What Uncaged does

Uncaged is a privately held, founder-controlled full-service creative agency that has been delivering brand and customer experience work for global enterprises for approximately 18 years (as of 2024). The firm is organized around six service pillars — Marketing, Strategy & Insights, Creative, Digital Development, Design & Artwork, and Management — and combines advertising expertise with strategic insight and emerging technology (data-driven art, NFT drops, immersive campaigns) to produce brand experiences. Its marquee proof points include the Oracle Red Bull Racing Velocity Series 2.0 campaign during the 2024 F1 season (500 ETH primary sales, 70 ETH secondary sales, £1.75M initial revenue, sold out within one hour at 0.5 ETH per pass) and the Decision Matrix campaign with artist Kjetil Golid (377 unique race pieces plus 2,000 public pieces, £100K initial revenue, sold out in 24 hours at 0.1 ETH per artwork).

Uncaged makes money as a professional services agency, selling project-based creative and digital development engagements to enterprise brand clients through a sales-led go-to-market anchored on direct engagement, referrals, and portfolio/case-study demonstrations. Pricing is not publicly disclosed and is presumed to be quote-based per project. The agency serves large global brands across automotive/motorsport (Oracle Red Bull Racing, Audi), technology (Google, Sony), entertainment and gaming (Disney, Ubisoft), consumer goods (Gillette), beverages (Coca-Cola), and travel/lifestyle (Virgin), indicating a horizontal segmentation strategy targeting enterprise marketing budgets rather than a single vertical. Customer acquisition is supported by organic social presence on LinkedIn and X (Twitter) and by mid-funnel case-study content published on its website (uncaged.xyz).

The firm is led by four founders — Ben Cowley (CEO), Adam Crowle (Client Services Director), Ovie Faruq (Creative Director), and Michael Anderson (Strategy Director & Innovation Lead) — who together hold operational and strategic ownership; no external institutional investment, parent company, or subsidiaries are disclosed. Operating geographies are not formally itemized, but the agency claims a global footprint via its multinational logo book and 18-year track record. No funding rounds, revenue figures, headcount, patents, certifications, or M&A activity are disclosed in the available source material.

Name

Uncaged

Legal name

Uncaged

Website

https://uncaged.xyz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Uncaged is a privately held, founder-led full-service creative agency with 18 years of experience delivering brand and customer experience work — including data-driven art and NFT-enabled campaigns — for global enterprise clients such as Oracle Red Bull Racing, Google, Disney, Audi, and Coca-Cola.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Brand experience design
• Marketing campaign development
• Digital development services
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand and customer experience services including marketing campaigns, strategy, creative development, digital development, design, artwork, and project management for enterprise brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Uncaged is a full-service creative agency that develops and delivers brand and customer experience services for global enterprise clients. Its core offerings span Marketing, Strategy & Insights, Creative, Digital Development, Design & Artwork, and end-to-end project Management. The agency combines traditional advertising expertise with emerging technologies (data-driven art, NFTs, immersive experiences) to produce campaigns such as the Oracle Red Bull Racing Velocity Series 2.0 and the Decision Matrix with Kjetil Golid.

Product overview

Uncaged is a full-service creative agency offering a comprehensive suite of brand and customer experience services. The agency's portfolio includes six core service offerings: Marketing, Strategy & Insights, Creative, Digital Development, Design & Artwork, and Management. The agency specializes in campaign development, as evidenced by their major projects like the Oracle Red Bull Racing Velocity Series 2.0 campaign and the Velocity Series Kjetil Golid campaign. These case studies demonstrate their capability in developing data-driven art campaigns, immersive brand experiences, and NFT/digital collectible offerings for global brands, leveraging emerging technologies and strategic brand positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Creative campaigns designed to do more than share a message; they inspire action among communities, customers, and fans through compelling brand narratives and engagement strategies for enterprise brand clients.
• Strategy & Insights Services Strategic concepts that help brands push boundaries and carve out unique market positions to drive awareness, participation, conversion, and loyalty for enterprise brand clients.
• Creative Services Brand narrative development through engaging customer experiences that bring stories to life in distinctive and memorable ways for enterprise brand clients.
• Digital Development Services Navigation of the new digital landscape through partnerships with emerging technology experts to drive meaningful innovation for enterprise brand clients.
• Design & Artwork Services Visual design and artwork creation ensuring advertising and marketing content is not just seen but remembered, through distinctive and impactful visual communication for enterprise brand clients.
• Management Services End-to-end project management from strategy and creativity through production, delivery, and activation, keeping projects on track at every step for enterprise brand clients.
• Oracle Red Bull Racing Velocity Series 2.0 Campaign A data-driven art campaign delivered for Oracle Red Bull Racing during the 2024 F1 season, featuring ETH-denominated passes that sold out in one hour at 0.5 ETH per pass, generating £1.75M in initial revenue, with 500 ETH in primary sales and 70 ETH in secondary sales.
• Velocity Series Kjetil Golid Decision Matrix Campaign A Decision Matrix campaign developed with Oracle Red Bull Racing and artist Kjetil Golid to celebrate 20 years in Formula 1, comprising 377 unique race-coded art pieces and 2,000 additional public pieces that sold out within 24 hours at 0.1 ETH per piece, generating £100K in initial revenue.

Quantifiable outcome

• Oracle Red Bull Racing Velocity Series: 500 ETH primary sales, 70 ETH secondary sales, £1.75M initial revenue, sold out in one hour
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kjetil GolidcoreStrategic or Co-development PartnerWorld renowned artist collaboration for the Velocity Series Decision Matrix campaign with Oracle Red Bull Racing to celebrate 20 years in Formula 1. The campaign included 377 unique art pieces representing F1 races with distinct colour palettes, plus 2,000 additional public pieces. Uncaged managed creative, marketing, social media, design, artwork, tech activations, and project management.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TBWA\\Worldwide: TBWA is a large global creative network running disruptive campaigns for Apple, Adidas, and many enterprise brands — a broad incumbent in the same full-service creative agency category as Uncaged.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative network known for work with Nike, Coca-Cola, and other iconic brands — a broader incumbent whose full-service creative offerings and global brand partnerships overlap with Uncaged's space.

Direct peers

• MediaMonks (S4 Capital): MediaMonks operates as a digital-first creative and production powerhouse delivering brand experiences, content, and tech-driven campaigns for global enterprises — a like-for-like peer to Uncaged's integrated creative + digital development model.
• Huge (Havas): Huge is a digital experience agency delivering strategy, creative, design, and technology for global enterprises — closely matching Uncaged's integrated Service lines across Marketing, Strategy, Creative, Digital Development, and Design.
• R/GA: R/GA is a global creative agency that combines brand storytelling with emerging technology and product innovation, serving enterprise clients across digital experiences — directly comparable to Uncaged's full-service, tech-enabled creative offering for global brands.
• Mother Design: Mother is an independent creative agency network with brand-defining campaigns and design-led innovation — directly comparable to Uncaged's independent, founder-led model and brand-and-customer-experience focus.
• AKQA (WPP): AKQA is a digital creative agency designing brand experiences, products, and services for global enterprises, with strong emphasis on emerging tech — overlapping with Uncaged's digital development, design, and innovation services.
• Droga5 (Accenture Song): Droga5 is a full-service creative agency known for bold campaigns for global brands such as Google, Audi, and Coca-Cola — directly overlapping with Uncaged's marquee client roster and full-service creative remit.
• Anomaly: Anomaly is a creative agency that blends advertising, product, and content creation for global brands — comparable to Uncaged's positioning at the intersection of advertising expertise and emerging technology-led brand experiences.
• 72andSunny: 72andSunny is a full-service creative agency with a strong track record of brand experience, cultural, and activation work for global brands — comparable to Uncaged's emphasis on immersive, community-building campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DunkedCookie
• LinkedInlinkedin.com/company/uncaged-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncaged