Sauna House
- Company typePrivate
- Founded2019
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sauna House does
Sauna House, operating under legal entity Sauna Party, LLC, is a Nordic thermal spa chain founded approximately seven years ago in Asheville, NC by Andrew Evans, Laura Evans, and Brent Campbell. The company delivers a thermal cycle experience centered on sauna, cold plunge, and massage in a deliberately phone-free, communal setting, and currently operates or has announced locations in Asheville, Greenville (SC), Knoxville (TN), Austin (TX), Bonita Springs (FL), Durham, Charlotte, and Raleigh. Five locations are open, four are under construction, eight are in the pipeline, and six franchise territories are being marketed for 2026.
Sauna House firmographics
Firmographics- Name
- Sauna House
- Legal name
- Sauna Party, LLC
- Website
- https://saunahouse.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sauna House industry classification
Industry- Product category
- Nordic Spa & Wellness Hospitality
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
- akta.pro secondary industries
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where Sauna House is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Sauna House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Bathhouse Thermal Cycle Visits: Two-hour communal thermal cycle experience with access to saunas, cold plunges, showers, locker rooms, and heated lounge areas. Booked via online reservation system with walk-ins accepted based on capacity.
- Massage Therapy Services: Integrative massage therapy including full 60-minute sessions with couples and extended session options available at select locations
- Private Experiences: Private room bookings for small groups at select locations featuring sauna, plunge, and infrared options
- Bath & Body Products: E-commerce sales of proprietary bath products including body oils, body washes, candles, Turkish towels, sauna hats, merchandise, and accessories. Subscription option available for recurring orders.
- Memberships: Bathhouse membership programs offering recurring visits with benefits including product discounts, guest passes, and private room discounts
- Franchise Development: Franchise fees and development rights for qualified operators to open new Sauna House locations in new markets
- Commercial Spa Consulting: Consulting services for commercial spa development and operations (B2B)
- Gift Cards: Gift card sales for bathhouse visits and products at all locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Clary Sage & Geranium Body Oil |
| Unit Pricing | Pay-as-you-go | Naked Argan & Marula Body Oil |
| Unit Pricing | Monthly | Grounding Balsam Hair & Body Wash |
| Unit Pricing | Monthly | Uplifting Shea Butter Body Wash |
| Unit Pricing | Pay-as-you-go | Turkish Towel |
| Unit Pricing | Monthly | Cloud Nine Soy Wax Candle |
| Unit Pricing | Monthly | Wild Woods Soy Wax Candle |
| Unit Pricing | Pay-as-you-go | Sauna Hats (Banya Hats) |
| Unit Pricing | Pay-as-you-go | Hot-Cold-Relax Club Tote |
| Unit Pricing | Pay-as-you-go | Rainbow Smiley T-Shirt |
| Unit Pricing | Pay-as-you-go | Nalgene Water Bottle |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sauna House product offering
Product offeringCore offering
Sauna House operates a multi-location Nordic spa and bathhouse concept centered on a two-hour Thermal Cycle that rotates guests between traditional Finnish saunas, cold plunge pools, and heated lounge furniture, complemented by integrative massage therapy and private contrast-therapy rooms. The company also sells a proprietary in-house line of bath, body and candle products through its own e-commerce store and offers recurring Bathhouse Memberships, franchise rights, and commercial spa consulting services.
Product overview
Sauna House operates a multi-location Nordic spa chain offering contrast therapy experiences built around the Thermal Cycle concept. The core offering consists of communal Bathhouse sessions (Thermal Cycle with traditional Finnish saunas, cold plunges, and heated Galanter & Jones lounges) and Private Experiences (individual contrast therapy rooms with sauna and infrared options). Massage Therapy services are available as add-ons. The company also sells a proprietary Bath, Body & Merch product line (body oils, candles, towels, apparel) through its e-commerce platform. Membership subscriptions provide recurring access with discounts. The business operates through both corporate-owned and franchise locations, with consulting services for commercial spa development.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermal Cycle (Bathhouse)
Quantifiable outcome
- Regular sauna use can improve both quality and quantity of sleep
- +3 more outcomes
Companies that use Sauna House
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sauna House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Sauna House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Galanter & JonescoreProvider of heated cast stone furniture for lounge areas. Sauna House features Galanter & Jones heated benches as part of the relaxation circuit. Partnership provides differentiated comfort experience compared to standard spa furniture.
