What The Better Sleep Clinic does

The Better Sleep Clinic is a UK-based, CQC-registered online sleep clinic structured as an LLP (registered in England and Wales, company number OC437823) and headquartered in Bristol, founded in 2021. It is doctor-led by NHS-trained consultant sleep specialists, including Director Dr David Garley (former NHS respiratory doctor at Bristol Royal Infirmary), Dr Jonathan Sunkersing (Oxford MSc Sleep Medicine, advisor to The Sleep Charity), Dr Laura Buckley (NHS Sleep and Respiratory Consultant), Dr Luke Gupta (PhD in elite-sport sleep, Loughborough) and behavioural sleep therapist Tracy Hannigan. The clinic operates an online-only model with UK-wide next-day delivery and embedded booking via Cliniko.

The core product portfolio covers the full OSA and insomnia pathway: home sleep apnea diagnostics using Itamar Medical's WatchPAT ONE (single-use, £189) and WatchPAT 300 (returnable, £350 with consultation); CPAP therapy via the Sefam NÉa auto-titrating machine (with Néalveole honeycomb noise-dampening and built-in modem for remote Sefam Connect monitoring) sold as a £1,200 one-off package with lifetime ad-hoc support; CBTi (Cognitive Behavioural Therapy for Insomnia) delivered via doctor-led (£185 initial / £125 follow-up) or therapist-led video consultations, with a £175 online self-paced course including monthly live Q&A webinars. Adjacent offerings include a Foundations in Sleep Health CPD course (BSLM and BANT accredited), corporate employee wellbeing programmes, elite athlete sleep optimisation (£150/consultation), jet lag management, and a Sunrise Coffee sub-brand.

The business model is predominantly one-off product and fee-for-service, with no recurring subscription beyond optional CPAP remote data access (~£30/year) and a small Sunrise Coffee subscription. Commercial reach spans D2C (self-serve e-commerce and online booking), corporate B2B (bespoke workplace sleep programmes with named enterprise clients including Airbus, National Express, JLR and Hutchison Ports), healthcare professional referrals, and private health insurance reimbursement. Marketing relies on earned national media (BBC, Channel 4, ITV, The Times, The Guardian), content-led resources, the OSA Risk Assessment Quiz, and a free sleep hygiene video as lead magnets.

Name

The Better Sleep Clinic

Legal name

The Better Sleep Clinic LLP

Website

https://thebettersleepclinic.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Better Sleep Clinic is a UK-based, CQC-registered, doctor-led online sleep clinic offering home sleep apnea testing, CPAP therapy, and CBTi insomnia treatment for individual adults, corporate employers, and elite athletes.

Ownership category

akta.pro rank

Product category

Sleep Medicine and Respiratory Therapy Services

NAICS

Offices of Physicians (6211), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Sleep Health Coaching (HSADAGAE)

Keywords

• Sleep disorder treatment
• Home sleep testing
• CPAP therapy services
• Insomnia CBTi therapy
• Workplace sleep health

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sleep diagnostics and equipment sales: One-off product sales of home sleep apnea test kits (WatchPAT ONE and WatchPAT 300), CPAP machines and packages (Sefam Néa), CPAP masks and accessories (nasal masks, full-face masks, nasal pillows), and CPAP consumables (air filters). CPAP package sold as a one-off purchase at £1,200 with no ongoing subscription fees, including device, mask, humidifier, travel bag, set-up and follow-up consultations, and lifetime ad-hoc support.
2. Clinical consultation services: Fee-for-service video consultations for insomnia (CBTi) with NHS-trained doctors and sleep therapists, and CPAP follow-up appointments. Insomnia consultations offered as one-off sessions (initial assessment 60 min, follow-up 45 min) or combo bundles. CPAP annual follow-up appointments available. Sleep consultation appointments bookable online via clinic booking system.
3. Online CBTi course subscription: Online CBTi programme sold as a one-time purchase (£175) with lifetime access. Includes step-by-step modules, videos, downloadable resources, sleep diary, and access to monthly live Q&A webinars with the clinical team. 30-day money-back guarantee if course steps are applied for at least three weeks with sleep diaries and webinars completed but no improvement seen.
4. Corporate workplace wellbeing programmes: Bespoke workplace sleep health packages sold to employers, including free sleep health assessments, live workshops with Q&A, on-demand video content for workforce scaling, and clinical management of sleep disorders (home sleep testing, CBTi, CPAP treatment). Packages tailored to organizational needs and delivered individually or as a structured programme.
5. Elite performance and sleep optimisation services: Sleep optimisation consultation at £150 per session for elite athletes and sports teams, covering screening and assessments, diagnostics, workshop training, jet lag management, and sleep specialist consultations. Online Sleep Optimisation for Athletic Performance course at £59.99 for personal trainers and coaches.
6. Foundations in Sleep Health online course: Online course for health and wellbeing practitioners covering sleep science, sleep medicine, and practical sleep optimisation. Accredited for 6 hours CPD by the British Society of Lifestyle Medicine (BSLM) and British Association for Nutritional Therapists (BANT). Launch code 'Launch50' available for £50 discount. 12 months access from enrolment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Better Sleep Clinic is a CQC-registered, doctor-led online sleep clinic that provides home sleep apnea diagnosis using WatchPAT devices, CPAP therapy with Sefam Néa equipment, and CBTi treatment for insomnia delivered via video consultation and online course. Services are sold direct-to-consumer through an e-commerce store and to employers via bespoke workplace wellbeing programmes, supported by NHS-trained clinicians and remote CPAP data monitoring.

