Must Love Futbol

What Must Love Futbol does

Must Love Futbol, operated by MustLoveFutbol LLC and headquartered in Boston, USA, is a consumer-facing football content and travel platform launched in 2026. The web-based service at mustlovefutbol.com delivers live scores across 1,000+ football leagues and competitions worldwide and acts as a dedicated editorial hub for the FIFA World Cup 2026, covering all 48 teams, 16 host cities across the United States, Mexico, and Canada, and the full 104-match schedule.

The core product surface comprises a Live Scores module, a World Cup 2026 content hub (with trip planner, budget calculator, city guides, stadium guides, group/team profiles, match schedule, ticketing guide, tournament bracket predictor, and pre-built multi-country itineraries), editorial articles (tournament knowledge, match intelligence, insights/predictions), and a Community Hub combining a live chatroom, a Buzz social feed, and a Fan Match social/dating feature. User preferences (favorite teams, language, display settings) are stored client-side via localStorage. The platform operates in 6 languages and is accessible globally; no native mobile app, no public API, and no disclosed SDK or developer portal exists.

The business model is freemium with a free-to-consumer pricing structure and no currently exposed paid tier. Revenue generation is described only as "unspecified means," and the company has publicly committed to donate 10% of all revenues to underserved football programs globally. There is no disclosed venture funding, institutional investors, or parent company, and the management team is undisclosed. Headcount is in the 1-10 range. Distribution is exclusively through the owned web domain, relying on content marketing, an email newsletter (the "World Cup Playbook"), and organic/SEO discovery.

Name

Must Love Futbol

Legal name

MustLoveFutbol LLC

Website

https://mustlovefutbol.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Must Love Futbol is a Boston-based, free web platform serving global football fans with live scores across 1,000+ leagues and dedicated FIFA World Cup 2026 travel-planning content for the 16 host cities in the USA, Mexico, and Canada.

Ownership category

akta.pro rank

Product category

Sports Fan Content Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Live football scores
• Sports travel planning
• Fan community platform
• World cup coverage
• Football match data

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Free Service Model: Must Love Futbol operates as a free service. The company has committed to donate 10% of all revenues to underserved football programs globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Must Love Futbol is a free web-based platform that aggregates live football scores across 1,000+ leagues and provides comprehensive FIFA World Cup 2026 coverage including trip planning tools, city guides, itineraries, ticket information, and fan community features such as chatroom, social feed, and a fan matching service. The platform is available in 6 languages and serves football fans globally.

Product overview

Must Love Futbol is a consumer-facing web platform serving football fans with live scores across 1000+ competitions and comprehensive FIFA World Cup 2026 coverage. The core offering combines real-time match data (Live Scores), editorial content (News/Articles), and travel planning tools (Trip Planner, Budget Calculator, City Guides, Itineraries, Stadium Guides). Supporting features include a Tournament Bracket predictor, Ticketing Information guide, and Community Hub with Chatroom, Buzz Feed, and Fan Match social features. The platform operates as a free, advertising-supported service in 6 languages, providing value through content aggregation, trip planning tools, and fan community features rather than through traditional software modules or API products.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Scores
• World Cup 2026 Hub
• Trip Planner
• Community Hub
• Football News and Articles
• World Cup Playbook Newsletter

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FotMob: Football-focused scores, stats, and news app with deep league coverage and player ratings. Closely comparable to Must Love Futbol's live scores and editorial positioning in football.
• SofaScore: Live sports scores and statistics platform covering football and many other sports globally. Directly comparable as a free, mobile-first scores/data product serving the same football fan base.
• Goal.com: Global football media brand publishing news, match coverage, and editorial content. Comparable as a football content platform targeting fans with editorial and match intelligence.
• LiveScore: Long-standing live football scores platform with global reach. Comparable as a free consumer scores service targeting football fans.
• FlashScore: One of the largest live football scores platforms globally, offering real-time match data across thousands of leagues. Comparable as a free scores-first football product competing for the same audience.

Broad incumbents

• ESPN: Largest US sports media brand offering scores, news, and editorial across all major sports including football. Competes for the same sports content audience but with vastly broader scope and resources.
• The Athletic: Subscription-based sports journalism platform with strong football coverage. Comparable as a premium football content and editorial product, though with a paid rather than freemium model.
• BBC Sport: Major global sports media outlet providing live scores, editorial, and live coverage of World Cup events. Overlaps with Must Love Futbol's editorial and scores offering but operates at much larger scale.

Others

• Skyscanner: Travel meta-search engine used by fans planning multi-city trips. Comparable indirectly as a consumer travel planning tool relevant to the WC 2026 trip planning use case.

Emerging players

• Hopper: Travel prediction and booking app with budget estimation features comparable to Must Love Futbol's budget calculator and trip planner. Adjacent overlap in consumer travel planning tooling.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Must Love Futbol