Wallace Pierce Law

What Wallace Pierce Law does

Wallace Pierce Law is a small North Carolina-based personal injury law firm originally founded in 2009 by Jared Pierce as Pierce Law Offices and rebranded to its current name in 2013. The firm provides contingency-fee legal representation to motor vehicle accident victims (car, motorcycle, truck) and workers' compensation claimants, operating from two offices in Durham and Raleigh to serve clients across the Research Triangle region. The firm is privately held and founder-owned, with a reported 1-10 employees and no external funding or institutional ownership disclosed.

The firm's core offerings include case evaluation, insurance negotiation, and litigation, supplemented by client-facing online tools (a Statute of Limitations Calculator and an Attorneys' Fees Calculator) and free consultations offered in both English and Spanish. Revenue is generated through contingency fees on settlements and verdicts, with no upfront costs to clients; the firm reports approximately 98% of cases resolve via settlement rather than trial, with disclosed settlement values ranging from $55,000 to $1.9 million. The firm also operates a "We Give Back" community program and maintains an attorney referral network as ancillary go-to-market channels.

Wallace Pierce Law is a traditional legal services practice with no technology platform, API, SDK, or AI capabilities disclosed. Capacity has been incrementally expanded through the addition of attorney Kess Hendrix, the launch of the workers' compensation practice, and the opening of the Raleigh office, all of which point to measured, bootstrapped growth rather than aggressive scaling.

Name

Wallace Pierce Law

Legal name

Wallace Pierce Law

Website

https://wallacepierce.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wallace Pierce Law is a Durham, NC-based personal injury firm providing contingency-fee legal representation to motor vehicle accident victims and workers' compensation claimants across North Carolina, with offices in Durham and Raleigh.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

Keywords

• Personal injury law
• Motor vehicle accidents
• Car accident representation
• Workers compensation
• Contingency fee legal services

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Representation: Personal injury legal services are provided primarily on a contingency fee basis, where the firm receives a percentage of the settlement or verdict. This model eliminates upfront costs for clients. No specific fee percentage is disclosed publicly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wallace Pierce Law provides contingency-fee legal representation to individuals injured in motor vehicle accidents (car, motorcycle, truck) and workplace accidents in North Carolina. Services span case evaluation, evidence gathering, demand package preparation, insurance negotiation, settlement, and litigation. The firm also operates a free initial consultation intake and an attorney-to-attorney referral program for motor vehicle accident cases.

Product overview

Wallace Pierce Law is a traditional personal injury law firm offering a unified suite of legal services focused on motor vehicle accident and workplace injury representation. The core offering consists of legal representation for personal injury claims (car accidents, motorcycle accidents, truck accidents, and workers' compensation), supplemented by client-facing online tools (Statute of Limitations Calculator, Attorneys' Fees Calculator), free consultation services, and an attorney referral program. The practice serves clients across North Carolina, primarily in Durham, Cary, Raleigh, and Wake Forest.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Core legal representation for individuals injured due to another party's negligence in North Carolina, encompassing case evaluation, negotiation with insurance companies, and courtroom litigation.

Quantifiable outcome

• Settlements ranging from $55,000 to $1,900,000 across various case types including wrongful death, motorcycle accidents, and car accidents
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Foodbank of Central and Eastern NCminorOthersCommunity service partner for 'We Give Back' program. Team volunteered in October 2018 sorting and packing donations for statewide distribution. Initiated canned food drive that donated 450 pounds of food providing 375 meals.
• Project CareminorOthersLocal community organization that founder Jared Pierce was involved with during law school at NCCU.
• State Office of the NAACPminorOthersCivil rights organization that founder Jared Pierce was involved with during law school at NCCU.
• Move for HungerminorOthersCharity partner in the firm's 'We Give Back' community service program supporting food security initiatives.
• Wake Med Children's HospitalminorOthersLocal children's hospital supported through the firm's community giving program.
• Urban Ministries of DurhamminorOthersLocal Durham charity serving those in need, supported through the firm's 'We Give Back' program.
• Ronald McDonald House of Durham and WakeminorOthersCharity providing support to families of sick children, supported through hands-on volunteering and donations.
• RAM AcademyminorOthersLocal school that received food donations (450 pounds providing 375 meals) through the firm's canned food drive.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• HensonFuerst PA: North Carolina personal injury and workers' comp firm with a Triangle-area presence. Comparable in practice mix and contingency fee model serving similar accident victims.
• Law Offices of James Scott Farrin: Durham-headquartered NC personal injury firm with a large multi-office footprint across the state. Comparable in practice area, contingency model, and Triangle-area presence, though at a much larger scale.
• Riddle & Brantley (now part of Riddle & McLaughlin / Garson Law): A long-standing North Carolina personal injury law firm with offices across the state, handling car, truck, and motorcycle accident cases on contingency. Directly comparable as a regional PI competitor serving NC accident victims.
• Brent Adams & Associates: North Carolina-based personal injury firm focused on car and truck accidents, with offices in Raleigh and other NC cities. Directly comparable in geography, practice area, and contingency fee model.
• Nagle & Associates: North Carolina-based personal injury law firm handling car, truck, and motorcycle accident claims with a contingency fee model. Comparable as a regional PI peer serving similar NC clients.
• Ricci Law Group: North Carolina personal injury firm with offices in the Triangle region handling motor vehicle accident cases on contingency. Comparable in geography, target client, and service model.
• Deuterman Law Group: North Carolina personal injury firm handling car, truck, and workers' compensation cases on contingency. Comparable for practice breadth (auto + workers' comp) and regional NC focus.

Emerging players

• Ben Crump Law PLLC: A growing national personal injury and civil rights firm. Comparable in contingency-fee PI representation and as a brand-led, founder-driven practice competing in similar advertising channels.

Broad incumbents

• Morgan & Morgan: The largest U.S. personal injury law firm with national advertising dominance and offices in many states. Comparable as a contingency-fee PI competitor with massive marketing scale, against which Wallace Pierce competes for the same organic and referral leads.

Others

• LegalZoom / Nolo (consumer legal services): Consumer-facing legal services platforms offering self-help documents, lawyer directories, and limited-scope representation. Comparable as an alternative channel accident victims may use instead of hiring a contingency PI firm, making it an indirect competitive/displacement risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wallacepiercelaw
• LinkedInlinkedin.com/company/wallace-pierce-law

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallace Pierce Law