Action Watersports, Llc

What Action Watersports, Llc does

Action Watersports, LLC operates a multi-brand marine dealership under the trade name Elevated Marine from a single showroom and service facility at 5889 Lamar St, Arvada, Colorado. It is an authorized dealer for Bennington pontoons (L, Q, R, and S Lines), Nautique wake and surf boats (GS and Paragon Series), Chris Craft luxury sport boats (Calypso, Catalina, Launch GT, and Sportster Series), Revel, and Tigé. The dealership sells both new and pre-owned inventory, including dealer trades and consignment units; recent Nautique Paragon G23 pre-owned listings have been priced from $184,900 to $234,900, indicating a high-ATV merchandise mix tilted toward premium recreational segments.

Revenue is generated across five streams: new boat sales, pre-owned sales, service and maintenance, pro-shop accessories, and finance and insurance (F&I) origination. The go-to-market is sales-led and centered on the physical showroom, supplemented by an online inventory portal (elevatedboats.com) with search filters by make, year, condition, and category, plus online quote-request functionality. Marketing is conducted through SEO-optimized web content, organic Instagram (@elevatedmarine_co), and Facebook. The customer base consists of recreational boaters, water-sports enthusiasts (wakeboarding, wakesurfing, skiing), pontoon and family cruising buyers, and premium craft collectors in Colorado and the surrounding Rocky Mountain region.

No proprietary technology platform, AI/ML capability, recurring subscription revenue, funding rounds, public listing, or disclosed management team is associated with the company. Operations are entirely retail and discretionary, with no enterprise or B2B customer concentration disclosed.

Name

Action Watersports, Llc

Legal name

Elevated Marine

Website

https://elevatedboats.com

Company type

Private

Operating status

Operating

Short description

Action Watersports, LLC (dba Elevated Marine) is a multi-brand boat dealership in Arvada, Colorado selling new and pre-owned Bennington, Nautique, Chris Craft, Revel, and Tigé boats, with service, parts, pro shop, and F&I for recreational boaters.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Marine dealership
• Boat sales
• Boat service
• Pontoon boats
• Wake boats

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats from manufacturers including Bennington (pontoons), Nautique (wake/surf boats), Chris Craft, Revel, and Tigé. Revenue generated from direct boat sales to consumers.
2. Pre-Owned Boat Sales: Resale of certified pre-owned and consignment boats, including dealer trades and fresh inventory. Revenue from margins on used boat sales.
3. Service and Maintenance: Boat service department providing maintenance, repairs, and parts support for sold and customer-owned vessels.
4. Pro Shop Sales: Accessories and gear sales through the pro shop department.
5. Financing and Insurance (F&I): Finance and insurance products offered as part of boat purchase process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Action Watersports, LLC operates as Elevated Marine, a multi-brand marine dealership in Arvada, Colorado. The company sells new boats from manufacturers including Bennington (pontoons), Chris Craft (luxury sport boats), Nautique (wake/surf boats), Revel, and Tigé, alongside pre-owned and consignment boats. It also provides in-house boat service and maintenance, parts and pro shop accessories, and financing and insurance (F&I) products to support boat purchases.

