The Good Company

What The Good Company does

The Good Company is a privately held, founder-led creative agency headquartered in Nairobi, Kenya, founded in 2018 and operating primarily in the East African market. It delivers a horizontally integrated suite of services spanning brand strategy, video production, podcast production, event planning and execution, influencer marketing, and web and mobile application development, the last of which is operated through its wholly-owned subsidiary GOOD Tech at a separate digital storefront (tech.thegoodcompany.co.ke). The agency's technology foundation is built on WordPress CMS and JavaScript frameworks, supplemented by a human-centered design methodology rather than proprietary AI or machine learning systems. Beyond fee-for-service creative work, The Good Company operates an in-house YouTube entertainment and media advertising platform with over 30 million streams, which serves both as a brand for the agency and as a distribution channel for paid brand collaborations.

The company's revenue model combines professional services delivered on a project-based, quote-priced basis with multi-year contract cadences, alongside advertising revenue from its owned YouTube media asset. Go-to-market is sales-led, relying on direct client engagement via website contact forms, phone, and email, supplemented by content marketing through a corporate blog, social media presence, and event marketing anchored by the leadership team's prior execution of marquee events such as the Chronixx event and Jameson Live. Customer segments are horizontal across use cases rather than concentrated in a single vertical, though named enterprise logos skew toward telecommunications (Safaricom), music and entertainment (Multichoice, Universal Music Group, Channel O, Ciroc, 103.5 Homeboyz Radio), and consumer brands. Leadership comprises Anthony Gray (CEO, 25+ years international radio/music industry experience), Kevin Okeyo (CTO), Michael Atema (COO, deep South African music content licensing background), with supporting heads of partnerships, business development, and legal affairs.

Name

The Good Company

Website

https://thegoodcompany.co.ke

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Company is a Nairobi-based creative agency offering brand strategy, video and podcast production, web/app development, events, and influencer marketing, serving enterprise clients across East Africa and monetizing partly through an owned YouTube media platform with 30M+ streams.

Ownership category

akta.pro rank

Product category

Creative and Digital Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creative, Content Production & Ad Ops Tools (BPAMALAK), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Creative agency services
• Brand strategy consulting
• Video production
• Event planning
• Web development

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: The company generates revenue through providing creative agency services including brand strategy, video production, podcast production, web/app development, and event planning. Services are customized to client needs with project-based pricing.
2. Digital Platform Services: Revenue from their YouTube entertainment and media advertising platform with over 30 million streams, collaborating with brands for targeted advertising.
3. Web Development & Design: Custom web development services including WordPress CMS implementations, JavaScript framework applications, brand development, and social media services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Good Company is an integrated creative agency that delivers brand strategy, video and podcast production, event planning and execution, influencer marketing, and social media services to brands and businesses. Through its GOOD Tech subsidiary, it additionally provides custom website design and development using WordPress CMS and JavaScript frameworks, alongside native and hybrid mobile app development. A YouTube entertainment and media advertising platform with over 30 million streams supplements the services with audience reach and brand collaboration opportunities.

Product overview

The Good Company is a creative agency offering a comprehensive suite of services focused on brand building, digital solutions, and media production. The company's service portfolio includes Web Development and App Development (offered through their tech division at tech.thegoodcompany.co.ke), Brand Strategy and Brand & Identity services for building brand equity, Video Production, Podcast Production & Management, Event Planning & Execution, Influencer Marketing, and an Entertainment/Media Advertising Platform on YouTube. Services are designed to work together, enabling clients to enhance brand equity through tailored campaigns while delivering digital products (websites, apps) and multimedia content (video, podcasts, events) through a unified creative approach.

Differentiator

Problem solved

Functional benefit

Brands

• GOOD Tech. A creative web agency specializing in designing, developing, monitoring, and supporting custom websites and web applications for businesses and organizations.

