What Airba Pay does

Airba Pay (legal entity Airba Fintech LLP / Airba Fintech ЖШС) is a Central Asian fintech founded in 2021 in Almaty, Kazakhstan, that provides internet acquiring and installment (BNPL) payment services to merchants and consumers. The company operates two core products: an internet acquiring platform that processes online card payments under PCI DSS certification, and an installment/BNPL product integrated with Kazakhstan's leading banks to underwrite and distribute consumer credit at the point of sale. Its technical stack centers on a documented API (doc.airbapay.kz), modern encryption, and compliance-grade security infrastructure.

Airba Pay generates revenue through transaction-based fees on both payment acquiring and BNPL disbursements, with no disclosed subscription or fixed-fee component. Its customer base spans cafes and restaurants, e-commerce, the financial sector, entertainment/media, and online education, with named enterprise clients including Intertop, Delonghi, Tele2, Karcher, Umai Beauty, Thermomix, Best Clinic, Leroy Merlin, and others. The company operates across Kazakhstan and Uzbekistan and distributes through an agency partner program in addition to direct sales. With 51-100 employees and no publicly disclosed funding rounds, Airba Pay sits in the early-growth stage of a regional payments and consumer credit franchise built on banking partnerships and certified payment infrastructure rather than proprietary AI or capital-light software economics.

Name

Airba Pay

Legal name

Airba Fintech LLP (Airba Fintech ЖШС)

Website

https://airbapay.kz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Airba Pay is a Kazakhstan-founded fintech providing PCI DSS-certified internet acquiring and bank-integrated installment (BNPL) payments to merchants across Kazakhstan and Uzbekistan, generating revenue via transaction fees on online card processing and credit disbursements.

Ownership category

akta.pro rank

Product category

Online Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant Acquiring & Processing Platforms (BPAMAFAB), Payment Processing & Acquiring Infrastructure (FSAGABAC)

Keywords

• Online payment processing
• Internet acquiring services
• Installment payment solutions
• BNPL platform
• Payment gateway services

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing Fees: Revenue generated from processing online payment transactions for merchants through internet acquiring services.
2. Installment Payment Services: Revenue from BNPL and installment payment solutions offered to merchants, facilitating credit purchases for customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Airba Pay operates a unified fintech platform that provides two core services to merchants: (1) internet acquiring for fast and secure online payment acceptance with automatic settlement between multiple counterparties, and (2) installment payment and lending services that enable merchants to offer buy-now-pay-later and credit purchase options to their customers through integration with Kazakhstan's leading banks. The platform is PCI DSS certified and serves businesses across e-commerce, restaurants, financial services, entertainment, and online education sectors in Kazakhstan and Uzbekistan.

Product overview

Airba Pay is a unified fintech platform offering two core products: an internet acquiring service for processing online payments with automatic settlements between counterparties, and an installment payment and credit service that enables merchants to offer buy-now-pay-later options through integration with Kazakhstan's leading banks. The platform targets multiple business sectors including e-commerce, restaurants, financial institutions, entertainment, and online education.

Differentiator

Problem solved

Functional benefit

Products and services

• Installment Payment and Lending (Бөліп төлеу және несиелендіру) A payment service that enables merchants to offer customers the ability to split payments into installments or purchase on credit, integrated with Kazakhstan's leading banks' installment plans. Provides a single platform for managing all financial operations for merchants across e-commerce, retail, and other sectors.
• Internet Acquiring (Интернет-эквайринг) An internet acquiring service that enables fast and secure online payment acceptance with automatic settlements between multiple counterparties. PCI DSS certified and supports various business types including e-commerce, restaurants, financial services, microfinance, and charity organizations.

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kazakhstan Banks (Leading Banks)coreStrategic or Co-development PartnerIntegration partnership with Kazakhstan's leading banks to provide installment payment plans to merchants and their customers through Airba Pay's platform.
• Airba Pay Agency PartnersminorChannel Partner/ Reseller/ DistributorAgency program allowing partners to sell Airba Pay products and earn together with the company.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Halyk Bank: Halyk Bank is Kazakhstan's largest bank and offers merchant acquiring, installment plans, and digital banking; it is both a potential bank partner and a broad competitor across Airba Pay's vertical segments.
• Stripe: Stripe is a global payment processor with API-driven acquiring and BNPL (Stripe Installments) capabilities; it is a benchmark for Airba Pay's API-based acquiring and developer-facing product surface.
• Jusan Bank: Jusan Bank is a major Kazakhstani retail bank with acquiring and installment products targeting merchants; it competes with Airba Pay's BNPL and acquiring services from the bank side.

Regional players

• Click: Click is a leading Uzbekistan payment platform offering merchant acquiring and P2P payments; it is a comparable PSP serving a market where Airba Pay has stated expansion ambitions.
• Uzum Market: Uzum is a fast-growing Uzbekistan fintech super-app offering marketplace, BNPL, and merchant payment services; it represents a regional expansion peer in a market Airba Pay already serves.
• Payme: Payme is a major Uzbekistan online payment and acquiring platform serving merchants with checkout and BNPL-style offerings; it overlaps with Airba Pay's product mix in the Uzbek market.

Direct peers

• Kaspi.kz: Kaspi.kz is Kazakhstan's dominant super-app offering merchant acquiring, BNPL (Kaspi Red), and a marketplace; it is the most direct competitor to Airba Pay across both of Airba Pay's core product lines in the same geography.
• Wooppay: Wooppay is a Kazakhstan-based online payment processor offering internet acquiring and merchant payment services; it competes head-to-head with Airba Pay for the same e-commerce and SME merchants.
• Payze: Payze is a Kazakhstan-based payment service provider focused on online payment acceptance for e-commerce and SMEs; it directly competes with Airba Pay's internet acquiring product.

Emerging players

• Freedom Finance: Freedom Finance is a Central Asia-focused fintech and brokerage with growing payment and lending products; it intersects with Airba Pay's BNPL and merchant-finance offerings in the same region.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/airba-pay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airba Pay