Wijs Gym + Fysio

What Wijs Gym + Fysio does

Wijs Gym + Fysio is a two-location, direct-to-consumer health and fitness practice operating in Amsterdam Noord (Bercylaan 807A) and Amsterdam West (Tweede Hugo de Grootstraat 45A). The company combines a premium gym with in-house clinical services — physiotherapy (including oncology, trauma, pelvic floor, orofacial/jaw, vestibular, and Clinical Pilates specializations), osteopathy, massage therapy, acupuncture, and personal training — under one integrated provider model, with 30+ multidisciplinary staff across the two sites. Its technology stack is operational rather than proprietary: Trainin App powers booking and membership management, while the Noord site is equipped with EGYM smart body-analysis systems and a full Pilates apparatus suite (reformers, tower, chair, ladder barrel, trapeze table).

Wijs generates revenue across two primary engines. The first is recurring gym membership subscriptions billed every four weeks, priced between €65 and €135 depending on location, term length (3/12/18 months at Noord, annual or month-to-month at West), and inclusion of personal training or Pilates add-ons. The second is transactional clinical and wellness services — physiotherapy at €53 per session (direct-billed to contracted Dutch health insurers or self-pay), personal training at €82-€95 per session or in 5/10-packs, Pilates in private/duet/small-group formats at €30-€57.50 per session, group classes at €15-€18 per class in multi-class packs, massage at €95-€170 depending on duration, and osteopathy on a pay-and-claim basis. Partnerships with Onconet, Netwerk Traumarevalidatie Nederland, Tension Tamers (massage), and Osteopathie Tuijl extend the clinical surface area, and contracts with Dutch health insurers enable direct billing for physiotherapy — a meaningful distribution advantage. Distribution is primarily digital (wijs.fit website, Google Business Profile, Facebook, Instagram) plus self-serve online booking, with no enterprise or SMB channel and no third-party resellers; 4.9/5 across 59 Google reviews signals strong local brand equity in its two Amsterdam neighborhoods.

Name

Wijs Gym + Fysio

Legal name

Wijs

Website

https://wijs.fit

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wijs Gym + Fysio is a two-location Amsterdam health and fitness practice integrating a premium gym with in-house physiotherapy, osteopathy, Pilates, massage, and personal training for individual consumers, with direct insurance billing for clinical services.

Ownership category

akta.pro rank

Product category

Physiotherapy and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Functional Fitness & Mobility Training (HSADAAAD), Outpatient Occupational Therapy (OT) Clinics (HLADAJAE)

Keywords

• Physiotherapy services
• Fitness center memberships
• Personal training sessions
• Pilates classes
• Osteopathy treatments

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Memberships: Monthly recurring revenue from gym memberships at two locations (Noord and West). Premium Gym and Premium Gym + Personal Training tiers. Memberships billed every 4 weeks.
2. Personal Training Sessions: One-on-one personal training sessions and credit packs (5 or 10 sessions). €95 per session, with discounts for bulk purchases.
3. Pilates Classes: Private Pilates (1:1), Duet Pilates (2:1), and Small Group Classes (max 8). Class packs and add-on options for gym members.
4. Group Classes: Group fitness classes at Noord location including Lower & Core, Elevate, Wijs Moms, Strength & Longevity (60+), Strength Improvement, Sculpt & Define, Posture & Flow. Credit-based system.
5. Physiotherapy Services: Fysiotherapie services including intake assessments and treatment sessions. Direct billing to contracted insurance providers. Self-pay option for non-contracted insurers.
6. Massage Therapy: Massage services at West location including Pregnancy, Deep Tissue, Signature, Stretch, and Relaxation massages. Session-based pricing from €95 for 60 min.
7. Osteopathy: Osteopathy services by Anna and Marike. Intake and treatment sessions. Patient pays directly and claims from insurer.
8. Partner Massage (Tension Tamers): Massage services at Noord by Tension Tamers partner. Multiple modalities including relaxation, deep tissue, sports, pregnancy, Thai, Shiatsu, and Chi Nei Tsang. 30-120 minute sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wijs Gym + Fysio operates two integrated health and fitness practices in Amsterdam (Noord and West) combining a high-end gym with physiotherapy services. It offers gym memberships, personal training, Pilates and group classes alongside clinical physiotherapy (general, jaw, pregnancy/pelvic floor, oncology, orthopedic/trauma rehabilitation), osteopathy, massage therapy, dry needling, taping, and posture correction, with direct billing to Dutch health insurers for physiotherapy.