Products and services

• Video Production Professional video production services from concept development through post-production editing, creating videos for brands and businesses to capture audience attention.
• Podcast Production & Management Full-suite podcast services including strategy development, audio engineering, and publishing for clients seeking high-quality podcast content.
• Event Planning & Execution Professional event planning and execution services covering concept development, vendor coordination, and delivery for clients across various occasions.
• Influencer Marketing Influencer selection and management service that analyzes client needs to match brands with the right influencers for targeted audience engagement.
• Brand Strategy Professional brand strategy services including brand positioning, messaging, and architecture to help businesses stand out and build customer loyalty.
• Brand & Identity Services focused on enhancing and building brand equity through tailored campaigns, organizing skills and resources to achieve declared client goals.
• Social Media Services Social media management including copywriting, creative development, marketing, and planning to help businesses grow their social presence.
• Web Development Custom website design and development services including CMS-driven websites using WordPress, e-commerce solutions, and mobile optimization, delivered through the GOOD Tech subsidiary.
• App Development Custom app design and development including native and hybrid app development, UI/UX design, building visually appealing and user-friendly applications for modern devices and platforms.
• Entertainment Platform YouTube channel featuring music mixes and engaging conversations, driven by a community of DJs and music lovers, used to reach audiences for entertainment and brand collaboration.
• Media Advertising Platform YouTube-based advertising platform with over 30 million streams, offering high-quality video content and targeted brand advertising collaboration services.

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MultichoicecoreStrategic or Co-development Partner · 1 January 2019Michael Atema worked with Callback Dreams Studios in South Africa handling licensing of content for award-winning shows that aired on Multichoice channels including M-Net, Vuzu & Mzansi Magic. This established relationship provided exposure to major African media distribution.
• SafaricomminorStrategic or Co-development PartnerAnthony Gray has worked with major local brand Safaricom, bringing his experience and know-how to brand collaborations.
• Universal Music GroupcoreStrategic or Co-development PartnerMichael Atema handled the Samsung 'Kleek' project under Universal Music Group from 2015-2016, working on music platform initiatives.
• Channel OcoreStrategic or Co-development PartnerChannel O acquired Michael Atema's services as artist liaison for Channel O Music Awards in 2013 and 2014. Currently produces 'The Mix Up' show on Channel O, demonstrating ongoing media partnership relationships.
• SamsungminorStrategic or Co-development PartnerMichael Atema handled the Samsung 'Kleek' project under Universal Music Group, indicating involvement in brand platform initiatives.
• AMREFminorStrategic or Co-development PartnerKevin Okeyo worked at AMREF, a health-based INGO based in Nairobi, before co-founding The Good Company, providing early technology consulting experience.
• SocialmedsminorChannel Partner/ Reseller/ DistributorGOOD Tech's social media services link to socialmeds.co.ke, indicating a referral or channel partnership for social media marketing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webfluential: Africa-focused influencer marketing platform and agency connecting brands with creators. Comparable to The Good Company's influencer marketing and creator-led media offering, though Webfluential is more productised and platform-driven.

Broad incumbents

• BBDO Africa: Omnicom-owned creative network operating across Africa including East Africa. Overlaps with The Good Company's brand, advertising and content services, with similar client mix in telecom and consumer brands.
• Publicis Africa: Global advertising holding company with African operations including creative, media, digital and PR agencies in Kenya. Overlaps directly with The Good Company's full-service creative and digital offerings, but operates at network scale.
• Ogilvy Africa: WPP-owned full-service advertising network operating across Africa, including a major Nairobi office. Comparable as an integrated creative, brand and digital agency serving enterprise clients across East Africa, but with vastly larger scale and global network resources.
• Dentsu Africa: International advertising network with presence across Africa delivering creative, media and CXM services. Comparable to The Good Company across brand strategy, content production and digital, though with broader geographic and capability footprint.
• MullenLowe Africa: Global creative network with African operations including East Africa. Comparable as a full-service creative and brand agency targeting enterprise clients in similar verticals (telecom, FMCG, entertainment).
• Havas Africa: Global advertising and communications group with operations across Africa. Comparable across creative, media, digital and content production offerings, although at broader network scale than The Good Company.

Direct peers

• Scanad: Long-established Nairobi-based full-service creative and advertising agency offering brand strategy, digital, production and media services. Directly comparable to The Good Company as a Kenyan-headquartered, integrated creative shop competing for the same enterprise brand budgets.
• Redhouse Group: East African creative and brand strategy agency offering integrated advertising, digital and content services out of Nairobi. Directly comparable as a regional boutique competitor chasing the same enterprise and brand-building mandates.

Others

• Soundcity / Channel O (Multichoice): Multichoice-owned African music and entertainment media brands that The Good Company has partnered and produced content for. Included as an ecosystem peer because it represents both a media advertising channel and a potential competing platform for music/entertainment audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzXv1c9VQ2I"@wxicvvyk3b"
• Xx.com/GoodCompanyKe
• LinkedInlinkedin.com/company/the-good-company-ke

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Company