Holocaust Remembrance Association

What Holocaust Remembrance Association does

The Holocaust Remembrance Association (HRA18) is a Texas-based 501(c)(3) educational nonprofit formally established on January 27, 2019, in Kingwood, Texas, and built on more than 12 years of prior Holocaust remembrance work that traces back to 2008. It was founded by Jewish descendants of Holocaust survivors together with Christian allies to combat antisemitism, preserve Holocaust memory as survivor voices fade, educate younger generations, facilitate reconciliation between descendants of victims and of Nazi perpetrators, and inspire 'Upstanders' who act against injustice. Its programs serve students and youth, Holocaust survivors and their descendants, Christian and Jewish faith communities, and local Houston-area corporate sponsors and individual donors. The organization functions as the Texas chapter of the global March of Life / March of Remembrance movement initiated by Jobst and Charlotte Bittner and TOS Ministries, operating across 20+ nations and 400+ cities.

The organization's core offerings are organized around a physical memorial and an annual events portfolio. The flagship is the Holocaust Garden of Hope, an open-air outdoor museum at King's Harbor in Kingwood, Texas, featuring exhibits about children's experiences during the Holocaust, free docent-led tours on Sundays from June through November, and sculptures, music, and painting installations. Adjacent products include the Virtual Garden of Hope (a digital extension), the Upstander Stone Project memorializing 1.5 million murdered Jewish children, the annual March of Remembrance Texas (a Yom HaShoah walk held since 2012), Virtual Coffee Encounters (monthly Zoom events with survivors and Nazi descendants), the annual Upstanders Arise Gala at the Omni Houston Hotel, the Beauty for Ashes Luncheon, an SMU scholarship program funded by The Nathaniel Foundation, the Upstander Library of digital and physical resources, and multi-language tours (English, Spanish, Hebrew). Educational exhibits are authored under the supervision of Dr. Susanna Kokkonen, Ph.D. in Holocaust Studies from Hebrew University of Jerusalem and former Director of Christian Friends of Yad Vashem. The underlying technology stack is minimal — a WordPress-based website plus social media on Facebook, X, LinkedIn, YouTube, and Instagram — with no proprietary software or AI component.

The business model is a donation-and-sponsorship nonprofit model. All programs and events are free to attend; revenue is generated through individual donations, corporate sponsorships (including Insperity Corporate Citizenship and others underwriting the March of Remembrance and the Garden), event-based fundraising (Upstanders Arise Gala, Beauty for Ashes Luncheon), and foundation grants (The Nathaniel Foundation for scholarships). Go-to-market is event-driven, leveraging community events, interfaith partnerships with churches and synagogues (Temple Beth Torah, St. Martha's Catholic Church, Creekwood and Kingwood Middle Schools), school and scout partnerships, and earned media coverage in outlets including the Houston Chronicle, KTRK 13, CBN News, Jewish Herald Voice, KHOU 11, Houston Public Media, Rice News, and iHeart Radio. The organization operates with a 1-10 employee headcount, is volunteer-driven (with K+ volunteers activated per its own reporting), and is led by Founder and President Rozalie Jerome (second-generation survivor of Hungarian Jewish parents and Holocaust Museum Houston Warren fellow), with Rachel Towns as director-at-large, Christine Edge as adjunct adviser, and Dr. Susanna Kokkonen as Educational Advisor.

Name

Holocaust Remembrance Association

Legal name

Holocaust Remembrance Association

Website

https://holocaustremembranceassociation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Holocaust Remembrance Association (HRA18) is a Texas-based 501(c)(3) educational nonprofit that delivers Holocaust remembrance programs, an outdoor memorial garden, survivor testimonies, and interfaith reconciliation events to students, faith communities, donors, and the Houston-area public.

Ownership category

akta.pro rank

Product category

Holocaust Education and Remembrance

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Historic Preservation & Landmarks Conservation (BPAGAHAE), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Holocaust education programs
• Remembrance events
• Interfaith reconciliation
• Memorial garden exhibits
• Survivor testimonies

Headquarters

HQ city

Kingwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization operates as a 501(c)(3) nonprofit relying on individual donations, corporate sponsorships, and event-based fundraising. Revenue is generated through the Upstanders Arise Gala, direct donations, corporate sponsorships for the March of Remembrance and Holocaust Garden of Hope, and scholarship funding from the Nathaniel Foundation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Holocaust Remembrance Association delivers Holocaust remembrance and education programs free of charge to the public, anchored by the Holocaust Garden of Hope — an open-air outdoor memorial at King's Harbor in Kingwood, Texas — and the Upstander Stone Project, a collective memorial where volunteers paint stones honoring 1.5 million Jewish children murdered in the Holocaust. Its portfolio also includes the annual March of Remembrance Texas Yom HaShoah walk, Virtual Coffee Encounters, the Upstanders Arise Gala, Beauty for Ashes Luncheon, scholarship funding, docent-led tours, and the Upstander Library. The organization operates as a 501(c)(3) nonprofit and is funded entirely through donations, corporate sponsorships, and event proceeds.

