Bohemy

What Bohemy does

Bohemy is a Swedish property technology company that operates a data-driven platform matching residential property sellers with real estate agents based on verified local performance. The platform is free for sellers, who complete a two-minute anonymous quiz to receive an AI-generated property valuation and are then connected with agents ranked by the company's proprietary MatchScore algorithm in the seller's specific district; no agent can pay for higher placement.\n\nThe technical stack combines an Automated Valuation Model (AVM) that processes 336 data points — comparable sales from SCB fastighetsprisstatistik, property characteristics, and neighborhood-level coefficients — to produce price estimates with ±15% confidence intervals. Agent ranking layers Bohemy Score (verified Google reviews, response time, acceptance rate, profile completion) with district-specific MatchScore weighting, and a Seller Readiness Score (SRS) filters leads before they reach agents (Gold: SRS 41+; Platinum: SRS 66+).\n\nBohemy monetizes exclusively on the agent side via a pay-per-accepted-lead model with two tiers (Gold at 1,250 SEK and Platinum at 1,850 SEK); sellers and buyers use the product at no cost, and there is no commission or revenue share. The company is bootstrapped, founder-led (Otto Gisow as CEO, Wilhelm Gisow as Head of Agent Relations), and currently in pilot phase in Malmö with stated coverage of 36+ municipalities across Skåne. Distribution relies on content-driven SEO and editorial guides rather than a paid sales motion, and geographic expansion beyond Skåne is explicitly gated on in-region model validation.

Name

Bohemy

Legal name

Bohemy AB

Website

https://bohemy.se

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Bohemy is a Swedish proptech platform that matches residential property sellers with local real estate agents based on verified performance data; sellers use the platform free of charge, while agents pay a fixed fee per accepted qualified lead.

Ownership category

akta.pro rank

Product category

Real Estate Agent Matching Platform

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Real estate matchmaking
• Property valuation
• Agent ranking platform
• Automated valuation model
• Lead generation platform

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead fees from agents: Bohemy charges agents a fixed fee per accepted lead — a fixed sum when an agent accepts a contact from a seller matched via the platform. No commission on the transaction, no revenue share, no monthly subscription. Sellers and buyers use the platform entirely for free. Gold tier: 1,250 SEK per accepted lead. Platinum tier: 1,850 SEK per accepted lead.
2. Agent profile activation (ancillary): Agents activate and optimize their profiles on the platform to improve their MatchScore and increase lead visibility. While the core payment is per accepted lead, profile management is free, with premium placement determined solely by performance metrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bohemy is a web-based SaaS platform that provides AI-driven property valuation (AVM) using 336 data points and matches Swedish home sellers with the best-performing real estate agents in their specific neighborhood. The platform is free for sellers and buyers; real estate agents pay a fixed fee per accepted qualified lead (Gold: 1,250 SEK, Platinum: 1,850 SEK). The service operates as the intelligence layer between property sellers and agents, ranking agents by verified performance data rather than advertising spend.

Product overview

Bohemy is a property intelligence platform operating in Sweden that connects property sellers with optimal real estate agents through data-driven matching. The core offering consists of an AI-powered property valuation tool (AVM) that provides instant price estimates based on comparable sales, combined with MatchScore — a proprietary algorithm that ranks agents based on verified performance data rather than paid placement. The platform is free for property sellers, monetizing through a per-lead model where agents pay fixed fees for qualified contacts. Additional tools include property price tracking by neighborhood and calculators for agent fees and net proceeds.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Property Valuation (AVM)

Quantifiable outcome

• Agents ranked based on 336 data points including response time, accept rate, area specialization, and verified customer reviews — no payment for placement
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Offerpad / Offermarket-style models: Offerpad is a direct home-buying iBuyer, but its broader category pioneered seller-side technology that bypasses or augments traditional agents - relevant for evaluating how the seller-agent matching layer can be disrupted.

Direct peers

• Booli: Swedish property search engine owned by SBAB, providing listings and market data. Directly comparable as a Sweden-centric real estate data/platform company that aggregates property and transaction data at national scale.
• Agent Pronto: US-based agent-matching platform that connects home sellers with verified local agents using performance data. Closest functional analog to Bohemy's seller-to-agent matching model outside Sweden.
• Hemnet: Sweden's dominant residential property listing platform, connecting buyers, sellers, and agents. Directly comparable as the primary Swedish marketplace where Bohemy operates and the implicit SEO/GTM competitor for seller intent traffic.
• UpNest: Real estate agent matching marketplace (acquired by RE/MAX) that helps sellers compare and select agents through a data-driven bidding/matching model. Directly comparable seller-to-agent matching concept.

Broad incumbents

• Zillow: Largest US residential real estate platform combining listings, agent matching (Premier Agent), Zillow Offers, and AVM (Zestimate). Comparable as an incumbent platform that sits between sellers and agents with both data and matching layers.
• Compass: US tech-enabled real estate brokerage with proprietary agent ranking, marketing tools, and seller matching. Comparable as a brokerage-plus-technology hybrid that owns the seller-agent relationship through data.
• Svensk Fastighetsförmedling: Large Swedish real estate brokerage chain with broad agent network and proprietary seller tools. Comparable as a Swedish incumbent on the agent side that Bohemy's seller-facing product ultimately funnels demand to (or competes with).
• Redfin: US digital-first residential brokerage and portal with its own agent network, AVM (Redfin Estimate), and seller concierge services. Comparable as a data-and-agent platform serving Swedish-equivalent seller needs.
• Casafari: European real estate data analytics platform aggregating cross-border transaction data and providing AVM-style insights. Comparable as a data infrastructure player in the European property market with AVM and market intelligence offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/gisow
• Facebookfacebook.com/bohemybo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bohemy