Masamor

What Masamor does

Masamor is a Zürich-based food processing company operating under Colectivo Anonimo GmbH that produces organic corn tortillas, tortilla chips (totopos), masa, and tostadas using a traditional Mexican nixtamalization process. The production method is the core technical differentiator: corn is cooked in an alkaline solution and ground using volcanic stone mills rather than industrial dry-corn flour with gelling agents and preservatives. Finished products use only four ingredients (organic corn, water, sea salt, and lime), carry BIO INSPECTA organic certification, and are vegan and gluten-free. The portfolio spans retail SKUs (resealable bags in 40g-180g sizes), foodservice gastro packs (6kg bulk), and fresh masa sold refrigerated or frozen.

The business operates a multi-channel go-to-market. Primary retail distribution runs through COOP Switzerland across nearly 400 stores with a planned expansion to roughly 600 locations, supplemented by specialty Mexican retailers (El Mini Super, El Maíz, Chilín Limón) and direct restaurant supply (Taquería y El Catrín and similar accounts) using 6kg wholesale packs. Online sales flow through El Mini Super in Switzerland and the MexicoMiAmor distributor for Germany and broader Europe. Brand-building relies on community events (the Masamor Run 5K, Día de Muertos), cultural press coverage, and social channels on Instagram, Facebook, YouTube, TikTok, and LinkedIn.

Ownership is woman- and Mexican-led, and the brand sits within a small holding structure alongside the Del Barrio sister brand, which produces craft beer from rescued tortillas. No external funding, headcount, or revenue figures are disclosed. Growth signals in 2025 include the COOP magazine feature, the European distribution agreement, the Del Barrio product launch, and the 200-store COOP expansion, but underlying financial metrics remain opaque.

Name

Masamor

Legal name

Masamor (operated by Colectivo Anonimo GmbH)

Website

https://masamor.ch

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Masamor is a Zürich-based food processor producing organic corn tortillas, chips, masa, and tostadas using traditional nixtamalization, selling to Swiss consumers via ~400 COOP stores and specialty retailers, to restaurants via wholesale gastro packs, and to Germany/Europe via the MexicoMiAmor distributor.

Ownership category

akta.pro rank

Product category

Organic Mexican Corn Products (Tortillas, Masa, Totopos, Tostadas)

NAICS

Tortilla Manufacturing (311830), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Bakery Products (2050), Grain Mill Products (2040)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Organic corn tortillas
• Nixtamal masa production
• Tortilla chips wholesale
• Artisan Mexican foods
• Gluten-free tostadas

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail: Sale of organic tortillas, totopos (tortilla chips), masa, and tostadas through retail partners including COOP stores (400+ locations) and specialty Mexican retailers.
2. Product Sales - Wholesale: Loose-pack product options for local restaurants, sold in bulk quantities (6kg gastro packs) to hospitality businesses.
3. Product Sales - Online: Online sales through El Mini Super (Switzerland) and MexicoMiAmor distributor (Germany/Europe).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Masamor produces and supplies authentic organic Mexican nixtamal corn products — table tortillas, tortilla chips (totopos), fresh masa dough, and tostadas — made using traditional nixtamalization with volcanic stone grinding and only four ingredients (organic corn, water, sea salt, lime). The company sells to retail consumers through COOP and specialty Mexican stores, to restaurants and foodservice operators through wholesale gastro packs, and distributes across Europe via MexicoMiAmor.

