Tension Tamers Massage Amsterdam

What Tension Tamers Massage Amsterdam does

Tension Tamers Massage Amsterdam is a private, bootstrapped massage therapy studio operating two physical locations in Amsterdam, Netherlands: Studio Jordaan (Lauriergracht 102, inside the Double Shift boutique gym) and Studio Noord (Bercylaan 807A, inside the Wijs Health multidisciplinary centre in the Bold building). Founded in 2003 by Michiel Kaemingk (later joined by co-founder Jacklyn Kaemingk) and built around a team of around 15 therapists, the studio offers nine core treatment categories — Deep Tissue, Sports, Therapeutic, Relaxation, Prenatal, Duo, Thai, Shiatsu, and Chi Nei Tsang (abdominal) — with sessions of 30 to 120 minutes priced publicly from €55 to €160.

The business operates three distinct revenue streams. On the consumer side, individuals book and pay per session, pre-purchase multi-session passes (5 sessions at 5% off, 10 sessions at 10% off, both valid two years), or buy digital/paper gift vouchers, all transacted through Acuity Scheduling's online booking system — no proprietary technology is built. On the B2B side, corporate clients procure chair massage (20-30 minute on-site sessions, minimum four hours per therapist per day) and corporate yoga (30-90 minute sessions), sold through direct email-proposal outreach; named accounts include AbbVie (multi-year), Pfizer, Truus, Joolz, Podimo, IDEXX, Storio, OneStream, and Zoom. A third line, Intuitive Toolbox, is a wholly-owned training program (intuitivetoolbox.nl) that offers advanced courses and mentorship to external massage therapists, extending the brand into the broader practitioner community.

Go-to-market is direct-to-consumer for individuals (self-serve booking, organic Instagram, blog-led SEO, email newsletter, testimonials/word-of-mouth) and sales-led outbound for corporate wellness. Distribution is intentionally limited to Amsterdam — no third-party resellers, marketplaces, or walk-ins — with no signs of external equity funding, no public revenue disclosure, and ownership concentrated in the two co-founders who remain closely involved in operations and quality control.

Name

Tension Tamers Massage Amsterdam

Legal name

Tension Tamers

Website

https://tensiontamers.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tension Tamers Massage Amsterdam is a private Amsterdam-based massage therapy studio with two locations and a 15-therapist team, offering tailored individual treatments, corporate chair massage and yoga, gift vouchers, multi-session passes, and the Intuitive Toolbox training program.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Other Personal Care Services (81219)

akta.pro primary industry

Deep Tissue Massage (HSALAEAB)

akta.pro secondary industries

Swedish Massage (HSALAEAA), Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Massage therapy services
• Corporate wellness programs
• Holistic bodywork
• Therapeutic massage
• Yoga instruction

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual massage sessions: Clients book and pay for individual massage sessions of 30, 60, 90, or 120 minutes at published per-session rates. Payments processed through Acuity Scheduling online.
2. Multi-session passes: Prepaid session bundles sold at a discount: 5 sessions (5% discount) or 10 sessions (10% discount). Valid for 2 years. Passes can be used for any treatment and any therapist.
3. Gift vouchers: Digital or paper gift vouchers sold at monetary or treatment-duration values. Valid for 2 years. Redeemable against any treatment via coupon code in the booking system.
4. Corporate chair massage: B2B service where therapists are deployed to client offices for 20- or 30-minute chair massage sessions. Minimum 4 hours per therapist per booking day. One therapist can treat up to 18 people per day. Corporate clients include AbbVie, Truus, Joolz, Podimo, Pfizer, IDEXX, Storio, OneStream, Zoom.
5. Corporate yoga sessions: Yoga sessions of 30-90 minutes delivered at corporate offices or events. Billed as a service to corporate clients; sold via email proposal requests.
6. Intuitive Toolbox training: Advanced massage training program for therapists, created by Tension Tamers. Includes courses, mentorship, and community. Sold as a separate educational product via intuitivetoolbox.nl.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tension Tamers is an Amsterdam-based massage therapy studio that sells tailored individual massage sessions across nine treatment types (Deep Tissue, Sports, Therapeutic, Relaxation, Prenatal, Duo, Thai, Shiatsu, Chi Nei Tsang). It also delivers on-site corporate chair massage and office yoga, sells multi-session passes and gift vouchers, and runs Intuitive Toolbox, a separate training program for massage therapists.

