Agir Pour Un Tourisme Responsable

What Agir Pour Un Tourisme Responsable does

Agir Pour Un Tourisme Responsable (ATR) is a French non-profit association (association loi 1901) founded in 2004 and headquartered in Paris, recognized as the first association of responsible travel stakeholders in France. Its core business is operating the ATR Label, a sustainability certification for tour operators, travel agencies, receptive operators, and destination service providers; the label is audited by Ecocert Environnement and complemented by guidance toward Travelife certification. ATR also runs six thematic working commissions (Preservation, Destination, Carbon, Inclusivity, Communication, Evaluation), member training programs, an Ethical Travel Charter for travelers, destination fact sheets, and consumer-facing advice resources.

ATR is membership-funded through undisclosed annual fees paid by approximately 70 member brands representing a mix of enterprise, mid-market, and SMB travel operators across France with member activity spanning Europe, Africa, Asia, and the Americas. Distribution is direct via the association's website and adhesion parcours; the label is then surfaced to end travelers through member operators' own sales channels. In September 2025 ATR extended its offering with the Fonds ATR, a collective environmental philanthropy fund co-created with 1% for the Planet France that pools member contributions into climate, ecosystem, and community projects on 3-year cycles. The organization does not develop proprietary technology and operates a standard website (hosted by o2switch in France) with no AI/ML capabilities.

Name

Agir Pour Un Tourisme Responsable

Legal name

Agir pour un Tourisme Responsable

Website

https://tourisme-responsable.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ATR is a French non-profit association founded in 2004 that operates a sustainability certification label and professional network for responsible travel operators in France, serving approximately 70 member brands.

Ownership category

akta.pro rank

Product category

Sustainable Tourism Certification

NAICS

Travel Agencies (561510), Environmental Consulting Services (54162), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

Keywords

• Responsible tourism certification
• Sustainable travel association
• Tourism label certification
• Ethical travel charter
• Travel industry CSR

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: ATR generates revenue through annual membership fees paid by travel industry organizations (tour operators, agencies, receptive operators) that join the association. Members gain access to the ATR label, working commissions, training tools, surveys, and the collective network. No specific pricing is publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Agir Pour Un Tourisme Responsable (ATR) is a French non-profit association (association loi 1901) founded in 2004 that federates responsible travel professionals in France. Its primary offering is the ATR Label, a third-party-audited certification (audited by Ecocert Environnement) granted to tour operators, travel agencies, and receptive operators that meet defined social and environmental criteria. The association also supports members and the wider public through working commissions, training programs, the Fonds ATR environmental fund, and the Ethical Travel Charter (Charte Éthique du Voyageur).

Product overview

Agir Pour Un Tourisme Responsable (ATR) is a non-profit association founded in 2004, serving as the first association of responsible travel stakeholders in France. The organization operates a unified portfolio centered around its core ATR Label certification, supplemented by the Ethical Travel Charter (12-principle guide for travelers), training programs, working commissions, and the recently launched Fonds ATR environmental philanthropy fund. The association provides destination guides, traveler advice resources, and a member-only space for its certified travel professional members. ATR functions as a network aggregator, connecting travel professionals, travelers, and environmental causes rather than offering a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Label ATR: A certification label awarded by ATR to travel professionals meeting responsible tourism criteria, audited by Ecocert Environnement and Travelife.
• Fonds ATR
• Charte Éthique du Voyageur
• Fonds ATR (mécénat environnemental)

Products and services

• ATR Label (Label ATR) Third-party-audited responsible tourism certification granted by ATR to French tour operators, travel agencies and receptive operators that meet defined social, environmental and ethical criteria. The label is audited by Ecocert Environnement and serves as a market differentiator for certified operators.
• Ethical Travel Charter (Charte Éthique du Voyageur) Ethical charter published by ATR that sets out responsible behavior principles for travelers and is used to raise awareness of responsible tourism practices among the general public.
• Fiches Destinations (Destination Sheets) Destination-specific responsible travel guidance sheets published by ATR to inform travelers and travel buyers about social, environmental and ethical considerations for individual destinations.
• ATR Training Programs (Formations ATR) Training programs offered by ATR to member and non-member tourism professionals on responsible tourism topics, supporting the implementation of social and environmental best practices across the French travel industry.
• Working Commissions (Commissions de Travail) Member-only working groups convened by ATR on specific responsible-tourism themes, allowing member tour operators and travel agencies to collaborate on shared social and environmental initiatives.
• Fonds ATR (ATR Environmental Fund) Environmental fund operated by ATR that finances responsible-tourism and sustainability projects linked to the French tourism industry.

