Van Hunks Drinks

What Van Hunks Drinks does

Van Hunks Drinks is a South African premium sparkling wine producer operating under Skal Drinks (PTY) Ltd, founded in 2020 in Cape Town with production based in Stellenbosch, Western Cape. Its portfolio comprises Cap Classique (Méthode Cap Classique) wines — Brut, Brut Rosé, and a 100% Chenin Blanc — alongside a non-alcoholic sparkling line (Rosé and Chenin Blanc variants, <0.5% ABV) produced via traditional winemaking combined with advanced de-alcoholisation. The brand was created by 12th-generation winemaker Matthew Krone, and its identity is built on the Jan Van Hunks legend of Table Mountain, sustainable pesticide-free farming, and hand-harvested grapes from a partner farm in Stellenbosch.

The company runs a dual-channel go-to-market: direct-to-consumer via a Shopify storefront (vanhunksdrinks.com) with global shipping and a 10% newsletter-acquisition incentive, alongside a six-country wholesale/distributor network covering South Africa (VDP), the UK (Skal Drinks Ltd, plus Amazon UK and stockists including The Savanna), the USA (Culture Wine Co), Holland (Invictus Brand Builders), Singapore (The Wine Safari), and Norway (Cape Wine Imports). Unit pricing ranges from $19 per bottle for non-alcoholic variants to $34 per 75cl bottle for Cap Classique, with case and Buy-5-Get-6 bundle tiers ($95) supporting gifting and volume occasions.

Van Hunks targets three primary consumer segments: premium sparkling wine drinkers seeking differentiated Cap Classique, sustainability-conscious purchasers, and non-alcoholic alternative seekers aligned with mindful-drinking occasions. The brand has received earned-media coverage in The Telegraph, Good Food, Imbibe, and Just Drinks, and maintains sustainability partnerships with the Pebbles Project and Greenpop. Revenue is not publicly disclosed, no funding rounds are reported, and the company is privately held with no disclosed institutional investors.

Name

Van Hunks Drinks

Legal name

Skal Drinks (PTY) Ltd

Website

https://vanhunksdrinks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Hunks Drinks is a South African premium sparkling wine producer founded in 2020, making Cap Classique and non-alcoholic sparkling wines in Stellenbosch. It sells direct-to-consumer via Shopify and through distributors in six countries, targeting premium, sustainability-conscious, and alcohol-free occasion drinkers.

Ownership category

akta.pro rank

Product category

Sparkling Wine

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Sparkling wine
• Cap Classique
• Non-alcoholic wine
• South African wine
• Premium wine brand

Headquarters

HQ city

Hammersmith

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through Shopify storefront with shipping. Single bottles, multi-packs, and cases available. Includes Buy 5 Get 6 promotions on non-alcoholic gift sets.
2. Wholesale/Distribution: Sales through regional distributors across South Africa, UK, USA, Holland, Singapore, and Norway. Also available through Amazon UK marketplace and retail stockists.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Van Hunks Drinks produces and sells premium South African Cap Classique (MCC) sparkling wines and non-alcoholic sparkling wines from Stellenbosch. Its range includes alcoholic Brut, Brut Rosé, and Chenin Blanc Cap Classique, plus alcohol-free sparkling Rosé and Chenin Blanc variants, sold direct-to-consumer via Shopify and through an international distributor network.

Product overview

Van Hunks Drinks is a premium South African sparkling wine company producing Cap Classique (MCC) and non-alcoholic sparkling wines from Stellenbosch. The core portfolio consists of two alcoholic Cap Classique products (Brut and Brut Rosé) and a Chenin Blanc sparkling wine, alongside two non-alcoholic sparkling variants (Rosé and Chenin Blanc). Bundle/gift pack offerings (Buy 5, Get 6 promotions) serve as add-on product formats for the non-alcoholic range. All products are produced using sustainable winemaking practices and are distributed across South Africa, UK, USA, Holland, Singapore, Norway, and other markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Cap Classique Brut A South African Cap Classique Brut sparkling wine blended from 30% Pinot Noir and 70% Chardonnay. Bold gold in colour, smooth and dry with tightly knit tiny bubbles; 12% ABV in a 75cl bottle. Bottled 2019 and disgorged March 2021. Targeted at premium sparkling wine consumers.
• Cap Classique Brut Rosé A South African Cap Classique Brut Rosé sparkling wine blended from 35% Pinot Noir, 30% Chardonnay, 30% Pinotage, and 5% Pinot Meunier. Fresh, unexpectedly dry with full body flavour. Targeted at premium sparkling wine consumers seeking a rosé option.
• Chenin Blanc Sparkling Wine A 100% Chenin Blanc sparkling wine from Stellenbosch, South Africa. Bright and crisp with fresh pear, apple, and minerality; light, dry, vegan, gluten-free, and low sugar. Targeted at premium sparkling wine consumers seeking a single-varietal alternative.
• Non-Alcoholic Sparkling Wine (Rosé) A non-alcoholic sparkling rosé with less than 0.5% ABV, made using traditional winemaking methods and advanced de-alcoholisation to preserve natural flavours. Aromas of strawberries and ripe plums in a gentle salmon pink with soft effervescence. Targeted at mindful drinkers and alcohol-free celebration occasions.
• Non-Alcoholic Chenin Sparkling Wine A pale-gold, alcohol-free sparkling white made from Chenin Blanc with crisp apple, juicy pear, and citrus blossom notes. Lower sugar than the Rosé variant; crafted with proper winemaking methods then gently de-alcoholised. Targeted at mindful drinkers and alcohol-free celebrations.
• Non-Alcoholic Sparkling White Gift Set — Buy 5, Get 6 A six-bottle bundle of Non-Alcoholic Sparkling White sold at a Buy 5 Get 6 promotional price of $95. Light, lively, with orchard fruit and gentle bubbles; positioned as a gifting and mindful-drinking format.
• Non-Alcoholic Sparkling Rosé Gift Set — Buy 5, Get 6 A six-bottle bundle of Non-Alcoholic Sparkling Rosé sold at a Buy 5 Get 6 promotional price of $95. Bright, berry-forward, blush-toned; positioned for Dry January, gifting, and low-ABV lifestyles.