Product overview

Tension Tamers is a massage therapy studio in Amsterdam offering a portfolio of nine core massage treatments including Deep Tissue, Sports, Therapeutic, Relaxation, Prenatal, Duo, Thai, Shiatsu, and Chi Nei Tsang/Abdominal Massage. Beyond individual sessions, the company provides corporate wellness services (chair massage and yoga) for businesses, multi-session passes with volume discounts, and gift vouchers. The studio also offers specialized bodywork services under founder Michiel Kaemingk, including Holistic Bodywork and Transformational Bodywork. Additionally, the company has developed Intuitive Toolbox, a training program for massage therapists seeking to deepen their practice.

Differentiator

Problem solved

Functional benefit

Brands

• Intuitive Toolbox: Advanced massage training for therapists - a training program teaching therapists to work with intuition, attention and adaptability.

Products and services

• Deep Tissue Massage A focused, grounding massage that works into deeper layers of tension using hands, forearms, and elbows to release tight fascia and muscles; for individuals seeking relief from chronic muscle and connective-tissue tension.
• Sports Massage A targeted massage for active bodies to enhance performance, support recovery, and prevent injury using specific techniques for circulation and muscle release.
• Therapeutic Massage A focused session for physical or emotional pain addressing specific areas like shoulder, lower back, or emotional tension with presence and precision.
• Relaxation Massage A slow, soothing massage designed to calm the nervous system using long, flowing strokes and nourishing touch for deep rest and reset.
• Prenatal Massage A gentle, supportive massage for pregnant women from 13 weeks onwards, relieving tension, easing discomfort, and inviting deep rest.
• Duo Massage A relaxing and connecting experience for two people in the same room with two therapists, individually tailored to each person's needs.
• Thai Massage A full-body treatment on a futon blending assisted yoga-style stretches, pressure points, and energy line work, performed fully clothed without oil.
• Shiatsu Massage A clothed, oil-free treatment on a futon based in Eastern medicine using meridian pressure, breath, and mindful touch to restore balance.
• Chi Nei Tsang / Abdominal Massage A deeply transformative belly massage working with organs, fascia, breath, and nervous system to release held tension and support digestion and detox.
• Corporate Chair Massage On-site chair massage services at offices, offering 20- or 30-minute sessions per person, with experienced therapists adapting to each individual; sold B2B to employers via email proposal.
• Corporate Yoga Office yoga sessions offered at workplaces, including energising flow, stretch & unwind, and relax & reset formats, accessible for all levels; sold B2B via email proposal.
• Multi-Session Passes Pre-purchased session bundles offering 5 sessions (5% discount) or 10 sessions (10% discount), valid for 2 years and usable with any therapist for any treatment.
• Gift Vouchers Digital or paper gift vouchers available for specific treatments or custom monetary amounts, valid for 2 years; redeemable against any treatment via coupon code in the booking system.
• Intuitive Toolbox Training Advanced massage training program for therapists offering courses, mentorship and community for deepening practice through intuition, attention and adaptability; sold via intuitivetoolbox.nl.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core hosting partner, minor, long-term client, recurring client, core extension brand and core infrastructure.

