Alex Howard Group

What Alex Howard Group does

Alex Howard Group Ltd is a London-based, founder-led wellness organization that operates an integrated portfolio of businesses focused on nervous system health, trauma recovery, and chronic fatigue management. Founded by Alex Howard around 2003/2004, the group combines clinical practice, consumer education, and practitioner training through multiple brands and platforms rather than a single product line.

The company's core assets include The Optimum Health Clinic (OHC), an online integrative clinic operational since 2004 that has served more than 10,000 clients across over 50 countries; Conscious Life, a learning platform hosting over 500 hours of content and 250+ courses; the RESET Program (a 12-week self-paced digital course priced at $497 USD); the Awakening Program (a 3-day live training priced at £1,750 in-person or £1,325 via live stream); and practitioner training programs in Therapeutic Coaching and Therapeutic Nutrition. The group also publishes books, including "Why Me?", "Decode Your Fatigue" (2021), and "It's Not Your Fault" (2023), and operates the "In Therapy with Alex Howard" documentary YouTube series launched in March 2020. The underlying platform architecture is a mix of video content delivery, online course infrastructure, and remote clinical consultations, with no disclosed proprietary AI or algorithmic personalization layer.

Alex Howard Group operates a mixed B2C and B2B business model. Consumer revenue comes from one-time purchases of digital courses, books, and clinical services, with installment payment options on higher-ticket items and subscription-style components (the Healing Together community, Conscious Life). B2B revenue derives from professional training programs that certify practitioners in the founder's methodologies. Pricing is multi-currency (USD, GBP, EUR, CAD, AUD) and positioned at premium price points, and the company is bootstrapped with no disclosed funding rounds, acquisitions, or institutional partnerships across its 20-year history.

Name

Alex Howard Group

Legal name

Alex Howard Group

Website

https://alexhoward.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Alex Howard Group Ltd is a London-based, founder-led wellness organization operating The Optimum Health Clinic, online learning platforms, practitioner training programs, and book publishing, focused on nervous system health, trauma recovery, and chronic fatigue management.

Ownership category

akta.pro rank

Product category

Integrative Health & Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Integrative health clinic
• Therapeutic coaching training
• Nervous system reset
• Online learning platform
• Chronic fatigue recovery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Educational Programs: Self-paced courses sold with lifetime access including RESET Program and Awakening Program. One-time purchase model with optional installment payments. Additional revenue from Therapeutic Coaching practitioner training certification.
2. Book Sales: Published books including Why Me?, Decode Your Fatigue, and It's Not Your Fault sold through major retailers (Amazon, Barnes & Noble, Waterstones, Indigo, Booktopia)
3. Clinical Services: Personalized integrative health services at The Optimum Health Clinic supporting clients with chronic fatigue, trauma, anxiety and sleep issues
4. Professional Training: Therapeutic Coaching and Therapeutic Nutrition practitioner training programs for professional certification
5. Online Learning Platform: Conscious Life platform hosting conferences, courses and workshops featuring leading experts; 500+ hours of content

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

Alex Howard Group operates a portfolio of wellness brands delivering integrative health services, online education, and professional training. Core offerings include The Optimum Health Clinic (online integrative health clinic established in 2004 supporting chronic fatigue, trauma, anxiety, sleep issues), the RESET Program (12-week self-paced nervous system reset course), the Awakening Program (3-day live training immersion), Therapeutic Coaching and Therapeutic Nutrition professional certification programs, and the Conscious Life online learning platform. Founder Alex Howard's published books and In Therapy YouTube documentary series extend the brand reach and feed customer acquisition.

Product overview

Alex Howard Group is a portfolio of wellness organizations offering a multi-brand platform focused on integrative health, therapeutic coaching, and personal development. The core offerings include The Optimum Health Clinic (an online integrative health clinic established in 2004), Conscious Life (an online learning platform with 500+ hours of content and expert-led conferences), the RESET Program (a 12-week self-paced nervous system reset course), the Awakening Program (a 3-day live immersion training), and Therapeutic Coaching (a professional practitioner training program). Additional offerings include the Therapeutic Nutrition program, books by Alex Howard (Why Me?, Decode Your Fatigue, It's Not Your Fault), and the In Therapy YouTube documentary series. These products are designed to work together as a comprehensive ecosystem supporting individuals from education through to practitioner certification, addressing issues from chronic fatigue to trauma healing.

Differentiator

Problem solved

Functional benefit

Products and services

• The Optimum Health Clinic
• Conscious Life
• RESET Program
• Awakening Program
• Therapeutic Coaching
• Therapeutic Nutrition
• It's Not Your Fault
• Decode Your Fatigue
• Why Me?

Quantifiable outcome

• 10,000+ clients supported across 50+ countries since 2004
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headspace: Digital mindfulness and meditation platform offering guided content, therapy/coaching services, and B2B distribution. Comparable to Alex Howard Group's RESET Program, Therapeutic Meditation content, and corporate wellness angle.
• The Gupta Program: Self-paced online recovery program for ME/CFS, chronic fatigue, fibromyalgia and Long Covid. Direct competitor to RESET and The Optimum Health Clinic for chronic fatigue and nervous-system-related conditions.
• Calm: Subscription mindfulness and meditation platform with celebrity content and B2B Calm Health. Overlaps with the meditative and stress-regulation components of the RESET Program and Conscious Life content library.
• Waking Up (Sam Harris): Subscription app combining mindfulness meditation, theory, and teacher-led content from a single founder-author voice. Comparable single-founder brand-and-methodology model with self-paced curriculum and integrated community.
• BetterHelp: Largest online therapy/counseling platform delivering mental health support via subscription. Comparable to The Optimum Health Clinic's online delivery model for trauma, anxiety, and stress-related conditions.
• Talkspace: Online therapy and psychiatry platform with subscription model and B2B/EAP distribution. Comparable as a digital-first mental health delivery model with both self-help content and practitioner-led services.
• Mindvalley: Online learning and personal development platform that sells self-paced programs, runs large virtual events (Mindvalley Summits), and works with world-renowned teachers — closely comparable to Alex Howard Group's Conscious Life + RESET + Super Conference model.
• Dynamic Neural Retraining System (DNRS): Self-paced neuroplasticity-based program marketed for chronic illness, ME/CFS, fibromyalgia, and trauma recovery. Comparable in targeting the same chronic-condition cohort with a structured online curriculum.

Broad incumbents

• Insight Timer: Large free/subscription meditation platform with millions of users and a marketplace of teachers. Broader incumbent in the same meditation/mindfulness category that hosts content adjacent to RESET and Conscious Life.
• 10% Happier: Meditation and coaching app with content built around stress, anxiety, and self-improvement. Comparable to RESET's nervous-system/stress-regulation positioning but with a broader (non-clinical) target audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/alexhowardtherapy
• YouTubeyoutube.com/c/AlexHowardtv
• Facebookfacebook.com/alexhowardtherapy
• Instagraminstagram.com/alexhowardtherapy
• TikToktiktok.com/@alexhowardtherapy
• Pinterestpinterest.co.uk/alexhowardtherapy
• LinkedInlinkedin.com/company/alex-howard-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Howard Group