Product overview

Action Watersports, LLC operates as Elevated Marine, a marine dealership offering new and pre-owned boats from multiple manufacturers. The product portfolio includes pontoon boats (Bennington L, Q, R, and S Lines), luxury sport boats (Chris Craft Calypso, Catalina, Launch GT, and Sportster Series), and wake/surf boats (Nautique GS and Paragon Series). The company provides a complete ownership experience through boat sales, maintenance services, parts, pro-shop, and financing/insurance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Bennington Pontoon Boats New Bennington pontoon boats available in four product lines: L Line (soul of the lineup with extensive standard options and floorplans), Q Line (premier luxury choice in style and class), R Line (broadest performance and customization options), and S Line (accessible entry point with widest floor plan selection). Targeted at consumers seeking family cruising and entertainment pontoon boats.
• Chris Craft Boats New Chris Craft boats available in four series: Calypso Series (center-console performance cruisers in 24, 28, 32, and 35 sizes), Catalina Series (versatile center-console cruisers in 24, 28, and 30 sizes), Launch GT Series (refined sport boats in 25, 28, 31, and 35 GT sizes), and Sportster Series (timeless styling with contemporary functionality for cruising and watersports). Targeted at luxury boat buyers and enthusiasts.
• Nautique Wake and Surf Boats New Nautique wake and surf boats available in two series: GS Series (versatile performance for wakeboard, wakesurf, ski, and cruise) and Paragon Series (luxury craftsmanship with premium materials and exceptional wake/wave performance). Targeted at water sports enthusiasts.
• Pre-Owned Boats Dealer-certified pre-owned boats including fresh dealer trades and consignment inventory. Targeted at consumers seeking used boats with dealer-backed assurance of condition.
• Boat Service and Maintenance In-house boat service department providing maintenance, repairs, and parts support for sold and customer-owned vessels, staffed by boating experts. Targeted at boat owners requiring ongoing maintenance and repair services.
• Pro Shop Accessories and Gear Pro shop offering accessories and gear sales for boating enthusiasts. Targeted at boat owners seeking boating accessories and supplies.
• Financing and Insurance (F&I) Financing and insurance products offered as part of the boat purchase process to facilitate sales of new and pre-owned boats. Targeted at boat buyers requiring payment and protection solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats, including multiple product lines (L Line, Q Line, R Line, S Line) covering entry-level to premium luxury pontoon segments.
• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique wake boats and surf boats, including the GS Series and Paragon Series luxury wakeboats.
• Chris CraftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Chris Craft boats, including the Calypso Series, Catalina Series, Launch GT Series, and Sportster Series.
• RevelminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Revel boats.
• TigéminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Tigé boats.
• JL AudiosupportingTechnology or IntegrationJL Audio audio systems featured as standard or optional equipment on boats in inventory, including M6 Series Studio Elite and tower speakers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MarineMax: MarineMax is the largest U.S. recreational boat retailer with a national network of dealerships selling new and pre-owned boats plus F&I and service. Compares to Elevated Marine on the multi-brand dealership business model, though at vastly larger scale across multiple geographies.
• Cabela's (BPS Direct): Cabela's, owned by Bass Pro, sells boats, marine accessories, and outdoor recreation products through a national retail footprint. Comparable to Elevated Marine as a multi-category outdoor/marine retailer serving recreational consumers.
• Bass Pro Shops: Bass Pro Shops operates a national outdoor retail empire selling boats (notably the Tracker brand), marine accessories, and related services. Overlaps with Elevated Marine in retailing boats and accessories to outdoor/recreational consumers, but at far broader scale and with proprietary boat brands.
• OneWater Marine: OneWater Marine is a large multi-brand boat retailer operating dozens of dealership locations across the U.S. Selling premium brands, pre-owned inventory, F&I, and service in a similar integrated model to Elevated Marine, though at significantly larger geographic scale.

Others

• Boat Trader: Boat Trader is a leading online boat marketplace that connects buyers and sellers of new and used boats. Relevant to Elevated Marine as a digital channel competitor/partner that influences pre-owned boat discovery and lead generation in the same category.
• Boats Group (YachtWorld / Boat Trader / Boats.com): Boats Group operates major online boat marketplaces including YachtWorld, Boat Trader, and Boats.com. Relevant ecosystem participant influencing how dealers like Elevated Marine reach buyers and competing for lead flow on pre-owned inventory.

Direct peers

• Sundance Marine: Sundance Marine is an independent multi-brand boat dealership representing premium wakeboat and pontoon brands. Compares directly to Elevated Marine on product mix (MasterCraft, Nautique, Bennington lines), full-service model, and target recreational buyer, though operating in different geographies.
• Captain's Choice Marine: Captain's Choice Marine is a multi-brand boat dealer selling wakeboats, pontoons, and cruisers with full service support. Closely comparable to Elevated Marine on product portfolio, full-service dealership structure, and recreational customer base.
• Galati Yacht Sales: Galati Yacht Sales is a multi-brand boat dealer representing premium sport and yacht brands with sales, service, and brokerage. Comparable to Elevated Marine as an authorized dealer for premium OEMs offering integrated sales/service to affluent recreational boaters.

Emerging players

• Suntex Marina Holdings: Suntex Marina Holdings is a leading owner/operator of marinas across the U.S. serving recreational boaters with docking, storage, and ancillary services. Adjacent to Elevated Marine's market — its boater customers are potential boat buyers — but operates in the marina segment rather than retail sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ElevatedMarineCO
• Instagraminstagram.com/elevatedmarine_co
• LinkedInlinkedin.com/company/action-watersports-colorado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Watersports, Llc