Clicky
Clicky is a founder-operated Israeli WordPress web development studio building custom websites, WooCommerce stores, hosting, and maintenance for SMBs across verticals including legal, medical, restaurant, and nonprofit, augmented by AI content and automation services.
- Company typePrivate
- Founded2000
- HeadquartersMazkeret Batya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Clicky does
Clicky (קליקי) is a founder-operated WordPress website development studio based in Israel, established in 2000 by David Orieli, who continues to personally manage discovery, design, development, hosting, and client training. The company builds custom responsive WordPress websites using the Elementor page builder and WooCommerce for e-commerce, hosted on managed LiteSpeed Linux servers with cPanel, SSL, backups, and bundled maintenance. Service offerings are tiered by complexity: corporate/image sites from ~6,500 ILS, WooCommerce stores from ~7,500 ILS, and complex custom builds from ~18,000 ILS, with recurring hosting/maintenance starting at ~54 ILS/month.
The business model blends one-time project fees with a recurring hosting and maintenance tail, supplemented by add-on services such as SEO/CRO, AI content generation, Visual AI Studio imagery and video, AI business automation, and consulting/training. Clicky serves small and medium-sized Israeli businesses across vertical-specific packages (law firms, restaurants, medical clinics, nonprofits, real estate, accounting firms) and operates a sales-led GTM with no channel partners. As of 2024–2025, the studio has layered generative AI (ChatGPT, Visual AI, AI chatbots, WordPress 7 native AI) across its content, code, and automation workflows, and distributes a free Shomer Shabbat WordPress plugin for religious-market websites.
Clicky is privately held by its founder, has no disclosed external funding or parent company, maintains a single-country Israel-only footprint, and is positioned as a high-quality boutique studio rather than a high-volume agency. Its 4.9/5 Google rating, decades-long operating history, and dozens of named SMB clients across diverse verticals form the basis of its market position.
Clicky firmographics
Firmographics- Name
- Clicky
- Legal name
- Clicky (קליקי)
- Website
- https://clicky.co.il
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clicky is a founder-operated Israeli WordPress web development studio building custom websites, WooCommerce stores, hosting, and maintenance for SMBs across verticals including legal, medical, restaurant, and nonprofit, augmented by AI content and automation services.
- Ownership category
- akta.pro rank
Where Clicky is headquartered
LocationHeadquarters
- HQ city
- Mazkeret Batya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Clicky business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design & Development (One-time Projects): Custom WordPress website builds including corporate sites, e-commerce stores, landing pages, and specialty vertical sites (law firms, restaurants, medical clinics, nonprofits, real estate, accounting firms). Pricing ranges from ~6,500–18,000+ ₪ per project depending on complexity, features, and scope. Additional services like logo design, content writing, SEO packages, and CRM/automation integrations are billed as add-ons.
- WordPress Hosting & Maintenance (Recurring): Monthly/annual hosting on Linux LiteSpeed servers with cPanel, backup, SSL certificates, email accounts, and ongoing maintenance. Hosting packages start at ~54 ₪/month (VAT included). Maintenance services include plugin/core updates, security monitoring, performance optimization, and periodic accessibility checks. This provides recurring monthly revenue.
- Professional Services (Add-ons): Additional services including SEO campaigns, content creation, domain registration, logo design, CRM/automation connections, payment gateway setup, WhatsApp chat integration, and AI agent installation. These are either one-time or can be bundled into ongoing maintenance retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Corporate/Image Website (תדמית) — starting price |
| One time/ perpetual license | One time/ perpetual license | E-commerce / Virtual Store (WooCommerce) — starting price |
| One time/ perpetual license | One time/ perpetual license | Complex Content / Custom Development — starting price |
| Subscription | Monthly | Hosting & Maintenance Package (starting) |
| Subscription | Monthly | Hosting + Maintenance Full Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Clicky product offering
Product offeringCore offering
Clicky is an Israel-based WordPress web studio that designs, builds, hosts, and maintains custom WordPress websites and WooCommerce online stores for small and medium businesses. Its offerings range from one-time corporate/image sites and e-commerce builds (starting at ~6,500–18,000+ ILS) to recurring managed LiteSpeed hosting and maintenance packages (starting at ~54 ILS/month), supplemented by vertical-specific packages for law firms, restaurants, medical clinics, real estate, accountants, and nonprofits, plus AI-powered content, imagery, and chatbot add-ons.