Product overview

Masamor is a Swiss organic nixtamal tortilla and corn products company producing artisan, hand-made Mexican corn products. The product portfolio centers on five core product lines: Tortillas de Mesa (table tortillas in yellow and blue corn, available in resealable retail bags and fresh gastro packs), Tortillas for Chips (specially formulated tortillas for chip production available as fresh pack, vacuum packed, or pre-cut), Totopos (authentic cantina-style tortilla chips in yellow and blue corn, available in retail bags and bulk gastro packs), Masa (fresh ground organic nixtamal dough in yellow and blue corn varieties), and Tostadas (hand-made flat fried tortillas for toppings in retail and gastro packs). All products are vegan, organic, gluten-free, and made using the traditional nixtamalization process with only four ingredients: organic corn, water, sea salt, and lime. Products are produced in Switzerland with volcanic stone grinding and distributed through COOP stores, Mexican specialty retailers, and online through El Mini Super.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Yellow Corn Tortillas Resealable Bag Organic yellow corn table tortillas packaged in resealable bags for retail consumers, ideal for tacos, enchiladas, quesadillas and more. Shelf life of 100 days when refrigerated. Vegan, organic, gluten-free, no preservatives.
• Organic Blue Corn Tortillas Resealable Bag Organic blue corn table tortillas packaged in resealable bags for retail consumers, suitable for tacos, enchiladas, quesadillas and other Mexican dishes.
• Organic Yellow Corn Tortillas Fresh Pack (Gastro) Organic yellow corn tortillas in a fresh-pack format for foodservice/restaurants, available in sizes 10cm, 12cm, 14cm, and 19cm with weights from 1.25kg to 2kg. Designed to be easier to open, separate, and uses less packaging.
• Tortillas For Chips Vacuum Packed Organic corn tortillas specially formulated for chip production, vacuum packed for extended freshness without refrigeration, suitable for tacos, enchiladas, quesadillas and other dishes.
• Tortillas For Chips Pre Cut Pack Pre-cut tortillas for chips, ready to fry. Available in cantina-style and blue corn, cut into halves, quarters, sixths or eighths. Shelf life of 30 days refrigerated.
• Organic Yellow Corn Totopos Retail Bag Authentic cantina-style tortilla chips made from organic yellow corn, hand-cut and lightly fried in sunflower oil, seasoned with sea salt. Available in 180g, 150g, and 40g retail bag sizes.
• Organic Blue Corn Totopos Retail Bag Authentic cantina-style tortilla chips made from organic blue corn, hand-cut and lightly fried in sunflower oil, seasoned with sea salt. Shelf life of 70 days.
• Big Organic Yellow Corn Totopos Retail Bag Larger-size authentic cantina-style tortilla chips made from organic yellow corn, hand-cut and lightly fried in sunflower oil with sea salt.
• Totopos (Gastro) Bulk foodservice tortilla chips in traditional cantina-style, hand-cut and lightly fried in sunflower oil, seasoned with sea salt. Available in cantina-style and organic blue corn. 6kg pack with 30-day shelf life.
• Totopos Mix (Gastro) Mixed tortilla chips for foodservice combining yellow and blue corn varieties, hand-cut and lightly fried.
• Yellow Corn Organic Masa Tradicional Fresh ground organic yellow corn nixtamal masa — the traditional Mexican dough used for making tortillas, tamales, sopes, gorditas, and more at home or in professional kitchens.
• Blue Corn Organic Masa Tradicional Fresh ground organic blue corn nixtamal masa — masa nixtamal is the dough from grinding cooked corn, used for tamales, sopes, traditional drinks and more. Shelf life of 180 days frozen or 30 days refrigerated.
• Tostadas Retail Bag Hand-made flat fried tortillas used as a base for toppings. Crispy with silky texture and mild corn flavor, suitable for beans, cheese, seafood and other toppings.
• Tostadas Gastro Pack Hand-made flat fried tortillas for foodservice in sizes 6cm, 10cm, 12cm, and 14cm. Shelf life of 45 days.

