VIMALIFE

What VIMALIFE does

VIMALIFE operates a single-location boutique fitness and wellness club at 276 Carlaw Ave, Unit 101, in Leslieville, Toronto. The club soft-opened on December 1, 2025 and held its official grand opening on February 12, 2026. Its product offering is built around 11,000+ sq. ft. of training space comprising an open gym floor and two dedicated boutique studios — VIMAFIT (strength, HIIT, and conditioning) and VIMAZEN (Pilates, yoga, barre, meditation, sound healing, recovery). Members access 200+ monthly classes across modalities, plus the VIMABASE fitness assessment and the VIMACOACH personal training system. Supporting infrastructure includes a GymMaster-powered member portal for class booking and account management, native iOS and Android mobile apps, and Calendly integration for guest pass bookings.

The business model is anchored on recurring biweekly membership subscriptions across two tiers — FOUNDATION (open gym access only) and SUMMIT (open gym plus unlimited classes). Membership revenue is supplemented by 1:1 and partner personal training sessions, VIMABASE assessments, a corporate wellness program (preferred employee rates, team trials, private classes for 1–50+ person teams), and venue rental income from private events, brand activations, product launches, and wedding party wellness experiences. The go-to-market motion is direct-to-consumer with strong community-event-driven acquisition; distribution relies on the member portal/app, walk-in inquiries, and a curated ecosystem of 12+ local Leslieville partner businesses that offer members exclusive cross-promotional perks (e.g., SPINCO Leslieville, Java Roasters, Restore Integrative Health, Juno Veterinary).

Name

VIMALIFE

Legal name

VIMALIFE

Website

https://vimalife.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

VIMALIFE operates a single-location boutique fitness and wellness club in Leslieville, Toronto, offering open gym access, 200+ monthly fitness and wellness classes, personal training, and premium amenities to individual members and corporate clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Boutique fitness club
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Membership fitness center

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Fitness Memberships: Recurring biweekly membership fees from two tiers: FOUNDATION (open gym access) and SUMMIT (all-inclusive with unlimited classes). Membership billing occurs biweekly with freeze privileges available.
2. Private Events and Venue Rental: Revenue from hosting private events, brand activations, corporate wellness experiences, product launches, wedding party wellness events, and community events at the venue.
3. Personal Training: Additional revenue from 1:1 personal training, partner training, and VIMABASE fitness assessments sold to members.
4. Corporate Wellness Programs: Preferred employee membership rates, team trials, private classes, and customized corporate wellness experiences for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VIMALIFE operates a membership-only boutique fitness and wellness club in Leslieville, Toronto, offering open gym access, 200+ monthly classes (strength, HIIT, conditioning, Pilates, yoga, barre, meditation, sound healing), personal training via the VIMACOACH system, and VIMABASE fitness assessments. The club spans 11,000+ sq. ft. with two dedicated studios (VIMAFIT for high-energy performance and VIMAZEN for restorative wellness) and provides premium amenities including towel service, curated changerooms, and 1.5-hour parking validation.

Product overview

VIMALIFE is a boutique fitness club operating a single-location model in Leslieville, Toronto. The club offers a unified wellness experience combining open gym access, over 200 monthly boutique fitness classes, and personal training services. The product portfolio includes two membership tiers (FOUNDATION for open gym access and SUMMIT for all-inclusive access with unlimited classes), two specialized studios (VIMAFIT for high-energy fitness and VIMAZEN for wellness-focused classes), a VIMABASE fitness assessment program, and the VIMACOACH personal training system. Supporting infrastructure includes a Member Portal (powered by GymMaster), a mobile app for iOS and Android, corporate wellness programs, and private event hosting services. Members also access community partner perks through local Leslieville businesses. The club differentiates through hospitality-driven service, premium amenities including towel service and changerooms, and an all-in-one approach combining strength training, Pilates, yoga, barre, meditation, and recovery-focused movement.

Differentiator

Problem solved

Functional benefit

Products and services

• FOUNDATION Membership Open gym membership tier providing self-directed training access to VIMALIFE's 11,000+ sq. ft. fitness club with strength equipment and open gym space. Billed biweekly. Designed for members who prefer independent workouts without structured classes.
• SUMMIT Membership All-inclusive membership tier combining open gym access with unlimited boutique fitness classes, providing the full VIMALIFE experience. Billed biweekly with freeze privileges available.
• Personal Training One-on-one and partner personal training delivered through the VIMACOACH System, providing structured, science-backed coaching support to members seeking strength building, accountability, and personalized programming.
• VIMABASE Fitness Assessment Comprehensive fitness assessment experience designed to help members understand their movement, metrics, and training foundation before building a personalized training plan. Sold to members seeking structured onboarding.
• Corporate Wellness Program B2B corporate wellness offering including preferred employee membership rates, team trials, private classes, and customized corporate wellness experiences for business clients. Team-size-based pricing tiers from 1-5 to 50+ employees under multi-year contracts.
• Private Events and Venue Rental Event hosting and venue rental services at the Leslieville flagship facility, including private fitness experiences, brand activations, product launches, corporate wellness events, wedding party wellness events, and community events. Sold directly to brands, agencies, and organizations.

Quantifiable outcome

• 200+ monthly classes across strength, HIIT, conditioning, Pilates, yoga, barre, meditation, and recovery
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor.

