What Allgau Concerts Gmbh does

Allgäu Concerts GmbH, rebranded to AC Live in February 2026, is a family-owned live concert and open-air event promoter founded in 1990 by Franz Bernhard and headquartered in Buchenberg, Germany. The company organizes approximately 70 concerts and open-air events annually across South Germany, the Bodensee (Lake Constance) region, and parts of Austria, hosting more than 200,000 visitors in 2024 at venues including Schloss Salem, Neues Schloss Tettnang, Schloss Schleißheim, Schlossplatz Meersburg, Insel Mainau, Barockgarten Füssen, Wiley Sportpark Neu-Ulm, Münsterplatz Ulm, and Marktplatz Ehingen. Its artist roster spans international acts (David Garrett, Sarah Connor, Sean Paul, Michael Patrick Kelly, Sting, Deep Purple, OneRepublic) and German-language mainstream performers (Roland Kaiser, NENA, Andreas Berg, BAP), with the largest single-venue event capacity reaching 24,000 attendees at Wiley Sportpark.

The company operates a proprietary direct-to-consumer ticketing platform (shop.allgaeu-concerts.de / ac-live.de) integrated with CTS Eventim's Enterprise. Net infrastructure for extended distribution and the fanSALE verified secondary market. The technology stack includes an AI-powered ChatBot named "Mimi" (launched March 2026 via CM.com) for 24/7 customer service, a OneTap accessibility toolbar, Print@Home ticket personalization, WhatsApp newsletter delivery, and payment integrations with Sofort/Klarna and Saferpay (SIX Payment Services) for Visa, Mastercard, Amex, PayPal, ApplePay, and GooglePay transactions. The platform has supported measurable engagement improvements: in its first four weeks, ChatBot Mimi handled 400 conversations and lifted interaction rates from 5,942 to 6,424 while reducing bounce rate from 22.11% to 21.71%.

The business model is primarily transactional ticket sales (with student/child/disabled reduced categories and premium VIP tiers), supplemented by title-sponsorship arrangements exemplified by the Regionalwerk Bodensee Schlossgarten Open Airs at Neues Schloss Tettnang. Go-to-market is event-driven and direct-to-consumer via owned digital channels (website, email, WhatsApp), Instagram, SEO, and industry trade-show participation (ILMC London, ON STAGE Frankfurt). Management is led by CEO Michaela Schneider and Managing Director Stefan Bernhard, with founder Franz Bernhard active as Senior Chef; the broader team includes a Head of Marketing, Head of Projects & Innovations, Ticketing Manager, Technical Project Manager, Accounting/Controlling, and dedicated accessibility coordinators, with a core office headcount of approximately 10 and seasonal summer staffing expanding to 150+.

Name

Allgau Concerts Gmbh

Legal name

Allgäu Concerts GmbH

Website

https://ac-live.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned German live concert and open-air event promoter (operating as AC Live since Feb 2026) running ~70 concerts annually at historic venues across South Germany and the Bodensee region, serving 200,000+ consumers in 2024 through a proprietary ticketing platform and direct-to-consumer digital channels.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Concert Ticket Sales

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live event promotion
• Concert ticketing
• Open air concerts
• Music event management
• Historic venue concerts

Headquarters

HQ city

Buchenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from concert and Open Air event ticket sales through proprietary online shop. Tickets sold at varying price points with categories including standard, reduced (students, disabled, children), and VIP packages.
2. VIP Experiences: Premium VIP ticket packages offering best seats, meet & greet opportunities (where available), and exclusive experiences at events.
3. Sponsorship & Partnerships: Branded events and sponsorship arrangements with regional partners such as 'Regionalwerk Bodensee Schlossgarten Open Airs'.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Allgäu Concerts GmbH organizes and promotes approximately 70 concerts and open-air live music events annually across historic castle and palace venues in South Germany, the Bodensee region, and Austria. The company sells tickets directly to consumers through its proprietary AC Live online shop and via CTS Eventim, with artist lineups spanning national and international acts. Supporting offerings include premium VIP packages, a bus shuttle service, and accessibility services for guests with disabilities.

Product overview

AC Live (formerly Allgäu Concerts GmbH) is a family-owned live entertainment company operating approximately 70 concerts and open-air events annually across southern Germany, Austria, and the Lake Constance region. The company offers a unified ticketing platform for online ticket purchases alongside its core live event production business. The product portfolio centers on the ticket sales platform with premium VIP upgrades, supplemented by accessibility services, transportation options, and a WhatsApp-based newsletter. Events span open-air concerts at historic venues including castle grounds, palace gardens, and public squares, with artist lineups ranging from national to international performers.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Air Concert Events Outdoor concert series held at historic castle, palace, and public-square venues across South Germany, featuring national and international music artists. Individual consumers purchase tickets for specific concerts and series.
• VIP Ticket Packages

Quantifiable outcome

• 200,000+ visitors in 2024 alone
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Regionalwerk BodenseeflagshipGTM or Marketing Partner · 1 January 2026Title sponsor for 'Regionalwerk Bodensee Schlossgarten Open Airs' at Neues Schloss Tettnang, a flagship branded event series showcasing regional energy company partnership.
• CTS EventimcoreTechnology or IntegrationPrimary ticketing technology partner providing Eventim.Net platform and Business Portal for ticket sales, event management, and data analytics. Also offers fanSALE resale platform for verified secondary market tickets.
• CM.comcoreTechnology or IntegrationTechnology partner providing AI-powered ChatBot 'Mimi' for 24/7 customer service and WhatsApp Business messaging integration for customer communication.
• Bundesverband der Konzert- und Veranstaltungswirtschaft (BDKV)coreStrategic or Co-development PartnerIndustry association membership representing German concert and event industry. Provides industry representation, networking, and professional standards alignment.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• MCD Productions: Ireland's leading concert and event promoter operating Malahide Castle and other historic outdoor venues. Highly comparable concept — castle/historic-venue concert promotions with national touring artists — but operating in the Irish/UK market rather than Germany.

Broad incumbents

• CTS Eventim AG & Co. KGaA: Europe's largest ticketing and live entertainment platform. AC Live already integrates with Eventim for ticketing infrastructure and fanSALE resale, making Eventim both a critical technology partner and a broad incumbent whose vertical integration (ticketing + promotion) represents a competitive ceiling for AC Live.
• AEG Presents: Global live entertainment promoter and venue operator. Competes with AC Live indirectly through artist routing decisions and represents a major consolidator with capital scale AC Live lacks as a family-owned regional player.
• Live Nation Entertainment: Global live entertainment market leader with extensive promotion, venue operation, and ticketing capabilities across Europe. Represents the upper-bound competitive threat for artist routing decisions and venue partnerships.

Emerging players

• Goodlive AG: German live entertainment company focused on festivals, concerts, and event experiences with strong digital marketing capabilities. Comparable in scale and German-market focus, with similar emphasis on experiential differentiation and artist bookings.

Direct peers

• Wizard Promotions Konzertagentur GmbH: German concert promotion company booking national and international acts across multiple venues. Comparable in size and regional-to-national scope, with overlapping artist rosters in rock, pop, and Schlager genres that AC Live also targets.
• Semmel Concerts Entertainment GmbH: Major German concert and open-air promoter with a strong focus on rock, pop, and Schlager across southern and central Germany. Directly comparable business model, regional footprint overlap with Bavaria, and similar artist roster focus (national and international touring acts).
• Peter Rieger Konzertagentur GmbH & Co. KG: Cologne-based concert promoter with a multi-decade track record of touring international and German artists. Similar mid-sized, privately-held profile with comparable booking approach and venue partnerships across Germany.
• DEAG Deutsche Entertainment AG: One of Germany's largest independent live entertainment promoters, operating across concert touring, classical music, and family entertainment nationally. DEAG competes with AC Live directly for artist bookings and venue dates, but operates at significantly larger national scale.
• Karsten Jahnke Konzertdirektion GmbH: Hamburg-based concert promoter with a long-standing reputation in German live music. Comparable mid-sized family-style operation focused on touring concerts and festivals, though with a northern German geographic skew rather than Allgäu/Bodensee focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/allgaeu_concerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allgau Concerts Gmbh