What 3daysofdesign does

3daysofdesign is a privately organized annual design festival held in Copenhagen, Denmark, founded in 2013 and managed by Signe Byrdal Terenziani as Managing Director. The festival operates as a three-day event each June across 8 design districts in Copenhagen (Christianshavn, Frederiksstaden, Kongens Nytorv, Holmen, Nordhavn, Islands Brygge, Kultur, and Rosengård), with 460+ exhibiting brands and 600+ events drawing 60,000+ visitors in 2025. The festival is free and open to the general public, with no ticket purchase required for attendees. Its core product is the festival itself, supported by an iOS and Android mobile application that provides interactive maps, complete exhibition listings, and a free QR ticket system for venue access.

The festival's revenue model relies on undisclosed exhibitor fees paid by design brands and manufacturers applying to participate, plus a sponsorship and Official Partners program featuring flagship partners (Audi, founding brands Montana, Erik Jørgensen/Fredericia Furniture, Anker & Co, and Kvadrat) and core partners (Aesop, Delta Air Lines, Anthropic, Leica, Dezeen, Politiken, Bo Bedre). Three secondary product lines extend the festival year-round: curated Design Walks, Long Table Dinners, and an annual Symposium. A Journal content platform publishes interviews, podcasts, and Walk & Talk video series, while the festival's marketing channels include its website, email newsletter, Instagram, Facebook, and LinkedIn, plus earned media through named media partnerships.

The festival's customer base splits across two primary segments: design brands and manufacturers (enterprise exhibitors showcasing furniture, lighting, accessories, materials, and interior design products) and design professionals and enthusiasts (architects, interior designers, design students, and consumers). A secondary segment comprises corporate partners seeking brand association with Scandinavian design excellence. The festival sells no standalone software products, holds no patents, and has no disclosed subsidiaries, parent company, or venture capital backing. The company is headquartered at Frederiksgade 1, 1st floor, 1265 Copenhagen K, Denmark.

Name

3daysofdesign

Legal name

3daysofdesign

Website

https://3daysofdesign.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

3daysofdesign is a privately organized annual design festival held in Copenhagen since 2013, serving 460+ exhibiting design brands and 60,000+ visitors across 8 city districts each June, with revenue from undisclosed exhibitor fees and a roster of flagship and core corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Exhibitor Fees: Brands and design companies pay fees to exhibit at the festival, gaining visibility to 60,000+ visitors and hundreds of events across Copenhagen.
2. Sponsorship Partnerships: Corporate sponsors (Audi, Aesop, Delta Air Lines, Anthropic, Leica, Dezeen, Politiken, Bo Bedre) provide support in exchange for brand visibility and association with the festival.
3. App Downloads: Mobile application available for free download on iOS and Android platforms.
4. Official Partners Program: Partnership program where official partners receive various branding, transportation, hospitality, and marketing benefits during the festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

3daysofdesign operates Denmark's annual three-day design festival held each June in Copenhagen across 8 design districts, providing a free, city-wide platform for 460+ design brands to exhibit products, launch collections, and host talks and workshops. Revenue is generated through paid exhibitor participation and corporate sponsorship partnerships, while visitors access all events at no cost. The festival is supported by a dedicated mobile app with interactive mapping and QR ticketing, a year-round editorial Journal, and curated sub-programs including Design Walks, Long Table Dinners, and an annual Symposium.

Product overview

3daysofdesign is Denmark's annual design festival (held June 9-11, 2027) that serves as a platform to showcase and celebrate design. The festival features a core program of curated exhibitions with over 460 participating brands across furniture, lighting, accessories, materials, and other design categories. Supporting offerings include the official festival mobile app (iOS/Android) for event navigation and QR ticketing, Design Walks, Long Table Dinners, and an annual Symposium. The festival operates across multiple design districts in Copenhagen and includes a Journal content platform featuring interviews, podcasts, and festival highlights. The event has grown since 2013 to become the most significant annual design festival in Scandinavia and Northern Europe, attracting over 60,000 visitors to 600+ events.

