What Wilson Development & Construction does

Wilson Realty Inc., operating under the name Wilson Development & Construction in some records, is a family-owned residential real estate brokerage headquartered at 4344 State Street, Saginaw, Michigan. Founded by Scott Wilson in 1974 and currently owned by his sons Nate and Gavin Wilson (who took over ownership in 2021), the firm serves home buyers and sellers across the Great Lakes Bay Region of Michigan — specifically Saginaw, Bay, and Midland counties. The company's core offering is traditional brokerage representation for residential transactions, including single-family homes, condos, vacant land, and multi-family properties, supported by property search, valuation ("What's My Home Worth?"), market reports, and new listing alerts. There is no disclosed pricing schedule; revenue is earned through negotiated commissions on each completed transaction.

The firm's technology stack is built on the FNF Real Estate Technologies (Fidelity National Financial) ecosystem rather than proprietary systems. Core infrastructure includes Real Geeks for the IDX website and CRM, CINC for lead generation, SkySlope for transaction management, RealSatisfied for client feedback, Agent Pronto for agent matching, and HelloCondo for condo-specific search. Mobile buyer engagement is delivered through the MoveTo app, and a mobile home listing vertical has been added via an MHVillage dealer partnership. There are no proprietary AI/ML capabilities, no mobile app owned by the firm, and no public API.

Go-to-market is sales-led and relationship-driven, anchored by three named Associate Brokers (Scott, Nate, and Gavin Wilson) serving consumers directly. Marketing is concentrated on the firm's website (realestatebywilson.com), email/new listing alerts, blog content, and referral networks built over five decades of regional operation. The firm self-describes as the highest-producing independent family-owned brokerage within the Saginaw Board of Realtors since its 2005 formation and celebrated 50 years in the business in 2024.

Name

Wilson Development & Construction

Legal name

Wilson Realty Inc.

Website

https://realestatebywilson.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson Realty Inc. is a family-owned residential real estate brokerage serving home buyers and sellers across Michigan's Saginaw, Bay, and Midland counties since 1974, earning revenue through negotiated commissions on transactions closed by its three Associate Brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Real estate brokerage
• Property search
• Home buying services
• Home valuation

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on home sales and purchases in the Saginaw, Bay, and Midland county markets. This is a traditional brokerage model where agents earn a percentage of each transaction completed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wilson Realty is a family-owned residential real estate brokerage serving the Great Lakes Bay Region of Michigan (Saginaw, Bay, and Midland counties). The company provides home buyer representation, home seller representation, property valuation tools, MLS-based property search, and new listing alerts through a team of associate brokers and an IDX-powered website. Founded in 1974, the firm operates a traditional brokerage model earning commission on residential real estate transactions.

Product overview

Wilson Realty Inc. is a family-owned real estate brokerage operating under the FNF Real Estate Technologies ecosystem. The company provides residential real estate services including home buying, selling, and property search across Saginaw County, Bay County, and Midland County in Michigan. The technology stack consists of Real Geeks (IDX website and CRM platform) as the core infrastructure, supplemented by CINC for lead generation and management, SkySlope for transaction management, RealSatisfied for client feedback, Agent Pronto for agent matching, and HelloCondo for specialized condo search. The company has been operating since 1974, with current ownership held by Nate and Gavin Wilson since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• FNF Real Estate Technologies (Fidelity National Financial)coreTechnology or IntegrationWilson Realty's website and business operations are powered by FNF Real Estate Technologies, a division of Fidelity National Financial. This provides them with IDX website technology, CRM systems, lead generation tools (Real Geeks, CINC), transaction management (SkySlope), and client feedback platforms (RealSatisfied, HelloCondo).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage network with affiliated agents across Michigan. Competes directly with Wilson for traditional full-service seller and buyer representation in overlapping counties.
• Compass: Tech-forward national residential brokerage expanding into secondary markets. Comparable as a competing residential brokerage model, but with proprietary technology and marketing investment that traditional brokerages like Wilson do not match.
• RE/MAX: Global residential real estate franchise with significant Michigan agent density. Overlaps with Wilson's traditional commission brokerage model at a national scale, targeting similar home buyer and seller use cases.
• Redfin: Tech-enabled residential brokerage with a discount-leaning model active in many Michigan metros. Competes with Wilson on the same buyer and seller use cases via a technology-led, lower-commission approach.
• Century 21 Real Estate: Global residential real estate franchise with affiliated brokerages active across Michigan. Directly comparable on product offering (residential brokerage) though with much broader geographic and brand reach.
• Coldwell Banker: National residential real estate franchise with affiliated agents operating throughout Michigan. Competes with Wilson for listings and buyers in the Saginaw region but as part of a much larger, brand-driven portfolio.
• Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count, with Michigan market centers. Overlaps with Wilson in traditional residential representation and agent-driven commission models.

Emerging players

• eXp Realty: Cloud-based, agent-centric residential brokerage with a rapidly growing agent base across Michigan. Competes for the same agents and listings as Wilson but via a low-overhead, distributed model that pressures traditional commission economics.

Regional players

• Real Estate One: Michigan's largest independently owned brokerage, headquartered in the state and operating across many of the same secondary markets Wilson serves. Directly comparable as a regional residential brokerage competing for the same buyer and seller pool in Michigan.
• Howard Hanna Real Estate: Family-founded brokerage dominant across Michigan and Ohio with deep regional brand recognition. Comparable to Wilson as a multi-generational, family-led residential brokerage competing in similar Great Lakes/Midwest markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A//www.realestatebywilson.com
• LinkedInlinkedin.com/company/wilson-realty-inc
• Xtwitter.com/intent/tweet?url=https%3A//www.realestatebywilson.com
• Pinterestpinterest.com/pin/create/button/?url=https%3A//www.realestatebywilson.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Development & Construction