AYUNA

What AYUNA does

AYUNA (legal entity: Bit Beauty Group, LLC, headquartered in Lake Worth, Florida) is an independently held eco-luxury skincare brand founded by Dr. Isabel Ramos (PhD in chemistry with specialization in green technology and natural cosmetics) and Begoña Sanjuan (product development and spa-therapy expert), who met in 2000 while serving, respectively, as Technical Director and Director of Training at a prestigious cosmetics firm. The brand is built on a "Topical Fasting" science thesis — that reducing overstimulation and providing balanced, natural inputs activates skin self-repair and self-regeneration — paired with the WELL·AGING philosophy, which reframes anti-aging as graceful aging. AYUNA positions itself as indie, independent of large laboratories and multinationals, and markets clean, natural, organic, vegan, and cruelty-free formulations compliant with EcoCert, Natrue, Cosmos, and ISO standards.

The product portfolio rests on a proprietary Botanical Cell Culture platform branded as the "Scientific Garden," which uses in vitro vertical sustainable cell culture systems to produce High Cell Density Suspensions and "Plasmas Rich in Botanical Cell Factors" sourced from Green Carrot, Arabian Cotton, and Pomegranate cell cultures, alongside "Phyto-Peptides" derived from Turmeric Root and Centella Asiatica. Layered on top of the skincare line is the BEAUTIFULNESS discipline — a mindfulness-based methodology built on three pillars (Cleanse, Meditate, Touch) that includes Facial Meditation, Mirror Meditation, and the I Love You Massage, delivered via downloadable audio guides. The portfolio also includes a professional spa-ceremony line (WELL·AGING Facial, LESS IS BEAUTY Express, VOLCANO LIFT, VOLCANIC SLEEP-MASK, NON-TOXIC Body, TACTIL-C Body Massage, and the BEAUTIFULNESS Global Rejuvenating Experience) targeted at luxury spas and wellness centers.

AYUNA monetizes primarily through direct-to-consumer e-commerce at shop.ayuna.co, with a dedicated European Union storefront at eushop.ayuna.co, bilingual English/Spanish content, and a structured wholesale and distributor inquiry pathway for B2B partners. The brand markets through organic social (Instagram @ayuna_lessisbeauty, Facebook /LessIsBeauty), content marketing via origin/universe/ethos/beautifulness/ceremonies pages, and email. The customer base spans eco-conscious luxury skincare consumers, well-aging-focused buyers, and spa/wellness professionals. No revenue, headcount, funding rounds, M&A activity, or institutional investors are disclosed; the company is privately held under founder control.

Name

AYUNA

Legal name

Bit Beauty Group, LLC.

Website

https://ayuna.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

AYUNA (Bit Beauty Group, LLC) is a privately held indie eco-luxury skincare brand selling clean, vegan WELL·AGING products based on proprietary Botanical Cell Culture actives and a BEAUTIFULNESS mindfulness discipline, via DTC e-commerce (global and EU storefronts), wholesale, and professional spa ceremonies.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Eco-luxury skincare
• Botanical cell culture cosmetics
• Clean beauty products
• Well-aging skincare
• Professional spa treatments

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: AYUNA generates revenue through direct-to-consumer sales of its skincare products via its e-commerce platform (shop.ayuna.co). The brand offers a range of eco-luxury skincare products formulated with botanical cell factors and phyto-peptides, targeting consumers seeking clean, natural, and sustainable beauty solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AYUNA sells a direct-to-consumer line of eco-luxury skincare products formulated with proprietary Plasmas Rich in Botanical Cell Factors and Phyto-Peptides produced via in vitro botanical cell culture technology (Scientific Garden), along with professional spa ceremonies and the BEAUTIFULNESS mindfulness-based skincare discipline. The brand sells globally through its own e-commerce storefront(s), with wholesale and distribution partnerships for spas and retailers.

Product overview

AYUNA · Less is Beauty is an ECO-LUXURY skincare brand offering a simple range of clean, natural, and organic cosmetics rooted in the science of topical fasting for Well·Aging benefits. The product portfolio includes the core skincare line and BEAUTIFULNESS — a holistic discipline combining professional spa ceremonies (WELL·AGING Facial, LESS IS BEAUTY Express, VOLCANO LIFT, VOLCANIC SLEEP-MASK, NON-TOXIC Body, TACTIL-C Body Massage, and the combined BEAUTIFULNESS Global Experience) with mindfulness-based application techniques such as Facial Meditation, Mirror Meditation, and the I Love You Massage. The brand emphasizes botanical cell cultures, phyto-peptides, and a slow, intentional approach to skincare.

Differentiator

Problem solved

Functional benefit

Brands

• BEAUTIFULNESS: A discipline that adapts mindfulness teachings to the realm of beauty, stimulating the skin-brain connection through three pillars: Cleanse, Meditate, and Touch
• WELL·AGING
• The Scientific Garden

Products and services

• AYUNA · Less is Beauty Skincare Line Core eco-luxury skincare brand offering a simple range of clean, natural, organic, and cruelty-free skincare formulas formulated with botanical cell factors and phyto-peptides for WELL·AGING benefits. Sold directly to consumers via the AYUNA online shop.
• WELL·AGING Facial Ceremony Professional 50/80-minute facial experience based on mindfulness principles, using plasmas rich in botanical cell factors (cotton, green carrot, pomegranate) and phyto-peptides (turmeric root, centella asiatica) to stimulate the limbic system through aroma, sound, and touch. Designed for luxury spa and wellness centers.
• LESS IS BEAUTY Express Treatment Quick 25-minute revitalizing professional treatment featuring grain-free gommage exfoliation with alpha amino acid protein peel, gentle polish, and oleo-essence serum for visibly brighter skin. Designed for spa and wellness centers.
• VOLCANO LIFT Treatment Detoxifying 50-minute professional treatment using Volcanic Glass and Activated Carbon to decrease skin sensitivity and eliminate impurities, incorporating hand/foot reflexology and facial lymphatic drainage massage. Designed for spa and wellness centers.
• VOLCANIC SLEEP-MASK Treatment Rejuvenating eye contour treatment (25/55 min) featuring a three-step massage focusing on relaxation, under-eye bags and wrinkles, followed by Volcanic Glass sleep mask application. Designed for spa and wellness centers.
• NON-TOXIC Body Experience Revitalizing body treatment (25/50/90 min) featuring handcrafted luffas filled with spirulina Beauty Elixir, breathing techniques, and slow intentional movements for emotional and physical well-being. Designed for spa and wellness centers.
• TACTIL-C Body Massage 25/50-minute body massage performed with 100% organic oils (olive, borage, coconut, sweet almond), using specialized maneuvers to stimulate the collagen matrix and improve body tone. Designed for spa and wellness centers.
• BEAUTIFULNESS Global Rejuvenating Experience Comprehensive head-to-toe protocol (25/50/120 min) combining the WELL·AGING facial and NON-TOXIC body ceremonies for overall rejuvenation of appearance, mind, and body. Designed for spa and wellness centers.

Quantifiable outcome

• 99.9% lower water footprint compared to traditional cultivations
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bit Beauty Group, LLCcoreOthersParent company that owns and operates the AYUNA brand. Headquartered in Lake Worth, Florida, Bit Beauty Group is the distributor of AYUNA cosmetic products, handling operations, fulfillment, and corporate governance. The company was founded by the two founders of AYUNA - Isabel Ramos and Begoña Sanjuan.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Augustinus Bader: Luxury skincare brand built around proprietary cell-based biotechnology (TFC8) with strong DTC and professional channels. Highly comparable to AYUNA's biotech-driven, founder-led, eco-luxury positioning in the science-meets-well-aging category.
• 111SKIN: Luxury skincare brand combining science (clinical formulations, reparative claims) with high-end spa channel heritage. Comparable to AYUNA on prestige positioning, science-forward narrative, and spa/retail dual channel.
• OSEA: Family-founded, clean luxury skincare brand with seaweed-based formulations and wellness/ritual-driven brand experience. Comparable to AYUNA on founder-led indie positioning, clean/botanical formulation approach, and integration of wellness rituals into the brand.
• Dr. Barbara Sturm: Founder-led luxury skincare brand with proprietary molecular technology and a strong spa/treatment menu. Comparable to AYUNA on founder credibility, biotech-leaning differentiation, and professional treatment channel.
• Costa Brazil: Sustainability-anchored luxury skincare brand with proprietary botanical ingredients from the Amazon. Comparable to AYUNA on eco-luxury positioning, sustainability messaging, and clean botanical formulations.
• Allies of Skin: Biotech-driven, clinical-positioned skincare brand targeting results-oriented consumers with proprietary complexes. Comparable to AYUNA on science-led product development and direct-to-consumer luxury skincare positioning.
• Tata Harper: Independent, founder-led natural luxury skincare brand with a farm-to-face botanical positioning. Comparable to AYUNA on indie/founder-controlled ethos, natural and organic formulations, and eco-luxury DTC model.
• Vintner's Daughter: Indie, founder-led luxury skincare brand focused on clean, botanical, multi-functional serums with strong sustainability narrative. Comparable to AYUNA on indie ethos, clean botanical formulation approach, and eco-luxury DTC positioning.

Regional players

• ISDIN: Spanish-headquartered dermo-cosmetics brand with strong dermatology and professional channel presence. Comparable on Spanish-language market, professional skincare positioning, and biotech/natural ingredient orientation, though primarily serves European and Latin American markets.

Broad incumbents

• Natura Bissé: Spanish-founded luxury skincare brand with strong spa/professional channel and biotech-leaning product lines (e.g., Diamond Collection). Highly comparable on Spanish heritage, spa channel strength, and eco-luxury positioning; broader portfolio and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AVIEKengineering
• Instagraminstagram.com/ayuna_lessisbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYUNA