White Willow Farms

What White Willow Farms does

White Willow Farms is a single-site wedding venue operating on 14 acres in Arcadia, Indiana, just north of Indianapolis. Founded in 2018 by Joel and Holli, the business is built around a restored 1940s granary providing 5,400 square feet of climate-controlled indoor event space, supplemented by an outdoor chapel, a bridal suite, and a groom room. The venue accommodates up to 350 guests (300 standard capacity) and offers exclusive-use access for wedding ceremonies and receptions.

Revenue is generated through one-time venue rental fees on a per-event basis. The pricing structure includes three options: pay-in-full with a 3% early-booking discount, three-payment plans, and monthly installment schedules. The bundled rental includes furniture, setup and teardown, and day-of coordination. A curated network of preferred third-party vendors spans catering, photography, entertainment, planning, and floral services, and hotel partnerships support out-of-town guest lodging. The underlying technology stack is minimal: a Dubsado-powered client portal handles inquiries, tours, contracts, and scheduling.

The customer base consists of couples planning weddings in the Indianapolis metropolitan area, acquired primarily through online search, the company website, and word-of-mouth referrals. Go-to-market is direct-to-consumer, with no intermediary booking platforms, agency partnerships, or enterprise contracts. The operation is family-led and small-scale, with Joel and Holli as owners, a venue coordinator (Cindy), and a groundskeeper (Dale).

Name

White Willow Farms

Legal name

White Willow Farms

Website

https://whitewillowfarms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

White Willow Farms is a family-owned wedding venue operating on 14 acres in Arcadia, Indiana, anchored by a restored 1940s granary with indoor and outdoor event space for up to 350 guests.

Ownership category

akta.pro rank

Product category

Wedding Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Barn wedding venue
• Outdoor wedding chapel
• Wedding reception rental
• Bridal suite rental
• Wedding day coordination

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wedding Venue Rental: One-time rental fees for exclusive access to the venue for wedding ceremonies and receptions. Multiple payment options including pay in full, three payments, and monthly installment plans. Revenue is event-based and depends on booking volume.
2. Additional Day Rental: Couples can add an extra day for decorating and cleanup beyond the standard single-day rental access times (9AM-11PM).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Willow Farms rents a 14-acre modern barn wedding venue in Arcadia, Indiana, providing exclusive access to a climate-controlled 5,400-square-foot restored 1940s granary, an outdoor chapel, a Bridal Suite, and a Groom Room for a single 14-hour event window (9AM–11PM). The rental includes event furniture, on-site staff coordination, and an on-site planning meeting 30 days prior, with optional additional days for decorating and cleanup.

