Amazing Tours
Amazing Tours is a Kolding, Denmark-based, owner-operated travel agency designing fully customized individual and corporate travel itineraries worldwide, served through personal home consultations led by founder Jens Thykier.
- Company typePrivate
- Founded-
- HeadquartersKolding, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Amazing Tours does
Amazing Tours ApS is a Danish privately-held travel agency headquartered in Kolding, Denmark, founded and operated by owner Jens Thykier. The company designs fully customized individual and group travel itineraries from scratch, rather than reselling packaged tours, serving Danish individual travelers, couples, families, and corporate/association groups seeking high-touch planning for destinations across the Far East, Africa, USA, Oceania, and Europe (including Svalbard).
The product portfolio comprises Individual Round Trips, Safaris, Self-Drive Holidays, Beach Holidays, City Breaks, and a dedicated Business Travel service for corporate and association groups of up to 170+ participants. Distribution is exclusively direct: customer contact is initiated via phone, email, the company website, or paid Travel Evening events (rejseaften), after which the founder conducts personal in-home consultations and designs bespoke itineraries leveraging his 30+ years of industry experience and first-hand knowledge of 70+ countries. The technology stack consists of standard third-party airline booking tools, travel management software, and Google Analytics; no proprietary platform or app exists.
The business operates on a transaction-fee model, earning the margin between supplier costs (airlines, hotels, vetted local agents) and customer package prices, plus supplier commissions. Pricing is quote-based rather than publicly disclosed, with deposit and final payment terms governed by standard Danish package-travel conditions, and the firm is a member of Rejsegarantifonden (Travel Guarantee Fund, member number 2824) as required under Danish law. Travel Evening events are priced at 150 DKK per person including themed dinner and wine.
Amazing Tours firmographics
Firmographics- Name
- Amazing Tours
- Legal name
- Amazing Tours ApS
- Website
- https://amazingtours.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amazing Tours is a Kolding, Denmark-based, owner-operated travel agency designing fully customized individual and corporate travel itineraries worldwide, served through personal home consultations led by founder Jens Thykier.
- Ownership category
- akta.pro rank
Amazing Tours industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)
- akta.pro secondary industries
- Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Luxury Self-Drive Touring Packages (THADAMAI), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Amazing Tours is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Amazing Tours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Custom Travel Package Planning and Sales: Amazing Tours earns revenue by designing and selling customized individual travel packages. The company works with airlines, local agents, hotels, and other suppliers to create complete travel itineraries. Revenue is generated through the margin between supplier costs and customer package prices. The company also earns commissions from partner airlines, hotels, and local tour operators. Payment terms include deposits and final payments, with pricing including contributions to the Travel Guarantee Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Travel Evening Events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Amazing Tours product offering
Product offeringCore offering
Amazing Tours designs and sells fully customized individual travel packages for Danish consumers, including safaris, self-drive holidays, beach vacations, city breaks, family trips, and honeymoon/active/F1 trips. For corporate and association clients, it arranges bespoke business travel programs combining professional agendas with travel experiences. Each itinerary is built from scratch through personal consultation with founder Jens Thykier, with on-ground support provided through a network of vetted local agents, hotels, and airline partners.
Product overview
Amazing Tours is a Danish travel agency specializing in customized individual travel packages. The company operates as a single unified platform offering personalized travel planning services, with no technology product or software solution. The core offering consists of travel consultation, itinerary design, and booking facilitation across multiple destination categories. Their service portfolio includes Individual Round Trips, Safari experiences, Self-Drive Holidays, Business Travel, Beach Holidays, City Breaks, and Travel Evenings (informational events). They organize travel to four main regions: Far East (Asia), Africa, Oceania, and USA, plus Svalbard in Europe. The company is owned by Jens Thykier and is based in Kolding, Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Round Trips (Individuelle rundrejser)
Companies that use Amazing Tours
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Amazing Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Amazing Tours partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RejsegarantifondencoreAmazing Tours is a member of Rejsegarantifonden (Travel Guarantee Fund) under membership number 2824. This is a statutory requirement under Danish Package Travel Act. The membership provides consumer protection for customers, ensuring refunds if the company becomes insolvent. The membership fee is included in package prices.
- Gouda RejseforsikringminorAmazing Tours recommends Gouda Rejseforsikring for travel and cancellation insurance. The company provides a direct referral link to Gouda's website for customers to purchase appropriate coverage.
- Airline PartnerscoreAmazing Tours arranges travel in collaboration with flight companies for air transportation. The company works with various airlines to secure flight arrangements as part of complete travel packages. No specific airline partnerships are named on the website.
