Borsato

What Borsato does

Borsato srl is an Italian artisan food company headquartered in Bassano del Grappa, in the Veneto region, that produces and sells traditional preserved vegetables, sauces, risottos, and themed gift boxes under the Borsato and Borsatogroup brands. The product portfolio centers on three collections: preserved vegetables (verdure) featuring white asparagus, radicchio rosso tardivo, and giardiniera prepared in agrodolce (sweet-sour), natural, saor, sott'olio, and grilled styles; sauces and condiments (sughi e composte) including tomato passata, mushroom ragù, chili tomato sauce, and Tropea onion compote; and ready-to-cook risottos with Carnaroli rice from the Po Delta. Gift boxes such as Scacchiera Completa, Trio Reale, AperiVeneto, and AperiBassano bundle Borsato's own preserves with complementary products sourced from local partner producers (Nostrano Micad for cured meats, Vigneto Due Santi for Merlot, and regional grissini makers).

The business operates exclusively as a direct-to-consumer e-commerce company through its Shopify-powered website at borsatogroup.com, with no retail, wholesale, or third-party marketplace presence. Distribution is handled via MBE (Mail Boxes Etc.) for both domestic Italian and international shipments, with the storefront supporting orders across 30+ countries and free shipping for orders over €49. Pricing is unit-based at €3.00-€21.00 per jar, with gift boxes ranging from €10.00 to €100.00 and an optional subscription tier on selected aperitivo boxes offering 10-30% recurring discounts. The company has 1-10 employees and is privately held by founder Andrea Borsato, with no institutional funding, parent company, or subsidiary structure.

The company's value proposition rests on 100% Italian raw materials (partly sourced from family crops and responsible local growers), traditional family recipes for Veneto-style agrodolce preservation, and artisan production without preservatives. Marketing is conducted through Facebook and Instagram organic social channels plus an email newsletter, targeting two customer segments: Italian food enthusiasts seeking authentic traditional products and gift buyers purchasing premium regional food bundles. No AI, API, app, or integration capabilities are documented; the technology layer is limited to a standard Shopify storefront and a courier partnership.

Name

Borsato

Legal name

Borsato srl

Website

https://borsatogroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Borsato is an Italian artisan food company based in Bassano del Grappa that produces traditional Veneto preserved vegetables, sauces, and risottos, selling them directly to consumers worldwide via a Shopify e-commerce storefront, with themed gift boxes targeting Italian food enthusiasts and gift buyers.

Ownership category

akta.pro rank

Product category

Artisan Italian Preserved Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Italian preserved vegetables
• Artisan pickles
• Specialty risotto
• Gourmet gift boxes
• Veneto specialty foods

Headquarters

HQ city

Bassano Del Grappa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Borsato generates revenue through direct-to-consumer e-commerce sales of Italian specialty food products including preserves, sauces, risottos, and gift boxes. The revenue is primarily one-time transaction-based with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Borsato srl produces and sells artisan Italian preserved vegetables, pickles, sauces, condiments, and ready-to-cook risottos through a direct-to-consumer Shopify-powered e-commerce website. The product range is built around traditional Veneto family recipes using 100% Italian raw materials, sold both individually and as curated gift boxes including themed aperitivo collections.

Product overview

Borsato is an Italian food company specializing in artisan preserved vegetables and traditional Veneto specialties. The product portfolio centers on three main categories: preserved vegetables (verdure) including white asparagus, radicchio, and giardiniera in various preparations (agrodolce, natural, saor, grilled); sauces and condiments (sughi e composte) including pasta sauces, tomato passata, and onion compotes; and ready-to-cook risottos. Products are sold both individually and as gift boxes (box regalo) including themed aperitivo collections like AperiVeneto and AperiBassano, and curated sets like Scacchiera Completa and Trio Reale. The company emphasizes traditional family recipes, 100% Italian ingredients, and artisanal production methods.

Differentiator

Problem solved

Functional benefit

Brands

• Eat like Italians do: Brand tagline and positioning for Borsato products distribution