Product overview

Wijs Gym + Fysio is a dual-location health and fitness provider in Amsterdam (Noord and West) offering an integrated approach combining physiotherapy with high-end fitness facilities. The core offering includes Premium Gym and Personal Training memberships at two locations, supplemented by group fitness classes (Group Classes, Small Group Training) and specialized Pilates programs (standard Pilates, Clinical Pilates). On the healthcare side, the practice provides comprehensive physiotherapy services including general physiotherapy, jaw physiotherapy, pregnancy/pelvic floor physiotherapy, orthopedic/trauma rehabilitation, oncology physiotherapy, posture correction, dry needling, and taping. Additional health services include osteopathy (offered by Osteopathie Tuijl and in-house osteopaths) and massage therapy (partnered Tension Tamers at Noord and in-house services at West). The two locations operate with separate membership structures and pricing, allowing members to access physiotherapy-rehabilitation combined with fitness training under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Gym Membership
• Premium Gym + Personal Training Membership
• Personal Training One-on-one coaching that combines fitness training with physiotherapeutic expertise for smarter training, improved movement, and injury prevention. Sold as single sessions or 5/10-session credit packs.
• 7-Week Starter Program Structured beginner program combining 10 personal training sessions, 4 open training sessions, weekly education, and homework assignments to build independent gym habits over seven weeks.
• Pilates Classes Movement training focusing on core strength, posture improvement, and body awareness offered as Private (1:1), Duet (2:1), and Small Group (max 8) sessions using reformers, towers, chairs, ladder barrels, and trapeze tables.
• Group Classes Scheduled group fitness classes at Amsterdam Noord including Lower & Core, Elevate, Wijs Moms, Strength & Longevity (60+), Strength Improvement, Sculpt & Define, and Posture & Flow.
• Small Group Training Intimate group training sessions (max 6 participants) at Amsterdam West covering Core + Stability, Body Awake, BBB, Wijs Moms, Synergy Outdoor, Posture + Strength, Pilates, and Mobility + Core variations.
• Fysiotherapie (Physiotherapy) Expert physiotherapy for recovery, pain reduction, and injury prevention. Treats conditions affecting head, jaw, neck, shoulder, back, pelvis, groin, thigh, knee, lower leg, and ankle, including orthopedic and trauma rehabilitation. Direct billing to contracted Dutch health insurers available.
• Kaakfysiotherapie (Jaw Physiotherapy) Specialized orofacial therapy treating jaw, face, head, and neck conditions including TMJ disorders, jaw clicking/blocking, headaches, tinnitus, and teeth grinding/clenching.
• Zwangerschaps- en Bekkenbodemfysiotherapie (Pregnancy and Pelvic Floor Physiotherapy) Physiotherapy for women in pre- and post-natal phases addressing pregnancy-related discomfort, pelvic floor strengthening, and post-delivery recovery using external treatment methods.
• Orthopedische en Trauma-revalidatie (Orthopedic and Trauma Rehabilitation) Specialized rehabilitation following accidents, surgery, or injuries, delivered in partnership with Netwerk Traumarevalidatie Nederland with home visits and direct communication with trauma surgeons.
• Oncologie Fysiotherapie (Oncology Physiotherapy) Specialized physiotherapy during and after cancer treatment delivered through the Onconet network, covering fatigue management, strength building, and mobility improvement. Requires oncologist referral.
• Clinical Pilates Physiotherapy-led Pilates with therapeutic focus for injury recovery, chronic pain management, and post-operative rehabilitation, including intake assessment and personalized exercise programs.
• Houdingscorrectie (Posture Correction) Therapeutic intervention addressing chronic pain from poor posture through comprehensive posture analysis and personalized plans including ergonomics advice and targeted muscle strengthening.
• Dry Needling Technique for releasing tense, overloaded muscles by inserting fine sterile needles directly into trigger points to induce muscle relaxation.
• Taping Kinesiotape application providing muscle and joint support, improving circulation, and promoting faster recovery; tape remains in place 4-10 days and is waterproof.
• Vestibular Physiotherapy (Duizeligheid) Specialized vestibular physiotherapy treating dizziness and balance disorders including BPPD, vestibular hypofunction, vestibular migraine, Meniere's disease, and PPPD via repositioning maneuvers and vestibular rehabilitation.
• Osteopathie (Osteopathy) Manual holistic therapy examining how joints, muscles, connective tissue, nerves, and organs interact to address musculoskeletal, neurological, digestive, and stress-related conditions, including treatment for babies and children. Available at both Noord and West locations.
• Massagetherapie - Tension Tamers @ Wijs (Noord) Partner-provided massage studio within Wijs Health (Noord) offering Relaxation, Deep Tissue, Sports, Therapeutic, Pregnancy (from 13 weeks), Thai, Shiatsu, and Chi Nei Tsang massage in 30-120 minute sessions.
• Massagetherapie - Amsterdam West Personalized massage therapy at Amsterdam West including Pregnancy Massage, Deep Tissue, Signature Massage, Stretch Massage, and Relaxation Massage in 60, 90, or 120 minute sessions.

