What Betamode Gmbh does

Betamode GmbH is a Munich-based Customer Experience (CX) consulting firm founded in 2021 as a private German limited liability company. The firm supports enterprises in commodity markets in differentiating through customer centricity rather than price competition. Its core offering is the "Customer Experience Operating System" (CX OS), a proprietary iterative improvement process combining principles from Lean Startup, Design Thinking/Design Sprint, and qualitative market research. The CX OS is structured to run as a resource-efficient background process parallel to clients' daily operations and focuses on end-to-end customer journey optimization, functional and emotional alignment of brand promise with experience, and cross-functional team collaboration.

Betamode commercializes this methodology through three packaged professional services: CX Workshop (1-hour remote session), CX Coaching (3-hour remote coaching), and CX Projekt (custom scope-based consulting engagement). All services are delivered remotely using Miro as a collaborative platform, with deliverables and templates exported to clients. The GTM is sales-led, with 20-minute Calendly-booked discovery calls targeting C-suite (CEO, CMO, CCO, CXO) and operational CX personas (CX Managers, Product Owners), supplemented by a community-led motion via a 1,400+ member Design Sprint Meetup community and partnerships with German Entrepreneurship (Start2), Munich Business School, and Berlin Finance Initiative.

The client base spans DAX-listed corporates and mid-market firms (ImmoScout24, E.ON, SIXT, Nokia, BSH Hausgeräte, Lufthansa Aviation Training, DriveNow, ProSiebenSat.1 Media, Ostdeutscher Bankenverband) plus government/development (GIZ) engagements. Pricing is quote-based and not publicly disclosed, structured as pay-as-you-go for short sessions and multi-year contracts for larger projects. The firm has 1-10 employees and is led by founder Markus Endlein.

Name

Betamode Gmbh

Legal name

BETAMODE GmbH

Website

https://betamode.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Betamode GmbH is a Munich-based Customer Experience consulting firm (founded 2021) that delivers remote CX Workshop, CX Coaching, and CX Projekt engagements using its proprietary CX OS methodology, serving DAX corporates, Mittelstand firms, and startups across multiple verticals in the DACH region.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Customer experience consulting
• CX strategy services
• Design sprint facilitation
• Customer journey optimization
• Experience design consulting

Headquarters

HQ city

Kirchheim Bei München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CX Consulting Services: Professional services revenue through consulting engagements including CX Workshops (1-hour remote sessions), CX Coaching (3-hour remote sessions), and custom CX Projects with variable duration based on scope. Services delivered remotely with exports of deliverables and templates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Betamode GmbH is a Customer Experience consulting boutique that helps enterprises differentiate in commodity markets by running iterative customer-experience improvement engagements. It delivers three fee-based services — a 1-hour remote CX Workshop, a 3-hour remote CX Coaching session, and variable-duration custom CX Projects — all structured around its proprietary Customer Experience Operating System (CX OS) methodology, which blends Lean Startup, Design Thinking/Design Sprint, and qualitative market research, and is delivered remotely on the Miro collaborative whiteboard.

Product overview

Betamode GmbH is a CX consulting firm offering three core service products: CX Workshop (1-hour remote session), CX Projekt (custom consulting engagement), and CX Coaching (3-hour remote session). These services are delivered through their Customer Experience Operating System (CX OS) methodology, which combines Lean Startup, Design Thinking/Design Sprint, and qualitative market research principles. The company also operates a unique shop where customers apply to purchase merchandise, distinguishing them from traditional e-commerce models.

Differentiator

Problem solved

Functional benefit

Brands

• Customer Experience Operating System (CX OS): An iterative improvement process for holistic customer experience, combining principles from Lean Startup, Design Thinking/Design Sprint, and qualitative market research.
• CX Workshop
• CX Projekt
• CX Coaching

Products and services

• CX Workshop

Quantifiable outcome

• Holistic CX leaders outperform industry competitors by 6x in annual profitability growth (Accenture 2021)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• German Entrepreneurship (Start2)coreStrategic or Co-development PartnerPartner network connecting startups, investors, companies, universities, and public organizations. Supports innovation ecosystems worldwide. Betamode participates in their ecosystem for startup connections and innovation community engagement.
• Munich Business SchoolcoreStrategic or Co-development PartnerBest-ranked private university for business in Germany (WirtschaftsWoche Ranking 2022). Provides access to academic talents and potential future employees. Betamode benefits from talent pipeline and academic credibility.
• Berlin Finance InitiativeminorStrategic or Co-development PartnerStrengthens Berlin's position as leading FinTech hub in EU. Acts as voice for new technologies in financial services and digital economy. Network connection for fintech and finance sector opportunities.
• CalendlycoreTechnology or IntegrationScheduling platform for appointment booking. Used for 20-minute discovery calls and service scheduling. Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA. Data processing covered under Standard Contractual Clauses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ustwo: Global digital product and experience studio combining design, technology, and research for enterprise brands. Comparable on customer experience design, design sprints, and remote workshop delivery via digital tools.
• Livework Studio: European service design consultancy applying design thinking to end-to-end customer journey transformation. Comparable on service design methodology and CX-centric enterprise transformation.
• 9pm: Berlin-based digital agency focused on digital customer experience, brand experience, and design sprints for enterprise clients. Comparable on CX workshop delivery and CX strategy focus.
• Dark Horse Innovation: German innovation consultancy using Design Sprints and corporate-startup collaboration to help corporates build new ventures. Comparable in DACH footprint, Sprint-led methodology, and enterprise target segment.
• HYVE Innovation: Munich-headquartered innovation and CX consultancy running corporate accelerators, hackathons, and customer-centric venture building. Comparable on DACH presence, hackathon/CX project delivery, and enterprise buyer.
• Rheingold: Cologne-based qualitative market research and consumer insight firm. Comparable on the qualitative CX research component of the CX OS and on serving German enterprise marketing and brand teams.
• Workroom: Munich-based CX and service design consultancy that combines strategy, research, and Design Sprint-style facilitation for enterprise clients. Directly comparable on geography, methodology, and buyer persona.

Broad incumbents

• IDEO: Pioneering global design and innovation firm, creator of Design Thinking frameworks that underpin Betamode's CX OS. Comparable on methodology DNA, but serves much larger enterprise transformations globally.
• Accenture Song (formerly Interactive): Global CX, design, and marketing services arm of Accenture. Comparable on the CX consulting offering cited by Betamode in its market context (Accenture 2021 study), with vastly greater scale and end-to-end delivery.
• frog design: Global design and innovation consultancy, part of Capgemini Invent, offering CX strategy, design, and engineering. Overlaps with Betamode's CX OS methodology but at much larger scale and with technology implementation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/betamode

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betamode Gmbh