Wilder&

What Wilder& does

Wilder& is a privately held, two-person brand design and creative studio operating as Wilder& LLC from Winston-Salem, North Carolina. Founded in 2012 by partners Kat Jackson (Creative Director, fine art background, former art educator) and Justin Jackson (former touring musician), the studio delivers project-based creative services structured around three core offerings: Brand Experiences (identity systems, logos, environmental design, naming, and copywriting), Print & Digital (web/app/editorial design, annual reports, internal marketing materials), and Campaigns (digital, experiential, social, paid media, OOH, direct mail). The company has no proprietary technology platform; all work is human-driven creative execution.

The studio's client base spans 16+ named engagements across SMBs, startups, nonprofits, and select enterprise accounts, including Kaplan Early Learning (delivered in partnership with Upper90), Novant Health, and the Center for Creative Leadership. Customer segments are intentionally horizontal — described by the founders as serving "creators, makers and doers" — with no industry vertical concentration. Revenue is generated through project-based, one-time engagements with no publicly disclosed pricing or retainer model; new business is sourced via an extensive portfolio website, Instagram, and direct contact inquiries ([email protected]). The company has no external funding, no parent company, and no disclosed institutional ownership, operating as an independent two-partner studio in the regional North Carolina creative market.

Name

Wilder&

Legal name

Wilder& LLC

Website

https://wilderand.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilder& is a two-person brand design and creative studio in Winston-Salem, NC, founded in 2012 by partners Kat and Justin Jackson. The studio delivers project-based identity, print/digital, and campaign design services to SMBs, startups, nonprofits, and select enterprise clients.

Ownership category

akta.pro rank

Product category

Brand Design and Creative Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand design services
• Identity systems
• Creative studio
• Packaging design
• Campaign design

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Design Services: Project-based creative services including brand experiences, print and digital design, and campaign work. Services include market research & analysis, naming & copywriting, logo design & development, responsive identity systems, collateral design, environmental design, internal marketing materials, annual reports, editorial design, web design & development, experience design, mobile app design, digital/experiential campaigns, social media marketing, and out-of-home/direct mail.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Wilder& is a boutique brand design and creative studio that delivers project-based creative services including market research and analysis, naming and copywriting, logo design and development, responsive identity systems, collateral design, environmental design, internal marketing materials, annual reports, editorial design, web design and development, mobile app design, digital and experiential campaigns, social media marketing, packaging design, and out-of-home/direct mail materials. The studio sells directly to clients seeking distinctive visual identities and brand systems across food and beverage, hospitality, nonprofit, education, and healthcare sectors.

Product overview

Wilder& is a brand design and creative studio offering a unified portfolio of services structured around three core offerings: Brand Experiences (logo design, identity systems, environmental design), Print & Digital (web development, editorial design, app design), and Campaigns (digital marketing, social media, out-of-home). The studio serves diverse clients including restaurants, bakeries, coffee shops, breweries, festivals, nonprofits, healthcare organizations, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experiences

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Upper90minorStrategic or Co-development PartnerUpper90 partnered with Wilder& on the Kaplan Early Learning comprehensive brand refresh. Wilder& provided the design expertise while Upper90 contributed to the strategic brand refresh initiative.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Koto Studio: Boutique brand and creative studio specializing in brand identity, naming, and visual systems for ambitious startups and consumer brands. Closely comparable in service mix and target market to Wilder&'s SMB and startup identity work.
• Manual: Creative design and branding studio offering brand identity, visual systems, and design services to a similar mix of consumer, hospitality, and SMB clients. Comparable boutique scale and project-based model.
• Pentagram: Iconic partner-led brand design firm where each partner runs a small studio under one roof. Closest structural analogue to Wilder&'s two-partner boutique model, offering brand identity, print/digital design, and campaign work for high-profile clients.
• Mast Studio: Boutique brand and digital design studio offering identity systems, packaging, and digital experiences. Comparable in size, service mix, and aesthetic-driven positioning to Wilder&.
• Frank & Victor: Small brand and creative studio offering identity, packaging, and digital design for consumer brands. Closely comparable in scale, service offering, and target client mix (food/beverage, retail, hospitality SMBs).

Broad incumbents

• Landor & Fitch: Global brand consulting firm specializing in brand strategy, identity design, and brand experience. Competes for the same enterprise rebranding and identity work Wilder& offers to clients like Kaplan and Novant Health.
• MetaDesign: Global brand and design agency with offices in multiple countries, offering brand identity systems, digital design, and campaign work. Comparable service mix to Wilder& but at much larger scale and broader geographic reach.
• Lippincott: Established brand strategy and design consultancy serving large enterprises. Competes for the same enterprise brand-refresh mandates Wilder& has secured with Kaplan, CCL, and Novant Health, but at significantly larger scale.
• IDEO: Global design and innovation consultancy offering brand, digital, and experience design services. Operates broadly across many disciplines at much larger scale than Wilder& but competes for the same enterprise rebranding budgets.
• Frog Design: Global design consultancy providing brand, product, and experience design for Fortune 500 clients. Overlaps with Wilder& in brand identity and digital design but operates at much larger scale with significantly broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wilderandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilder&