AllSwifit
AllSwifit is a US direct-to-consumer performance footwear brand and subsidiary of NORTIV 8, selling cushioned walking and running sneakers online, on Amazon, and through retail stores. It targets everyday consumers, runners, commuters, and healthcare workers with affordable alternatives to premium brands.
- Company typePrivate
- Founded2022
- HeadquartersNorth Bergen, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What AllSwifit does
AllSwifit is a US-based direct-to-consumer performance footwear brand and a wholly-owned subsidiary of NORTIV 8, headquartered in North Bergen, New Jersey, and founded in 2022. The company designs and sells cushioned walking and running sneakers organized into the Active, Move, Stedi, and Swift collection families, with products featuring high-rebound EVA midsoles (advertised at up to 57% rebound and 46-joule shock absorption), breathable mesh uppers, slip-resistant rubber outsoles, arch support insoles with EVA support plates, and 3M reflective strips. Five collections (SwiftPlush, ActiveAiry, ALLSWIFIT 2.0, ActiveFloat, ActiveBreeze 1.0) have earned the American Podiatric Medical Association (APMA) Seal of Acceptance, validating foot health standards.
AllSwifit sells through a hybrid distribution model: its own e-commerce site allswifit.com, the Amazon marketplace (where it holds the #2 rank in the US Walking Shoes category), physical retail stores in New Jersey and New York, and a wholesale inquiry program for retailers. Pricing is positioned 30-50% below comparable premium brands such as Hoka, Brooks, and Skechers, with retail prices ranging from $44.99 for entry-level walking shoes to $71.99 for premium recovery and stability models. The company also runs a membership rewards program offering up to 20% off first orders, affiliate marketing, email campaigns, and active social media presence on Instagram, Facebook, and TikTok.
Target customers span general consumers seeking affordable comfortable walking shoes, recreational runners, commuters, healthcare workers on long shifts, and individuals with chronic foot conditions such as arthritis and plantar fasciitis. Customer testimonials highlight comparable comfort to premium-priced brands. The company is privately held, discloses no revenue, funding, or headcount data, and operates only within the United States, though its website signals planned geographic expansion.
AllSwifit firmographics
Firmographics- Name
- AllSwifit
- Legal name
- ALLSWIFIT
- Website
- https://allswifit.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- AllSwifit is a US direct-to-consumer performance footwear brand and subsidiary of NORTIV 8, selling cushioned walking and running sneakers online, on Amazon, and through retail stores. It targets everyday consumers, runners, commuters, and healthcare workers with affordable alternatives to premium brands.
- Ownership category
- akta.pro rank
AllSwifit industry classification
Industry- Product category
- Performance Footwear
- NAICS
- Shoe Retailers (45821), Shoe Retailers (4582), Footwear Merchant Wholesalers (42434)
- SIC
- Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)
- akta.pro secondary industries
- Performance Footwear (Running, Training, Court) (CRAAAEAI), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where AllSwifit is headquartered
LocationHeadquarters
- HQ city
- North Bergen
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AllSwifit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Footwear Sales: AllSwifit generates revenue through direct online sales via their official website allswifit.com, offering footwear directly to consumers with various price points ranging from $44.99 to $71.99 per pair.
- Marketplace Sales (Amazon): The company sells through Amazon marketplace, reaching customers during major shopping events like Prime Day with promotional pricing.
- Wholesale Distribution: B2B wholesale program allows retailers to purchase AllSwifit products for resale, generating revenue through bulk orders to channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level casual walking shoes priced under $50 |
| Unit Pricing | Pay-as-you-go | Mid-range performance walking and running shoes |
| Unit Pricing | Pay-as-you-go | Premium performance and recovery shoes |
| Subscription | Monthly | Membership rewards program with tiered discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AllSwifit product offering
Product offeringCore offering
AllSwifit designs and sells performance walking and running footwear, including slip-on sneakers, stability shoes, and cushioned recovery styles built around EVA midsole cushioning systems, mesh uppers, and slip-resistant rubber outsoles. The brand sells direct to consumers through its own e-commerce site and Amazon, and supplements sales with a wholesale program for retail partners.
Product overview
AllSwifit is a performance-driven footwear brand and subsidiary of NORTIV 8, ranked second in Amazon's US Walking Shoes category. The product portfolio consists of multiple distinct sneaker collections organized by use case: the Active line (ActiveBreeze, ActiveFloat, ActiveSolid, ActiveAiry, ActiveFlow, ActiveLite, MovePropel) for running and athletic activities; the Stedi line (StediBase, StediCloud, StediCloud Lite) for stability and recovery; the Swift line for slip-on convenience; and general walking shoes. Products emphasize features like EVA cushioning, slip resistance, breathability, and arch support at accessible price points, with several models receiving APMA Seal of Acceptance for foot health standards. Available through Amazon and the official AllSwifit website.
Differentiator
Problem solved
Functional benefit
Products and services
- StediBase Lightweight slip-on walking shoe designed for stability and all-day comfort, featuring a high-rebound EVA midsole and slip-resistant rubber outsole for walkers, heavier runners, and all-day standing workers.
- ActiveBreeze Comfortable women's mesh running and walking sneaker featuring shock absorption, slip resistance, and breathability for on-the-go lifestyle use; priced in the mid-range tier.
- ActiveFloat Breathable women's lifestyle walking sneaker combining shock absorption, slip resistance, and breathability, with a high-bounce EVA midsole absorbing shock up to 46 joules.
- MoveSlide Women's slip-on lightweight walking sneaker designed for easy wear and casual outings.
- ActiveSolid Slip-on breathable non-slip women's running shoe with high-rebound EVA midsole for cushioning and an X-shaped TPU torsion plate for stability.
- StediCloud Premium max-cushioning supportive recovery sneaker designed for all-day comfort, with enhanced arch support and recovery-focused cushioning.
- StediCloud Lite Comfort slip-on shoe engineered for high-impact runners and all-day standing, featuring dual-density cushioning and integrated stability support.
- ActiveFlow Women's slip-on arch support running shoe with high-rebound midsole, TPU support for stability, and sweat-wicking insole.
- MovePropel Men's comfortable running and jogging shoe with elevated high-elastic midsole and full rubber outsole for support and cushioning.
- ActiveLite Women's high-rebound cushion running shoe with EVA midsole featuring 57% rebound rate and rocker sole design for natural rolling motion.
- ActiveAiry Men's breathable lightweight running shoe with high-rebound EVA midsole for cushioned support, suitable for prolonged standing and walking.
- Breathable Mesh Slip-on Walking Shoes Women's entry-level breathable mesh slip-on walking shoe priced under $50, with Lycra mesh lining, 3M reflective strips, and high-density foam insole for arch support.
- ActiveBreeze 2.0 Women's soft slip-on walking shoe with bouncy EVA midsole, arch support insole with EVA support plate, and non-slip rubber outsole.
Quantifiable outcome
- Shock absorption up to 46 joules for reduced knee impact during walking and running
- +4 more outcomes
Companies that use AllSwifit
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
AllSwifit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
AllSwifit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- American Podiatric Medical Association (APMA)coreAPMA awarded the Seal of Acceptance to five AllSwifIT collections (SwiftPlush, ActiveAiry, ALLSWIFIT 2.0, ActiveFloat, and ActiveBreeze 1.0) following expert review by podiatrists. The seal validates that these products meet strict foot health standards and recognizes the brand's commitment to comfort, support, and durability.
- NORTIV 8coreAllSwifit is a subsidiary and performance footwear line of NORTIV 8, leveraging the parent company's expertise in footwear design, manufacturing, and brand development. Products are co-branded as 'By NORTIV 8' on various listings.
