KEET

What KEET does

KEET, operating as Redwood Empire Public Television, Inc., is a community-supported nonprofit public television station headquartered in Eureka, California, serving Humboldt County and the broader Redwood Coast region. The station broadcasts across five over-the-air channels — KEET HD (13.1), KEET Kids (13.2), KEET Create (13.3), KEET FNX (13.4), and KEET World (13.5) — and distributes its programming via SuddenLink/Optimum, Charter Spectrum, and Wave Broadband cable systems, DirecTV and Dish satellite services, and streaming platforms including the PBS App, YouTube TV, Hulu + Live TV, and DirecTV Stream. As a member station of PBS, KEET delivers national programming (NOVA, Nature, Masterpiece, PBS NewsHour, Frontline) alongside locally produced content such as the documentary Addicts Among Us, news program Headline Humboldt, community exploration series Field Trip, and the environmental documentary Harmony in the Eel River Basin produced in partnership with regional nonprofits.

The station's underlying technical infrastructure includes a three-camera studio with teleprompter systems and motion graphics, a 16-input/8-output audio system, a full lighting grid, and a remote production van supporting up to four cameras and eight audio inputs. KEET also monetizes this production capacity externally through KEET Production Services. Local operations are supported by six staff members led by an Interim Station General Manager, with a Board of Directors and Community Advisory Board providing governance and public input as required for FCC-licensed public stations.

KEET is funded primarily through community contributions rather than commercial revenue. Membership requires a minimum annual gift of $60 or a sustaining monthly donation of $5+, granting voting privileges at annual membership meetings and access to the PBS Passport extended on-demand platform. A Leadership Circle tier recognizes contributions of $1,000 or more annually with behind-the-scenes access and event benefits. Additional revenue streams include corporate sponsorships (e.g., Area 1 Agency on Aging, Blue Lake Rancheria, Crystal Springs Water, Eureka Symphony), planned giving through the Paul McNally Legacy Society, and a vehicle donation program. The station's stated annual operating budget is under $3 million, and it is FCC-licensed and exempt from certain captioning requirements on that basis. There is no institutional investment, venture, or private-equity funding disclosed.

Name

KEET

Legal name

Redwood Empire Public Television, Inc.

Website

https://keet.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

KEET (Redwood Empire Public Television, Inc.) is a community-supported, nonprofit PBS member station in Eureka, California, broadcasting five channels across the Redwood Coast and funding operations through memberships, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Public/Nonprofit Children’s Educational Broadcasters (MPABAKAF)

akta.pro secondary industry

Children’s & Family Broadcast Networks (MPABAAAD)

Keywords

• Public television broadcasting
• Educational programming content
• Local documentary production
• Community media services
• PBS affiliate station

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Membership Contributions: Annual memberships requiring minimum $60/year or sustaining monthly donations of $5+. Members receive voting privileges in annual membership meetings and access to PBS Passport benefits.
2. Leadership Circle Major Gifts: Generous annual contributions of $1,000 or more from Leadership Circle members who receive behind-the-scenes access, studio tours, and special event benefits.
3. Legacy/Estate Giving: Planned giving through wills, trusts, IRA charitable rollovers, donor advised funds, and qualified charitable distributions. Tax ID: 94-1658168.
4. Corporate Sponsorships: Local businesses sponsor KEET programming in exchange for public recognition. Current sponsors include Area 1 Agency on Aging, Blue Lake Rancheria, Crystal Springs Water, Eureka Symphony, Humboldt Arts Council, and others.
5. Vehicle Donations: Donations of used cars, boats, trucks, motor homes, and other vehicles. Proceeds benefit KEET-TV.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels5 records

Core offering

KEET is a community-supported public television station that broadcasts five channels of educational, news, children's, and locally produced programming across the Redwood Coast region of Northern California. It distributes content over-the-air, via cable/satellite providers, and through streaming platforms including the PBS App, while also offering professional video production services to external clients and soliciting community support through memberships, sponsorships, and planned giving.

Product overview

KEET (Redwood Empire Public Television, Inc.) is a community-supported nonprofit public television station serving Humboldt County and the Redwood Coast region. The station operates a multi-channel broadcast platform consisting of five distinct channels: KEET HD (primary channel with PBS national programming and local documentaries), KEET Kids (children's educational programming from PBS KIDS), KEET Create (lifestyle and how-to content), KEET FNX (First Nations Experience indigenous programming), and KEET World (international news and global documentaries). The station distributes content via over-the-air broadcast, streaming through its website and the PBS App, as well as through cable, satellite, and streaming TV platforms. PBS Passport serves as a membership add-on providing extended on-demand access. KEET also produces local programming including documentaries, news commentary, cooking shows, and music performances, alongside educational children's activities. Production services are offered to external clients seeking professional video production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• KEET HD (Channel 13.1) Main broadcast television channel (13.1) featuring PBS national programming, local documentaries, news, and educational content serving the Redwood Coast and Humboldt County region.
• KEET Kids (Channel 13.2) Children's broadcast channel (13.2) featuring PBS KIDS educational programming, games, and learning activities designed for children and families.
• KEET Create (Channel 13.3) Lifestyle and how-to broadcast channel (13.3) featuring cooking, home improvement, crafting, and instructional programming for general audiences.
• KEET FNX (Channel 13.4) First Nations Experience broadcast channel (13.4) showcasing Native American and indigenous programming for regional and national indigenous communities.
• KEET World (Channel 13.5) World news and international programming broadcast channel (13.5) featuring global current affairs, international documentaries, and world perspective content.
• KEET Local Productions Locally produced programming lineup including award-winning documentaries such as Addicts Among Us, the news commentary program Headline Humboldt, the cooking series North Coast Cuisine, the community exploration series Field Trip, and music performances Live From the Old Steeple.
• KEET Kids Activities Educational activity hub for children featuring math games, science experiments, reading and literacy exercises, creative arts projects, and educational podcasts.
• KEET Production Services Professional video production services offered to external clients, leveraging a three-camera studio with teleprompter and motion graphics, a live remote production van (up to 4 cameras), and on-location shoot support with up to 7 cameras and 12 audio channels.
• KEET Livestream Free live streaming service for KEET HD and KEET Kids accessible via the KEET website, providing real-time broadcast access online.
• PBS App Streaming Free streaming application enabling live TV viewing and on-demand PBS content access on supported devices, with PBS Passport on-demand access available to eligible KEET members.
• KEET Membership Program Annual membership program requiring a minimum gift of $60/year or $5 monthly sustaining donation, providing voting privileges at annual membership meetings and PBS Passport extended on-demand streaming access.
• Leadership Circle Major Donor Program Major donor recognition program for contributors of $1,000 or more annually, offering behind-the-scenes station access, studio tours, first access to select special events, and optional acknowledgement on KEET media.
• Paul McNally Legacy Society Planned giving and estate gift program allowing donors to include KEET in wills, trusts, IRA charitable rollovers, donor-advised funds, and qualified charitable distributions to support future public media operations.

