What Supermercados Stock does

Supermercados Stock is a privately held Paraguayan supermarket retailer founded in 1995 and headquartered in Asunción, operating across the Asunción metropolitan area (Asunción, Lambaré and Fernando de la Mora) with between 5,001 and 10,000 employees. The company sells groceries, household items, beverages (including alcohol), pharmacy, toys, electronics and bazar categories both in physical stores — including the Hiperseis Boggiani hypermarket — and through its e-commerce storefront at stock.com.py. Its core products are organized around four delivery/pickup services: 'Delivery Rapido' (Motodelivery) motorcycle express delivery under 2 hours within Asunción, 'Franja de Entrega' same-day scheduled refrigerated-truck delivery with morning and afternoon slots, 'Retiro en Tienda' click-and-collect pickup at Hiperseis Boggiani, and a dedicated 'Stock Empresas' B2B sub-brand for corporate buyers; an international flow ('Comprás desde el exterior?') enables cross-border ordering for delivery within Paraguay.

The company's underlying technology is the nopCommerce open-source shopping cart, which powers catalog browsing, cart, checkout, scheduled delivery slots and pickup notifications on stock.com.py. Last-mile fulfilment is supported by an owned refrigerated-truck fleet for cold-chain integrity and a motorcycle fleet for express delivery. Demand generation relies on a self-serve e-commerce storefront, a branded Facebook presence, and a branded online radio property (radio.stock.com.py). The company also operates named sub-brands and house-brand product lines, including Stock Empresas (B2B), Super Vale Stock and Fan del Tete (loyalty/promotions), Los Imbatibles (featured offers), Stock Dayo (house-branded electronics such as Smart TVs) and Kzero (house-branded frozen/convenience products), alongside a Coleccionables Stock collectibles line.

The business model is predominantly transactional e-commerce and physical retail grocery sales priced per SKU in Paraguayan Guaraníes (Gs.), with prices valid only for the online channel. Revenue is generated from B2C online grocery sales (home delivery and click-and-collect), in-store physical retail at Hiperseis Boggiani, B2B bulk orders via Stock Empresas, and cross-border diaspora orders. No revenue, ownership, cap-table or management team information is publicly disclosed in the available source material.

Name

Supermercados Stock

Legal name

Supermercados Stock

Website

https://stock.com.py

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Supermercados Stock is a privately held Paraguayan supermarket retailer (founded 1995, Asunción) operating an nopCommerce-based e-commerce storefront and physical hypermarket (Hiperseis Boggiani) across Asunción, Lambaré and Fernando de la Mora, serving household B2C shoppers via refrigerated home delivery, sub-2-hour motodelivery, click-and-collect, and a B2B Stock Empresas channel.

Ownership category

akta.pro rank

Product category

Online grocery and general merchandise retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)

Keywords

• Online grocery retail
• Refrigerated home delivery
• Supermarket e-commerce
• Household goods shopping
• Click-and-collect pickup

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Online grocery sales (B2C): Direct e-commerce transactions on stock.com.py selling groceries, household items, electronics, pharmacy, toys, and other categories to individual consumers in Asunción, Lambaré and Fernando de la Mora, with home delivery (standard and motodelivery) and click-and-collect options. Prices are quoted in Guaraníes (Gs.) and are valid only for the online channel.
2. Stock Empresas (B2B): Dedicated B2B sub-brand providing grocery and supplies to corporate buyers in Paraguay, generating recurring bulk/wholesale-style orders through the same e-commerce storefront infrastructure.
3. International/ cross-border orders: Orders placed from outside Paraguay ("Comprás desde el exterior?") for delivery to local addresses, generating incremental e-commerce revenue from diaspora and remote buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Supermercados Stock sells groceries, beverages, household goods, pharmacy items, toys, electronics and bazaar products directly to consumers through its online storefront at stock.com.py and through its Hiperseis Boggiani physical store. Orders are fulfilled via refrigerated home delivery (with scheduled morning/afternoon slots), a sub-2-hour motorcycle express (motodelivery) limited to Asunción, click-and-collect pickup, and a B2B sub-brand (Stock Empresas) for corporate buyers, all priced in Paraguayan Guaraníes and valid only on the online channel.

Differentiator

Problem solved

Functional benefit

Brands

• Stock Empresas: B2B/corporate customer program of Supermercados Stock
• Super Vale Stock
• Coleccionables Stock
• Fan del Tete
• Stock Dayo
• Kzero
• Los Imbatibles

Products and services

• Supermercados Stock Online Store Self-serve e-commerce storefront at stock.com.py, built on nopCommerce, where customers in Asunción, Lambaré and Fernando de la Mora can browse a multi-category catalog (groceries, beverages, household, pharmacy, toys, electronics, bazaar), build a cart, register an account and check out in Guaraníes for home delivery or store pickup.
• Delivery Rapido (Motodelivery) Express motorcycle delivery option that delivers orders fitting in the motodelivery trunk to the customer's home in under 2 hours, with coolers and ice to preserve cold items; available only in Asunción, with orders accepted 8:00–18:00 and deliveries 9:00–19:00, Monday through Saturday.
• Franja de Entrega (Same-Day Scheduled Delivery) Scheduled refrigerated home delivery with morning and afternoon delivery windows, served by refrigerated trucks on fixed routes; orders accepted 8:00–18:00 Monday through Saturday across Asunción, Lambaré and Fernando de la Mora.
• Retiro en Tienda (Store Pickup) In-store order pickup service for online orders, currently available at the Hiperseis Boggiani location in Asunción, with estimated preparation time calculated by the system and notifications sent when orders are ready; available 8:00–20:00 Monday through Saturday.
• Stock Empresas (B2B) Dedicated B2B sub-brand and channel for corporate/business buyers in Paraguay, providing online grocery and supply ordering tailored for companies, accessed through a dedicated link from the main storefront navigation.
• Compras desde el exterior (International Buying) Cross-border ordering flow that allows customers placing orders from outside Paraguay to have groceries delivered to local addresses within the country, addressing diaspora gifting and remote provisioning use cases.

Quantifiable outcome

• Sub-2-hour express delivery via motodelivery across Asunción, Lambaré and Fernando de la Mora
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core / flagship infrastructure, core marketing channel, core / flagship last-mile and pickup location and core b2b sub-brand.

• nopCommercecore / flagship infrastructureTechnology or IntegrationnopCommerce is the open-source e-commerce platform that powers the stock.com.py storefront, providing the catalog, cart, checkout and order-management backbone for online grocery sales in Paraguay.
• Facebookcore marketing channelGTM or Marketing PartnerSupermercados Stock maintains a branded Facebook page used for promotions, audience engagement and demand generation, functioning as a primary social marketing channel for the online grocery storefront.
• Hiperseis Boggianicore / flagship last-mile and pickup locationChannel Partner/ Reseller/ DistributorHiperseis Boggiani operates the physical store that serves as the click-and-collect pickup point in Asunción for orders placed on stock.com.py, enabling in-store pickup as an alternative to home delivery.
• Stock Empresascore b2b sub-brandStrategic or Co-development PartnerStock Empresas is the company's B2B sub-brand/channel, providing grocery and supply orders to corporate buyers in Paraguay through the same e-commerce platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Disco: Argentine supermarket chain (Cencosud) with multi-category assortment and online ordering. Comparable retail model and category breadth, but operates in Argentina, not Paraguay.
• Tottus: Chilean/Peruvian hypermarket chain with multi-category groceries and home delivery. Comparable multi-category grocery and online delivery model, though operating in different South American geographies.
• Coto: Large established Argentine supermarket chain with multi-category groceries and growing e-commerce. Comparable as a broad grocery incumbent with logistics scale, though operating in Argentina rather than Paraguay.
• Jumbo: Cencosud's hypermarket/grocery chain across Chile and Argentina offering multi-category groceries and online ordering with delivery. Comparable large-format grocery and e-commerce model at broader regional scale.

Emerging players

• Rappi: Latin American delivery super-app with significant grocery delivery operations across the region. Comparable as a competing on-demand grocery and household delivery channel for urban consumers in Paraguay and neighbouring markets.
• Cornershop by Uber: Latin American on-demand grocery delivery platform (now part of Uber Eats) operating across multiple LatAm markets including Paraguay. Comparable as an online grocery delivery alternative targeting the same household shopper with potentially broader SKU access.

Direct peers

• Casa Rica: Established Paraguayan supermarket chain with multi-category grocery and household assortment. Comparable in store footprint, brand position and product breadth within Paraguay's grocery retail market.
• Superseis: Major Paraguayan supermarket chain operating brick-and-mortar stores nationwide. Directly comparable multi-category grocery retailer competing for the same Paraguayan household shopper that Supermercados Stock serves online.
• Biggie: Paraguayan supermarket chain serving the same Asunción metro household shopper with multi-category groceries. Closely aligned target market and assortment strategy, with overlapping physical and online presence.
• Salemma: Paraguayan supermarket chain focused on household groceries and essentials. Directly comparable assortment, customer base and Paraguay retail positioning to Supermercados Stock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eseepa.gr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Stock