Differentiator

Problem solved

Functional benefit

Products and services

• 3daysofdesign Festival Denmark's annual three-day design festival held in Copenhagen each June, spanning 8 design districts with 600+ events including exhibitions, design talks, product launches, and networking, free of charge to visitors. The 2025 edition featured 460+ exhibiting brands and 60,000+ visitors; the 2026 edition carries the theme 'Make This Moment Matter'; the next edition is scheduled for 9–11 June 2027.
• 3daysofdesign Mobile App

Quantifiable outcome

• 60,000+ visitors annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• AudiflagshipGTM or Marketing PartnerAudi provides thoughtful VIP transportation during the festival, ensuring meaningful connections across Copenhagen venues. Their support enables seamless movement for key visitors and partners throughout the 3-day event.
• AesopcoreGTM or Marketing PartnerAesop provides welcome experiences that set the tone from the very first moment of the festival, creating a warm and inviting atmosphere for attendees.
• Delta Air LinescoreGTM or Marketing PartnerDelta Air Lines created the Flow State Lounge at the Symposium—a space for reflection, conversation, and inspiration during the festival.
• AnthropiccoreTechnology or IntegrationAnthropic sparked new perspectives through an engaging AI workshop and intimate dinner celebrating creativity and human potential at the festival.
• LeicacoreGTM or Marketing PartnerLeica empowers Design Ambassadors to capture the spirit of the festival through their unique perspectives, documenting moments, stories, and encounters.
• DezeencoreGTM or Marketing PartnerDezeen serves as official media partner, helping share stories from the festival with global design-conscious audiences.
• PolitikencoreGTM or Marketing PartnerDanish newspaper Politiken serves as media partner, providing coverage of the festival to Danish audiences.
• Bo BedrecoreGTM or Marketing PartnerDanish interior design magazine Bo Bedre serves as media partner, contributing to festival coverage and design storytelling.
• Design AmbassadorscoreStrategic or Co-development PartnerDesign Ambassadors are selected individuals who document and promote the festival through photography and social media, representing the community and capturing the essence of the event.
• Founding Brands (Montana, Erik Jørgensen/Fredericia Furniture, Anker & Co, Kvadrat)flagshipStrategic or Co-development PartnerThe four original Danish brands that launched 3daysofdesign in 2013 as a joint initiative in an old warehouse in Nordhavn. These founding partners established the festival's foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Art Basel: Global art and design fair brand with editions in Basel, Miami, Hong Kong, and Paris. A broader incumbent in the high-end design/collectibles event space, with overlapping luxury sponsor base and exhibitor ecosystem.

Direct peers

• Stockholm Furniture Fair: Nordic region's largest furniture and lighting trade fair held in Stockholm. A direct regional competitor to 3daysofdesign for Scandinavian design brand exhibitor mindshare and sponsorship budgets.
• Maison & Objet: Paris-based biannual design and lifestyle trade fair serving design professionals and luxury brands. Comparable to 3daysofdesign as a curated B2B platform where exhibitors pay to reach a concentrated design buyer audience.
• Dutch Design Week: Annual nine-day design event in Eindhoven attracting 350,000+ visitors across 100+ locations. Closely comparable to 3daysofdesign as a multi-venue European design festival that connects brands, designers, and the public.
• Helsinki Design Week: Finland's largest design festival, a Nordic peer of 3daysofdesign with comparable multi-venue programming, design talks, and exhibitor-driven exhibitions across Helsinki districts.
• DesignMarch: Iceland's annual design festival held across Reykjavik with a multi-venue, city-wide format mirroring 3daysofdesign's approach to making design accessible to both professionals and the public.
• London Design Festival: City-wide annual design festival held across multiple London districts, with a similar multi-venue, multi-district format to 3daysofdesign and comparable programming (exhibitions, talks, installations) for design brands and the public.
• Vienna Design Week: Annual design festival in Vienna featuring curated exhibitions in showrooms and galleries across the city. Operates a similar city-wide, district-based format to 3daysofdesign.
• Salone del Mobile Milano: The world's largest furniture and design trade fair held annually in Milan. It is the most direct competitor to 3daysofdesign in terms of offering a curated platform for design brands to launch products and engage with professionals and media.
• WantedDesign Manhattan: NYC-based design platform hosting exhibitions and programming during NYCxDESIGN. Comparable to 3daysofdesign as a curated design festival platform connecting brands with design professionals and consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/3daysofdesign.dk
• LinkedInlinkedin.com/company/3daysofdesign
• Instagraminstagram.com/3daysofdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3daysofdesign