Behyve

Behyve is a mobile marketplace that connects consumers with vetted independent wellness, beauty, sport, events, family, and concierge professionals across European cities, monetizing via a 10% commission per booking processed through Stripe.

Company typePrivate
Founded2022
HeadquartersIbiza, Spain
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Behyve does

Behyve is a two-sided mobile marketplace that connects consumers with independently vetted service professionals across wellness, beauty, sport, events, family, and concierge categories. The platform operates a client-facing app on iOS and Android that lets users browse, request quotes, and book professionals who deliver services to the customer's home, hotel, or chosen location, with discovery supported by friend recommendations and category search. On the supply side, Behyve operates a separate professional app that lets independent providers manage bookings, clients, availability, and payments, and requires individual vetting before onboarding. The business monetizes via a flat 10% commission per booking (Stripe processing fees included), with no subscription or membership fees on the consumer side; pricing is quote-based and varies by service, professional, and city.

The company is structured as behyve Ltd, incorporated in England and Wales, with a small team (1–10 employees) and operations concentrated in Europe. As of the available data, only Ibiza is fully live; Berlin and Barcelona are in soft launch, Paris is in progress, and Lisbon and Mallorca are announced as coming soon in 2026. The technology stack is a standard consumer/professional mobile app pair with Stripe payment integration and a YouTube/Instagram/Facebook/SoundCloud content layer (including the 'behyve Frequency' SoundCloud channel). No AI/ML capabilities, patents, regulated certifications, or institutional funding rounds are disclosed, and management team details are not in the source material.

Go-to-market is product-led and self-serve: consumers download the app, while professionals apply via the website and are onboarded after vetting. Customer segments are predominantly individual consumers (residents and travelers) with a small early enterprise use case (e.g., corporate wellness bookings). Marketing relies on organic social, a blog (behyve Journal), word-of-mouth, and friend recommendations rather than paid acquisition. Expansion is staged city-by-city across European lifestyle markets, with Light partnerships such as Lagree Society used to anchor category depth.

Behyve firmographics

Firmographics

Name: Behyve
Legal name: behyve Ltd
Website: https://behyve.net
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Behyve is a mobile marketplace that connects consumers with vetted independent wellness, beauty, sport, events, family, and concierge professionals across European cities, monetizing via a 10% commission per booking processed through Stripe.
Ownership category
akta.pro rank

Behyve industry classification

Industry

NAICS: Travel Arrangement and Reservation Services (5615)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry: PRIMARYBPAMAHAF
Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa)
Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms
SECONDARYCRAFAAAD
Local Services & Experiences Generalist Marketplaces
Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces
SECONDARYHSACAKAF
Tours, Activities & Experiences Booking
Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

Wellness marketplace platform
Lifestyle services marketplace
Mobile booking platform
Personal services marketplace
Home service booking

Where Behyve is headquartered

Location

Headquarters

HQ city: Ibiza
HQ country: Spain
HQ region: Europe

Offices6 records

Markets served

Behyve business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content

Revenue model

Marketplace Commission: Behyve charges professionals a 10% commission per booking, with Stripe fees included. This is the primary revenue stream from the supply side of the marketplace.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Professional Commission: 10% per booking

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Behyve product offering

Product offering

Core offering

Behyve operates a two-sided mobile marketplace that connects consumers with individually vetted, independent professionals offering wellness, beauty, sport, family, events, and concierge services delivered to the customer's home, hotel, or preferred location. Clients use the iOS/Android app to discover, compare, request, book, and pay for services, while professionals use a dedicated app to manage bookings, clients, and payments. The platform operates across European cities (Ibiza, Berlin, Barcelona, Paris, with Lisbon and Mallorca planned) and earns a 10% commission per booking.

Product overview

Behyve is a wellness and lifestyle booking platform operating as a two-sided marketplace connecting clients with independent service professionals. The platform consists of a client-facing mobile app (iOS and Android) for discovering and booking services, and a professional-facing app for suppliers to manage bookings and payments. The core offering spans six service categories: Wellness & Health, Beauty, Sport & Fitness, Concierge, Events, and Family Services. City-specific curated offerings are available for Ibiza (fully live), Berlin (soft launch), Barcelona (soft launch), and Paris (in progress). Lisbon and Mallorca are listed as coming soon.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Nurse arrived within the hour for IV drip booking
+1 more outcomes

Companies that use Behyve

Customer profile

Named customers5 records

Segments6 records

Behyve technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Behyve partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Behyve competitors and assessment

Company assessment

Direct peers

Soothe: Soothe is an on-demand mobile wellness and massage booking platform. It is comparable to Behyve in delivering vetted wellness professionals to the customer's location on demand.
Fresha: Fresha is a global beauty and wellness booking marketplace with a strong salon and spa focus. It is comparable to Behyve in category overlap (beauty/wellness) and self-serve marketplace model.
StyleSeat: StyleSeat is a beauty and wellness professional booking marketplace. It is comparable to Behyve in the two-sided model connecting clients with vetted beauty and wellness pros.
Urban Company: Urban Company is an on-demand marketplace for at-home wellness, beauty, and lifestyle services. It is one of the closest direct comparables to Behyve's mobile, vetted-professional model across multiple service categories.
Booksy: Booksy is a booking platform for beauty and wellness professionals with a two-sided marketplace and dedicated apps for clients and providers. It is comparable in go-to-market motion to Behyve.
Zeel: Zeel is an on-demand platform for in-home massage and wellness services. Its focus on mobile wellness practitioners aligns directly with Behyve's Wellness & Health category.
Handy: Handy connects customers with independent cleaning and home service professionals via a marketplace. It is comparable to Behyve in offering vetted, on-demand in-home services through a mobile app.
Treatwell: Treatwell is a European beauty and wellness booking marketplace operating across multiple EU markets. It overlaps directly with Behyve's wellness, beauty, and sport verticals and its city-by-city rollout model.

Broad incumbents

TaskRabbit: TaskRabbit is a marketplace for on-demand local services including home, cleaning, and personal tasks. It is comparable to Behyve in the on-demand, location-based services model but at broader scale.
Thumbtack: Thumbtack is a large U.S. local services marketplace spanning many categories. It is comparable to Behyve as a broad horizontal marketplace but operates at much larger scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Behyve financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Behyve leadership team

Management profile

Number of profiles

Behyve funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Behyve M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behyve

What does Behyve do?

Is Behyve a public or private company?

Behyve is a private company. It is currently operating.

When was Behyve founded?

Behyve was founded in 2022. It employs 1 to 10 people.

Where is Behyve based?

Behyve is headquartered in Ibiza, Spain, in the Europe region.

How does Behyve make money?

One revenue line is on record: marketplace Commission.

Who are Behyve's main competitors?

Direct peers on record are Soothe, Fresha, StyleSeat, Urban Company, Booksy, Zeel, Handy and Treatwell. Broad incumbents are TaskRabbit and Thumbtack.

Does Behyve have an API?

No public API is recorded for Behyve.

What industry is Behyve in?

Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of CRAFAAAD, Local Services & Experiences Generalist Marketplaces. Its NAICS code is 5615 and its SIC code is 7990.