Product overview

The Better Sleep Clinic is a doctor-led online sleep clinic offering a comprehensive portfolio of sleep health products and services. The core offering includes home diagnostic testing (WatchPAT ONE and WatchPAT 300 devices), CPAP therapy equipment and accessories (Sefam Néa machines with various mask options), and Cognitive Behavioral Therapy for Insomnia (CBTi) delivered through doctor-led or therapist-led video consultations, online courses, and workplace/elite performance programmes. Additional offerings include jet lag management, employee wellbeing services, and a specialty coffee sub-brand. The product ecosystem is unified around sleep medicine delivery with multiple access points: direct consumer e-commerce store, employer B2B programmes, and professional referral pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Sleep Apnea Test One-night home sleep apnea test using the WatchPAT ONE single-use device that measures peripheral arterial tone, snoring, body position, movement, oxygen saturation and pulse rate via a smartphone app. Includes free next-day delivery, full analysis by specialist sleep physiologist, detailed medical report within 2 working days, and free optional call with a physiologist for moderate/severe results. Sold at £189 one-off to UK adults aged 18+.
• Sleep Test with Consultation Returnable one-night WatchPAT 300 home sleep test combined with a 45-minute video consultation with a specialist sleep doctor to review results, discuss diagnosis and personalised treatment options. Sold at £350 one-off to UK adults.
• CPAP Package with Sefam Néa Complete CPAP therapy package including the Sefam Néa auto-titrating CPAP machine with Néalveole honeycomb noise-dampening design and in-built modem for remote data review, choice of nasal or full-face mask, tubing, filters, humidifier, travel bag, initial set-up appointment with mask-fit, two follow-up consultations and lifetime ad-hoc support. Sold at £1,200 one-off (with Klarna or PayPal Pay-in-3 options) to adult OSA patients.
• Doctor-Led CBTi Treatment Cognitive Behavioural Therapy for Insomnia delivered via video consultation by NHS-trained doctors. Includes 60-minute initial assessment (£185), 45-minute follow-up sessions (£125), and a combo bundle (£280). For UK adults with chronic insomnia.
• Sleep Therapist CBTi Treatment Cognitive Behavioural Therapy for Insomnia delivered by trained sleep therapists using practical, evidence-based behavioural techniques through video consultation sessions. Includes 60-minute initial assessment (£125), 45-minute follow-up (£95), and a combo bundle (£200). For UK adults with chronic insomnia.
• Better Sleep Online Insomnia Course Online CBTi programme with step-by-step video modules, downloadable resources, sleep diary, monthly live Q&A webinars with the clinical team and email support. Sold at £175 one-time payment with lifetime access and a 30-day money-back guarantee for eligible users. For UK adults with insomnia.
• Employee Wellbeing Programme Doctor-led workplace sleep programmes offering free sleep health assessments, live workshops with Q&A, on-demand video content, and clinical management of sleep disorders including home sleep apnea testing, CBTi, and CPAP treatment. Bespoke packages tailored to organisational needs and delivered individually or as a structured programme. For UK employers such as Airbus, National Express, JLR and Hutchison Ports.
• Elite Performance Sleep Programme Sleep optimisation services for elite athletes and high-performance sports teams including screening and assessments, diagnostics, workshop training, jet lag management, specialist consultations at £150 per session, and gold-standard treatment for sleep disorders. For elite athletes, Premier League football clubs, Formula One teams and Team GB Olympic and Paralympic athletes.
• Jet Lag Management Service Doctor-led jet lag management service helping travellers adapt quickly across time zones through adjusting circadian rhythms, optimising light exposure, sleep-schedule planning, behavioural strategies, and nutrition and caffeine timing. For frequent travellers and elite athletes.
• Foundations in Sleep Health Course Online course for health and wellbeing practitioners covering sleep science, sleep medicine, and practical sleep optimisation. Accredited by BSLM and BANT for 6 hours CPD, with 12 months access from enrolment. Promo code 'Launch50' available for £50 discount. For healthcare and wellbeing practitioners seeking CPD.
• Sleep Optimisation for PTs Course Online course aimed at personal trainers and coaches teaching foundations of sleep and its impact on fitness, athletic performance and wellbeing. Covers identification of common sleep disorders and practical evidence-based techniques for optimising client sleep. £59.99 one-time payment. Led by Dr David Garley and Dr Luke Gupta.
• General Sleep Consultation Video appointment with specialist sleep doctors who explore sleep issues, provide diagnosis and treatment plans. £195 per appointment. Available for patients who may or may not have prior sleep test results. Can be combined with a home sleep test.
• Sunrise Coffee Specialty coffee blend with notes of praline, raisin, and maple syrup. SCA 84.5 rated, Yellow Catucai single origin, natural processed, 100% Arabica, grown at 1050-1150m altitude. Available in beans or ground. £10 one-time purchase, with subscribe-and-save option delivering 10% saving weekly, biweekly, three-weekly or monthly.

