V7 Academy
- Company typePrivate
- Founded2019
- HeadquartersBirnam, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
V7 Academy firmographics
Firmographics- Name
- V7 Academy
- Legal name
- Outdoor Education Online Ltd
- Website
- https://v7academy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
V7 Academy industry classification
Industry- Product category
- Outdoor Recreation E-Learning
- NAICS
- Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
- akta.pro secondary industries
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where V7 Academy is headquartered
LocationHeadquarters
- HQ city
- Birnam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
V7 Academy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - All Access Plan: Annual subscription at $49/year providing access to Level 2 course (75+ videos, 78+ e-books), all advanced courses as added, and regular content updates. Billed annually with cancellation anytime.
- Freemium - Free Plan: Free tier providing access to Level 1 course (32 videos, 1.5+ hours, 24 e-books) with no credit card required. Functions as lead generation for paid subscriptions.
- Partner Program Bulk Licensing: Training organizations, instructors, and tour operators can access bulk pricing for using V7 content in their own training programs, adding value to their in-person instruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Plan - Level 1 Access |
| Subscription | Annual | All Access Plan - Full Library |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
V7 Academy product offering
Product offeringCore offering
V7 Academy is an online learning platform that teaches canyoning (canyoneering) skills through structured video courses, including Canyoning Level 1 and Canyoning Level 2, supported by e-books, student support, and a community of learners. The platform caters to both recreational canyoneers seeking self-paced skill development and prospective professionals pursuing formal certification, with content filmed in real canyon environments to deliver practical, scenario-based training.
Product overview
V7 Academy is an online canyoning training platform offering structured e-learning courses and technical knowledge resources. The platform operates on a tiered subscription model consisting of a Free Plan (Level 1 access) and an All Access Plan ($49/year for full library access). Core educational products include Canyoning Level 1 (foundational techniques) and Canyoning Level 2 (advanced progression, rescue, rigging). The platform also provides V7 Basecamp, a supplementary technical blog covering techniques, gear reviews, and theory articles. V7 Academy also offers a Partner Program for training organizations and instructors to integrate content into their programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Canyoning Level 1 Course Entry-level online canyonng course covering foundational canyoning techniques, safety skills, and practical knowledge, delivered via video lessons and e-books. Designed for recreational canyoneers and prospective professionals seeking structured, self-paced instruction.
- Canyoning Level 2 Course Intermediate online canyoning course that advances the skills taught in Level 1, covering more technical techniques and complex scenarios, delivered via video lessons and e-books. Aimed at learners progressing toward professional canyoning competence.
- V7 Partner Program A licensing program for canyoning training organizations and freelance instructors, granting bulk access to V7 Academy's course content for use in their own branded student training. Designed for training providers seeking ready-made, high-quality curriculum assets.
Quantifiable outcome
- 4000+ enrolled canyoneers
- +3 more outcomes
Companies that use V7 Academy
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
V7 Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
V7 Academy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RIC 2023 (International Canyoning Meeting)coreAnnual international canyoning event in Catalunya, Spain. V7 provided discounted access to Level 2 course for attendees and presented the platform. Partnership aimed at standardizing technical knowledge among participants.
- The MountaineerscorePNW non-profit organization offering V7-powered canyoning training courses and workshops. Supporting growth and strengthening of local canyoning community in the Pacific Northwest USA.
- UKCA (UK Canyoning Association)coreUK-based canyoning association using V7 Academy as a training resource for members.
- Canyoning ColoradocoreColorado-based canyoning organization incorporating V7 Academy content into their training programs.
- The Canyoning CompanycoreUK-based canyoning company co-founded by V7 co-founder Ben Case, using V7 Academy for staff training and client education.
- ECOxperienceminorCanyoning experience provider integrating V7 Academy content into their programs.
- GBCanminorCanyoning organization utilizing V7 Academy training resources.
- ECDC PortugalminorPortuguese canyoning development organization using V7 content.
- The Adventure PhotographersminorAdventure photography team providing professional imagery for V7 Academy courses and marketing materials.