Product overview

White Willow Farms is a single-site wedding venue offering a unified service centered on providing exclusive access to its 14-acre countryside estate for wedding ceremonies and receptions. The product portfolio centers on the core venue rental, which includes The Barn (reception space), The Chapel (outdoor ceremony space), a Bridal Suite, and a Groom Room for getting ready. The venue bundles furniture setup, on-site staff, and day-of coordination into the base offering, and partners with a curated list of approved caterers, planners, DJs, photographers, and florists. There is no modular or tiered software platform—it's a single-service venue experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Rental Full-service single-day wedding venue rental providing exclusive access to indoor and outdoor ceremony and reception spaces on 14 acres in Arcadia, Indiana, from 9AM to 11PM, including climate-controlled barn reception space, outdoor chapel, Bridal Suite, Groom Room, tables and chairs, on-site staff, and a 30-day-out planning meeting.
• Additional Day Rental Optional add-on rental providing an extra day beyond the standard single-day access window, intended for couples' decorating and cleanup activities at the White Willow Farms venue.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Shoup's CateringcoreChannel Partner/ Reseller/ DistributorPreferred catering partner with full-service options including the Floral Barn by Shoup's for wedding florals. Known for familiarity with venue operations and quality food delivery.
• Sweet & Savory CateringcoreChannel Partner/ Reseller/ DistributorPreferred catering partner offering various menu options for weddings.
• Simply Served CateringcoreChannel Partner/ Reseller/ DistributorPreferred catering partner on the approved vendor list.
• City BarbequecoreChannel Partner/ Reseller/ DistributorPreferred catering partner offering BBQ options for wedding events.
• Nameless CateringcoreChannel Partner/ Reseller/ DistributorPreferred catering partner on the approved vendor list.
• Jonathan Byrd'scoreChannel Partner/ Reseller/ DistributorPreferred catering partner offering catering services for events.
• Indy Fresh CateringcoreChannel Partner/ Reseller/ DistributorPreferred catering partner offering fresh, locally-sourced catering options.
• Save the Day SisterscoreChannel Partner/ Reseller/ DistributorRecommended wedding planner with experience coordinating events at White Willow Farms.
• Lisa VanHorton EventscoreChannel Partner/ Reseller/ DistributorRecommended wedding planner for the venue.
• A Simple Planner LLCcoreChannel Partner/ Reseller/ DistributorRecommended wedding planner offering planning services for couples.
• DJ Sound SolutionscoreChannel Partner/ Reseller/ DistributorPreferred DJ partner providing sound equipment and services for wedding events.
• Track Seven DJcoreChannel Partner/ Reseller/ DistributorRecommended DJ service for wedding events.
• Indy VIP Event DJcoreChannel Partner/ Reseller/ DistributorRecommended DJ service for premium wedding entertainment.
• Jen Krampitz Co.coreChannel Partner/ Reseller/ DistributorRecommended photography partner capturing wedding moments.
• Lauren Koleff PhotographycoreChannel Partner/ Reseller/ DistributorRecommended photography partner for wedding coverage.
• Isaac Ross VideocoreChannel Partner/ Reseller/ DistributorRecommended videography partner for capturing wedding videos.
• 6th Day FilmscoreChannel Partner/ Reseller/ DistributorRecommended videography partner for wedding films.
• The Floral Barn by Shoup'scoreChannel Partner/ Reseller/ DistributorRecommended florist partner for wedding floral arrangements.
• Wedding Florals by PattycoreChannel Partner/ Reseller/ DistributorRecommended florist partner for wedding flowers.
• Camino & CocoreChannel Partner/ Reseller/ DistributorRecommended florist partner for wedding floral design.
• Hampton Inn WestfieldminorChannel Partner/ Reseller/ DistributorRecommended hotel partner for out-of-town wedding guests, located in Westfield, Indiana.
• Holiday Inn WestfieldminorChannel Partner/ Reseller/ DistributorRecommended hotel partner for guest accommodations, located in Westfield, Indiana.
• Marriott Springhill Suites WestfieldminorChannel Partner/ Reseller/ DistributorRecommended hotel partner for wedding guests, offering suites for extended stays.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Others

• The Knot Worldwide: Largest U.S. wedding planning marketplace and vendor directory (parent of The Knot and WeddingWire). Drives significant venue-discovery traffic and pricing transparency for couples, shaping the competitive backdrop in which White Willow acquires customers.
• WeddingWire: Wedding vendor marketplace and planning platform where couples compare venues, read reviews, and request quotes. A primary inbound channel for barn-venue discovery and a key comparator on pricing for venues like White Willow.
• Here Comes The Guide: Long-standing wedding venue directory and editorial resource covering barns, farms, and event venues across the U.S. Functions as a marketing and SEO ecosystem that influences how barn venues like White Willow are discovered and evaluated.

Broad incumbents

• Conrad Indianapolis: Luxury downtown Indianapolis hotel that markets dedicated wedding and event space. Competes for the same wedding clientele with broader amenities (guest rooms, multiple event venues, full F&B) but lacks the historic-barn and outdoor-chapel positioning that defines White Willow.
• JW Marriott Indianapolis: Large Indianapolis hotel with substantial ballroom and event capacity marketed to weddings and galas. Serves as a national-brand incumbent competing for high-end Indianapolis weddings where couples want on-site accommodations and full-service planning.
• The Renaissance Indianapolis North: Upscale hotel near the Indianapolis suburbs offering wedding ceremonies and receptions. Targets the same North-Indianapolis / Hamilton County couple demographic as White Willow but with hotel-style accommodations and corporate-event synergy.

Direct peers

• The Hawthorne Indianapolis: Indianapolis-area event venue that hosts weddings and private celebrations. Operates a comparable single-site, full-service model with in-house coordination and curated vendor partnerships targeting the same Indianapolis metro couple demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/white-willow-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Willow Farms