Troc de l'Ile SA
Troc de l'Ile SA operates Troc.com, a pan-European secondhand goods marketplace combining 100+ physical depot-vente stores in 5 countries with an e-commerce platform serving individual consumers and professional estate clients via consignment, cash purchase, and house-clearing services.
- Company typePrivate
- Founded1982
- HeadquartersLes Angles, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Troc de l'Ile SA does
Troc de l'Ile SA operates Troc.com, a pan-European marketplace for buying and selling secondhand goods, founded in 1982 on Ile de la Barthelasse in Avignon, France. The company combines an e-commerce platform (troc.com) with a network of 100 physical depot-vente stores across France, Belgium, Spain, Luxembourg, and Germany, and is part of the broader HAPPY CASH Group that operates 190+ stores under multiple banners (Troc.com, Happy Cash, Happy Troc, La Trocante, Fix Phonia, Happy Cash Services). Core service lines include Dépôt-Vente (consignment), Cash Achat (immediate purchase from sellers), Enlèvement à Domicile (free home valuation and pickup for bulky items), and Vide Maison (full house/estate clearing for professionals). The technical platform features a dual-channel inventory system listing items simultaneously in-store and online, real-time consignment sales tracking for sellers, secure payment processing via Mangopay SA (supporting Visa, Mastercard, CB, American Express), and Facebook-login integration. The marketplace lists over 37,000 products online and attracts more than 4 million annual website visitors, with roughly 75% of consigned items reportedly selling within 30 days.
Troc earns revenue through consignment commissions (retaining a percentage of each consigned sale price), direct resale margins from cash purchases, optional premium listing add-ons (featured listings, links, and modifications at €2 each), and quote-based professional estate-clearing services. Go-to-market is franchise-driven: the company licenses the Troc.com brand and operating model to independent franchisees, supplemented by direct-owned stores, social media (Instagram, Facebook, Twitter, Pinterest), content marketing on circular-economy themes, and email/newsletter engagement. Customers are primarily individual consumers buying and selling furniture, electronics, décor, and household goods, with a secondary professional segment (estate executors, property managers, relocators) served through the Vide Maison offering. Buyers are positioned to save 20–80% versus new prices, and sellers receive expert appraisal, free pickup, and either immediate cash or post-sale payouts. The legal entity TROC DE L'ILE SA is domiciled in France, listed on Euronext Paris (epa:MLTRO), with registered capital of €1,681,500 and Pascal Lebert serving as President of the parent SAS HAPPY CASH HAPPY TROC LA CENTRALE.
Troc de l'Ile SA firmographics
Firmographics- Name
- Troc de l'Ile SA
- Legal name
- TROC DE L'ILE SA
- Website
- https://troc.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Troc de l'Ile SA operates Troc.com, a pan-European secondhand goods marketplace combining 100+ physical depot-vente stores in 5 countries with an e-commerce platform serving individual consumers and professional estate clients via consignment, cash purchase, and house-clearing services.
- Ownership category
- akta.pro rank
Troc de l'Ile SA industry classification
Industry- Product category
- Secondhand Goods Marketplace
- NAICS
- Used Merchandise Retailers (459510), General Merchandise Retailers (455), Used Merchandise Retailers (45951)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
- akta.pro secondary industries
- General Merchandise Online Retailers (CRAFADAA), Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)
Keywords
Where Troc de l'Ile SA is headquartered
LocationHeadquarters
- HQ city
- Les Angles
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Troc de l'Ile SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Consignment sales commission: Troc acts as intermediary between sellers and buyers. When items sell through consignment (depot-vente), Troc takes a commission from the sale price and remits the remainder to the original owner.
- Cash purchases: Troc buys items directly from sellers at a negotiated price and resells them for profit.
- Premium listing services: Optional paid services for sellers: featured listings (2€), links in listings (2€), and listing modifications (2€).
- House clearing services: Full estate/home clearing services with fees for sorting, recycling, transporting, and selling household contents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic listing - free |
| Unit Pricing | Pay-as-you-go | Premium listing add-ons |
| Other | Multi-year contract | House clearing service - custom quote |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Troc de l'Ile SA product offering
Product offeringCore offering
Troc.com operates a dual-channel secondhand goods marketplace combining 100 physical depot-vente stores across France, Belgium, Spain, Luxembourg, and Germany with an online e-commerce platform listing over 37,000 products. Customers can sell items via consignment (dépôt-vente) or direct cash purchase (achat cash), and buy used furniture, electronics, decor, and household goods across multiple categories. Supplementary services include free home pickup for bulky items and full house/estate clearing.
Product overview
Troc de l'Ile SA operates Troc.com, a pan-European second-hand goods marketplace combining an online platform with a network of 100 physical depot stores across France, Belgium, Spain, Luxembourg, and Germany. The core offering is the Troc.com marketplace where consumers buy and sell used items through two main service models: Dépôt-Vente (consignment) and Cash Achat (direct purchase). Additional services include Home Pickup (Enlèvement à Domicile) for large items and Complete House Clearing (Vide Maison). The platform is complemented by the Franchise HappyTroc program, which extends the network through franchised locations.
Differentiator
Problem solved
Functional benefit
Brands
- Happy Troc: Franchise concept under the HAPPY CASH Group umbrella for second-hand retail
- La Trocante
- Happy Cash
- Fix Phonia
- Happy Cash Services
Products and services
- Troc.com Online Marketplace Pan-European online marketplace for buying and selling secondhand furniture, electronics, decor, and household goods, with listings integrated across 100 physical stores and over 37,000 products online.
- Dépôt-Vente (Consignment Service) Consignment service where sellers deposit items at Troc stores for sale; Troc takes a commission on the sale price and remits the remainder to the seller, with approximately 75% of items selling within 30 days.