- Local Agents and HotelscoreAmazing Tours operates through a network of vetted local agents, hotels, and other suppliers at each destination. These local partners provide on-ground support, guide services, and accommodations. The company emphasizes close relationships with these partners to ensure quality and provide backup support during customer travel.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Amazing Tours competitors and assessment
Company assessmentDirect peers
- Kensington Tours: Global luxury custom tour operator offering private-guided itineraries across all seven continents. Matches Amazing Tours' model of combining major landmarks with private guides and locally-vetted suppliers, scaled to a much larger client base.
- Black Tomato: Luxury bespoke travel company designing tailor-made itineraries with strong Africa, Asia, and Polar region coverage. Comparable to Amazing Tours in its emphasis on experiential, off-the-beaten-path customization and personal travel designer relationships.
- Wild Frontiers: UK-based adventure and cultural travel operator offering tailor-made and small-group trips to Africa, Asia, and the Middle East. Overlaps with Amazing Tours' safari, expedition, and Far East focus, with comparable use of vetted local agents.
- Discover Africa: Specialist safari and Africa travel operator offering custom itineraries across Southern and East Africa. Directly comparable to Amazing Tours' African safari product line including luxury tented camps, Big Five game drives, and combination trips with beach extensions.
- Jacada Travel: Bespoke luxury travel company specializing in Asia, Africa, and Latin America with personal travel designers. Closely aligned with Amazing Tours in destination mix, premium positioning, and custom itinerary design from scratch.
- InsideAsia Tours: UK specialist tour operator focused exclusively on Asia (Japan, Vietnam, Thailand, Cambodia, etc.) with bespoke and small-group itineraries. Highly comparable to Amazing Tours' Far East product line including travel-inspiration events and personal consultation.
- Audley Travel: UK-based bespoke tailor-made travel specialist offering custom itineraries across Africa, Asia, and the Americas with country-specialist consultants. Operates a similar high-touch model to Amazing Tours at larger scale, with personal consultation rather than self-service booking.
- TravelLocal: Marketplace connecting travelers with vetted local tour operators for custom itineraries in Asia, Africa, and the Americas. Operates a similar curated-supplier model to Amazing Tours but as a digital platform, illustrating both the appeal and the competitive risk of the bespoke niche.
- MT Sobek (formerly Mountain Travel Sobek): Pioneer in adventure travel offering custom and small-group expeditions across Africa, Asia, and the Polar regions. Aligns with Amazing Tours' safari and expedition offerings, though MT Sobek skews more toward active/adventure than luxury leisure.
Broad incumbents
- TourRadar: Large OTA aggregator offering multi-day guided tours worldwide including safaris and adventure packages. Represents the digital self-service alternative to Amazing Tours' bespoke model, providing price discovery and instant booking across a broad catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Amazing Tours social profiles
Digital presenceAmazing Tours compliance and trust
Trust signalCompliance1 record
Amazing Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amazing Tours leadership team
Management profileNumber of profiles
Profiles1 record
Amazing Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amazing Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amazing Tours
What does Amazing Tours do?
Amazing Tours designs and sells fully customized individual travel packages for Danish consumers, including safaris, self-drive holidays, beach vacations, city breaks, family trips, and honeymoon/active/F1 trips. For corporate and association clients, it arranges bespoke business travel programs combining professional agendas with travel experiences. Each itinerary is built from scratch through personal consultation with founder Jens Thykier, with on-ground support provided through a network of vetted local agents, hotels, and airline partners.
Is Amazing Tours a public or private company?
Amazing Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amazing Tours founded?
Amazing Tours was founded in -1. It employs 1 to 10 people.
Where is Amazing Tours based?
Amazing Tours is headquartered in Kolding, Denmark, in the Europe region.
How does Amazing Tours make money?
One revenue line is on record: custom Travel Package Planning and Sales.
Who are Amazing Tours's main competitors?
Direct peers on record are Kensington Tours, Black Tomato, Wild Frontiers, Discover Africa, Jacada Travel, InsideAsia Tours, Audley Travel, TravelLocal and MT Sobek (formerly Mountain Travel Sobek). TourRadar is listed as a broad incumbent.
Does Amazing Tours have an API?
No public API is recorded for Amazing Tours.
What industry is Amazing Tours in?
Amazing Tours's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service), with a secondary code of THAKAOAC, Adventure & Expedition Custom Itinerary Planning. Its NAICS code is 561520 and its SIC code is 7990.