- AmazoncoreAmazon serves as a primary distribution marketplace for AllSwifit products, offering Prime shipping, promotional placement during Prime Day events, and broad consumer reach across the US market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AllSwifit competitors and assessment
Company assessmentBroad incumbents
- On: Premium Swiss performance footwear brand frequently cited by AllSwifit customers in comparison reviews; On competes in the cushioned running and walking category at $130-$160 price points.
- ASICS: Global running and walking footwear brand with GEL cushioning technology; ASICS competes for the same running and walking demographic as AllSwifit with both premium and mid-tier offerings.
- Skechers: One of AllSwifit's most frequently cited direct comparisons in customer reviews; Skechers dominates the affordable performance walking shoe category with the GO Walk and Max Cushioning lines at competitive sub-$80 price points.
- Brooks Running: Premium running and walking footwear brand also cited by AllSwifit customers as a comparison point; Brooks sells primarily through specialty running retail at $130-$160 price points and competes for the same cushion-focused runner/walker demographic.
- HOKA: The premium max-cushion performance running brand that AllSwifit explicitly positions against; HOKA shoes retail for $150-$175 and are repeatedly cited by AllSwifit customers as the benchmark the brand matches at a fraction of the cost.
- New Balance: Major incumbent athletic footwear brand with strong walking and lifestyle categories; New Balance competes across the same performance-cushion and comfort segments AllSwifit targets, particularly through its Fresh Foam and 990 lines.
Emerging players
- Kizik: Direct-to-consumer hands-free slip-on footwear brand that overlaps with AllSwifit's slip-on walking shoe line; Kizik focuses specifically on the hands-free convenience category at slightly higher price points.
- Altra Running: Performance running brand known for zero-drop and wide-footbox designs; Altra is cited by AllSwifit customers (e.g., the MovePropel reviewer who owned Altra) as a comparable in the cushioned running category.
Direct peers
- WHITIN: DTC minimalist and barefoot-style footwear brand that competes at similar value price points on Amazon; WHITIN targets the same budget-conscious comfort-seeking consumer that AllSwifit appeals to.
- NORTIV 8: AllSwifit's parent company and the operator of its underlying footwear brand; directly comparable as it sells performance walking and running shoes via Amazon and DTC at similar price points. AllSwifit is essentially NORTIV 8's performance-focused line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AllSwifit social profiles
Digital presenceAllSwifit compliance and trust
Trust signalCompliance1 record
AllSwifit financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllSwifit leadership team
Management profileNumber of profiles
AllSwifit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllSwifit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllSwifit
What does AllSwifit do?
AllSwifit designs and sells performance walking and running footwear, including slip-on sneakers, stability shoes, and cushioned recovery styles built around EVA midsole cushioning systems, mesh uppers, and slip-resistant rubber outsoles. The brand sells direct to consumers through its own e-commerce site and Amazon, and supplements sales with a wholesale program for retail partners.
Is AllSwifit a public or private company?
AllSwifit is a private company. It is classified as corporate owned and is currently operating.
When was AllSwifit founded?
AllSwifit was founded in 2022.
Where is AllSwifit based?
AllSwifit is headquartered in North Bergen, United States, in the North America region.
How does AllSwifit make money?
Three revenue lines are on record. Direct-to-Consumer Footwear Sales are the primary driver. The others are marketplace Sales (Amazon) and wholesale Distribution.
Who are AllSwifit's main competitors?
Broad incumbents on record are On, ASICS, Skechers, Brooks Running, HOKA and New Balance. Emerging players are Kizik and Altra Running. Direct peers are WHITIN and NORTIV 8.
Does AllSwifit have an API?
No public API is recorded for AllSwifit.
What industry is AllSwifit in?
AllSwifit's product category is Performance Footwear. Its primary akta.pro industry code is CRAMACAD, Training & Cross-Training Footwear & Apparel Retail, with a secondary code of CRAAAEAI, Performance Footwear (Running, Training, Court). Its NAICS code is 45821 and its SIC code is 5661.