Quantifiable outcome

• Google rating 4.9/5 based on 59 reviews
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tension TamersminorStrategic or Co-development PartnerTension Tamers operates a massage studio within Wijs Health (Noord) location. They offer various massage modalities including relaxation, deep tissue, sports, pregnancy, Thai, Shiatsu, and Chi Nei Tsang. Services are booked separately through Tension Tamers' own booking system.
• Osteopathie Tuijl (Niels Tuijl)minorStrategic or Co-development PartnerNiels Tuijl, an osteopath with DO-MRO qualification and over 10 years experience, provides osteopathic treatments at Wijs Health (Noord). Specializes in musculoskeletal, neurological, digestive, and stress-related conditions, including treatment for babies and children.
• Netwerk Traumarevalidatie NederlandcoreStrategic or Co-development PartnerCollaboration with the Dutch Trauma Rehabilitation Network. Wijs physiotherapists Daan Pronk and Steven Dorlandt have received additional training to professionally guide clients with trauma-related injuries. Enables direct communication with trauma surgeons for optimal care coordination.
• OnconetcoreStrategic or Co-development PartnerNational Dutch network of specialized oncology physiotherapists dedicated to improving quality and accessibility of oncology physiotherapy. Wijs physiotherapist Marit Mastad is registered with Onconet, enabling specialized cancer rehabilitation services.
• Trainin AppcoreTechnology or IntegrationBooking and membership management platform powering online scheduling, package purchases, and member accounts. Integrated into website for all service bookings across both locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitness First Netherlands: International premium fitness chain with a Dutch footprint including Amsterdam. Comparable as a premium gym operator competing for higher-income Amsterdam fitness consumers, though without Wijs's clinical physiotherapy and specialist offerings.
• Basic-Fit: Europe's largest low-cost fitness chain with a major Dutch footprint including Amsterdam. Comparable as a fitness competitor serving overlapping geographic markets, though Wijs operates a premium integrated PT+fitness model rather than a budget standalone gym.
• ATI Physical Therapy: US-based outpatient physical therapy provider with integrated fitness and rehabilitation programs. Comparable as a multi-site PT-plus-fitness hybrid operating at scale, though operating model and reimbursement environment differ from the Dutch context.
• TrainMore: Dutch boutique fitness chain with multiple Amsterdam locations offering premium group training and gym memberships. Comparable as a Dutch premium fitness competitor targeting a similar health-conscious Amsterdam consumer, though TrainMore lacks the clinical physiotherapy integration.
• SportCity: Established Dutch mid-market fitness chain with Amsterdam locations. Comparable as a Dutch fitness operator competing for the same member base, but positioned at lower price points than Wijs's premium tier and without clinical physiotherapy services.
• Fit for Free: Dutch budget fitness chain with multiple Amsterdam locations. Comparable as a competitor for entry-level gym membership spend in the same Amsterdam market, though at significantly lower price points and without any physiotherapy or clinical services integration.

Direct peers

• FysioHolland: National Dutch physiotherapy chain with insurance contracts and multi-location coverage. Directly comparable as a multi-site outpatient physiotherapy provider serving insured Dutch patients with general and specialized physio - Wijs's core clinical offering, though FysioHolland lacks the integrated gym component.
• Kieser Training: German-origin strength training chain with Dutch locations that integrates physiotherapy and evidence-based training under one roof. The closest international comparable to Wijs's PT-plus-fitness hybrid model, combining clinical rehabilitation with structured strength training in a premium positioning.
• BackFit: German integrated physiotherapy and training provider combining clinical rehab with strength training under one roof. Directly comparable to Wijs's hybrid PT+fitness model in positioning, though operating in Germany rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wijsgymandfysio
• Instagraminstagram.com/wijsgymandfysio
• LinkedInlinkedin.com/company/wijsgymandfysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijs Gym + Fysio