VSPO

What VSPO does

VSPO (ぶいすぽっ！) is a Japanese VTuber esports agency and content IP business operated by Virtual Entertainment Inc., a wholly owned subsidiary of Brave group. Founded in 2020, the company recruits and manages a roster of 25+ Japanese and 8 English-speaking female VTuber talents (18+) through structured auditions, each equipped with proprietary Live2D-animated character designs that enable real-time facial and motion tracking for live streaming. The core product portfolio combines talent-driven YouTube live streaming, active participation in competitive esports tournaments (Crazy Raccoon Cup, VTuber Saikyou Tournament, Rakuten Esports Cup, Riot Games events across Apex Legends, VALORANT, PUBG, League of Legends, and Street Fighter 6), and original media content including anime shorts and recorded music.

The business operates multiple monetization streams: YouTube advertising across 10M+ collective subscribers; direct-to-consumer merchandise (acrylic stands, cushions, mugs, badges, aromatherapy candles) sold through store.vspo.jp and physical retail partners Kotobukiya and Animate; tiered fan club subscriptions (ぶいすぽっ！FANCLUB) and the time-boxed STUDIO MEMBERS animation crowdfunding program; VSPO! GEAR gaming peripherals (keyboards from ¥8,800+ and mice) sold through gaming retailers including DOSPARA and GALLERIA; esports prize winnings; and brand sponsorships. Distribution spans YouTube (global), dedicated Kotobukiya retail corners across three Japanese cities, periodic Animate store activations in four cities, and English-language expansion via VSPO! EN; a prior Chinese-market initiative (VSPO! CN) was concluded in October 2025 with members transferred to a sister project under Brave group. The company is privately held, has no public revenue disclosure, and is not venture-funded based on available source material.

Name

VSPO

Legal name

株式会社バーチャルエンターテイメント

Website

https://vspo.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

VSPO is a Japanese VTuber esports agency operating 33+ female gaming talents who livestream on YouTube and compete in esports tournaments. It monetizes through YouTube ads, merchandise, gaming peripherals, and tiered fan club subscriptions, reaching 10M+ YouTube subscribers across Japan and English-speaking markets.

Ownership category

akta.pro rank

Product category

Virtual Entertainment and VTuber Esports

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)

akta.pro secondary industries

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH), Creator Monetization & Fan Funding (Subscriptions, Tips, Memberships, Patronage) (MPAFAEAB), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

Keywords

• VTuber esports agency
• Gaming livestreaming content
• Virtual entertainment IP
• Esports tournament management
• Anime media production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. YouTube Ad Revenue: Primary revenue stream from YouTube channel ad revenue across all talent channels. VSPO! has surpassed 10 million total YouTube subscribers across all channels.
2. Merchandise Sales: Sale of official goods including acrylic stands, cushions, mugs, badges, aromatherapy candles, and gaming peripherals (VSPO! GEAR keyboards and mice) through the official store and physical retail partners.
3. Fan Club Membership: STUDIO MEMBERS subscription program offering exclusive content, early anime screenings, and limited edition merchandise. Three tiers: Standard, Platinum, and Diamond plans. Service ran from Dec 2024 to Jan 2026.
4. Esports Tournament Winnings: Revenue from competitive esports participation including prize money from tournament victories across multiple game titles including Apex Legends, VALORANT, PUBG, and others.
5. Brand Partnerships & Sponsorships: Collaborations with gaming hardware manufacturers (GALLERIA, DOSPARA) and promotional partnerships for esports events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

VSPO! is a next-generation virtual esports project that operates a VTuber talent agency combining live game streaming on YouTube, competitive esports tournament participation across titles like Apex Legends, VALORANT, and PUBG, and anime/music media production. The agency manages 25+ Japanese talents and 8 English-speaking talents, each with proprietary Live2D anime-style character designs, producing streaming content, merchandise, and fan community experiences. Revenue is generated through YouTube advertising, official merchandise sales, fan club subscriptions, esports tournament winnings, and brand partnerships.

