2nd Peak
2nd Peak is a Swiss direct-to-consumer retailer that buys and resells secondhand outdoor clothing, footwear, and gear via its Zürich store and 2ndpeak.ch e-commerce platform, complemented by an in-house upcycling sub-brand and rental/repair services.
- Company typePrivate
- Founded2020
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 2nd Peak does
2nd Peak operates a Swiss direct-to-consumer secondhand outdoor retail business, buying and selling pre-owned outdoor apparel, footwear, and equipment through both a Shopify-based e-commerce platform (2ndpeak.ch) and a single physical retail store located at Freischützgasse 10, CH-8004 Zürich. Founded in 2020 and operating with 1–10 employees, the company sources inventory through a consignment model in which customers exchange used gear for immediate cash or store credit, allowing 2nd Peak to resell items at 30–80% below original retail prices across a catalog of 1,145+ SKUs spanning more than 100 premium outdoor brands including Arc'teryx, Mammut, Patagonia, La Sportiva, The North Face, and Peak Performance.
The core revenue engine is transactional resale of secondhand goods, supported by three ancillary streams: an in-house upcycling sub-brand ("Upcycled by 2nd Peak") that converts discarded climbing ropes, parachutes, and merino fabrics into accessories; equipment rental services; and professional wash and repair services. Distribution is omnichannel but geographically constrained to Switzerland, with shipping via Swiss Post B-Post at CHF 8.50 per package and free shipping above CHF 250, plus free in-store pickup at the Zürich location.
Commercially, 2nd Peak targets Swiss outdoor enthusiasts seeking affordable access to premium branded gear, positioning itself around circular-economy and sustainability themes. The company relies primarily on organic digital channels — SEO on its e-commerce platform, an email newsletter, a blog ("Stories"), and 152 Google Reviews for social proof — with no disclosed paid acquisition, partnerships, awards, patents, or external funding. No AI/ML capabilities, proprietary technology stack, or enterprise integrations are referenced in the source material.
2nd Peak firmographics
Firmographics- Name
- 2nd Peak
- Legal name
- 2nd Peak
- Website
- https://2ndpeak.ch
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2nd Peak is a Swiss direct-to-consumer retailer that buys and resells secondhand outdoor clothing, footwear, and gear via its Zürich store and 2ndpeak.ch e-commerce platform, complemented by an in-house upcycling sub-brand and rental/repair services.
- Ownership category
- akta.pro rank
2nd Peak industry classification
Industry- Product category
- Secondhand Outdoor Retail
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Sporting Goods & Outdoor Gear Resale (CRAFAGAH)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
Keywords
Where 2nd Peak is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
2nd Peak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Secondhand): Revenue generated from selling pre-owned outdoor clothing, shoes, and equipment sourced from customers on a consignment basis. Sellers receive immediate cash or store credit while 2nd Peak resells items at reduced prices compared to retail.
- Upcycled Products: Revenue from proprietary upcycling line transforming discarded climbing ropes, parachutes, and merino materials into accessories like bracelets, keychains, and bags.
- Rental and Service Fees: Revenue from rental services (Mietservice) and wash/repair services offered to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing based on condition and original retail value |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
2nd Peak product offering
Product offeringCore offering
2nd Peak buys and resells pre-owned outdoor clothing, footwear, and equipment from premium brands through a Zurich retail store and the 2ndpeak.ch e-commerce platform. The business is built on a consignment-style sell-back program where customers exchange used gear for cash or store credit, complemented by an in-house upcycling line that transforms discarded climbing ropes, parachutes, and merino fabrics into accessories, plus rental, wash, and repair services.
Product overview
2nd Peak is a Swiss secondhand outdoor gear retailer operating as a single-location physical store in Zürich plus an e-commerce platform. The core offering consists of pre-owned outdoor clothing, footwear, and equipment from premium brands, complemented by an in-house upcycling collection that transforms discarded materials (climbing ropes, parachutes, merino fabrics) into accessories. Additional services include a sell-back program, professional washing and repair services, and equipment rental. The company positions itself around sustainability and circular economy principles, emphasizing that customers buying or selling gear contribute to extending product lifespans and reducing fashion waste in the outdoor industry.
Differentiator
Problem solved
Functional benefit
Brands
- Upcycled by 2nd Peak: A product line that transforms discarded climbing ropes, parachutes, and merino materials into unique upcycled accessories including bracelets, keychains, belts, mats, phone chains, dog leashes, headbands, wallets, pouches, and snack bags.