Product overview
Clicky is a WordPress-focused website development studio offering a comprehensive suite of services centered on building, hosting, and maintaining WordPress websites for businesses. The core offerings consist of custom WordPress website development (primary), WooCommerce virtual stores (e-commerce), managed WordPress hosting on LiteSpeed Linux servers with cPanel, and ongoing maintenance and support services. These core services are supplemented by specialized vertical-specific website packages for medical clinics, real estate, restaurants, law firms, accounting firms, and nonprofits, as well as add-on modules including AI-powered content creation, Visual AI Studio (image and video generation), AI business automation with AI agents, WordPress marketing and SEO, conversion rate optimization (CRO), website upgrades and redesigns, landing pages, Elementor-based design, and consulting/training. The company also offers the free Shomer Shabbat WordPress plugin for religious website operators. All services are delivered with a personal, hands-on approach by a single proprietor with over 20 years of experience, with hosting packages starting at 54 ILS/month.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Website Development Custom WordPress website design and development service using the Elementor page builder, including responsive design, SEO-ready architecture, dynamic content management, automation, and WooCommerce compatibility. Targeted at Israeli SMBs needing a marketing-oriented WordPress site.
- Virtual Store / WooCommerce Full-featured e-commerce store built on WooCommerce integrated with WordPress, with product management, shopping cart, checkout, payment processing, order management, inventory tracking, variations, and shipping. The primary e-commerce offering.
- WordPress Hosting Managed WordPress hosting on LiteSpeed Linux servers with cPanel management panel, SSL certificates, email boxes, daily backups and restoration, and perfect WordPress compatibility. Hosting packages start at 54 ILS/month including VAT.
- WordPress Maintenance and Management Full-coverage WordPress maintenance including plugin and core system updates, Webmaster Console management, security monitoring, performance optimization, Google Analytics, periodic accessibility checks, and practical technical support. Available standalone or bundled with hosting.
- WordPress Consulting, Training and Support Personalized WordPress training sessions, remote screen-sharing support, site upgrades, and addition of new features, available as an ongoing support service for existing WordPress site owners.
- WordPress Marketing and SEO Organic search engine optimization service for WordPress websites, including keyword research, on-page SEO, content optimization, and GEO (Generative Engine Optimization) tailored for AI search engines.
- AI Business Automation and AI Agents Business automation service powered by AI agents for customer service, lead management, and operational workflows. Offered as a standalone service and integrates with WordPress-powered client websites.
- AI Content for Websites AI-powered marketing content creation service for websites, using ChatGPT and AI tools to generate professional marketing copy with creativity and quality that reflects the client's authentic brand voice.
- Visual AI Studio (Brand Images and Videos) AI-powered image and video generation service for creating brand and product marketing visuals, producing professional images and short promotional videos for business marketing needs.
- Corporate/Image Website Corporate/brand image website built with Elementor featuring responsive design, modern aesthetics, and marketing-focused structure for professional business representation. Average starting price ~6,500 ILS.
- Website Upgrade and Redesign Website upgrade and redesign service for existing WordPress and non-WordPress sites, including visual refresh, functional improvements, speed optimization, security enhancements, and migration of non-WordPress sites to WordPress.
- Landing Page Single-focus landing page built in WordPress designed to maximize lead generation and conversion rates for campaigns, featuring clear CTAs, minimal distractions, and mobile optimization.
- Medical Clinic Websites Specialized WordPress website package for medical clinics and healthcare providers, featuring professional design, patient-focused UX, appointment booking integration, and compliance with Israeli healthcare website standards.
- Real Estate Websites Specialized WordPress website package for real estate companies and property projects, featuring property listings, gallery displays, and real estate-specific functionality.
- Restaurant Websites Specialized restaurant website package including menu presentation, online ordering/table reservation integration, photo galleries, and mobile-optimized design tailored for the food service industry.
- Law Firm Websites Specialized WordPress website package for Israeli law firms featuring authority-building design, clear practice area presentation, attorney profiles, blog/publication sections, and accessibility compliance per Israeli standard TI 5568 / WCAG 2.0/2.1 AA.
- Accounting Firm Websites Specialized WordPress website package for accounting firms, featuring professional trust-building design, tax calculators, digital forms, secure document upload areas, and accounting-specific content structure.
- Nonprofit/Association Websites Specialized WordPress website package for nonprofits and associations, featuring clear mission presentation, donation integration, multilingual support (Hebrew/English/Arabic), campaign pages with progress meters, and accessibility compliance.
- Shomer Shabbat WordPress Plugin Free downloadable WordPress plugin that automatically displays a popup notification to visitors during Shabbat, based on calculated Shabbat entry/exit times per configured timezone and GPS coordinates; does not block admin area or search engine bots; customizable popup content including title, text, and logo.
Companies that use Clicky
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
Clicky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature4 records
Clicky partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Clicky competitors and assessment
Company assessmentRegional players
- Lounge Lizard: US web design and branding agency serving SMB and mid-market clients with custom website builds, SEO, and digital strategy. Similar boutique-agency model and project-based pricing structure as Clicky, though primarily US-focused.
- SmartSites: US-based web design and digital marketing agency serving SMB and mid-market clients with website builds, SEO, and PPC. Similar agency business model and SMB positioning to Clicky, though geographically concentrated in the US market.
- WebFX: US-based full-service digital agency offering web design, SEO, hosting, and conversion optimization for SMBs. Comparable to Clicky in service mix (design + SEO + hosting) and SMB target segment, but operates at much larger scale and primarily in North America.
Broad incumbents
- Wix: Israeli-headquartered DIY website builder competing for the same Israeli SMB website budget as Clicky. Not a service agency, but a substitute solution for the same end customer — relevant as the primary self-service alternative to a Clicky engagement.
- Automattic (WordPress.com): Operator of WordPress.com, offering managed WordPress hosting, design services, and commerce tools. Overlaps directly with Clicky's hosting and design offerings at much larger scale, providing an alternative path for SMBs seeking managed WordPress.
- Squarespace: DIY website builder targeting SMBs, creatives, and small e-commerce operators. Competes with Clicky indirectly by offering a self-service alternative for the same brochure and basic-store use cases.
- GoDaddy: Broad SMB services platform offering domains, hosting, a DIY website builder, and marketing tools. Competes with Clicky for SMB website wallet share through a self-service, lower-cost alternative rather than a custom agency build.
Others
- Hostinger: Global hosting provider with WordPress-optimized plans, AI website builder, and managed services targeting SMBs. Relevant adjacent competitor on the hosting and basic-site layer of Clicky's bundled offering.
- Elementor: Israeli WordPress page builder company whose Elementor plugin is Clicky's primary build tool. Not a direct competitor, but its ecosystem positioning, pricing tiers, and AI roadmap directly shape Clicky's delivery economics and service scope.
- SiteGround: Managed WordPress hosting provider offering optimized infrastructure, security, and support. Competes with Clicky's hosting tier and could disintermediate the recurring-revenue component if SMBs prefer pure hosting over bundled agency + hosting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Clicky social profiles
Digital presenceClicky compliance and trust
Trust signalCompliance3 records
Clicky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clicky leadership team
Management profileNumber of profiles
Profiles1 record
Clicky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clicky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clicky
What does Clicky do?
Clicky is an Israel-based WordPress web studio that designs, builds, hosts, and maintains custom WordPress websites and WooCommerce online stores for small and medium businesses. Its offerings range from one-time corporate/image sites and e-commerce builds (starting at ~6,500–18,000+ ILS) to recurring managed LiteSpeed hosting and maintenance packages (starting at ~54 ILS/month), supplemented by vertical-specific packages for law firms, restaurants, medical clinics, real estate, accountants, and nonprofits, plus AI-powered content, imagery, and chatbot add-ons.
Is Clicky a public or private company?
Clicky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clicky founded?
Clicky was founded in 2000. It employs 1 to 10 people.
Where is Clicky based?
Clicky is headquartered in Mazkeret Batya, Israel, in the Middle East region.
How does Clicky make money?
Three revenue lines are on record. Website Design & Development (One-time Projects) is the primary driver. The others are wordPress Hosting & Maintenance (Recurring) and professional Services (Add-ons).
Who are Clicky's main competitors?
Regional players on record are Lounge Lizard, SmartSites and WebFX. Broad incumbents are Wix, Automattic (WordPress.com), Squarespace and GoDaddy. Others are Hostinger, Elementor and SiteGround.
Does Clicky have an API?
No public API is recorded for Clicky.