Quantifiable outcome

• 100% Chenin Blanc sparkling wine from Stellenbosch, South Africa
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and primary.

• Pebbles (Pebbles Project)coreStrategic or Co-development PartnerSustainability partnership focused on environmental conservation. The Pebbles Project is a non-profit organization working in wine regions to support vulnerable children and communities while promoting sustainable farming practices.
• GreenpopcoreStrategic or Co-development PartnerEnvironmental sustainability partner focused on reforestation and environmental conservation in South Africa. Greenpop works to restore ecosystems and promote environmental awareness.
• VDP (South Africa)primaryChannel Partner/ Reseller/ DistributorSouth African distributor for Van Hunks products within South Africa. Website: www.vdpdistributors.co.za
• Skal Drinks Ltd (UK)primaryChannel Partner/ Reseller/ DistributorUK distributor for Van Hunks products. Website: www.weareskal.com
• Culture Wine Co (USA)primaryChannel Partner/ Reseller/ DistributorUS distributor for Van Hunks products. Website: www.culturewineco.com
• Invictus Brand Builders (Holland)primaryChannel Partner/ Reseller/ DistributorDutch distributor for Van Hunks products in Holland/Netherlands. Website: www.invictus-bb.com
• The Wine Safari (Singapore)primaryChannel Partner/ Reseller/ DistributorSingapore distributor for Van Hunks products. Website: www.thewinesafari.com
• Cape Wine Imports (Norway)primaryChannel Partner/ Reseller/ DistributorNorwegian distributor for Van Hunks products. Website: www.capewine.no

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freixenet: Global sparkling wine (Cava) incumbent with broad distribution and well-known brand portfolio. Comparable as a larger established player that competes for sparkling occasion share across the same international markets where Van Hunks distributes.
• Moët & Chandon: Iconic Champagne house owned by LVMH, defining the premium sparkling occasion globally. Represents the upper bound of competition for celebration occasions, against which Van Hunks' Cap Classique must differentiate on provenance, story and price.

Direct peers

• Boschendal: Heritage Western Cape wine brand with a Cap Classique/South African sparkling offering and DTC e-commerce. Comparable as a Stellenbosch/Western Cape premium wine brand competing for similar shelf and DTC customers.
• French Bloom: Luxury non-alcoholic sparkling wine positioned at the high end of the category, with international distribution. Closest comparable for Van Hunks' premium, occasion-focused non-alcoholic sparkling range and illustrates the global ambition of the category.
• Pierre Jourdan: Long-established South African Cap Classique producer (Franschhoek). Directly comparable in product category (MCC) and target occasion, and competes for the same restaurant and retail listings within South Africa.
• Thomson & Scott: Premium non-alcoholic sparkling wine brand that shares Van Hunks' non-alcoholic sparkling positioning at a similar premium price point, addressing the same mindful-drinking and celebratory occasion. Most direct comparison for the non-alcoholic half of the Van Hunks portfolio.
• Graham Beck: South Africa's most prominent Méthode Cap Classique producer, also based in the Western Cape. Directly competes with Van Hunks in the same Cap Classique category and shares the same Stellenbosch/Western Cape production region, making it the closest comparable in product and geography.

Regional players

• Klein Constantia: Premium Stellenbosch/Western Cape wine producer with a strong heritage narrative. Comparable as a regional premium South African wine brand competing for similar on-trade listings, DTC buyers, and export channels in the same geographies.
• Schramsberg Vineyards: Premium traditional-method sparkling wine producer from California with a heritage and craft narrative similar to Van Hunks'. Comparable as a regional premium sparkling wine brand with comparable bottle price points and DTC-led GTM.

Emerging players

• Surely (Surely Wine): Non-alcoholic wine brand focused on the same mindful-drinking consumer. Comparable as a category peer in the alcohol-removed segment, with a younger brand profile and DTC-led GTM similar in approach to Van Hunks' non-alcoholic line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanhunksdrinks
• Instagraminstagram.com/vanhunksdrinks
• LinkedInlinkedin.com/company/vanhunksdrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Hunks Drinks