Quantifiable outcome

• 66% of 148 surveyed group travel structures declared themselves concerned by responsible tourism issues
• +1 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 1% for the Planet FrancecoreStrategic or Co-development Partner · 1 September 2025ATR co-created its environmental endowment fund (Fonds ATR) in partnership with 1% for the Planet France. This fund allows ATR member companies to pool philanthropic contributions supporting climate, ecosystem, and local population projects. The 1% for the Planet network provides the infrastructure and governance framework for the fund.
• o2switchminorOtherso2switch is the hosting provider for ATR's website (tourisme-responsable.org), providing servers located in France. All personal data collected is stored on o2switch servers in France.
• Good Planet FoundationminorStrategic or Co-development PartnerLes Maisons du Voyage (an ATR member) signed a partnership agreement with the Good Planet Foundation in 2017 to support reforestation and agroforestry projects. This partnership exemplifies the kind of responsible tourism initiatives promoted within the ATR network.
• Reforest'ActionminorStrategic or Co-development PartnerReflets d'Ailleurs (an ATR member) partners with Reforest'Action to support forest restoration projects worldwide. The partnership generates carbon storage, biodiversity preservation, and local socio-economic benefits.
• Ecocert EnvironmentcoreOthersEcocert Environment is the independent third-party auditor that certifies ATR label applicants. The ATR label is granted based on Ecocert's rigorous audit process, providing credibility to the association's sustainability certification.
• TravelifecoreOthersTravelife is a widely recognized sustainability certification system for tour operators and travel agencies. Many ATR members pursue Travelife certification alongside or in addition to the ATR label. ATR provides guidance and support for members pursuing Travelife certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Reforest'Action: Reforest'Action is a forest-restoration platform partnered with ATR member Reflets d'Ailleurs and cited in ATR's responsible-travel resources. It is an adjacent ecosystem enabler in French responsible tourism environmental impact rather than a direct competitor.
• Good Planet Foundation: Good Planet Foundation is referenced as a partner of ATR member Les Maisons du Voyage for reforestation and agroforestry projects, and is one of the carbon calculator providers linked via ATR's tools. It is an adjacent ecosystem participant in the French responsible-tourism philanthropy landscape.

Broad incumbents

• Global Sustainable Tourism Council (GSTC): GSTC sets global baseline sustainability standards for tourism and accredits other certification bodies. It operates at a higher governance level than ATR but addresses the same underlying problem of credible responsible tourism standards, making it a broad incumbent peer.
• UNWTO (UN World Tourism Organization): UNWTO is the United Nations agency responsible for promoting responsible, sustainable, and accessible tourism globally. It sets international policy frameworks that ATR's mission aligns with, making it a broad incumbent peer in the responsible tourism standards ecosystem.
• Ecocert Environnement: Ecocert is the independent third-party auditor that certifies ATR's label applicants. As a much larger, global certification body spanning multiple sustainability domains, Ecocert is a broad incumbent that overlaps with ATR in tourism sustainability certification but operates at far greater scale.

Direct peers

• 1% for the Planet: 1% for the Planet is ATR's core strategic partner for the Fonds ATR environmental philanthropy fund. While not a tourism association, it is a directly engaged peer in the responsible tourism environmental impact ecosystem, providing infrastructure for ATR's collective philanthropy program.
• Travelife: Travelife is a globally recognized sustainability certification system for tour operators and travel agencies. ATR provides guidance and support for members pursuing Travelife certification alongside the ATR Label, making Travelife a directly comparable certification peer operating in the same niche.
• EarthCheck: EarthCheck is a science-based environmental certification and benchmarking program for the travel and tourism industry. It serves tour operators and destinations with sustainability certification, directly comparable to ATR's Ecocert-audited label.
• Biosphere Certified: Biosphere Certified is a sustainability certification system for tourism companies and destinations. Like ATR, it issues a label to certified operators and targets small and mid-sized tour operators with a sustainability standard, making it a directly comparable certification peer.

Regional players

• Adventure Travel Trade Association (ATTA): ATTA is an international trade association for the adventure travel industry that promotes sustainable practices among tour operators and destinations. Comparable to ATR in serving responsible-tour-operator communities but with broader international scope rather than France-focused.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@voyage-responsableATR/videos
• LinkedInlinkedin.com/company/agir-pour-un-tourisme-responsable-atr-
• Xx.com/voyagesATR
• Facebookfacebook.com/agir.tourisme.responsable

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agir Pour Un Tourisme Responsable