Quantifiable outcome

• Available in nearly 400 COOP stores across Switzerland, expanding to 600+ total locations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Del Barrio (La Güera del Barrio)coreStrategic or Co-development PartnerSister brand collaboration creating La Güera del Barrio Mexican craft beer brewed with Masamor tortillas rescued from production. A sustainability initiative reducing food waste while creating a product with flavor and story.
• COOP SwitzerlandcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partnership with products available in nearly 400 COOP stores across Switzerland, expanding to 200+ additional locations. Featured in COOP magazine September 2025.
• MexicoMiAmorcoreChannel Partner/ Reseller/ DistributorOfficial European distributor covering Germany and broader Europe. Products available through their Shopify store.
• El Mini SuperminorChannel Partner/ Reseller/ DistributorSwiss online Mexican specialty store retailer. Distributes Masamor products including heart-shaped limited edition tortillas for Valentine's season.
• GoninaminorStrategic or Co-development PartnerCommunity event collaboration where Masamor donated tortillas that didn't meet visual standards but maintained quality. Supports food waste reduction and sustainability initiatives.
• SuizaProMexicominorOthersSwiss-Mexican charitable organization receiving 1% of Masamor profits as part of company's social impact commitment.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mission Foods (Gruma): Gruma's Mission Foods is the world's largest tortilla and corn chip producer, offering direct overlap with Masamor's product categories (tortillas, totopos) across retail and foodservice. It is the mass-market incumbent against which Masamor's artisan nixtamal positioning differentiates.
• Old El Paso (General Mills): Old El Paso is General Mills' flagship Mexican food brand spanning tortillas, kits, and chips sold across European retailers including COOP-class chains. It overlaps with Masamor's retail shelf presence and target consumer (home-prep Mexican meals), but operates at industrial scale with different brand positioning.

Emerging players

• Biona Organic: Biona is a UK-based organic food brand with a broad portfolio of tortillas, chips, masa, and related organic Mexican staples sold across European health-food retailers. Directly comparable to Masamor in organic, clean-ingredient positioning and retail health-food distribution model.
• Amy's Kitchen: Amy's Kitchen is a US-based organic prepared foods brand selling Mexican entrees, burritos, and related items through European retail and foodservice. Comparable in organic, clean-ingredient positioning and expansion into European retail, though in prepared-meals rather than fresh tortilla format.
• Cool Chile Co: Cool Chile is a UK-based specialist in authentic Mexican ingredients including tortillas, masa harina, and totopos sold to consumers and restaurants. Comparable to Masamor in authentic Mexican sourcing, specialty retail distribution, and focus on chefs and home cooks seeking traditional flavors.

Regional players

• Santa Maria (Paulig Group): Santa Maria is a Nordic-owned brand offering tortillas, taco kits, and Mexican food products to European retailers, including markets adjacent to Switzerland. Comparable to Masamor in retail distribution of Mexican staples across Europe, though with broader portfolio and non-organic positioning.
• Mexma / Mexma Food: Mexma is a Sweden-based Mexican food producer offering organic tortillas and related products to Nordic and broader European retailers. Comparable to Masamor in being a European-based organic tortilla specialist with cross-border retail ambitions and authentic Mexican positioning.
• Tio Gazpacho / Mexican food brands under Discovery Foods (UK): Discovery Foods is a UK-based European manufacturer of wraps, tortillas, and Mexican-style foods supplied to retailers and foodservice. Comparable to Masamor in product format and European foodservice focus, but serves primarily UK retailers rather than the Swiss market.

Direct peers

• La Tortilla Factory: La Tortilla Factory is a US-based specialty tortilla maker emphasizing fresh, organic, and preservative-free products with a focus on retail and foodservice distribution. Closely comparable to Masamor in artisan positioning, product format, and emphasis on cleaner-ingredient tortillas.

Others

• Tortilla Casa Grande / Grupo Maseca-related artisanal brands: Gruma's Maseca brand and adjacent specialty lines dominate the nixtamal masa harina and fresh tortilla categories globally. Comparable to Masamor as the industrial reference point for the nixtamalization process and masa supply chain Masamor sources from or competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ColectivoAnonimoMDE
• Facebookfacebook.com/masamor.ch
• LinkedInlinkedin.com/company/89381568/admin/dashboard
• Instagraminstagram.com/masamor.ch/?hl=es
• TikToktiktok.com/@masamor.ch/video/7532890053601807638

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masamor