• Double Shiftcore hosting partnerOthersStudio Jordaan is physically located inside the Double Shift boutique gym in a former sugar factory and historic church in Amsterdam's Jordaan. Double Shift provides the real estate infrastructure and shared reception for client check-in. Tension Tamers occupies dedicated treatment rooms upstairs.
• Wijs Healthcore hosting partnerOthersStudio Noord is located inside Wijs Health, a multidisciplinary health and wellbeing centre in the Bold building in Amsterdam Noord. The Wijs Health space provides treatment room infrastructure within a broader health ecosystem.
• Equal YogaminorOthersEqual Yoga is located in the same Bold building complex as Studio Noord (inside Wijs Health), making it easy for clients to combine yoga classes with massage sessions. Complementary wellness offering rather than formal partnership.
• AbbVielong-term clientOthersPharmaceutical company AbbVie has used Tension Tamers' chair massage service for multiple years. Feedback cites professional, reliable, punctual therapists and outstanding massage quality.
• Truusrecurring clientOthersTruus uses Tension Tamers' chair massage service for its team. Employees are described as excited and happy for sessions, with therapists noted as professional and welcoming.
• Joolzrecurring clientOthersBaby product company Joolz has offered chair massage as an employee benefit. The founder describes it as one of the most anticipated employee benefits and highly productive.
• Intuitive Toolboxcore extension brandStrategic or Co-development PartnerIntuitive Toolbox is a training program created by Tension Tamers for massage therapists who want to deepen their practice. It offers courses, mentorship, and community. Tension Tamers uses it to extend its brand and philosophy into the broader therapist community while generating additional revenue.
• Squarespace / Acuity Schedulingcore infrastructureTechnology or IntegrationTension Tamers uses Acuity Scheduling (owned by Squarespace) as its client management and appointment booking software. Personal information is provided to Acuity Scheduling when clients book sessions. This is the primary operational technology infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elements Massage: US franchise focused on therapeutic, customised massage with studio-level branding and therapist matching. Directly comparable to Tension Tamers on tailored, therapeutic positioning and studio retail model, though at much larger scale and US-centric.
• Massage Heights: US-headquartered massage therapy franchise operating hundreds of multi-modality studios with membership-based pricing and corporate wellness programmes. Comparable to Tension Tamers in offering a multi-technique massage menu and B2B wellness services, but at much larger scale and via a franchise model.
• Hand & Stone Massage and Facial Spa: North American franchise operating hundreds of massage + facial studios with walk-in services and member pricing. Comparable in studio-based, multi-therapist service delivery; differs in franchise scale, add-on facial services, and geographic footprint.
• Massage Envy: Largest US membership-based massage and skincare chain, with multi-modality studios and a wellness subscription model. Comparable in serving recurring consumer demand for repeat massage sessions; contrasts with Tension Tamers on membership mechanics and lack of B2B chair massage focus.

Others

• Booksy: Booking and business management software for beauty and wellness professionals, with strong European (including Dutch) market presence. Adjacent to Tension Tamers as a competitor-internal SaaS option; comparable in serving independent therapist-led studios.
• Mindbody: Global SaaS platform for wellness business management (booking, CRM, payments) used by salons, spas and massage studios worldwide. Adjacent infrastructure layer similar in role to the Acuity Scheduling tool Tension Tamers currently uses, and a likely upgrade path as the business scales.
• Treatwell: European online beauty and wellness booking marketplace operating in the Netherlands, listing local massage and wellness providers. Adjacent rather than directly competitive — Treatwell aggregates Tension Tamers' potential competitors and could serve as a customer-acquisition channel.

Emerging players

• Soothe: US on-demand massage app connecting consumers to licensed therapists for in-home or in-office sessions. Comparable to Tension Tamers in targeting both consumer and corporate wellness demand, but operates as a marketplace rather than a multi-studio operator.
• Blys: Australia-headquartered on-demand massage and wellness platform offering in-home, in-office and in-studio sessions with corporate programmes. Comparable in multi-modality massage + corporate wellness; differs as a digital marketplace rather than owned-studio operator.
• Urban: On-demand home-services marketplace (formerly Urban Massage in the UK) offering at-home and in-studio massage bookings. Comparable in therapist-led, multi-technique massage offerings and B2C/B2B reach; differs via marketplace/aggregator model rather than owned studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tension_tamers
• LinkedInlinkedin.com/company/tension-tamers-massage-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tension Tamers Massage Amsterdam