Quantifiable outcome

• Most patients begin sleeping on CPAP within one week of booking a set-up appointment
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Itamar Medical (WatchPAT)coreTechnology or IntegrationThe Better Sleep Clinic uses Itamar Medical's WatchPAT ONE (single-use) and WatchPAT 300 (returnable) home sleep testing devices. WatchPAT technology measures Peripheral Arterial Tone (PAT), snoring, body position, movement, oxygen saturation, and pulse rate, connected via smartphone app. The clinic relies on this technology for diagnostic accuracy comparable to in-hospital polysomnography.
• Sefam MedicalcoreTechnology or IntegrationThe clinic's primary CPAP device is the Sefam Néa auto-titrating machine, sourced from Sefam Medical. The Néa features Sefam's proprietary Néalveole honeycomb noise-dampening technology and an in-built modem for remote data transmission to the Sefam Connect platform. The clinic also stocks and sells Sefam-branded masks (Yuwell, Zen, Breeze series) and accessories including Sefam/S Box fine air filters.
• DVLAcoreStrategic or Co-development PartnerThe clinic interfaces with the DVLA as part of its obstructive sleep apnea care pathway. Following CPAP treatment, the clinic may confirm to the DVLA that a patient's sleepiness has improved and CPAP is being used regularly (minimum 4 hours/70% of nights). CPAP usage data may be accessed and shared with the DVLA where required for driver fitness assessments.
• The Sleep CharityminorStrategic or Co-development PartnerDr Jonathan Sunkersing serves as an Advisor to The Sleep Charity, a UK sleep charity providing support and information about sleep disorders. This connection enhances clinical credibility and alignment with UK sleep disorder awareness efforts.
• British Society of Lifestyle Medicine (BSLM)minorStrategic or Co-development PartnerThe Foundations in Sleep Health course is registered and accredited for 6 hours of CPD by the British Society of Lifestyle Medicine, positioning the clinic within the lifestyle medicine professional community.
• British Association for Nutritional Therapists (BANT)minorStrategic or Co-development PartnerThe Foundations in Sleep Health course is accredited for 6 hours of CPD by the British Association for Nutritional Therapists, enabling nutritional therapists and related practitioners to earn CPD credits through the clinic's sleep education programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Sefam Medical: Manufacturer of the Sefam Néa CPAP and Sefam Connect platform — TBSC's core technology partner and an enabling relationship. Listed as a peer because it could in principle move downstream into direct UK patient sales.
• Itamar Medical: Manufacturer of WatchPAT ONE and WatchPAT 300 — TBSC's home sleep testing devices. A critical technology enabler and a competitive threat if Itamar expands direct UK clinical services.

Direct peers

• Sleepstation: UK digital sleep clinic offering online CBTi and home sleep testing with NHS-commissioned pathways. Most directly comparable peer — same D2C + NHS-referral model, same CBTi focus — and a key competitor for both patients and NHS contracts.
• Sleepio (Big Health): Digital CBTi programme delivered via app, with NHS, employer and insurer partnerships across the UK and US. Directly competes with TBSC's online insomnia course and doctor/therapist-led CBTi service for self-pay and B2B sleep customers.

Broad incumbents

• Philips Respironics: Large incumbent offering CPAP devices, sleep diagnostics and hospital sleep-lab solutions. Competes with TBSC at the equipment layer and is a potential vertical competitor if it expands its UK direct-to-consumer sleep service.
• ResMed: Global CPAP and sleep-disordered-breathing device manufacturer with connected-care platforms (AirView/myAir). A broad incumbent whose CPAP hardware and remote-monitoring stack competes with the Sefam Néa platform TBSC depends on, and which supplies many UK independent sleep clinics.
• Liva Healthcare: UK/European digital chronic-condition coaching platform with NHS and insurer contracts. Comparable in that it competes for B2B preventative-health and lifestyle-medicine budgets, and could expand into sleep coaching adjacent to TBSC's CBTi and corporate wellbeing services.
• Babylon Health: UK-origin digital primary care and telehealth platform. A broad incumbent that, if it adds sleep pathways, could compete with TBSC for both D2C consultations and B2B employer contracts across the UK.

Emerging players

• Eight Sleep: Smart sleep system (Pod) targeting performance-optimised consumers and athletes. Adjacent competitor in the elite-performance and consumer sleep-optimisation segments TBSC addresses with its sports and D2C offerings.
• Oura: Consumer smart ring with sleep tracking and readiness scores. Competes for the 'sleep optimisation' consumer wallet and overlaps with TBSC's elite-sport and corporate wellbeing use cases, though not a clinical diagnostic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TBSClinicUK
• Facebookfacebook.com/TheBetterSleepClinicUK
• LinkedInlinkedin.com/company/better-sleep-clinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Better Sleep Clinic