Varsity Made

What Varsity Made does

Varsity Made LLC (formerly Academy Jackets LLC) is a San Diego-based, privately held direct-to-consumer e-commerce company founded in 2022 that designs and manufactures customizable varsity, letterman, bomber, and school jackets along with chenille patches. The company sells exclusively through its Shopify-powered website (varsitymade.co), which features an online jacket builder tool that lets buyers configure materials (wool, leather, vinyl), colors, patches, and personalization. Entry-level 'Basics' jackets are priced at $199 USD with free shipping, financing, and group-order discounts available, while fully custom builds carry higher prices. The order-to-delivery window is 5-7 weeks, which the company states is roughly half the industry average.

The customer base is distributed across high school and middle school students, alumni, parents, schools (team-store partnerships), sports teams and clubs, and a secondary segment of fashion-conscious individual buyers. Marketing relies on content (blog), Instagram, TikTok, YouTube, a quarterly email newsletter, earned media, and a student ambassador/affiliate program (Varsity Club) running on the UPPROMOTE platform that pays 10% commissions. Named partners include Mater Dei Catholic High School, Cathedral Catholic High School, Granite Hills High School, San Diego Wave FC, CAA Sports, Snow League, Topo Chico, and De La Salle University Manila, and the company cites over $15,250 in cumulative donations to schools and 100+ customer reviews as scale markers. The company is registered as a Delaware LLC with operational headquarters in San Diego, employs 1-10 people, and has raised no disclosed external funding.

Name

Varsity Made

Legal name

Varsity Made LLC

Website

https://varsitymade.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Varsity Made is a San Diego-based DTC e-commerce company that designs and manufactures customizable varsity, bomber, and letterman jackets via an online jacket builder, serving high school students, schools, and sports teams across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Jacket Sales: Direct-to-consumer sales of custom varsity and letterman jackets through e-commerce platform. One-time purchase model with prices ranging from $199 for basic styles to fully custom builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Varsity Made designs and manufactures customizable varsity, letterman, bomber, and school jackets plus chenille patches, sold directly to consumers through an online e-commerce platform. Customers use an online jacket builder to configure materials, colors, patches, and personalization, with finished jackets shipped within 5-7 weeks. The company also offers pre-designed basics, a Team Store program for schools, and bulk group orders.

Product overview

Varsity Made is a custom varsity and letterman jacket manufacturer offering an online jacket builder platform. The core offering includes two customization builder tools: the Fully Customizable Varsity Jacket and the Fully Customizable Bomber Jacket, which allow customers to design jackets from scratch with their choice of materials (wool, leather, vinyl), colors, patches, and personalization. Additional products include the Team Store platform for school-specific branded storefronts, Group Orders for bulk purchases with quantity discounts, a Basics Collection of pre-designed ready-to-purchase jackets starting at $199, a Patch Gallery for customization options, Gift Cards, and the Varsity Club Affiliate Program for student ambassadors. The company emphasizes 5-7 week delivery times, free shipping, and school fundraising programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Customizable Varsity Jacket An online jacket builder product that allows customers to design a fully customizable varsity jacket from scratch, selecting materials (wool, leather, vinyl), colors, patches, and personalization options. Built for individual students, alumni, schools, and sports teams seeking a school-branded or personalized jacket.
• Fully Customizable Bomber Jacket An online jacket builder product enabling customers to design fully customizable bomber-style jackets with various material and color options. Targeted at individuals, schools, and organizations seeking custom outerwear beyond the classic varsity silhouette.
• Basics Collection (Pre-Designed Jackets) A collection of pre-designed wool and leather varsity/bomber jackets (e.g., Newark Blue Wool & Bright Gold Leather, Black Wool & Black Leather) sold at standard $199 USD pricing. Targeted at customers who want a high-quality ready-made jacket without the design/build process.
• Gift Cards Digital gift cards available for purchase so recipients can design their own custom varsity jacket. Targeted at parents, alumni, and gift-givers seeking a flexible way to fund a custom jacket purchase.

Quantifiable outcome

• 5-7 weeks delivery time
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Mater Dei Catholic High SchoolminorChannel Partner/ Reseller/ DistributorEducational institution with team store partnership for custom varsity jackets featuring school colors and branding
• Cathedral Catholic High SchoolminorChannel Partner/ Reseller/ DistributorEducational institution with team store partnership for custom varsity jackets featuring school colors and branding
• Granite Hills High SchoolminorChannel Partner/ Reseller/ DistributorEducational institution with team store partnership for custom varsity jackets featuring school colors and branding
• San Diego Wave FCminorChannel Partner/ Reseller/ DistributorProfessional soccer organization with partnership for custom team jackets and merchandise
• De La Salle University ManilaminorChannel Partner/ Reseller/ DistributorInternational educational institution partnership for custom varsity jackets
• CAA SportsminorChannel Partner/ Reseller/ DistributorCreative Artists Agency sports division partnership for custom team merchandise and jackets
• Snow LeagueminorChannel Partner/ Reseller/ DistributorSports organization partnership for custom team jackets
• Topo ChicominorGTM or Marketing PartnerBrand partnership featuring co-branded merchandise or promotional collaborations
• UPPROMOTE (Affiliate Platform)coreTechnology or IntegrationTechnology platform powering the Varsity Club affiliate program, allowing ambassadors to register, track referrals, and manage commissions

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/varsitymadeco
• Facebookfacebook.com/Varsitymadeco
• LinkedInlinkedin.com/company/varsity-made

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varsity Made