- Elder & Co.coreFamily-owned business in Brevard, NC that hand-pours exclusive soy wax candles for Sauna House. Products include Cloud Nine and Wild Woods candle lines. A portion of proceeds donated to Appalachian Trail Conservancy.
- 1% For The PlanetminorEnvironmental pledge organization. Sauna House is a proud member, committing to produce products that are for and from the earth.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sauna House competitors and assessment
Company assessmentDirect peers
- Othership: Nordic-inspired bathhouse and sauna concept with multiple locations, offering communal thermal cycle experiences similar to Sauna House. Direct competitor in the modern communal sauna category.
- AIRE Ancient Baths: Premium thermal bath and sauna experience with locations across the US and Europe. Closest direct competitor in the elevated thermal bath/spa category with similar communal-format offerings.
- The Standard Spa: Hotel-based spa in Miami Beach offering hammam, sauna, cold plunge, and wellness programming. Comparable thermal spa experience with a hospitality-integrated business model.
- Bathhouse: Brooklyn-based bathhouse and sauna concept offering traditional and infrared saunas, cold plunge, and massage services. Direct competitor in the urban sauna/bathhouse space.
- Banya Spa: Russian-style banya offering communal sauna, cold plunge, and massage experiences. Comparable to Sauna House's traditional thermal cycle offering with similar communal-format positioning.
Broad incumbents
- Restore Hyper Wellness: National franchise wellness chain offering cryotherapy, infrared sauna, IV therapy, and recovery services. Comparable franchise-driven wellness model with broader service portfolio.
- Woodhouse Spa: Established day spa franchise with multiple locations offering massage, facials, and body treatments. Comparable franchise spa model with broader treatment menu.
- Hand & Stone Massage and Facial Spa: Large national massage and facial spa franchise with 500+ locations. Comparable subscription-based wellness services model, though focused on massage/facials rather than thermal therapy.
Emerging players
- Sweat Tent: Modern sauna and cold plunge studio concept offering contrast therapy sessions. Emerging direct competitor in the boutique sauna/plunge space with similar communal-format offerings.
- Plunge: Premium cold plunge equipment brand expanding into cold plunge studio experiences. Comparable cold therapy category focus, though primarily a hardware brand with emerging physical locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sauna House social profiles
Digital presenceSauna House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sauna House leadership team
Management profileNumber of profiles
Profiles3 records
Sauna House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sauna House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sauna House
What does Sauna House do?
Sauna House operates a multi-location Nordic spa and bathhouse concept centered on a two-hour Thermal Cycle that rotates guests between traditional Finnish saunas, cold plunge pools, and heated lounge furniture, complemented by integrative massage therapy and private contrast-therapy rooms. The company also sells a proprietary in-house line of bath, body and candle products through its own e-commerce store and offers recurring Bathhouse Memberships, franchise rights, and commercial spa consulting services.
Is Sauna House a public or private company?
Sauna House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sauna House founded?
Sauna House was founded in 2019. It employs 1 to 10 people.
Where is Sauna House based?
Sauna House is headquartered in Asheville, United States, in the North America region.
How does Sauna House make money?
Eight revenue lines are on record. Bathhouse Thermal Cycle Visits are the primary driver. The others are massage Therapy Services, private Experiences, bath & Body Products, memberships, franchise Development, commercial Spa Consulting and gift Cards.
Who are Sauna House's main competitors?
Direct peers on record are Othership, AIRE Ancient Baths, The Standard Spa, Bathhouse and Banya Spa. Broad incumbents are Restore Hyper Wellness, Woodhouse Spa and Hand & Stone Massage and Facial Spa. Emerging players are Sweat Tent and Plunge.
Does Sauna House have an API?
No public API is recorded for Sauna House.
What industry is Sauna House in?
Sauna House's product category is Nordic Spa & Wellness Hospitality. Its primary akta.pro industry code is HSADAKAC, Sauna & Steam Bath Facilities, with a secondary code of THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds). Its SIC code is 7997.