Products and services

• Il Re Bianco - Punte di Asparagi Bianchi in agrodolce Preserved white asparagus tips in agrodolce (sweet-sour) sauce, made with Veneto asparagus using a family recipe. Net weight 530g. Sold to consumers seeking authentic Italian preserves.
• La Torre di Verdure - Giardiniera della Tradizione in agrodolce Traditional giardiniera (mixed pickled vegetables) with cauliflower, carrots, peppers, and cipolline preserved in agrodolce sauce. Available in 300g and 580g formats.
• La Regina Borettana - Cipolline con Aceto Balsamico di Modena IGP Borettana cipolline (small onions) caramelized in Modena IGP balsamic vinegar and extra virgin olive oil. Net weight 280g, no preservatives.
• Pesto Ponte Vecchio - Foglie di Broccolo di Bassano Pesto made with Bassano broccoli leaves and almonds. Net weight 185g.
• Alfiere di Treviso - Radicchio Rosso Tardivo Sott'olio Late red radicchio from Treviso preserved in sunflower oil and 100% Italian extra virgin olive oil. Net weight 320g.
• Alfiere di Treviso - Radicchio Rosso Tardivo in agrodolce Late red radicchio from Treviso preserved in agrodolce sauce with balanced bitter-sweet-sour flavor.
• Cipolle e Peperoni in Agrodolce White onions and red and yellow peppers in agrodolce sauce. Side dish or appetizer pairing for white meats, cold cuts, and cheeses.
• Il Re Bianco - Punte di Asparagi Bianchi al naturale White asparagus tips preserved naturally with water and salt, for year-round enjoyment.
• Radicchio rosso tardivo in saor Late red radicchio prepared in Venetian 'saor' style with sweet red onion and raisins. Net weight 260g.
• Asparagi Bianchi in Saor White asparagus in Venetian saor style with sweet onion and raisins. Net weight 260g.
• Alfiere di Treviso - Radicchio Rosso Tardivo Grigliato in agrodolce Selected and grilled late red radicchio from Treviso with delicate agrodolce finish.
• La Torre di Bassano Springtime reinterpretation of classic giardiniera with red and yellow peppers, carrots, and white asparagus with traditional Borsato agrodolce recipe. 1kg format.
• Il Re Bianco - Asparagi Bianchi in agrodolce "I Corti" White asparagus in agrodolce sauce from Bassano cultivation area using only the finest parts of the asparagus with family recipe.
• Rosso Passata di Pomodoro Simple tomato passata made with selected 100% Italian tomatoes and a pinch of salt. Ready-to-use for pasta or traditional recipes.
• Il Re Bianco - Risotto con Asparagi Bianchi Ready-to-cook risotto with white asparagus and Carnaroli rice from the Po Delta. Net weight 420g. Requires cooking.
• Il Re Verde - Risotto con Asparagi Verdi Risotto with green asparagus and Carnaroli rice from the Po Delta. Light and flavorful dish.
• Scacchiera Completa Premium gift box containing 5 Borsato specialties: Il Re Bianco, La Regina Borettana, Il Cavaliere d'Inverno, La Torre di Verdure, and Alfiere di Treviso.
• Trio Reale Gift box with 3 specialties: Il Re Bianco, La Regina Borettana, and Il Cavaliere d'Inverno.
• AperiVeneto Aperitivo gift box for 4-6 people containing: Nostrano salame Micad, Borsato radicchio in agrodolce, Vigneto Due Santi Merlot, and Prima Qualità grissini.
• AperiBassano 100% Bassano aperitivo gift box containing: Nostrana Sopressina Micad, Broccolo di Bassano in agrodolce, Prosecco DOCG extra brut, and Prima Qualità grissini.
• Scacchiera Completa - Speciale Aperitivo Aperitivo-special gift box with subscription option, containing 5 Borsato specialties in smaller portions for aperitivo service.
• Buono regalo Gift voucher available in denominations of €10, €25, €50, and €100, delivered via email for use at checkout.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MBE (Mail Boxes Etc.)coreChannel Partner/ Reseller/ DistributorMBE serves as the primary shipping and delivery partner for Borsato's e-commerce operations, handling both domestic Italy and international shipments. The service includes 2 delivery attempts and up to 10 working days holding period before returning packages.
• Nostrano MicadminorOthersNostrano Micad supplies salame (Nostrano) for Borsato's AperiVeneto gift box and supresina (Sopressina) for AperiBassano gift box, providing complementary Italian deli products alongside Borsato preserves.
• Vigneto Due SantiminorOthersVigneto Due Santi supplies Merlot wine for Borsato's AperiVeneto gift box, providing wine pairing for the aperitivo experience alongside Borsato preserves.
• Grissini ProducersminorOthersSupplier of Prima Qualità (First Quality) fragrant grissini for AperiVeneto and AperiBassano gift boxes, providing complementary breadsticks alongside Borsato preserves and Italian deli products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bona Furtuna: US-based DTC Italian heritage food brand focused on Sicilian olive oils, sauces, and antipasti. Comparable to Borsato in DTC model, premium pricing, and provenance-led storytelling, though with a different Italian region and broader pantry portfolio.
• Gustiamo: US-based importer and DTC retailer of premium Italian specialty foods (preserved vegetables, olive oils, pantry staples). Comparable to Borsato in curated Italian specialty positioning and DTC-first distribution, though operating primarily as a curated marketplace rather than a single-producer brand.

Broad incumbents

• Barilla: Italy-based global food conglomerate spanning pasta, sauces, and ready meals. Operates broadly in packaged Italian food with overlapping jarred sauce and condiment offerings, but does not specialize in Borsato's Veneto preserved-vegetable niche.
• De Cecco: Italian premium pasta and sauce producer with a broad CPG portfolio. Comparable as an incumbent Italian food brand with overlapping sauce/condiment categories, but with pasta as its primary category rather than preserved vegetables.
• Giovanni Rana: Italian prepared-food brand best known for fresh pasta and ready meals, with expanding sauces and condiments lines. Broadly comparable as an established Italian CPG operator, but anchored in fresh pasta rather than jarred preserves.

Direct peers

• Saclà: Italy-based CPG brand producing Italian sauces, pestos, and antipasti including preserved vegetables. Closely comparable to Borsato in product format (jarred Italian specialty foods), target consumer (Italian food enthusiasts), and brand positioning around authentic recipes.
• Agromonte: Sicilian producer of preserved tomato sauces, ragù, and condiments sold in jars. Comparable to Borsato in jarred Italian sauce/preserve format and regional-ingredient storytelling, though with a Southern Italian rather than Veneto origin.
• Mutti: Italy-based leader in preserved tomatoes and tomato-based sauces. Directly comparable to Borsato in its core competency of Italian vegetable preservation, jarred sauce format, and premium positioning tied to Italian raw material sourcing.
• Cirio: Historic Italian brand specializing in canned and preserved vegetables, legumes, tomatoes, and ready-made sauces. Directly comparable to Borsato across its entire preserved-vegetable and pasta-sauce range, though at significantly greater scale and retail penetration.
• Ponti: Italian family-owned producer of condiments, vinegars, pickled vegetables, and sweet-and-sour preparations. Strongly comparable to Borsato in the agrodolce/preserve category and family-business heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/borsatogroup
• Instagraminstagram.com/borsatogroup
• LinkedInlinkedin.com/company/borsato-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borsato