eldr app

What eldr app does

Eldr App, operated by The Eldr Group, LLC, is a US-only mobile and desktop application serving seniors and their adult children. The product bundles several tools into one subscription interface: DocFinder for locating providers, MedsCompare/LowCost RX for prescription price lookup, Ask Eldr as an AI assistant for insurance and Medicare questions, ID Wallet for identity storage, Med Journal for medication logging, Paperwork Storage for document archiving with controlled sharing, and a Legal Toolkit. The platform is positioned for a household-level user, with an early-access consumer subscription and content resources including a glossary and a resources blog aimed at organic search capture.

The business is structured around two customer segments. On the consumer side, Eldr targets seniors and the adult children often managing their care, charging a subscription whose price was not disclosed. On the B2B side, an "Agent Center" subscription is sold to insurance agents at $49 per month or $490 per year, giving agents a branded workspace plus the same core tools they can extend to clients. The company was founded by five founders citing personal elder-care experience, is based in Wayne, NJ (with Burke, VA presence), and operates with 1–10 employees.

There is no public funding disclosed, no acquisitions, no leadership changes on record, and no international expansion. Distribution appears to rely on content marketing, social channels, and direct consumer/agent sign-up. The company is in early-access mode for consumers, indicating the go-to-market is still being validated rather than scaled.

Name

eldr app

Legal name

The Eldr Group, LLC

Website

https://eldrapp.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Eldr App is a US-based mobile and desktop subscription platform that bundles provider search, prescription pricing, encrypted document storage, and an AI assistant to help seniors and their adult children manage elder-care decisions, with a parallel Agent Center subscription sold to insurance agents.

Ownership category

akta.pro rank

Product category

Senior Care Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Elder care software
• Senior care app
• Family caregiving platform
• Insurance agent tools
• AI caregiving assistant

Headquarters

HQ city

Burke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer App Subscription: Monthly or annual subscription for individual users (seniors and their adult children) providing access to the Eldr app features including medication cost comparison, document storage, DocFinder, AI assistant, and family sharing capabilities.
2. Agent Center Subscription: Subscription service for insurance agents providing customized contact information in the app, client retention tools, lead generation, prescription price comparison, and DocFinder access for their clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eldr App is a mobile application designed for seniors and their adult children to consolidate caregiving, health documents, and insurance/Medicare information in one place. It offers features such as document storage (DocFinder™), medication tracking (Med Journal), prescription price comparison (MedsCompare), an AI assistant (Ask Eldr), an ID wallet, paperwork storage, and a legal toolkit. A separate Agent Center subscription enables insurance agents to provide customized branded experiences to clients.

Product overview

Eldr is a technology platform designed to simplify elder care for seniors and their families. The core product is the Eldr App, an easy-to-use application available for iPhone, Android, and desktop that serves as a centralized hub bringing together essential information seniors need. The app integrates multiple features including LowCost RX for comparing medication costs, Med Journal for tracking prescriptions, ID Wallet for storing documents, Paperwork Storage, DocFinder for finding in-network doctors, Ask Eldr AI Assistant for insurance and Medicare questions, and a Legal Toolkit. For insurance agents, Eldr offers the Agent Center as an add-on module providing customized tools for client retention, lead generation, and access to AI-powered assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Eldr App
• Agent Center

Quantifiable outcome

• 81% of clients remain loyal when they receive personalized service
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Humana: Top-tier Medicare Advantage insurer with member-facing digital tools and agent support infrastructure. Comparable on the insurer-side incumbent that already serves Eldr's target agents and clients.
• Policygenius: Large insurance comparison marketplace covering life, disability, home, and Medicare. Broader scope than Eldr but competes for the same adult-children-caring-for-aging-parents user with insurance-comparison tools.
• Medicare.gov (Plan Finder): Official government Medicare plan finder and information resource. The default free alternative Eldr competes against for plan/doctor lookup and Medicare education.
• UnitedHealthcare: Largest U.S. Medicare Advantage insurer with a member app that bundles in-network doctor lookup, medication management, and plan information. Represents the bundled-insurer alternative Eldr positions against.

Direct peers

• CareZone: Medication management app with family-sharing features and a journal for tracking health information. Closely overlaps Eldr's Med Journal, LowCost RX, and family-sharing capabilities for caregivers.
• Cake (joincake.com): End-of-life and elder-care planning app for consumers and their families, covering wills, advance directives, and legacy planning. Direct comparable in targeting seniors plus adult-children caregivers with a centralized planning hub.
• GoHealth: Medicare insurance marketplace that enrolls consumers via a network of licensed insurance agents. Closely comparable to Eldr's Agent Center subscription model of arming agents with client-retention and lead-generation tools.
• Wellthy: Family caregiver support platform offering guided caregiving, coordination, and resources for employees balancing work and caring for aging parents. Comparable target user (family caregivers) with a similar 'centralized support hub' pitch.
• eHealth: Medicare plan comparison and enrollment platform with agent-assisted sales. Overlaps Eldr's DocFinder-style doctor/plan lookup and the agent-subscription monetization model.
• Lotsa Helping Hands: Family caregiver coordination platform with shared calendars, meal trains, and updates for people caring for aging or ill loved ones. Direct comparable on the family-caregiver coordination axis of Eldr's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eldrapp
• LinkedInlinkedin.com/company/eldr-app
• Instagraminstagram.com/theeldrapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eldr app