- SelandminorSpanish wetsuit manufacturer; V7 team tested Seland Verdon wetsuit during filming of Level 1 and Level 2 courses in New Zealand. Sponsored product review article on Basecamp.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
V7 Academy competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Subscription-based online learning marketplace covering a broad range of creative and lifestyle topics including niche hobbyist skills. Comparable in subscription model and creator-led video course delivery, though at vastly different scale and category breadth.
- British Mountaineering Council (BMC): UK membership body for climbers, hill walkers, and mountaineers offering training resources, skills articles, and partner-club networks. Comparable as a UK-based organization delivering structured outdoor skill education and partnering with clubs — a model analogous to V7's relationship with UKCA and instructor partners.
- National Outdoor Leadership School (NOLS): Established outdoor education nonprofit offering courses, certifications, and online resources across multiple wilderness disciplines. Comparable in providing structured, standards-aligned outdoor technical education, though at vastly larger scale and with a field-course-led model.
- TrainingPeaks: Subscription endurance training platform with structured coaching, video libraries, and analytics for athletes and coaches. Comparable subscription/learning model and reliance on educational content for sport-specific skill development, though focused on endurance rather than technical rope/canyon skills.
- Glenmore Lodge: Scotland's national outdoor training centre offering courses in climbing, mountaineering, and related disciplines. Comparable as a UK-based technical outdoor education provider with structured curricula, instructor certification pathways, and content aligned to national standards.
- Outdoor Adventure Skills (OAS) by Outdoor Council of Canada: Standards-based outdoor activity training and certification program delivered through affiliated clubs across Canada. Comparable in delivering standards-aligned technical outdoor skill instruction through a federated partner-club network, analogous to V7's partner-driven distribution.
- REI Co-op: Large outdoor recreation co-operative that offers classes, videos, and educational content across many outdoor disciplines including climbing and hiking. Comparable as a broad outdoor education provider with paid and free tiers, though REI's scale and portfolio breadth dwarf V7's niche focus.
Emerging players
- Lattice Climbing: Subscription-based online training platform for climbers, offering structured video-based coaching and progress tracking. Highly comparable to V7's model of monetizing structured, sport-specific e-learning content delivered via a third-party LMS, but serving a much larger climbing market.
- SheClimbs: Online climbing education platform offering video-based lessons and skill courses targeting recreational climbers. Comparable to V7 in deploying subscription-supported video curricula for a specific outdoor sport audience, with a similarly community-led GTM.
Direct peers
- American Alpine Institute (AAI): Professional mountaineering and climbing school offering in-person instruction, online courses, and certification programs. Closely comparable to V7 as a niche technical outdoor sport training organization combining paid online content with instructor-led certification pathways.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
V7 Academy social profiles
Digital presenceV7 Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
V7 Academy leadership team
Management profileNumber of profiles
Profiles5 records
V7 Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V7 Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V7 Academy
What does V7 Academy do?
V7 Academy is an online learning platform that teaches canyoning (canyoneering) skills through structured video courses, including Canyoning Level 1 and Canyoning Level 2, supported by e-books, student support, and a community of learners. The platform caters to both recreational canyoneers seeking self-paced skill development and prospective professionals pursuing formal certification, with content filmed in real canyon environments to deliver practical, scenario-based training.
Is V7 Academy a public or private company?
V7 Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V7 Academy founded?
V7 Academy was founded in 2019. It employs 1 to 10 people.
Where is V7 Academy based?
V7 Academy is headquartered in Birnam, United Kingdom, in the Europe region.
How does V7 Academy make money?
Three revenue lines are on record. Subscription - All Access Plan is the primary driver. The others are freemium - Free Plan and partner Program Bulk Licensing.
Who are V7 Academy's main competitors?
Broad incumbents on record are Skillshare, British Mountaineering Council (BMC), National Outdoor Leadership School (NOLS), TrainingPeaks, Glenmore Lodge, Outdoor Adventure Skills (OAS) by Outdoor Council of Canada and REI Co-op. Emerging players are Lattice Climbing and SheClimbs. American Alpine Institute (AAI) is listed as a direct peer.
Does V7 Academy have an API?
No public API is recorded for V7 Academy.
What industry is V7 Academy in?
V7 Academy's product category is Outdoor Recreation E-Learning. Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History), with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 611620 and its SIC code is 8200.