San Diego Wave Fútbol Club

What San Diego Wave Fútbol Club does

San Diego Wave Fútbol Club is a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), founded in 2023 as an expansion team and operating under the legal entity Soccer Women's Team Co LLC, a California limited liability company. The club plays its home matches at Snapdragon Stadium in San Diego, California, and is owned by the Levine Leichtman Family Office, which completed the acquisition in October 2024. Day-to-day operations are led by CEO Morrie Eisenberg (appointed May 2026) and Sporting Director/General Manager Camille Ashton. The roster features international talent including U.S. Women's National Team players such as Catarina Macario, Kennedy Wesley, Kimmi Ascanio, and previously Naomi Girma, alongside Spanish international goalkeeper Sandra Paños.

The club's core product surface is a ticketing portfolio — single-match tickets, season ticket memberships, partial plans, group tickets, and premium offerings (suites and pitchside club) — distributed primarily through Ticketmaster and supplemented by a Shopify-powered official merchandise store (sandiegowavefc.store), an owned mobile app, and a dedicated premium and corporate sales team. Community and youth-development programs (Youth Soccer Alliance, summer camps) and a media layer (the Unlaced podcast across Spotify, Apple Podcasts, iHeart, and Amazon, plus official YouTube and social channels on Twitter/X, Instagram, Facebook, TikTok, and Bluesky) extend the brand beyond matchday.

Revenue is generated across four streams: ticket sales, merchandise and apparel, corporate partnerships and sponsorships (anchored by founding partner Kaiser Permanente and supporting partners including Dexcom, Gatorade, PNC Bank, Alaska and Hawaiian Airlines, Invisalign, and Pechanga), and youth development programs. The club was ranked #2 globally in women's soccer average attendance for the 2024 season and held first place in the NWSL standings at the close of the first half of 2026 with a 9-5-2 record. The technology stack is composed of standard commercial SaaS integrations (Shopify, Ticketmaster, Google Analytics, Meta Pixel, Sakari, Aircall, 360Player) with no proprietary AI/ML or developer platform components documented.

Name

San Diego Wave Fútbol Club

Legal name

Soccer Women's Team Co LLC

Website

https://sandiegowavefc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

San Diego Wave Fútbol Club is a professional women's soccer franchise in the NWSL, owned by the Levine Leichtman Family Office, that plays home matches at Snapdragon Stadium and serves fans, corporate sponsors, and youth soccer families across San Diego.

Ownership category

akta.pro rank

Product category

Professional Women's Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional women's soccer
• Sports ticketing services
• Fan merchandise retail
• Youth soccer development
• Corporate sponsorship marketing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from single match tickets, season ticket memberships, partial ticket plans, group tickets, and premium tickets including suites and pitchside club access at Snapdragon Stadium.
2. Merchandise and Apparel: Revenue from selling official club merchandise including jerseys, apparel, headwear, accessories, and youth items through the sandiegowavefc.store e-commerce platform.
3. Corporate Partnerships and Sponsorships: Revenue from corporate sponsorships including presenting sponsors, founding partners like Kaiser Permanente, and various brand partnerships displayed during matches and on digital platforms.
4. Youth Development Programs: Revenue from youth soccer camps, clinics, and the San Diego Wave FC Youth Soccer Alliance program.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

San Diego Wave F\u00fatbol Club is a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), based in San Diego, California. The club sells match tickets (single-match, season, partial plans, group, and premium suites), operates an official e-commerce merchandise store, delivers youth soccer development programs, and generates sponsorship and partnership revenue from corporate brands.

Product overview

San Diego Wave Fútbol Club operates as a professional women's soccer franchise in the National Women's Soccer League (NWSL), offering a portfolio of ticketing products centered around match attendance at Snapdragon Stadium. The core product suite includes Single Match Tickets and Season Tickets (full-season memberships), supplemented by flexible Partial Ticket Plans, Group Tickets for bulk purchases, and Premium Tickets featuring private suites and Pitchside Club access. The club's digital ecosystem encompasses an Official Merchandise Store powered by Shopify selling official kits (2026 Jersey Collection including the Balboa Park Kit), apparel, and accessories, alongside a Mobile App for ticketing and account management. Community engagement programs include Youth Soccer Alliance, Youth Camps, and the Wave of Wellness content series presented by Kaiser Permanente. Media content is delivered through the 'Unlaced' podcast and official video channels. The club also offers unique experiences including themed suite packages at San Diego Mission Bay Resort and official Watch Parties at partner venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual game tickets for home and away matches at Snapdragon Stadium, including Prime Video nationally broadcast games, sold directly to fans.
• Season Tickets Full-season ticket memberships providing access to all regular season home matches with priority seating and member benefits.
• Partial Ticket Plans Flexible ticket packages allowing fans to select a subset of matches rather than commit to a full season.
• Group Tickets Discounted bulk ticket purchases for parties, corporate outings, and fan groups attending matches together.
• Premium Tickets (Suites and Pitchside Club) Luxury hospitality seating including private suites and pitchside club access with enhanced amenities and catering.
• Official Merchandise Store E-commerce platform selling official club merchandise including jersey collections, apparel, headwear, accessories, and youth items.
• 2026 Jersey Collection Official 2026 season jersey kits including the Balboa Park Kit, available in adult and youth sizes.
• Youth Soccer Alliance Youth soccer development partnership providing coaching, camps, and community engagement for young athletes.
• Youth Camps Summer soccer camps offering skills development and training for youth players in San Diego.
• Mobile App Official mobile application providing match day information, watch party locations, account management, and mobile ticketing.

Quantifiable outcome

• First-place standing in NWSL at end of first half of 2026 season
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• Kaiser PermanentecoreStrategic or Co-development PartnerKaiser Permanente is the presenting sponsor of 'Wave of Wellness' program featuring player health and fitness discussions. Also sponsors match broadcasts and provides healthcare services to the club. Founding partner of San Diego Wave FC.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all San Diego Wave FC ticket sales including single matches, season tickets, group tickets, and premium seating. Primary platform for match-day ticket distribution.
• DexcomsupportingOthersSponsor visible on website and match broadcasts. Provides digital advertising and sponsorship activations.
• GatoradesupportingOthersOfficial sports drink sponsor providing hydration products and sponsorship activations during matches.
• San Diego Public Library SystemcoreStrategic or Co-development PartnerFormal partnership to launch official Wave FC library card at all municipal branches. Players participated in community read-along events for local youth at Mira Mesa library.
• Ronald McDonald House of San DiegosupportingStrategic or Co-development PartnerCommunity partner where Wave FC staff and volunteers prepare and serve nearly 200 meals to families staying at the house or visiting from Rady Children's Hospital.
• Chicano FederationsupportingStrategic or Co-development PartnerCommunity partner for Chicano Federation Day of Service in Barrio Logan. Club representatives and volunteers assembled 500+ hygiene kits for neighborhood residents.
• The Animal PadsupportingStrategic or Co-development PartnerNon-profit animal shelter partner for fundraising efforts on National Adopt a Shelter Pet Day. Raised over $600 and increased visibility for adoptable puppies.
• U.S. Soccer FoundationsupportingStrategic or Co-development PartnerPartner for 'United Through Play' event providing four youth coaches to lead an instructional clinic for nearly 300 local youth with interactive soccer installations.
• SlalomsupportingStrategic or Co-development PartnerCorporate partner co-hosting 'Making Waves in Mental Health Awareness' panel event with Wave FC co-captain Kennedy Wesley as panelist.
• Cooper Family FoundationsupportingStrategic or Co-development PartnerCo-sponsored and participated in the Cooper Family Foundation Juneteenth Celebration at Memorial Park, the largest Juneteenth event in the community.
• American Heart AssociationsupportingStrategic or Co-development PartnerWave FC defenders Kennedy Wesley and Kiki Pickett joined the NWSL American Heart Association Ambassador Program to promote heart health awareness.
• Alaska AirlinessupportingOthersCo-presenting sponsor of AANHPI Night celebration alongside Hawaiian Airlines, promoting cultural diversity and inclusion.
• Hawaiian AirlinessupportingOthersCo-presenting sponsor of AANHPI Night celebration alongside Alaska Airlines, promoting cultural diversity and inclusion.
• PNC BanksupportingOthersPresenting sponsor of Fan Appreciation Day events and promotions.
• Margaritaville San DiegosupportingOthersOfficial watch party host venue for away matches where fans gather to support the team.
• FairplaysupportingOthersOfficial watch party venue for 2026 FIFA World Cup group stage matches, hosting French international player meet-and-greets.
• San Diego Mission Bay ResortsupportingOthersLaunched exclusive themed suite experience at San Diego Mission Bay Resort for fans to stay, play, and cheer on the team.
• Japanese Friendship Gardens at Balboa ParksupportingStrategic or Co-development PartnerCommunity partner where Wave FC volunteers helped garden and freshen up the area in the Japanese Friendship Gardens.
• Monarch SchoolsupportingStrategic or Co-development PartnerLocal nonprofit dedicated to students experiencing homelessness. Wave FC players hosted Q&A and soccer activities for participants.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Angel City FC: NWSL women's professional soccer team based in Los Angeles. Directly comparable as a fellow NWSL franchise competing in the same league with similar ticket, merchandise, sponsorship, and community-driven business model.
• Portland Thorns FC: One of the original NWSL clubs and a consistently high-draw women's soccer franchise. Closely comparable on league participation, ticket-based revenue model, large supporter base, and sponsorship profile.
• Orlando Pride: NWSL club in Orlando, also owned by a deep-pocketed investor group. Comparable as an NWSL peer investing heavily in star players and competing for league-wide commercial and competitive positioning.
• OL Reign (Seattle Reign): Pacific Northwest NWSL franchise. Comparable as a directly competing NWSL team in the western U.S. with overlapping market dynamics and league-driven media exposure.
• Washington Spirit: Washington, D.C.-based NWSL franchise. Comparable as a fellow NWSL club with similar operations around tickets, sponsorship sales, and community/youth programming.
• North Carolina Courage: NWSL franchise in the Research Triangle. Directly comparable as an NWSL counterpart with an established fan base, similar ticketing and sponsorship revenue streams, and shared competition for elite players.
• NJ/NY Gotham FC: NWSL club serving the New York/New Jersey market. Directly comparable as a league peer competing for national media attention, sponsorship budgets, and top-tier talent.
• Bay FC: Recent NWSL expansion club in the San Francisco Bay Area. Comparable as a newer NWSL franchise competing in a major California media market with similar premium-hospitality, sponsorship, and merchandise strategies.
• Racing Louisville FC: NWSL club in Louisville, Kentucky. Comparable as a fellow NWSL franchise operating on the same league revenue distribution model with similar ticketing, merchandise, and community partnership structures.
• Kansas City Current: NWSL club with a focused, modern commercial operation and significant recent infrastructure investment. Directly comparable as a fellow NWSL franchise competing for both on-field standings and fan engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sandiegowavefc
• YouTubeyoutube.com/@sandiegowavefc
• Facebookfacebook.com/SanDiegoWaveFC
• Instagraminstagram.com/sandiegowavefc
• TikToktiktok.com/@sandiegowavefc
• LinkedInlinkedin.com/company/san-diego-wave-fc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Wave Fútbol Club