Fix Dental

What Fix Dental does

Fix Dental is a privately held, direct-to-consumer dental clinic operator headquartered in Brisbane, Australia, with two physical clinic locations in Chermside and Mount Gravatt serving the North and South Brisbane metro markets. The company offers a comprehensive dental service catalog across general dentistry (check-ups, cleanings, fillings, extractions, emergency care), major dental (crowns, root canals, wisdom teeth removal, dentures, clear aligners, dental implants), and cosmetic/restorative procedures (composite and porcelain veneers, All-on-4 implants, teeth whitening), delivered at fixed, transparent unit prices that the company claims sit 25–50% below industry average based on the 2024 ADA member dental fees survey. Its clinical technology stack includes 3Shape digital scanning, CBCT imaging, digital smile design software, and keyhole implant surgical techniques, all sourced from established dental technology vendors rather than developed in-house.

The business model is a low-margin, high-volume fee-for-service dental practice targeting budget-conscious Brisbane residents, dental emergency patients, long-term dental avoiders, and health fund members. Revenue is generated primarily through one-time procedure fees, with a supplementary subscription-based membership program providing 2x free annual cleans, 10% general dental discounts, and priority emergency access, plus interest-free payment plan partnerships with Afterpay, Zip, and Humm to enable affordability for higher-ticket procedures. Health insurance rebates are processed in-clinic via HICAPS across all major funds including Bupa. Patient acquisition is driven by a multi-channel digital presence including an SEO-optimized website, Facebook and Instagram, before-and-after smile galleries, patient testimonials, and an online booking system integrated with Praktika, supported by extended hours and Saturday availability at the Mount Gravatt location.

Name

Fix Dental

Legal name

Fix Dental

Website

https://fixdental.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fix Dental is a private Brisbane dental clinic operator with two locations providing fixed-price general, cosmetic, and emergency dental services at 25–50% below industry average, targeting budget-conscious local residents and dental avoiders.

Ownership category

akta.pro rank

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Dental services
• General dentistry
• Cosmetic dentistry
• Fixed price dental
• Dental clinic

Headquarters

HQ city

Mount Gravatt

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dental Services - One-Time Procedures: Fix Dental generates revenue primarily through fee-for-service dental procedures. All services are priced at fixed, transparent rates with no hidden fees. Revenue comes from general dentistry (check-ups, cleanings, fillings), major dental (crowns, root canals, extractions), cosmetic dentistry (veneers, whitening), orthodontics (clear aligners), and implant services. The practice also offers interest-free payment plans through Afterpay, Zip, and Humm for patients who cannot pay the full amount upfront.
2. Membership Program: Fix Dental offers a membership program providing patients with 2x free dental check-ups and cleans per year, 10% discount on general dental services, and priority same-day emergency dental appointments. This creates recurring engagement and encourages patient loyalty.
3. Health Insurance Processing: The practice accepts all major health insurance providers and processes claims through HICAPS, including Bupa. This enables patients to use their private health fund rebates, with the practice retaining rebate amounts if they exceed the fixed price.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fix Dental is a private dental practice operating two clinic locations in Brisbane, Australia. The practice delivers general, major, and cosmetic/restorative dental treatments to individual patients, with services offered at transparent, fixed published prices rather than variable quote-based pricing.

Product overview

Fix Dental operates as a dental service provider with two Brisbane clinic locations (Chermside and Mt Gravatt), offering a comprehensive portfolio of dental services organized into three tiers: General Dental (check-ups, cleanings, fillings, extractions, emergency care), Major Dental (crowns, implants, root canals, wisdom teeth removal, dentures, clear aligners), and Cosmetic/Restorative procedures (composite and porcelain veneers, All-on-4 implants, teeth whitening). The company differentiates itself through fixed, transparent pricing across all services, supplemented by a membership program providing additional savings and priority access, and interest-free payment plan options through third-party providers to make dental care more accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry
• Major Dentistry
• Cosmetic Dentistry

Quantifiable outcome

• Saves patients 25-50% on dental costs compared to other Brisbane dentists
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Smiles Group: ASX-listed Australian dental group running Pacific Smiles and nib Dental Care centres, including locations in Brisbane. Directly comparable as a multi-clinic general and cosmetic dental operator with similar service categories and patient segments.
• 1300SMILES: ASX-listed Australian dental group operating multiple clinics across Queensland and other states. Directly comparable to Fix Dental as a multi-site general/cosmetic dentistry operator in the same Brisbane/Queensland market, though at much larger scale and without Fix Dental's explicit fixed-price discount positioning.
• Dental Boutique: Australian multi-site cosmetic dental chain offering veneers, implants, and smile makeovers. Directly comparable to Fix Dental's cosmetic/restorative offerings (veneers, All-on-4, smile transformations) with similar premium cosmetic positioning and case-based pricing.
• National Dental Care: One of Australia's largest dental networks with clinics across multiple states including Queensland. Comparable to Fix Dental as a multi-site general and cosmetic provider serving the same Brisbane demographic, with broader geographic reach and brand portfolio.
• Primary Dental: Australian multi-site dental group operating within Healius medical centres, with locations in Brisbane. Comparable to Fix Dental across general, cosmetic, and emergency dental service categories, with a similar mix of procedural and preventive care.

Broad incumbents

• Maven Dental (Bupa Dental): Large Australian dental network now part of Bupa, with clinics across Queensland including Brisbane. Comparable to Fix Dental across the full general/cosmetic service catalogue, but operates as a broad incumbent with premium brand positioning rather than the fixed-price discount model.
• Bupa Dental: Bupa-owned dental network with clinics across Australia including Brisbane. Comparable to Fix Dental for general and major dental services, with the added advantage of integrated health fund rebates — relevant given Fix Dental's HICAPS/Bupa integration.
• HCF Dental: Australian not-for-profit health fund operating its own dental centres. Comparable to Fix Dental in delivering general and major dental services with health fund integration, though positioned as a broad incumbent rather than a discount-priced specialist.

Regional players

• Smile Solutions: Major Melbourne-based dental group. Offers a comparable general/cosmetic/major dental service portfolio and operates from Australia, but is geographically concentrated in Victoria rather than Brisbane, making it a regional peer rather than a direct competitor.

Emerging players

• Affordable Dentures & Implants: Large US dental chain focused on low-cost dentures and implants, paralleling Fix Dental's fixed-price discount model for high-cost restorative work. A useful international peer for the discount-positioning playbook, though not a direct Australian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fixdentalmtgravatt
• Instagraminstagram.com/fix.dental
• LinkedInlinkedin.com/company/fix-dental-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fix Dental