- Achat Cash (Cash Purchase) Immediate cash purchase service in which Troc buys items directly from sellers at agreed-upon prices and resells them in-store or online.
- Enlèvement à Domicile (Home Pickup) Free valuation and pickup service in which Troc experts visit customers' homes to collect bulky furniture and household items for sale either as cash purchases or on consignment.
- Vide Maison (House Clearing) Complete property clearing service covering sorting, recycling, transport, and sale of contents for houses, apartments, cellars, or professional premises, delivered by a certified professional team on a quote basis.
Quantifiable outcome
- Buyers save 20-80% on secondhand goods compared to new prices
- +2 more outcomes
Companies that use Troc de l'Ile SA
Customer profileSegments2 records
Ideal customer profiles2 records
Troc de l'Ile SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Troc de l'Ile SA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HAPPY CASH HAPPY TROC LA CENTRALEcoreParent company and franchisor entity that owns the TROC.COM trademark and operates the central franchise structure. SAS with capital of 161,120€ registered in La Roche sur Yon, France. Manages the franchise network and brand licensing for Troc.com stores.
- Mangopay SAcorePayment services provider handling secure online payment processing for troc.com transactions. Provides SSL-encrypted card payment processing (Visa, Mastercard, CB, American Express) through their payment platform.
- Mediactive DigitalminorWeb design and development agency responsible for conception and development of the troc.com website platform.
- Happy Cash GroupcoreThe broader parent group operates 190+ stores under multiple banners: Fix Phonia, Happy Cash Services, Happy Cash, Happy Troc, La Trocante, and Troc.com. Represents the collective franchise network and brand ecosystem.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Troc de l'Ile SA competitors and assessment
Company assessmentEmerging players
- Vestiaire Collective: European C2C luxury fashion resale platform. Comparable as a digitally-led European secondhand marketplace, though focused on fashion rather than furniture and home goods.
- Catawiki: European online auction platform for special-interest and collectible goods. Comparable as an alternative secondhand channel in continental Europe where consumers can resell higher-value items.
- Back Market: European marketplace for refurbished electronics, directly competing with Troc's multimedia/audio-video categories. Capital-rich digital-native operator that pressures Troc's electronics resale segment.
Direct peers
- Vinted: European C2C resale marketplace with strong mobile-first UX and rapid pan-European expansion. Directly competes for individual sellers in the secondhand category and has scaled faster than Troc on digital metrics, representing the most relevant online-native threat.
- Leboncoin: France's leading C2C general classifieds marketplace, with a major secondhand furniture and home goods category that directly overlaps with Troc's core offer. Operates as a digital marketplace with no physical depot network, making Troc's hybrid model its key point of differentiation.
- Emmaüs: Major French network of physical secondhand stores with strong brand recognition. Closely comparable in physical retail footprint and secondhand furniture focus, though operating under a solidarity-economy model rather than commercial franchising.
- Cash Converters: Publicly traded international franchise-based secondhand goods retailer with physical stores selling used furniture, electronics, and household goods. Closest direct comparable in business model (consignment + cash purchase + physical retail footprint).
- Geev: French app-based donation/resale platform connecting local givers and receivers. Comparable in serving the French secondhand market via a digital-first model, though Geev emphasizes free donation over paid resale.
Regional players
- Momox: German online retailer buying and reselling used books, media, and clothing. Directly comparable to Troc's culture/multimedia resale categories and useful as a benchmark for digital resale unit economics in Germany.
Broad incumbents
- ReStore (Habitat for Humanity): U.S.-based nonprofit chain of secondhand home goods and furniture stores. Comparable in physical retail secondhand model focused on home furnishings, though operating under a charitable structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Troc de l'Ile SA social profiles
Digital presenceTroc de l'Ile SA compliance and trust
Trust signalCompliance1 record
Troc de l'Ile SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troc de l'Ile SA leadership team
Management profileNumber of profiles
Profiles2 records
Troc de l'Ile SA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troc de l'Ile SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troc de l'Ile SA
What does Troc de l'Ile SA do?
Troc.com operates a dual-channel secondhand goods marketplace combining 100 physical depot-vente stores across France, Belgium, Spain, Luxembourg, and Germany with an online e-commerce platform listing over 37,000 products. Customers can sell items via consignment (dépôt-vente) or direct cash purchase (achat cash), and buy used furniture, electronics, decor, and household goods across multiple categories. Supplementary services include free home pickup for bulky items and full house/estate clearing.
Is Troc de l'Ile SA a public or private company?
Troc de l'Ile SA is a private company. It is classified as corporate owned and is currently operating.
When was Troc de l'Ile SA founded?
Troc de l'Ile SA was founded in 1982. It employs 501 to 1,000 people.
Where is Troc de l'Ile SA based?
Troc de l'Ile SA is headquartered in Les Angles, France, in the Europe region.
How does Troc de l'Ile SA make money?
Four revenue lines are on record. Consignment sales commission is the primary driver. The others are cash purchases, premium listing services and house clearing services.
Who are Troc de l'Ile SA's main competitors?
Emerging players on record are Vestiaire Collective, Catawiki and Back Market. Direct peers are Vinted, Leboncoin, Emmaüs, Cash Converters and Geev. Momox is listed as a regional player. ReStore (Habitat for Humanity) is listed as a broad incumbent.
Does Troc de l'Ile SA have an API?
No public API is recorded for Troc de l'Ile SA.
What industry is Troc de l'Ile SA in?
Troc de l'Ile SA's product category is Secondhand Goods Marketplace. Its primary akta.pro industry code is BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces, with a secondary code of CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 459510 and its SIC code is 5940.