Keis To Joi

What Keis To Joi does

Keis To Joi is a New York-based, founder-owned luxury handbag and accessories brand operating as Keis To Joi LLC. The company offers a curated catalog of 126 SKUs centered on three handbag silhouettes: The Muse Tote (structured, $2,280-$2,480), The Freedom Saddle ($1,770-$2,530), and The Legacy Clutch ($1,880-$2,290), each available across multiple premium leather variants (Cavallino from Turkey, Stardust and Boxed Calf from Italy). An accessories line comprising iPhone cases and Apple Watch bands at $175 each extends the design language into tech-adjacent categories. All products are handmade in France in small batches under a made-to-order model with up to 90 days of production time. The brand is creatively directed by founder Joy A. M. Frazier, whose multicultural background frames the brand narrative around identity, heritage, and personal symbolism (the "lock and key" / "Keis Within" philosophy).

The company runs a direct-to-consumer go-to-market anchored on keistojoi.com, supplemented by a single retail partnership with Bergen American Furs & Fashion in Montclair, NJ (by appointment), and an exclusive Keis Club membership program providing access to member-only SKUs. Customer acquisition relies on Instagram organic social, email/SMS marketing, and a Celebrity Brand Ambassador partnership with actress Novi Brown (announced February 2026). A Klarna 4-installment BNPL integration supports conversion on premium-price-point merchandise.

Commercially, the business is in early-stage commercialization: no revenue, headcount, or external funding is disclosed, and the LLC is founder-owned with no venture capital, private equity, or institutional investment referenced in available sources. Production lead times, made-to-order exclusivity, and small-batch positioning deliberately limit unit velocity in favor of brand premium, indicating a luxury scarcity model rather than a scale-driven model. No AI/ML capabilities, patents, certifications, or proprietary technology platforms are disclosed.

Name

Keis To Joi

Legal name

Keis To Joi LLC

Website

https://keistojoi.com

Company type

Private

Operating status

Operating

Short description

Keis To Joi is a New York-based, founder-owned luxury accessories brand offering made-to-order handcrafted leather handbags (Muse Tote, Freedom Saddle, Legacy Clutch) and tech accessories (iPhone cases, watch bands) produced in small batches in France and sold DTC online and through a Montclair, NJ retail partner.

Ownership category

akta.pro rank

Product category

Luxury Handbags & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Leather Handbags & Totes (CRAKAEAA)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Luxury handbags
• Handcrafted leather goods
• Made-to-order accessories
• Premium leather handbags
• Fashion accessories

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Luxury Handbag Sales: Direct one-time purchase model for handcrafted luxury handbags (The Muse Tote, The Freedom Saddle, The Legacy Clutch) sold through e-commerce and retail partners. Products are made-to-order with production taking up to 90 days.
2. Accessories Sales: Accessories including iPhone cases ($175) and watch bands ($175) sold as additional luxury accessories to complement handbag purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Keis To Joi designs, produces, and sells made-to-order luxury handcrafted handbags and accessories. The core lineup comprises three handbag styles — The Muse Tote, The Freedom Saddle, and The Legacy Clutch — handcrafted in small batches in France from premium leathers (Cavallino from Turkey and Stardust/Boxed Calf from Italy). The accessory range extends the brand aesthetic to iPhone cases (multiple iPhone 13–16 models, $175) and Apple Watch bands (SML/LRG sizes, $175), with production lead times up to 90 days and Klarna 4-payment installment options at checkout.