Product overview

The Holocaust Remembrance Association (HRA18) is a 501(c)(3) educational nonprofit offering a portfolio of educational products centered on Holocaust remembrance, antisemitism education, and interfaith reconciliation. The core offerings include the Holocaust Garden of Hope physical memorial with educational exhibits, the Virtual Garden of Hope digital extension, the Upstander Stone Project memorial for child Holocaust victims, and the annual March of Remembrance Texas. Supporting programs include Virtual Coffee Encounters (online events), the Upstanders Arise Gala, Beauty for Ashes Luncheon, scholarship programs, and docent-led tours of the Garden. The organization was formed by Jewish descendants of Holocaust survivors and Christian allies in Northeast Houston, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• March of Remembrance Texas: Annual Yom HaShoah walk honoring Holocaust victims and standing against hatred, part of the global March of Life movement spanning 20+ nations and 400+ cities.
• Holocaust Garden of Hope
• Upstander Stone Project

Products and services

• Holocaust Garden of Hope An outdoor memorial and educational space at King's Harbor in Kingwood, Texas, featuring paintings, sculptures, music, and educational exhibits illustrating children's experiences during the Holocaust. Free docent-led tours are offered Sundays from June through November in multiple languages.
• Virtual Garden of Hope

Quantifiable outcome

• Annual March of Remembrance events since 2012 with ~200-1000+ participants per event
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• March of Life / March of Remembrance (TOS Ministries)coreStrategic or Co-development Partner · 1 January 2007The March of Life (Marsch des Lebens in Germany) is an initiative by Jobst and Charlotte Bittner and TOS Ministries from Tübingen, Germany. Together with descendants of German Wehrmacht soldiers, members of the SS and police force, they have organized memorial and reconciliation marches at sites of the Holocaust all over Europe and worldwide. HRA18 serves as the Texas chapter of this global movement.
• The Crossover ProjectcoreStrategic or Co-development PartnerOrganization dedicated to uniting Jews and Christians. Co-director Rozalie Jerome serves as co-director of The Crossover Project. The organization aided Holocaust survivor Alex Pollak in finding a site for the Holocaust Garden of Remembrance.
• Holocaust Museum HoustoncoreStrategic or Co-development PartnerMajor Houston-area Holocaust museum that HRA18 has partnered with for Yom HaShoah services and educational programs for many years.
• Lauren Griffith AssociatesflagshipStrategic or Co-development PartnerHouston-based landscape architecture firm designing the Holocaust Garden of Hope. Known for Discovery Green, Barbara Bush Literary Plaza, and Sesquicentennial Park. Designer Lauren Griffith has personal connection as her mother-in-law was a survivor of Auschwitz.
• D|G Studios (DG Studios)coreTechnology or IntegrationHouston-based design firm serving as chief graphic designer for the Holocaust Garden of Hope project. Previous work includes the National Museum of the Pacific War in Fredericksburg.
• Dr. Susanna KokkonencoreStrategic or Co-development PartnerPh.D. in Holocaust Studies from Hebrew University of Jerusalem. Former Director of Christian Friends of Yad Vashem for ten years. Serves as Educational Advisor and authored the exhibits for the Holocaust Garden of Hope.
• Tellepsen ConstructionminorOthersHouston-based construction company serving as primary contractor for the Holocaust Garden of Hope project.
• Humble Industrial ServicesminorOthersMetal and gate crafters for the Holocaust Garden of Hope project.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Anti-Defamation League (ADL): National organization fighting antisemitism and hate through education and advocacy. Overlaps with HRA's mission of combating antisemitism and providing educational programming, though at vastly larger national scale.
• Yad Vashem: World Holocaust Remembrance Center in Jerusalem, Israel. The institutional anchor for Holocaust scholarship globally, where HRA's Educational Advisor Dr. Kokkonen previously served as Director of Christian Friends. Indirectly comparable as the global authority whose content frameworks HRA adapts.
• Simon Wiesenthal Center / Museum of Tolerance: Jewish human rights organization operating the Museum of Tolerance in Los Angeles. Comparable mission combining Holocaust remembrance, antisemitism education, and counter-extremism programming at significantly larger scale.
• United States Holocaust Memorial Museum: National Holocaust museum in Washington, D.C., with substantially larger resources, collections, and visitor reach. Operates in the same education and remembrance space but at vastly greater scale than HRA's regional focus.
• Museum of Jewish Heritage: New York-based living memorial to the Holocaust with broader Jewish heritage programming. Comparable educational mission and survivor testimony programming at larger scale than HRA.

Direct peers

• The Crossover Project: Organization dedicated to uniting Jews and Christians, co-founded and co-directed by HRA President Rozalie Jerome. Shares the same interfaith reconciliation mission and overlapping leadership with HRA.
• March of Life / TOS Ministries: Parent organization of the global March of Remembrance movement that HRA is affiliated with as the Texas chapter. Directly comparable mission of Holocaust remembrance walks engaging descendants of perpetrators and survivors.
• Dallas Holocaust and Human Rights Museum: Regional Holocaust museum serving the Dallas-Fort Worth area, which overlaps with HRA's Dallas-Fort Worth market. Both deliver Holocaust education, survivor programming, and interfaith engagement in Texas.
• Holocaust Museum Houston: Houston-area Holocaust museum and a long-standing programming partner of HRA. Both organizations focus on Holocaust education, survivor testimonies, and Yom HaShoah commemoration in the same Texas geography, making it the closest functional peer.
• Illinois Holocaust Museum and Education Center: Mid-sized regional Holocaust museum with similar educational programming, survivor testimony preservation, and youth engagement focus. Provides a useful scale and operating-model benchmark for HRA's evolution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/HRA18Shoah
• YouTubeyoutube.com/@HolocaustRemembranceAssn/featured
• Facebookfacebook.com/HolocausRemembranceAssociation
• LinkedInlinkedin.com/company/holocaust-remembrance-association
• Instagraminstagram.com/hra18holocaust/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holocaust Remembrance Association