Quantifiable outcome

• Serves Humboldt County and surrounding Redwood Coast region with local news, documentaries, and PBS programming
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Eel River Recovery ProjectcoreStrategic or Co-development PartnerKEET partnered with the Eel River Recovery Project to produce 'Harmony in the Eel River Basin,' a documentary examining the natural balance of the Eel River and surrounding lands. The documentary was made with PBS funding and viewer support.
• Institute for Sustainable ForestrycoreStrategic or Co-development PartnerKEET collaborated with the Institute for Sustainable Forestry on 'Harmony in the Eel River Basin' documentary project, examining environmental issues in the Eel River Basin region.
• PBS (Public Broadcasting Service)coreChannel Partner/ Reseller/ DistributorKEET is a member station of PBS, receiving access to PBS programming, national marketing, technical support, and PBS Passport platform. KEET airs PBS shows including NOVA, Nature, Masterpiece, PBS NewsHour, and Frontline.
• PBS Learning MediaminorChannel Partner/ Reseller/ DistributorKEET connects viewers to PBS Learning Media for educational resources and classroom content, supporting the station's educational mission.
• Area 1 Agency on AgingminorChannel Partner/ Reseller/ DistributorCorporate sponsor supporting KEET's public media operations in the Humboldt County region.
• Blue Lake RancheriaminorChannel Partner/ Reseller/ DistributorCorporate sponsor of KEET public media, representing tribal government and community interests in the region.
• Crystal Springs WaterminorChannel Partner/ Reseller/ DistributorLocal business corporate sponsor of KEET.
• Eureka SymphonyminorChannel Partner/ Reseller/ DistributorLocal arts organization corporate sponsor of KEET.
• Humboldt Arts CouncilminorChannel Partner/ Reseller/ DistributorLocal arts organization corporate sponsor supporting KEET's cultural programming.
• North Coast AudiologyminorChannel Partner/ Reseller/ DistributorLocal healthcare business corporate sponsor of KEET.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WGBH: WGBH is the PBS member station for Boston and one of the largest public-media producers in the U.S., producing Frontline, American Experience, and Nova. It is broadly comparable to KEET as a fellow PBS affiliate, though operating at vastly greater scale with substantially more original content production and revenue.
• KQED: KQED is the flagship PBS and NPR member station for the San Francisco Bay Area and a much larger public-media organization. It is comparable to KEET as a fellow California PBS affiliate broadcasting educational, news, and local content, though KQED operates at substantially greater scale, a multi-million member base, and significantly more original local programming.
• PBS SoCal: PBS SoCal is the PBS member station serving Southern California from Burbank, operating multiple channels and producing local arts, culture, and news content. It is comparable to KEET as a fellow California PBS affiliate, though at much larger scale and with significantly more original content and corporate-sponsorship revenue.

Direct peers

• KVIE Public Television: KVIE is the PBS member station for the Sacramento region, operating multiple subchannels (KVIE HD, KVIE Kids, Create, World, FNX) similar to KEET's five-channel lineup. It is a directly comparable PBS affiliate serving a California market, with similar membership and corporate-sponsorship revenue streams and comparable production-services offerings.
• KCTS 9 (Seattle Public Media): KCTS 9 is the PBS member station for the Puget Sound region, operating multiple channels and producing local content supported by memberships and underwriting. It is directly comparable to KEET as a regional PBS affiliate in the Pacific Northwest with similar funding mix, channel lineup, and community-mission orientation.
• Oregon Public Broadcasting (OPB): OPB is the PBS and NPR member network serving Oregon and Southern Washington, operating multiple broadcast channels, producing regional news and documentaries, and sustaining itself through memberships, major gifts, and corporate underwriting. It is closely comparable to KEET in business model, funding mix, and multi-channel public-broadcasting operations, though at a larger geographic scale.
• WETA: WETA is the PBS member station serving the Washington, D.C. metropolitan area, producing original programs including PBS NewsHour and operating a multi-channel broadcast footprint. It is directly comparable to KEET in PBS-affiliate structure, membership-driven funding, and original local production, though serving a much larger and higher-income market.
• KCET: KCET is a Southern California public television station that historically was a PBS affiliate and continues producing local documentaries, arts, and news programming funded through memberships and sponsorships. It is directly comparable to KEET in mission, multi-channel public-broadcasting structure, and reliance on member contributions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB0PweYtBgghdeJEio5yPZA
• Facebookfacebook.com/KEETTV
• LinkedInlinkedin.com/company/keet-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEET