Van der Straaten Verzekeringen

What Van der Straaten Verzekeringen does

Van der Straaten Verzekeringen is a family-owned independent insurance brokerage domiciled in the Netherlands, operating since 1925 across three regulated branch locations in Werkendam, Wijk en Aalburg (both under a VOF general partnership) and Waalwijk (under a BV, also trading as Senso Advies & Van der Straaten verzekeringen Waalwijk). The firm serves both private individuals and SMEs, distributing personal lines (home, contents, liability, travel, motor), business lines (commercial property, liability, transport, work equipment), collective pensions, disability and sick-leave cover, life insurance, and mortgage services via connected entity VDS Hypotheken & Financiële Planning. Distribution combines advisor-led sales from physical branches with a self-serve digital layer built on the Finconnect platform for online applications, UBO declarations and claims reporting.

The company monetizes primarily through insurance carrier commissions on placed premiums, supplemented by fixed monthly or annual service fees for ongoing management and aftercare of life insurance and mortgage portfolios, plus hourly or fixed-price fees for discrete advisory work. Its structural differentiator is ownership of an in-house underwriting authority, Biesbosch Assuradeuren anno 2000 B.V., which holds binding authority from 15+ carriers (including ASR, Nationale-Nederlanden, De Goudse, DAS, ARAG, Amlin, CHINA TAIPING and Monuta) and allows the firm to accept policies and settle claims directly. Distribution breadth is further extended by membership in DAK (access to provincial insurers) and a referral partnership with stockbroker Concordia de Keizer B.V. for larger risks.

Leadership is held by Bas van der Straaten and Jacco van der Straaten in directorial roles, with seven team leaders covering private lines, financial administration, claims handling, business lines and underwriting authority operations, plus a Waalwijk branch manager. The firm is registered with the Dutch Authority for the Financial Markets (AFM) and Kifid financial services complaints board. There is no disclosed institutional capital, app, social media presence, or AI capability; growth is signaled only by an active careers page and incremental product work such as the collective work/land equipment insurance offering.

Name

Van der Straaten Verzekeringen

Legal name

Van der Straaten's Assurantiekantoor VOF tevens h.o.d.n. Van der Straaten verzekeringen

Website

https://vanderstraaten.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Straaten Verzekeringen is a family-owned, independent Dutch insurance brokerage founded in 1925, operating three branches in North Brabant and serving both private and SME customers with personal, commercial, life, pension, disability and mortgage products distributed through advisor-led sales, an in-house underwriting authority, and online self-serve channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Werkendam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission from insurance products: Receives commission as a percentage of premiums paid by customers for insurance products placed with insurance providers. This is the primary revenue stream for the brokerage.
2. Service fees: Charges for service contracts for ongoing management and aftercare, particularly for life insurance and mortgages. Fees can be structured as hourly rates or fixed price agreements for specific services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Van der Straaten Verzekeringen is an independent insurance brokerage that advises and arranges personal and business insurance products, including home, contents, liability, vehicle, life, disability, sick-leave, collective pensions, and mortgages, working with multiple insurance companies. Through its underwriting agency Biesbosch Assuradeuren anno 2000 B.V., it also holds binding authority to accept policies and settle claims on behalf of several insurers, supported by an online application and claims platform powered by Finconnect.

Product overview

Van der Straaten Verzekeringen is an independent insurance brokerage offering a comprehensive portfolio of insurance and financial products for both private (particulier) and business (zakelijk) customers. The company operates through a network of three physical locations in Werkendam, Wijk en Aalburg, and Waalwijk. Its core offerings include collective pensions, business insurance, mortgages (via VDS Hypotheken), disability insurance, sick leave insurance, personal insurance, and specialized equipment insurance (such as the collective work/land equipment insurance). The company also provides online damage reporting services and services through its volmachtbedrijf (underwriting agency) Biesbosch Assuradeuren anno 2000 B.V., which holds authorities from multiple insurance companies.

Differentiator

Problem solved

Functional benefit

Brands

• Biesbosch Assuradeuren: Volmachtbedrijf (binding authority company) established in 2000, offering insurance products from multiple insurance providers including Amlin, ARAG, ASR, BOVEMIJ, and others.

Products and services

• Collectieve Pensioenen Collective pension products and advisory for businesses seeking employer-sponsored retirement benefit schemes for their employees.
• Zakelijke Verzekeringen Business insurance products covering commercial risks including liability, property, inventory, buildings, transport, and work equipment for enterprises and SMEs.
• Hypotheken Mortgage advisory and financing services, offered in partnership with VDS Hypotheken & Financiële Planning.
• Arbeidsongeschiktheidverzekering Disability insurance product protecting individuals against loss of income due to inability to work.
• Ziekteverzuimverzekering Sick leave insurance covering employer costs related to employee absenteeism.
• Verzekeringen (Particulier) Personal insurance products including home, contents, liability, travel, leisure vessels, and motor vehicle coverage for individual customers.
• Collectieve Werk-/Landmateriaalverzekering Collective work and agricultural equipment insurance covering vehicles such as tractors, buggies, quads, forklifts, and excavators.
• Schadeverzekeringen Damage insurance products covering various risks including property, inventory, goods, buildings, and transport for commercial and personal customers.
• Levensverzekeringen Life insurance products for savings, supplementary pensions, children's education, and future financial planning.
• Verzekeringen met geldsomuitkering Insurance products that pay a lump sum upon permanent disability or death of the insured.
• Pensioenverzekeringen Pension insurance for employers to provide retirement benefits for employees, including advisory and intermediary services.
• Online Schademelden Online damage reporting service enabling customers to report various claim types digitally through categorized forms on the company website.
• Biesbosch Assuradeuren Onderwriting Underwriting authority service providing direct policy acceptance and claims settlement on behalf of multiple insurance companies including Amlin, ARAG, ASR, BOVEMIJ, DAS, Nationale-Nederlanden, and others.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Biesbosch Assuradeuren anno 2000 B.V.coreOEM/ Whitelabel/ Licensing Partner · 29 February 2000Van der Straaten established Biesbosch Assuradeuren anno 2000 B.V. as their underwriting authority (volmachtbedrijf). This gives them authority from multiple insurance companies to accept insurance policies and settle claims on behalf of these insurers, providing additional quality in total service delivery. Insurers include Amlin, ARAG, ASR, BOVEMIJ, CHINA TAIPING, DAS, Delta Lloyd, Ethias, Fatum General Insurance, VIVAT, De Goudse, Nationale-Nederlanden, HDI, Monuta, and UVM Verzekeringsmaatschappij N.V.
• DAKcoreStrategic or Co-development PartnerAs a member of DAK, Van der Straaten can offer almost all products from provincial insurance companies. DAK is a trade association for independent insurance advisors.
• Concordia de Keizer B.V.minorStrategic or Co-development PartnerPartnership with stock broker Concordia de Keizer B.V. enables Van der Straaten to offer appropriate insurance solutions for larger risks.
• VDS Hypotheken & Financiële PlanningcoreChannel Partner/ Reseller/ DistributorConnected entity for mortgages and financial planning services. Van der Straaten works together with VDS Hypotheken & Financiële Planning for mortgage-related services.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• MeesRisicobeheer: Dutch independent insurance advisory and brokerage firm focused on commercial and personal lines, comparable to Van der Straaten in its independent advisor model and broad product offering across life and non-life insurance.
• Schouten Zekerheid: Dutch independent insurance broker serving domestic and commercial clients with a multi-line product portfolio, similar in independent advisory positioning and regional/SME customer focus to Van der Straaten Verzekeringen.
• Voogd & Voogd: Established Dutch regional insurance intermediary serving personal and business customers across multiple locations, closely comparable to Van der Straaten in its regional office network and multi-line insurance distribution.
• Aevitae: Dutch insurance services platform operating as a binding authority and intermediary across multiple insurer partners, comparable to Van der Straaten's Biesbosch Assuradeuren volmacht model and multi-carrier distribution approach.

Broad incumbents

• Marsh: Global insurance broker and risk advisor with Dutch operations, comparable to Van der Straaten as a broad-line insurance intermediary serving commercial clients, though at significantly larger scale and with broader product coverage.
• Nationale-Nederlanden: Large Dutch life and non-life insurance carrier and part of NN Group, comparable as both a competitor in certain product lines and a counterparty to Van der Straaten's volmacht panel, operating in the same Dutch insurance market.
• ASR Nederland: Major Dutch insurance carrier that distributes partly through independent brokers like Van der Straaten; comparable as a participant in the same insurance value chain, with whom Van der Straaten has a binding authority relationship through Biesbosch Assuradeuren.
• Allianz: Global insurance group with Dutch operations offering personal and commercial lines, comparable to Van der Straaten as a participant in the same Dutch insurance market through both direct distribution and broker partnerships.
• Sedgwick: Global insurance services and claims management firm with Dutch operations, comparable to Van der Straaten's in-house claims handling capability through Biesbosch Assuradeuren, though at vastly larger scale and broader service scope.
• Aon: Global insurance brokerage and advisory firm with operations in the Netherlands, comparable as a much larger incumbent in the same insurance intermediary category serving overlapping commercial and personal line customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanderstraatensassurantiekantoor
• LinkedInlinkedin.com/company/vanderstraatenverzekeringen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Straaten Verzekeringen