Product overview

Keis To Joi is a New York-based luxury accessories brand offering a curated collection of premium handcrafted handbags and accessories. The core product lineup consists of three handbag styles—The Muse Tote (structured tote for professionals), The Freedom Saddle (bold saddle bag for trailblazers), and The Legacy Clutch (key clutch honoring heritage)—all crafted in small batches in France using premium Cavallino leather (origin: Turkey) and Stardust/Boxed Calf materials (origin: Italy). The accessory line extends the luxury aesthetic to iPhone cases and Apple Watch bands, maintaining consistent material quality and craftsmanship across the portfolio. Products are made-to-order with production times up to 90 days, emphasizing exclusivity and personal significance. The brand also offers an exclusive Keis Club membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• The Muse Tote A structured tote handbag designed for the visionary, balancing Cavallino leather with Boxed Calf materials for contrast in color and texture. Features sophisticated lines, a roomy interior, and bespoke hardware; made-to-order in small batches in France with up to 90 days production.
• The Freedom Saddle A dynamic saddle-silhouette handbag with fluid motion design, crafted from Cavallino and Boxed Calf leathers in small batches in France. Designed for the trailblazer, embodying courage and decisive energy; made-to-order with up to 90 days production.
• The Legacy Clutch An elegant, intimate key clutch honoring lineage and authenticity, symbolizing protection and self-possession. Crafted in small batches in France using premium Cavallino and Stardust materials with bespoke hardware; made-to-order with up to 90 days production.
• iPhone Case Collection Sculptural luxury iPhone cases available for iPhone 13, 13 Pro, 13 Pro Max/14 Plus, 14, 14 Pro, 15, 15 Pro, 15 Pro Max/16 Pro Max, and 16. Handmade in France from Cavallino (Turkey-origin) and Stardust (Italy-origin) materials with up to 90 days production.
• Apple Watch Bands Luxury Apple Watch bands available in SML (38–40mm) and LRG (42–44mm) sizes, crafted from premium Cavallino and Stardust materials matching the handbag collection. Designed to coordinate with the brand's handbag aesthetic.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Novi BrowncoreGTM or Marketing Partner · 12 February 2026Actress Novi Brown, best known for her role as Sabrina Hollins on the BET series 'Sistas,' serves as official Celebrity Brand Ambassador. She collaborates with Keis To Joi on brand storytelling initiatives reflecting themes of individuality, confidence, and purpose, marking a milestone for the emerging brand as it seeks to elevate its presence in the luxury fashion market.
• Bergen American Furs & FashionminorChannel Partner/ Reseller/ DistributorMontclair, NJ-based retail partner offering in-person shopping experience for Keis To Joi products by appointment at 42 Church Street location.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• By Far: Contemporary luxury handbag and accessories label famous for the Rachel, Mila, and Diana silhouettes. Comparable to Keis To Joi as a design-led, celebrity- and influencer-friendly handbag brand with similar premium positioning and made-in-Europe production.
• Wandler: Amsterdam-based contemporary handbag label offering the Luna, Marta, and Ever collections in leather and exotic skins. Comparable to Keis To Joi as an independent, design-first handbag brand with European production and comparable $500-$2,000+ price band.
• Staud: LA-based accessible luxury label whose Bissett, Moon, and Tommy bags anchor a handbag-first assortment. Comparable to Keis To Joi as an independently owned, design-led handbag brand selling directly to consumers at contemporary luxury price points.
• Cult Gaia: Los Angeles-based contemporary luxury brand best known for sculptural handbags (e.g., the Gaia, Serita, and Pillow bags). Comparable to Keis To Joi as a DTC-led, design-forward handbag label targeting affluent women with premium price points and a strong visual identity.
• Senreve: Female-founded DTC luxury handbag brand with the Maestra and Vesta lines, known for convertible designs and Italian craftsmanship. Comparable to Keis To Joi as a digitally native, founder-led handbag brand emphasizing craftsmanship, storytelling, and direct consumer relationships.
• Danse Lente: London-based contemporary handbag brand producing sculptural leather bags (e.g., the Pheni, Johnny, and Mala collections). Comparable to Keis To Joi as a small-batch, design-driven leather handbag label with similar ASP band and direct-to-consumer emphasis.

Broad incumbents

• Coach: American heritage house and global leather goods leader with broad handbag, small leather goods, and accessories assortments. Comparable to Keis To Joi as a US-headquartered luxury leather goods player, though at vastly larger scale and with multi-category breadth.
• Michael Kors: Global accessible-luxury fashion house with a large handbag business spanning runway to outlet tiers. Comparable to Keis To Joi as a US-based brand competing for the same aspirational luxury consumer, though with mass distribution and significantly broader pricing tiers.

Emerging players

• Manu Atelier: Istanbul-based independent handbag label founded by the Manuşyan family, producing handmade leather bags including the Böğürtlen and Cylinder collections. Comparable to Keis To Joi as a small-batch, artisan-led leather goods brand using premium Turkish leather and DTC distribution.
• Jacquemus: French contemporary brand whose Le Chiquito and Bambino bags helped define the modern mini-bag trend. Comparable to Keis To Joi as a French-produced, founder-led luxury accessories house that has scaled from independent to global cult brand via cultural storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/keistojoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keis To Joi