What Great Floors does

Great Floors is a privately-held regional flooring retailer headquartered in Coeur d'Alene, Idaho, operating 21 company-owned retail showrooms across Washington, Idaho, and Montana. The company was founded in 2000 and employs between 501 and 1,000 people. Its core offering spans seven flooring categories — carpet, hardwood, laminate, LVT/LVP, tile, sheet vinyl, and area rugs — sourced from major manufacturers including Shaw, Mohawk, Karastan, Mannington, Anderson Tuftex, DreamWeaver, and Kentwood. Great Floors also sells adjacent home renovation products (countertops, cabinets, window treatments) and bundles professional installation services that include removal of old flooring, furniture moving, and subfloor preparation.

The business operates a multi-channel retail model combining physical showrooms, an e-commerce website with an in-stock product catalog, and a Shop-At-Home in-home consultation service. Supporting tools include a Room Visualizer for pre-purchase product preview, a 110% Low Price Guarantee, and 12-month consumer financing. The company is segmented across four primary customer groups: Residential Homes, Commercial, Builder, and Property Management, each served by dedicated sales associates and, in several markets, dedicated commercial divisions (e.g., Boise Area Commercial, Seattle Commercial, Spokane Commercial).

Great Floors generates revenue primarily through one-time product sales of flooring and adjacent home goods, supplemented by professional installation service fees. Pricing is quote-based rather than publicly listed. The company is privately held, discloses no parent company, has no subsidiaries, has not raised external funding, and has no disclosed revenue, M&A history, or leadership transitions in the source data. Marketing relies on a content-driven website (inspiration galleries, care guides), local SEO, and Google/customer testimonials rather than paid digital acquisition at scale.

Name

Great Floors

Legal name

Great Floors

Website

https://greatfloors.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Great Floors is a privately-held regional flooring retailer operating 21 showrooms across Washington, Idaho, and Montana, selling carpet, hardwood, vinyl, tile, and related products with professional installation to residential, commercial, builder, and property management customers in the U.S. Northwest.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

akta.pro secondary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Carpet installation
• Hardwood flooring
• Commercial flooring
• Home interior products

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sales of flooring products including carpet, hardwood, laminate, LVT/LVP, tile, sheet vinyl, and area rugs to residential and commercial customers
2. Installation Services: Professional flooring installation services offered for an additional fee, including removal and disposal of old flooring, furniture moving, and subfloor preparation
3. Home Services: Additional home interior products including countertops, cabinets, and window treatments sold alongside flooring

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Great Floors is a multi-location flooring and home interior retailer selling carpet, hardwood, laminate, LVT/LVP, tile, sheet vinyl, area rugs, countertops, cabinets, and window treatments. The company operates 21 retail showrooms across Washington, Idaho, and Montana, provides professional installation services for all flooring categories, and offers in-stock products, financing, and an online Room Visualizer tool to support purchasing decisions for residential, commercial, builder, and property management customers.

Product overview

Great Floors is a flooring retailer and home solutions provider operating across Washington, Idaho, and Montana with 21 locations. The company offers a comprehensive portfolio of flooring products including Carpet, Hardwood, Laminate, LVT/LVP (Luxury Vinyl), Tile, Sheet Vinyl, and Area Rugs. Beyond flooring, Great Floors extends into complementary home services including Countertops, Window Treatments, and Cabinets. The product portfolio is organized as a multi-category retail offering featuring products from major manufacturers (Shaw, Mohawk, Karastan, Mannington, Anderson Tuftex, DreamWeaver, and others), with in-stock availability options for immediate purchase and a Room Visualizer tool for customer visualization. Services include professional installation, financing plans (12-month options), and commercial/residential/builder/property management segments. The company operates dedicated showrooms and commercial divisions across the Northwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Soft carpet flooring available in nylon, polyester, wool, and triexta materials with cut pile, loop pile, and cut & loop pile constructions, sourced from major brands and offered to residential and commercial customers.
• Hardwood Flooring Genuine hardwood flooring in solid and engineered constructions across species such as Oak, Hickory, Maple, Cherry, Walnut, Ash, Pecan, and Acacia, with handscraped, smooth, and wire brushed finishes, offered to residential and commercial customers.
• Laminate Flooring Affordable hard surface flooring that emulates the look of hardwood or tile while offering durability and ease of maintenance, suitable for various rooms in the home.
• LVT/LVP Luxury Vinyl Flooring Luxury vinyl tile and plank flooring that emulates natural stone and hardwood appearances, offering versatility, durability, and water resistance for residential and commercial applications.
• Tile Flooring Classic tile flooring with easy-to-maintain, durable surfaces, including ceramic, porcelain, and natural stone tile options for floors, walls, and other surfaces.
• Sheet Vinyl Flooring Seamless vinyl flooring option blending elegance and practicality, available in various styles and patterns for every room in the home.
• Area Rugs Decorative area rugs in various sizes, styles, and materials to enhance room decor and complement existing layouts, with rug pads also available.
• Countertops Countertop installation services offering a variety of materials for kitchen and bathroom applications in residential homes.
• Window Treatments Window treatment solutions including blinds, shades, and other window covering options for residential homes.
• Cabinets Cabinetry solutions for kitchens and bathrooms, offering various styles and finishes for residential customers.
• Professional Installation Services Expert in-house installation services for all flooring types including carpet stretching, hardwood, tile, and laminate, performed by trained professionals for residential and commercial projects.
• In-Stock Flooring Catalog Online catalog of in-stock carpet, LVT/LVP, and laminate flooring products available for immediate purchase online and at retail locations for same-day or next-day fulfillment.
• Flooring Financing Payment plans allowing customers to purchase flooring now and pay over time, including 12-month financing options for residential and commercial buyers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• Shaw FloorscoreOthersMajor flooring brand partner providing hardwood, carpet, and other flooring products. Shaw is one of the featured brands in Great Floors' extensive product catalog.
• MohawkcoreOthersLeading flooring manufacturer supplying carpet, hardwood, laminate, and luxury vinyl products. Featured brand with products like Everstrand carpet collection.
• KarastancoreOthersPremium carpet brand offering SmartStrand and other high-end carpet collections. One of the top carpet brands carried by Great Floors.
• ManningtoncoreOthersFlooring manufacturer providing hardwood, carpet, and other flooring options. Listed as one of the major brands customers know and love.
• Anderson TuftexcoreOthersPremium carpet and hardwood brand known for high-quality residential flooring products. Featured throughout product catalogs and inspiration galleries.
• DreamWeavercoreOthersCarpet brand providing various collections including Best Ever and other residential carpet products available in-stock at Great Floors.
• Philadelphia CommercialminorOthersCommercial carpet brand partner supplying products for commercial and business flooring projects.
• Kraus FlooringminorOthersFlooring manufacturer partner providing carpet and other flooring products.
• Dixie Home FloorsminorOthersCarpet brand partner offering residential carpet products.
• Masland Carpet & RugsminorOthersHigh-end carpet and rug manufacturer partner supplying premium residential and commercial products.
• StantonminorOthersCarpet brand partner offering residential and commercial carpet options.
• FabricaminorOthersPremium carpet manufacturer supplying high-end residential carpet products.
• PhenixminorOthersCarpet brand partner providing residential carpet collections.
• KentwoodcoreOthersHardwood flooring brand partner supplying premium hardwood products.
• KahrsminorOthersEuropean hardwood flooring brand offering engineered wood products.
• RaintreeminorOthersHardwood flooring brand partner providing residential hardwood products.
• SomersetminorOthersHardwood flooring manufacturer supplying solid and engineered hardwood products.
• tmbrminorOthersHardwood flooring brand partner offering specialty wood flooring products.
• ChadwickminorOthersHardwood flooring brand partner providing residential wood flooring options.
• FloorteminorOthersHardwood flooring brand offering engineered wood products.
• Forest LivingminorOthersHardwood flooring brand partner supplying residential wood flooring.
• AbodeminorOthersHardwood flooring brand offering residential wood products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Build.com: Build.com is an online home improvement retailer (owned by Ferguson) selling flooring, tile, and home improvement products. Competes with Great Floors on online selection and price for tile and LVT products, but lacks the showroom experience and installation services.
• Wayfair: Wayfair is the largest US online home goods retailer, including area rugs, some flooring, and home furnishings. Competes with Great Floors in the online discovery and purchase phase for area rugs and accent flooring, but does not offer in-home installation or commercial flooring.
• The Home Depot: Home Depot is the largest US home improvement retailer with extensive flooring departments, pro contractor programs, and installation services. Competes with Great Floors on price, assortment, and convenience across both residential and commercial segments, but is a general home improvement destination rather than a flooring specialist.
• Lowe's: Lowe's is the second-largest US home improvement retailer offering flooring products and installation services. Competes with Great Floors primarily in residential renovation and DIY segments, but as part of a much broader hardware and home goods assortment.

Direct peers

• Abbey Carpet & Floor: Abbey Carpet & Floor is a cooperative buying group of independent flooring retailers offering similar product categories (carpet, hardwood, tile, vinyl) and installation services. Comparable to Great Floors in shop-local/showroom retail model and customer profile.
• Carpet One Floor & Home: Carpet One Floor & Home is a cooperative of independently-owned flooring retailers across North America offering similar multi-category flooring (carpet, hardwood, tile, vinyl) with installation. Operates under a unified brand with shared marketing and supplier buying power comparable to Great Floors' positioning.
• Floor & Decor Holdings: Floor & Decor (NYSE: FND) operates large-format specialty flooring retail stores across the US. It is the most direct comparable to Great Floors in terms of product mix (hardwood, tile, LVP, laminate), customer base (trade and retail), and installation service model, though at substantially larger scale.
• Empire Today: Empire Today is a US flooring retailer specializing in carpet and flooring products with bundled professional installation services, serving residential and commercial customers via shop-at-home and showroom formats—a near-identical go-to-market model to Great Floors.

Regional players

• McLeod's Flooring: McLeod's Flooring is a Pacific Northwest flooring retailer with multiple showrooms across Washington and Oregon. Directly comparable to Great Floors in geographic footprint, product mix, and installer-driven business model, making it the closest same-region competitor.
• Carpetland USA: Carpetland USA is a Midwestern flooring retailer chain with multi-state showrooms. Comparable to Great Floors in regional multi-store flooring retail with installation services, though operating in different geographies (Illinois/Wisconsin vs. Northwest).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreatFloorsNW
• LinkedInlinkedin.com/company/great-floors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Floors