UpPromote

What UpPromote does

UpPromote is a Shopify-native affiliate, influencer, and referral marketing software platform that enables e-commerce merchants to launch, manage, track, and pay partners through a single self-serve application. Founded in 2019 and operating under the Vietnam-based legal entity UPPROMOTE TECHNOLOGY JOINT STOCK COMPANY (a product of parent company Secomapp), the platform is built directly on Shopify APIs and holds the 'Built for Shopify' badge, with the Shopify App Store serving as its primary distribution channel. The core product combines program setup, real-time tracking and analytics, multi-tier and MLM commission structures, affiliate recruitment via a marketplace of 20,000+ affiliates and a Creator Discovery tool spanning Instagram, TikTok, and YouTube, fraud detection, and automated payouts through PayPal, Wise, and store credit.

Name

UpPromote

Legal name

UPPROMOTE TECHNOLOGY JOINT STOCK COMPANY

Website

https://uppromote.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

UpPromote is a Shopify-native affiliate and influencer marketing platform that helps e-commerce merchants launch, track, and automate partner programs via a freemium, self-serve app.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Affiliate marketing software
• Shopify marketing apps
• Influencer marketing platform
• Referral program software
• Partner marketing automation

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly subscription plans (Free, Growth, Professional, Enterprise) with tiered features. Free plan available with basic features; paid plans unlock advanced functionality like auto-tier commissions, custom domains, and multi-store management.
2. Performance Fees on Referral Sales: Additional fee charged as a percentage of successful referral sales: 2% for Growth, 1.5% for Professional, and 1% for Enterprise plans. This creates a usage-based revenue stream aligned with customer success.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

UpPromote is a Shopify-native affiliate marketing software platform that helps e-commerce merchants launch, manage, track, and pay affiliates, influencers, and customer referrers. The platform provides program setup, real-time conversion tracking, automated commission calculations, multi-level marketing support, and integrated payouts via PayPal, Wise, and Store Credit, with an AI-powered setup assistant and fraud detection built in.

Product overview

UpPromote is a Shopify-native affiliate marketing platform designed for e-commerce businesses to launch, manage, and scale partnership programs. The core product, UpPromote, operates as a unified platform with four pricing tiers (Free, Growth, Professional, Enterprise) offering progressively advanced features including program setup, affiliate recruitment via marketplace and Creator Discovery tools, multi-tier commission structures, automated payouts through PayPal and Wise, and analytics dashboards. The platform integrates natively with Shopify while supporting third-party stores via tracking code, and offers API/webhook access for custom integrations (Professional+). UpPromote Marketplace serves as a two-sided ecosystem connecting merchants with affiliates, while the enterprise tier provides enhanced infrastructure for high-volume operations with 99.9% uptime and compliance features.

Differentiator

Problem solved

Functional benefit

Brands

• UpPromote Marketplace: An affiliate marketplace within UpPromote that connects merchants with potential affiliates, allowing merchants to list their programs and affiliates to discover partnership opportunities across industries.
• UpPromote for Enterprise

Products and services

• UpPromote Affiliate Marketing Platform Shopify-native affiliate marketing software that enables e-commerce merchants to launch, manage, track, and pay affiliates, influencers, and customer referrers. Includes program setup, real-time conversion tracking, automated commission calculations, multi-level marketing support, AI-powered setup recommendations, fraud detection, and automated payouts via PayPal, Wise, and Store Credit.
• UpPromote Marketplace Two-sided affiliate marketplace within UpPromote that connects merchants with potential affiliates. Merchants can list their affiliate programs to get discovered, and affiliates can browse and join programs across industries, with affiliate ranking and commission tracking.

Quantifiable outcome

• 87% increase in referral orders (Holbrook Pickleball case)
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• ShopifycoreTechnology or IntegrationShopify is the platform on which UpPromote is built and distributed. UpPromote holds the 'Built for Shopify' badge and is natively integrated with Shopify stores through Shopify APIs. This is the primary distribution channel and platform dependency.
• PayPalcoreTechnology or IntegrationPayPal integration enables automatic affiliate payouts. Merchants can connect PayPal Business accounts to pay affiliates directly through UpPromote with scheduled or on-demand payments.
• Wise (formerly TransferWise)coreTechnology or IntegrationWise integration allows affiliate payouts to bank accounts in 40 currencies across 70+ countries, enabling global affiliate payments.
• KlaviyocoreTechnology or IntegrationEmail marketing integration allowing merchants to sync their affiliate list for targeted email campaigns. Available from Professional plan.
• MailchimpcoreTechnology or IntegrationEmail service integration for syncing affiliate lists to Mailchimp for email marketing purposes. Available from Professional plan.
• RechargecoreTechnology or IntegrationSubscription app integration allowing affiliates to earn commissions on recurring subscription orders, not just first orders.
• Digital OceancoreTechnology or IntegrationInfrastructure provider for data storage. UpPromote's data is stored through Digital Ocean's databases on secure servers behind a firewall.
• CJ DropshippingstrategicGTM or Marketing PartnerDropshipping partner highlighted as an example of successful partnership. CJ Dropshipping acts as a partnership manager reference for UpPromote's partner program, describing it as a 'perfect matchmaker' and 'best sales booster combo for Shopify sellers'.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Impact.com: Impact.com is a large enterprise partnership management platform covering affiliates, influencers, and B2B partnerships; it competes with UpPromote at the upper end of the merchant market and is named by UpPromote as a higher-priced incumbent alternative.
• Awin: Awin is a global affiliate network with enterprise tools for cross-channel partner management; it competes with UpPromote in migration pitches and targets larger, multi-region merchants that may outgrow Shopify-native tooling.
• ShareASale: ShareASale is a long-standing affiliate network now owned by Awin, serving SMB and mid-market e-commerce merchants — a broad incumbent alternative to UpPromote when merchants outgrow native Shopify affiliate apps.
• CJ Affiliate: CJ Affiliate (Commission Junction) is one of the largest global affiliate networks, covering cross-channel partnerships for enterprise brands; it competes broadly with UpPromote for merchants seeking external partner reach beyond the Shopify ecosystem.

Direct peers

• Social Snowball: Social Snowball is a Shopify affiliate and referral marketing app that automates attribution, coupon codes, and creator payouts — competing for the same Shopify SMB and DTC merchants on similar value propositions.
• Refersion: Refersion is an affiliate and influencer marketing platform for Shopify and other e-commerce platforms, offering tracking, payouts, and creator discovery — a direct head-to-head competitor in SMB and mid-market affiliate software.
• Post Affiliate Pro: Post Affiliate Pro is an affiliate tracking and management software with Shopify and e-commerce integrations, offering tracking, commissions, and reporting — a comparable direct peer in affiliate SaaS tooling.
• Tapfiliate: Tapfiliate is an affiliate tracking and management software for e-commerce businesses across multiple platforms (Shopify, WooCommerce, etc.) — directly comparable on tracking, commissions, and payout automation features.
• GoAffPro: GoAffPro is a Shopify-native affiliate marketing app with overlapping features (tracking, automated payouts, commission tiers) and a similar SMB-focused, freemium go-to-market — directly comparable on price, target customer, and platform dependency.

Emerging players

• PartnerStack: PartnerStack is a partner ecosystem platform for B2B SaaS, with growing e-commerce functionality; it overlaps with UpPromote in affiliate/referral tracking and creator payouts, primarily in software rather than physical goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uppromote_app
• YouTubeyoutube.com/@uppromote
• Facebookfacebook.com/uppromote.official
• LinkedInlinkedin.com/company/uppromote

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpPromote