automobiles during Presidents' Day Weekend
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• CanossacoreStrategic or Co-development Partner · 1 January 2020In 2020, Canossa, the Italian company leader in automotive events, acquired Cavallino with the aim of bringing it into the future while preserving its fundamental assets and tradition of excellence. Founded in 2011, Canossa grew from 4 people to over 130 professionals with subsidiaries in the US (Greenwich, CT and Miami, FL) and UAE (Dubai). In May 2019, Canossa joined forces with Motorsport Network.
• RM Sotheby'scoreGTM or Marketing PartnerRM Sotheby's is the Global Partner for Cavallino Classic events, presenting the Cavallino Auction. The partnership brings prestigious auction services to the Ferrari collector community at Cavallino events.
• The Boca RatoncoreChannel Partner/ Reseller/ DistributorFrom 2026, the Palm Beach Cavallino Classic moved from The Breakers to The Boca Raton resort as its primary venue. The resort provides event space, accommodation, dining, and golf facilities. Cavallino offers preferential hotel rates for ticket holders.
• Mar-a-Lago ClubcoreChannel Partner/ Reseller/ DistributorThe Classic and Sports Sunday event is held annually at the private Mar-a-Lago Club in Palm Beach, featuring a car show and charity brunch. This exclusive venue hosts the multi-brand Sunday gathering.
• Massimo Bottura / Osteria FrancescanacoreStrategic or Co-development PartnerCavallino Classic Modena partners with renowned chef Massimo Bottura (3-Michelin-star Osteria Francescana) and Casa Maria Luigia for the Concorso d'Eleganza venue and awards dinner. Chef Massimo creates bespoke menus for the event's awards evening.
• Casa Maria LuigiacoreChannel Partner/ Reseller/ DistributorThe Cavallino Classic Modena Concorso d'Eleganza is held at Casa Maria Luigia, the estate of Massimo Bottura and Lara Gilmore. The venue hosts the concours on its green park and provides dining experiences.
• Automobile Club de MonacocoreStrategic or Co-development PartnerCavallino Classic Monaco has a special collaboration with the Automobile Club de Monaco for the Grand Prix de Monaco Historique. Entrants have the rare privilege of driving their Ferrari F1 cars on the Monaco circuit during the event.
• Yacht Club de MonacocoreChannel Partner/ Reseller/ DistributorThe Cavallino Classic Monaco concours unfolds at the Marina of the Yacht Club de Monaco, with direct access to the Monaco circuit. The partnership provides an exceptional setting for the F1-focused event.
• Ferrari Corse ClienticoreStrategic or Co-development PartnerFerrari Corse Clienti supports the Cavallino Classic Monaco event dedicated exclusively to Ferrari Formula 1 single-seaters, providing access to and promotion of Ferrari's racing heritage program.
• Casa Ferrari (Yas Island, Abu Dhabi)coreChannel Partner/ Reseller/ DistributorCavallino Classic Middle East takes place at Casa Ferrari, a hospitality venue created for Ferrari enthusiasts during the Formula 1 weekend at Yas Marina Circuit. The event is connected with the Abu Dhabi Grand Prix.
• Moët Hennessy (Moët & Chandon)minorGTM or Marketing PartnerMoët Chandon is listed as a partner/sponsor of Cavallino Classic events, providing champagne and luxury beverage services.
• Richard MilleminorGTM or Marketing PartnerRichard Mille is listed as a partner of Cavallino Classic Modena, providing luxury watch sponsorship.
• Bang & OlufsenminorGTM or Marketing PartnerBang & Olufsen is listed as a partner of Cavallino Classic Modena events.
• Riva YachtsminorGTM or Marketing PartnerRiva is listed as a partner of Cavallino Classic Modena events.
• Azimut YachtsminorGTM or Marketing PartnerAzimut is listed as a partner of Cavallino Classic Modena events.
• AntinoriminorGTM or Marketing PartnerAntinori (winery) is listed as a partner of Cavallino Classic Monaco.
• IAC/PFAcoreStrategic or Co-development PartnerThe Cavallino Classic Concorso d'Eleganza subscribes to the judging guidelines formulated by the International Advisory Council for the Preservation of the Ferrari Automobile (IAC/PFA). David Eichenbaum serves as Chairman of IAC/PFA on the Cavallino Advisory Board.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonhams|Cars: International auction house with a dedicated motoring division handling blue-chip classic and competition car sales. Comparable as a luxury collector car ecosystem participant with overlapping client base and concours-adjacent auction activity.
• Gooding & Company: Leading global classic car auction house with strong auction presence at concours events including Pebble Beach Amelia Island. Comparable as a luxury collector-car ecosystem player with auction revenues and concours partnerships similar to RM Sotheby's role with Cavallino.
• RM Sotheby's: Global partner for Cavallino Classic events and presenter of the Cavallino Auction. The world's largest collector car auction house by value; comparable as a Ferrari collector event sponsor and auctioneer with similar UHNW customer base.

Direct peers

• Hemmings Motor News: Largest classic car enthusiast publication in the US, with a subscription magazine, marketplace, and auction platform. Comparable as a print-led collector media business with subscription revenue and event/community engagement, though it spans all classic marques rather than a single brand.
• Sports Car Market: Classic car valuation, market intelligence, and auction analysis publication by Keith Martin. Closely comparable to Cavallino's market-value reporting and collector-research content, with a similar specialist subscriber base and pricing tier structure.
• Motor Sport Magazine: Long-running motorsport history publication tracing back to 1924, covering racing heritage with archival depth. Comparable to Cavallino as a heritage-focused motorsport magazine with premium subscriptions and event ties; overlaps in Formula 1 historical content relevant to Cavallino Classic Monaco.
• Concorso d'Eleganza Villa d'Este: Historic Italian concours d'elegance held annually at Lake Como with BMW Group patronage. Direct peer in the elite concours category with overlapping sponsor base (luxury watchmakers, champagne houses, yacht brands) and UHNW collector audience.
• Octane Magazine: UK-based premium classic and performance car magazine publishing 11 issues per year with a similar collector-focused content approach. Direct competitor in the luxury/classic car print subscription category and the closest analogue to Cavallino's niche positioning, though it covers multiple marques rather than Ferrari exclusively.
• Pebble Beach Concours d'Elegance: The most prestigious multi-marque concours d'elegance in the world held annually in Carmel, California. The Peninsula Classics Best of the Best super-concours competitor to Cavallino Classic at the same elite tier, with comparable sponsor ecosystem, judging standards, and UHNW audience.

Others

• Classic & Sports Car:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cavallinoinc
• Facebookfacebook.com/cavallinoclassic
• Instagraminstagram.com/cavallinoclassic
• LinkedInlinkedin.com/company/cavallino-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavallino Magazine Online