Products and services
- Secondhand Outdoor Clothing
Quantifiable outcome
- 30-80% savings compared to original retail prices
- +1 more outcomes
Companies that use 2nd Peak
Customer profileSegments2 records
Ideal customer profiles1 record
2nd Peak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2nd Peak partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
2nd Peak competitors and assessment
Company assessmentDirect peers
- Patagonia Worn Wear: Patagonia's brand-owned resale/trade-in program for used Patagonia outdoor clothing and gear. Direct competitor for premium outdoor consignment supply and demand in the same product categories 2nd Peak carries (e.g., Patagonia Daunenweste).
- REI Used Gear: REI Co-op's used-gear resale and trade-in program for outdoor equipment and apparel. Closest U.S. analog to 2nd Peak's multi-brand secondhand outdoor model with buy-back, e-commerce, and physical store integration.
- Mountain Equipment Company (resale/trade-in): Switzerland-based outdoor retailer running used-gear trade-in and resale for premium outdoor brands. Closest Swiss geographic direct peer competing for the same premium-brand outdoor consignor and buyer pool.
- The North Face Renewed: The North Face's take-back and resale program for used TNF apparel and equipment. Competes for both consignment inventory and Swiss customers shopping for discounted premium outdoor gear.
Broad incumbents
- Back Market: Refurbished-electronics-focused recommerce platform with a Swiss storefront. Comparable as a European recommerce operator building circular-economy brand trust; potential adjacent competitor if it expands into outdoor gear.
- Galaxus / Brack Outdoor Secondhand: Switzerland's largest general online retailer with growing secondhand and outdoor categories. Comparable through omnichannel reach into Swiss consumers and an emerging resale assortment that overlaps with 2nd Peak's outdoor offering.
- Vinted: European peer-to-peer recommerce marketplace active in Switzerland. While broader than outdoor-only, it competes for the same seller-supplied secondhand apparel and gear inflow and demand for discounted branded items.
- Decathlon Second Life: Decathlon operates broad sporting goods retail globally and increasingly runs used-gear resale and second-life initiatives in Europe. Comparable as a large incumbent with overlapping outdoor categories and growing resale presence.
- VAUDE Green Shape / Re-Use: VAUDE is a German sustainable outdoor brand with circular-economy initiatives including repair and resale. Comparable through shared focus on outdoor sustainability and circular product offerings.
Regional players
- Troc / Cash Converters Switzerland: European secondhand chains with buy-sell-trade models for sporting goods, apparel, and equipment. Comparable as multi-category secondhand retailers operating in nearby European geographies, though less outdoor-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
2nd Peak social profiles
Digital presence2nd Peak financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd Peak leadership team
Management profileNumber of profiles
2nd Peak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd Peak
What does 2nd Peak do?
2nd Peak buys and resells pre-owned outdoor clothing, footwear, and equipment from premium brands through a Zurich retail store and the 2ndpeak.ch e-commerce platform. The business is built on a consignment-style sell-back program where customers exchange used gear for cash or store credit, complemented by an in-house upcycling line that transforms discarded climbing ropes, parachutes, and merino fabrics into accessories, plus rental, wash, and repair services.
Is 2nd Peak a public or private company?
2nd Peak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2nd Peak founded?
2nd Peak was founded in 2020. It employs 1 to 10 people.
Where is 2nd Peak based?
2nd Peak is headquartered in Zürich, Switzerland, in the Europe region.
How does 2nd Peak make money?
Three revenue lines are on record. Product Sales (Secondhand) is the primary driver. The others are upcycled Products and rental and Service Fees.
Who are 2nd Peak's main competitors?
Direct peers on record are Patagonia Worn Wear, REI Used Gear, Mountain Equipment Company (resale/trade-in) and The North Face Renewed. Broad incumbents are Back Market, Galaxus / Brack Outdoor Secondhand, Vinted, Decathlon Second Life and VAUDE Green Shape / Re-Use. Troc / Cash Converters Switzerland is listed as a regional player.
Does 2nd Peak have an API?
No public API is recorded for 2nd Peak.
What industry is 2nd Peak in?
2nd Peak's product category is Secondhand Outdoor Retail. Its primary akta.pro industry code is CRAFAGAH, Sporting Goods & Outdoor Gear Resale, with a secondary code of CRAFAGAA, Apparel, Footwear & Accessories Resale. Its NAICS code is 459510 and its SIC code is 5600.