Product overview

VSPO! is a Next-Gen Virtual esports Project operated by Virtual Entertainment Inc. (株式会社バーチャルエンターテイメント), combining VTuber streaming, esports competition, and anime/media content. The portfolio includes core VSPO! (Japanese) featuring 25+ members, VSPO! EN (English) and VSPO! CN (Chinese, concluded) sub-brands. Supporting products include VSPO! GEAR gaming peripherals, VSPO! STORE merchandise, VSPO! FAN CLUB, VSPO! STUDIO MEMBERS (animation project), original music/anime content, and ongoing audition programs.

Differentiator

Problem solved

Functional benefit

Brands

• VSPO! GEAR: Gaming peripherals brand featuring keyboards and mice with exclusive VSPO! member designs
• VSPO! STUDIO MEMBERS
• VSPO! CN / 卟啵电竞project
• VSPO! EN
• ぶいすぽっ！ FANCLUB

Quantifiable outcome

• 10 million+ YouTube subscribers across all channels
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• DOSPARAminorGTM or Marketing Partner · 20 March 2024DOSPARA serves as a promotional partner, collaborating on VSPO! GEAR product launches and gaming peripheral distribution.
• Café&Bar RAGE STminorGTM or Marketing Partner · 20 March 2024Gaming café near Ikebukuro JR station East Exit served as demonstration venue for VSPO! GEAR gaming keyboards from March 23 to April 8, 2024, allowing fans to test products before purchase.
• Kotobukiya (Goodsmile)coreChannel Partner/ Reseller/ Distributor · 16 March 2024Kotobukiya operates dedicated VSPO! branded corners at three locations: Tachikawa Main Store, Akihabara 3rd floor (VTuber dedicated floor), and Osaka Nipponbashi. Promotional videos air in all Kotobukiya stores nationwide. Kotobukiya Akihabara features expanded VSPO! goods selection.
• AnimatemajorChannel Partner/ Reseller/ Distributor · 9 February 2024Animate retail stores in Ikebukuro, Osaka, Nagoya, and Fukuoka hosted VSPO! Valentine's chocolate distribution events. Periodic promotional events at Animate locations drive fan engagement and merchandise visibility.
• Brave groupcoreOthersBrave group is the parent company operating VSPO! through its subsidiary Virtual Entertainment Inc. The group provides corporate infrastructure, operational support, and manages subsidiary projects including VSPO! CN (now transferred to MUGEN LIVE).
• GALLERIA (Thirdwave)minorGTM or Marketing PartnerGALLERIA gaming PC brand is a promotional partner for VSPO! esports events. The partnership supports competitive gaming activities and tournament promotion.
• Crazy RaccoonmajorStrategic or Co-development PartnerVSPO! members actively participate in Crazy Raccoon Cup esports tournaments across multiple game titles (Apex Legends, VALORANT, Rainbow Six Siege, Street Fighter 6, Project F, Marvel Rivals). Multiple tournament victories establish competitive credibility.
• RakutenmajorStrategic or Co-development PartnerVSPO! participates in Rakuten Esports Cup tournaments including PUBG and Apex Legends competitions. Rakuten platform support for esports events.
• Riot GamesmajorStrategic or Co-development PartnerVSPO! members compete in League of Legends tournaments including League The k4sen, TFT Katsuobushi Cup, Riot Games ONE, and other Riot-organized events.
• ABEMAmajorGTM or Marketing PartnerABEMA streaming platform supports VSPO! esports events including VALORANT VICTORY CHALLENGE. Media partnership for tournament broadcasts.
• VTuber Saikyou Tournament (KADOKAWA)majorStrategic or Co-development PartnerVSPO! participates in VTuber Saikyou Tournament series across PUBG and Apex Legends. Organized tournament showcasing competitive VTuber gaming talent.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Vspo77
• YouTubeyoutube.com/@VSPO

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSPO