AB Marketing
AB Marketing AS is a privately held Norwegian sales and fundraising outsourcing bureau that recruits, trains, and deploys 182+ field sales professionals across five Norwegian cities to deliver door-to-door, street, and phone sales for the country's largest brands and donor recruitment for nonprofit organizations.
- Company typePrivate
- Founded2019
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AB Marketing does
AB Marketing AS is a Norwegian outsourced sales and fundraising bureau that recruits, trains, and deploys dedicated field sales teams on behalf of enterprise clients. Founded in 2019 by Behzad Sorodi and Andreas Burum, the company has grown to 182+ employees across five Norwegian cities (Oslo headquarters, Bergen, Stavanger, Kristiansand, Trondheim) and delivers approximately 93,000 sales annually for major Norwegian brands and nonprofit organizations. Its core service lines are outsourced sales (door-to-door dørsalg, street gatesalg, and phone telefonsalg) and outsourced fundraising (donor recruitment, strategy, and relationship management).
The company's core product is outsourced sales delivery — deploying commissioned sales professionals under multi-year, volume-based contracts tied to client projects. Revenue is generated through professional services fees; pricing is custom and volume-based, and is not publicly disclosed. An internal training program, AB Academy, provides structured sales education covering technique, psychology, motivation, and financial advisory skills. The company has no proprietary technology platform; its competitive position is built on workforce quality, employer brand, and operational reach.
Commercially, AB Marketing operates as a B2B services firm targeting Norway's largest brands on the sales side and nonprofit organizations on the fundraising side. The company is privately held, founder-owned, and bootstrapped, with no disclosed external investment. Notable certifications include Great Place to Work (Norway 2024 and 2025/2026, Europe 2025), Miljøfyrtårn environmental certification, and Godkjent lærebedrift (approved apprenticeship provider). The company is GDPR-compliant and maintains a published Code of Conduct covering ethics, labor, privacy, and anti-corruption.
AB Marketing firmographics
Firmographics- Name
- AB Marketing
- Legal name
- AB Marketing AS
- Website
- https://abmarketing.no
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AB Marketing AS is a privately held Norwegian sales and fundraising outsourcing bureau that recruits, trains, and deploys 182+ field sales professionals across five Norwegian cities to deliver door-to-door, street, and phone sales for the country's largest brands and donor recruitment for nonprofit organizations.
- Ownership category
- akta.pro rank
AB Marketing industry classification
Industry- Product category
- Sales Outsourcing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Employment Agencies (7361)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industries
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where AB Marketing is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
AB Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Outsourcing Services: AB Marketing provides outsourced sales teams to Norwegian brands and organizations. Revenue is generated through professional services delivered by commissioned sales representatives. The company operates on a performance-based model where dedicated sales teams are deployed for client projects, with volumes tailored to client orders and measurable outcomes tracked in real-time.
- Fundraising Services: Full-service fundraising outsourcing including strategy development, donor recruitment, and relationship management for non-profit organizations. The service encompasses ethical donor engagement and long-term supporter relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom sales outsourcing arrangements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AB Marketing product offering
Product offeringCore offering
AB Marketing operates as a Norwegian sales and fundraising bureau that recruits, trains, and deploys dedicated field sales teams on behalf of client brands and non-profit organizations. Service delivery centers on outsourced door-to-door (dørsalg), street (gatesalg), and phone (telefonsalg) sales, plus full-service fundraising including strategy, donor recruitment, and relationship management.
Product overview
AB Marketing is a Norwegian sales and fundraising agency offering outsourced sales and fundraising services. The company operates two core service lines: outsourced sales (dørsalg, gatesalg, telefonsalg) and outsourced fundraising. The offering is complemented by AB Academy, an internal training platform that provides structured sales education to ensure consistent performance and professional development across their workforce.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93,000+ annual sales delivered
- +2 more outcomes
Companies that use AB Marketing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
AB Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AB Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
AB Marketing competitors and assessment
Company assessmentDirect peers
- Markedspartner: Norwegian field marketing and sales bureau offering in-person sales activation, merchandising, and brand representation services. Closest direct Norwegian peer to AB Marketing, operating door-to-door and field-sales channels with a similar client base.
- CPM International: Pan-European field marketing and outsourced-sales agency providing face-to-face sales, merchandising, and customer activation for major brands. Closest functional peer to AB Marketing's door-to-door, street, and in-person sales-delivery model across multiple European markets.
Broad incumbents
- Adecco Norway: Global staffing leader with Norwegian operations providing recruitment, outsourcing, and workforce solutions, including sales roles. Comparable in Norwegian workforce deployment and B2B staffing, but with broader generalist positioning.
- Webhelp: European-origin CX and BPO leader (now part of Concentrix) with strong Nordic footprint offering outsourced sales and customer experience services. Comparable as a broad incumbent in the outsourced-sales space.
- Concentrix: Global CX/BPO leader with significant Nordic presence offering outsourced sales, customer service, and inside sales across multiple verticals. Comparable to AB Marketing at the outsourced-sales-delivery model level but at vastly greater scale and geographic reach.
- Teleperformance: Global CX and digital BPO provider with European operations offering outsourced sales, customer experience, and inside sales services. Comparable as a sales-outsourcing incumbent but with multi-country reach that AB Marketing lacks.
- ManpowerGroup Norway: Global staffing and workforce-solutions provider with Norway presence, offering recruitment and outsourced staffing for sales, customer service, and other functions. Comparable in the recruitment and outsourced-deployment model.
- Foundever: Global CX/BPO provider (formerly Sitel) operating outsourced sales, customer service, and inside-sales programs across multiple continents. A broad incumbent offering outsourced-sales solutions comparable to AB Marketing's model.
- Randstad Norway: Norway's leading staffing and HR services firm providing recruitment, outsourcing, and workforce solutions including sales staffing. Comparable in Norway-local talent deployment and recruitment/outsourcing model, but operates across all functions.
- TTEC Holdings: Global customer experience technology and BPO services company with sales and customer-care outsourcing capabilities. Comparable to AB Marketing in outsourced-sales delivery model and B2B/B2C client base, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AB Marketing social profiles
Digital presenceAB Marketing compliance and trust
Trust signalCompliance5 records
AB Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Marketing leadership team
Management profileNumber of profiles
Profiles2 records
AB Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Marketing
What does AB Marketing do?
AB Marketing operates as a Norwegian sales and fundraising bureau that recruits, trains, and deploys dedicated field sales teams on behalf of client brands and non-profit organizations. Service delivery centers on outsourced door-to-door (dørsalg), street (gatesalg), and phone (telefonsalg) sales, plus full-service fundraising including strategy, donor recruitment, and relationship management.
Is AB Marketing a public or private company?
AB Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AB Marketing founded?
AB Marketing was founded in 2019. It employs 51 to 100 people.
Where is AB Marketing based?
AB Marketing is headquartered in Oslo, Norway, in the Europe region.
How does AB Marketing make money?
Two revenue lines are on record. Sales Outsourcing Services are the primary driver. The others are fundraising Services.
Who are AB Marketing's main competitors?
Direct peers on record are Markedspartner and CPM International. Broad incumbents are Adecco Norway, Webhelp, Concentrix, Teleperformance, ManpowerGroup Norway, Foundever, Randstad Norway and TTEC Holdings.
Does AB Marketing have an API?
No public API is recorded for AB Marketing.
What industry is AB Marketing in?
AB Marketing's product category is Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 541810 and its SIC code is 7310.