• New BalanceminorGTM or Marketing Partner · 7 March 2026VIMALIFE hosted the launch of the New Balance Ellipse running shoe with a mystery mile run event facilitated by Culture Athletics. Guests enjoyed post-run refreshments including coffee from Sip Jerry's, pastries, and raffle prizes from New Balance.
• Ferrous BeautyminorGTM or Marketing Partner · 25 February 2026VIMALIFE hosted an event introducing Ferrous Beauty's new Hydro Lip Stain product. The activation began with a barre class in the VIMAZEN Studio, with Ferrous Beauty Founder Milica 'Mili' Zivanovic on site to introduce the brand.
• Community PartnersminorGTM or Marketing Partner · 12 February 2026VIMALIFE's grand opening celebration brought together members, neighbors, and community partners to mark the club's official launch in Leslieville.
• The Armin GroupminorGTM or Marketing Partner · 2 February 2026The Armin Group hosted an intimate client experience at VIMALIFE featuring private meditation led by @beingaliana, gentle yoga, and a guided sound bath meditation. The event included healthy refreshments from Greenhouse Juice Co., Impact Kitchen, and Ferrous Beauty.
• HOKAminorGTM or Marketing Partner · 11 January 2026International running shoe brand HOKA partnered with VIMALIFE to host the launch of their Solimar 2 running shoe. The activation included two HIIT classes in the VIMAZEN Studio. Guests enjoyed cold brew coffee from Sip Jerry's and Celsius recovery beverages, with product trials throughout the gym space.
• Everyday Beauty BarminorGTM or Marketing PartnerLocal beauty studio at 302 Carlaw Ave Suite 120 offering VIMALIFE members 15% off all services with proof of membership.
• Menavo StudiominorGTM or Marketing PartnerWellness studio at 276 Carlaw Ave Suite 215 offering VIMALIFE members 20% off their first service.
• Cafe AllwoodminorGTM or Marketing PartnerCafe at 1183 Queen St E offering VIMALIFE members 10% off all products.
• Restore Integrative HealthminorGTM or Marketing PartnerHealth clinic at 321 Carlaw Suite 208 offering VIMALIFE members $10 off their first visit.
• Lovoux SalonminorGTM or Marketing PartnerSalon at 260 Carlaw Suite 202B offering VIMALIFE members $20 off their first visit with Christina.
• OMEDOMEminorGTM or Marketing PartnerRecovery studio at 33 Dickens St offering VIMALIFE members 10% off Free Flow Recovery packages and memberships.
• Pistil FlowersminorGTM or Marketing PartnerFlower shop at 302 Carlaw Ave Unit 109 offering VIMALIFE members 15% off with promo code VIMALIFE.
• Juno VeterinaryminorGTM or Marketing PartnerVeterinary clinic at 980 Queen St E offering VIMALIFE members $75 off their first visit. Also at 988 Queen St E offering 15% off session packs with code VIMALIFE.
• Alter WellnessminorGTM or Marketing PartnerWellness clinic offering VIMALIFE members 50% off the first month of any membership redeemable by emailing [email protected].
• Dashing HoundsminorGTM or Marketing PartnerPet grooming at 1366 Queen St E offering VIMALIFE members 15% off grooming services and 1 free nail trim per month.
• SPINCO LeslievilleminorGTM or Marketing PartnerIndoor cycling studio at 185 Carlaw Ave offering VIMALIFE members 15% off Leslieville SPINCO Credit Packages with promo code VIMA15OFF, and 50% off first month of membership.
• Java RoastersminorGTM or Marketing PartnerCoffee roaster at 262 Carlaw Ave Unit 107 offering VIMALIFE members 15% off any coffee with promo code VIMALIFE, and free bag with 4+ bag purchase for Roastery Pick Up.
• Opportunity International CanadaminorOthersInternational development organization focused on women's empowerment. VIMALIFE provides community sponsorships to support local organizations and community initiatives.
• Downtown Soccer TorontominorOthersToronto's largest official 2SLGBTQIA+ recreational soccer league. VIMALIFE provides community sponsorships supporting inclusive recreational sports and community connection.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Equinox Fitness: Premium multi-location fitness club operator with a Toronto presence offering gym access, classes, and personal training in a high-end hospitality-driven environment. Directly comparable in positioning to VIMALIFE's premium Leslieville offering, though at much greater scale and brand recognition.
• Altea Active: Multi-purpose upscale fitness and wellness club offering group classes, personal training, recovery, and hospitality amenities. Comparable in combining strength/HIIT with restorative wellness formats under one roof, though at significantly larger scale.
• GoodLife Fitness: Canada's largest fitness club chain with broad market coverage including Toronto east-end locations. Represents the mainstream, value-oriented competitive alternative to boutique operators like VIMALIFE.

Direct peers

• SPINCO: Canadian boutique indoor cycling studio with a Leslieville location, already established as a VIMALIFE community partner. Directly comparable as a single-modality (with crossover classes) boutique fitness operator serving the same Toronto east-end neighborhood.
• Fit Factory: Toronto boutique fitness club offering strength, HIIT, and conditioning classes in a premium studio environment. Comparable in class variety, target demographic, and D2C membership model.
• Sweat & Tonic: Toronto-based boutique fitness and wellness club combining HIIT, yoga, Pilates, and recovery classes with premium amenities in an upscale environment. Closest direct competitor in category, business model, and target customer.
• The Warehouse Gym: Toronto independent fitness club with a focus on strength training, conditioning, and community. Comparable as a single-location, founder-led premium training facility in the Toronto market.
• BOLO: Toronto boutique fitness studio offering strength and conditioning classes with a community-driven, hospitality-led brand. Comparable in boutique positioning, premium service, and D2C membership approach.

Regional players

• Titan Fitness: Independent Toronto strength and conditioning gym with a community-driven identity. Comparable as a non-chain, premium-priced fitness facility competing for the same local membership base.

Others

• GymMaster: Membership management software provider that powers VIMALIFE's member portal. Included as an ecosystem/technology enabler rather than a competitor, providing insight into the company's operational infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vimalife
• Facebookfacebook.com/61578437068133
• LinkedInlinkedin.com/company/vimalife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIMALIFE