Name

Ada Digital Ab

Legal name

Ada Digital AB

Website

https://adadigital.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. IT Recruitment (Permanent Placement): Ada Digital places permanent IT specialists, developers, and managers within client organizations. Fees are typically structured as a percentage of the placed candidate's annual salary, a standard recruitment pricing model in the Swedish market.
2. Consultant Placement / Interim Staffing: Ada Digital rents out IT consultants and interim professionals to client organizations for project-based or ongoing needs. Consultants are employed by Ada Digital and assigned to client engagements.
3. Talent Programs: Ada Digital offers talent programs (e.g., Diversity4Tech) that provide organizations with cohorts of trained IT talent, combining upskilling and mentorship. These programs represent ongoing or fixed-term engagements with clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ada Digital AB is a Swedish recruitment and consulting company that specializes in IT and technology talent. The company provides permanent IT recruitment (IT-rekrytering), consultant/interim hiring (Konsultuthyrning/Interim), and structured talent programs (such as Diversity4Tech and an AI talent program). It also operates an Ada Talent Network of pre-vetted candidates and uses its proprietary AI screening tool Tengai for unbiased competency-based candidate assessment.

Product overview

Ada Digital Ab is a recruitment and consulting firm (not a software product company) offering a portfolio of services for building technology-close teams. The core offerings are IT-rekrytering (IT recruitment) and Konsultuthyrning (consultant hiring), complemented by Interim management and Talangprogram (talent programs). Key sub-products and programs include Diversity4Tech and the AI-talangprogram within the talent program suite, the Talent Network candidate platform, and supporting services such as Agil Rekrytering methodology, Datadriven Search, Inkluderande Talent Marketing, Bakgrundskontroller, Digitala Rekryteringstester, and Second Opinion. The company operates across Sweden with offices in Stockholm, Göteborg, Malmö, Örebro, Umeå, and Skellefteå. Ada Digital Ab is a subsidiary of Key People Group (under the TNG Group umbrella) and specializes in Tech, Data & Analytics, AI, Digital Commerce, IT Security, and Digital Management.

Differentiator

Problem solved

Functional benefit

Brands

• Diversity4Tech: A talent program by Ada Digital focused on diversity in tech.

Products and services

• IT-rekrytering (IT Recruitment) Permanent-placement recruitment service that helps Swedish organizations source and hire full-time IT and technology professionals, using data-driven search and competency-based assessment.
• Konsultuthyrning (Consultant Hiring) Contract and project-based hiring of IT consultants who are deployed to client organizations to fill temporary or skill-specific technology capacity needs.
• Interim (Interim Management) Interim management service that places experienced IT leaders into client organizations for defined periods to lead technology transformations, projects, or fill leadership gaps.
• Talangprogram (Talent Programs) Structured talent-development programs (cohort-based) that build specialized pipelines of candidates for clients, including the Diversity4Tech program aimed at increasing diversity in tech and an AI talent program for AI-skilled candidates.
• Diversity4Tech A specialized diversity-focused talent program that identifies, prepares, and places underrepresented candidates into IT and technology roles at client organizations.
• AI-talangprogram (AI Talent Program) A specialized talent program that sources and develops candidates with artificial-intelligence skills for placement at client organizations.
• Ada Talent Network A pre-vetted community/network of IT and technology candidates maintained by Ada Digital that the firm draws upon to fill client recruitment and consultant engagements.

Quantifiable outcome

• NPS +63 for recruitment assignments (past 24 months)
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Key People GroupcoreOthersAda Digital is a subsidiary (dotterbolag) of Key People Group, a Swedish HR and recruitment group that also operates brands including TNG Group, TNG Tech, TNG Lead, TNG Evolve, and TNG Interim. Key People Group provides corporate governance, infrastructure, and shared services. Ada Digital's own subsidiary brand Diversity4Tech is also operated under this umbrella.
• TNG Group ABcoreOthersTNG Group AB (org. no. 556648-2781) is the parent company alongside Ada Digital AB (org. no. 559161-8227) as co-personally responsible for data processing under GDPR. TNG and Ada Digital share systems, infrastructure, recruitment technology, and methodologies. TNG Group operates additional specialist brands (TNG Tech, TNG Lead, TNG IT Digital, TNG Evolve, TNG Interim) covering tech recruitment, executive search, and interim management.
• TengaicoreTechnology or IntegrationTengai is an AI-based structured interview and screening tool used by Ada Digital in their recruitment processes. Tengai conducts standardized candidate interviews that generate objective competency data, supporting Ada Digital's bias-free, potential-focused candidate assessment. Ada Digital uses Tengai as a core differentiator in their screening methodology, and Tengai's website is referenced as a key technology partner for unbiased recruitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sigma Group: Nordic IT consulting and staffing group operating across Sweden with consultant rental services. Comparable on IT talent placement in Sweden, but more focused on consulting delivery than recruitment.
• Reaktor: Nordic technology consultancy with a strong employer brand that also hires and places tech talent. Comparable on the IT talent and digital transformation theme, but its primary business is consulting rather than recruitment.
• Modis (Akkodis): Global IT staffing and digital engineering brand under Adecco Group. Comparable as a large-scale IT recruitment and consultant placement firm, but operating across many geographies with broader service offerings.
• Randstad Technologies: Swedish arm of global staffing leader Randstad, with a dedicated technology and IT recruitment vertical. Comparable on recruitment services for IT talent but operates as a much larger, more diversified incumbent.

Direct peers

• Academic Work: One of the largest staffing and recruitment firms in the Nordics, with a strong IT and tech vertical in Sweden. Directly comparable as a B2B IT recruitment and consultant staffing provider serving Swedish enterprise clients.
• Centric: Nordic IT staffing and consultancy group that places developers, data specialists, and IT consultants across Sweden. Directly comparable as a tech-focused recruitment and consultant rental firm in the same geography.
• Jefferson Wells: ManpowerGroup-owned Swedish IT consultancy and interim management brand. Comparable as a Swedish IT recruitment and consulting firm with focus on senior and specialist placements.
• Wise IT: Swedish IT recruitment and consultancy firm placing developers, data, and IT security specialists. Closely comparable on niche focus, Swedish geography, and B2B sales-led recruitment model.
• TNG Group AB: Parent group of Ada Digital and operator of sibling brands TNG Tech, TNG Lead, TNG Interim, and TNG Evolve. Directly comparable as a Swedish recruitment and consulting firm covering tech, executive search, and interim management.

Emerging players

• Nigel Frank International: Specialist technology recruitment firm with a Nordic presence focused on Microsoft, cloud, and ERP roles. Comparable as a tech-niche recruiter but primarily targeting a specific technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ada-digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ada Digital Ab