1 Call

What 1 Call does

One Call Insurance Services Limited is an FCA-authorised (firm reference 302961) UK insurance broker founded in 1995 and headquartered in Doncaster, operating an insurance comparison and brokerage platform that aggregates quotes from a panel of over 130 insurers and brokers for car insurance (with smaller panels for motorbike, van, and specialist lines). The company serves two customer segments: individual consumers seeking personal-lines cover (car, van, motorbike, home, contents, travel, pet, bicycle, caravan, life) and small-to-medium businesses requiring commercial cover (motor fleet, liability, professional indemnity, cyber, trade, hospitality, and property-owner products). It monetises by earning commissions from insurance providers for each policy placed through its online quote tools, partner referrals (GoShorty, Cover4Caravans, Quotezone), and UK-based contact centres, with supplementary revenue from an in-house regulated accident-management subsidiary (One Call Claims Limited) that handles non-fault claims.

The technology stack is a web-and-app-based quote-comparison layer with sub-domain quotation engines per product line (e.g., car.onecallinsurance.co.uk, van.onecallinsurance.co.uk), a customer portal for policy documents and claims, and dedicated iOS and Android applications. The commercial division runs on the Acturis platform for business-insurance quote generation. Distribution is digital-first (website, mobile apps, organic social) supported by UK contact centres for complex or assisted sales, with brand strength evidenced by 430,000+ Trustpilot reviews rated 'Excellent'.

The business model is commission-based affiliate-referral: the company does not underwrite risk itself and instead routes customers to provider panels, earning a percentage of premium per placement. Multi-line bundling (with a £40 multi-policy discount), free breakdown cover, free motor legal cover, and European cover standard on motorbike policies support retention and cross-sell. There are no reported funding rounds, M&A transactions, or leadership changes in the input data; the firm is a privately held limited company with 501-1,000 employees and operates exclusively in the United Kingdom.

Name

1 Call

Legal name

One Call Insurance Services Limited

Website

https://onecallinsurance.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

One Call Insurance Services Limited is a UK-based, FCA-authorised insurance broker operating an online comparison and brokerage platform that aggregates quotes from 130+ providers for personal lines (motor, home, travel, pet) and commercial insurance, serving individual consumers and small businesses across the United Kingdom.

Ownership category

akta.pro rank

Product category

Insurance Brokerage & Price Comparison

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage
• Price comparison platform
• Personal lines insurance
• Commercial insurance broker
• Multi-carrier quote engine

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: One Call Insurance acts as an insurance broker, earning commissions from insurance providers for each policy sold through their platform. They compare prices from their panel of providers and earn a commission for each successful policy placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

1 Call Insurance Services Limited is a UK FCA-authorised insurance broker that aggregates and distributes personal and commercial insurance products through its own comparison platform, mobile apps and UK contact centres. It compares quotes from a panel of over 130 insurers and brokers for car insurance (with sub-panels for motorbike and van cover) and offers commercial lines through One Call Commercial on the Acturis platform, earning commissions on each policy placed or referred to partner specialists.

Product overview

One Call Insurance is an FCA-authorized insurance broker operating a comparison platform that aggregates quotes from a large panel of UK insurance providers. The core offering is a multi-product insurance marketplace covering personal lines (car, van, motorbike, home, travel, pet, bicycle, caravan) and commercial business insurance (liability, fleet, trade, property). The platform functions as an insurance supermarket model, comparing quotes from over 130 providers for car insurance and offering tailored solutions through specialist sub-products for young drivers, learners, classic cars, and electric vehicles. Business insurance products are offered through One Call Commercial with Acturis-powered quote tools. The service includes a customer portal, mobile apps, 24/7 claims and breakdown services, and operates UK-based contact centres. The company earns commissions from insurance providers and partner referrals to GoShorty (temporary insurance), Cover4Caravans, and Quotezone.

Differentiator

Problem solved

Functional benefit

Brands

• One Call Commercial: Business insurance division offering commercial insurance products including combined liability, contractors all risk, cyber insurance, motor fleet, and professional indemnity.
• One Call Claims

Products and services

• Car Insurance
• Comprehensive Car Insurance Highest level of UK motor cover, including Third Party, Fire and Theft plus protection for occupants and car repairs/replacement, sourced via the 130+ provider panel.
• Van Insurance Van cover comparing quotes from up to 16 insurers, with roadside assistance, legal cover and a free replacement vehicle for no-fault accidents.
• Motorbike Insurance Comprehensive cover for all bike types comparing quotes from up to 25 insurers, including standard breakdown, legal cover and European cover.
• Temporary Car Insurance Flexible fully comprehensive short-term car cover from 1 to 28 days (up to 84 days available), provided through partner GoShorty without affecting No Claims Bonus.
• Temporary Van Insurance Flexible fully comprehensive short-term van cover from 1 to 28 days for occasional drivers or specific occasions, provided through partner GoShorty.
• Classic Car Insurance Specialist cover for cars over 15 years old, tailored to classic vehicle owner requirements.
• Specialist Car Insurance Expertly tailored policies for non-standard vehicle requirements sourced via the broker panel.
• Young Driver Car Insurance Affordable car insurance for young drivers delivered in partnership with MyFirst.
• Learner Driver Car Insurance Comprehensive cover tailored for individuals learning to drive.
• Electric Car Insurance Specialist cover for electric vehicles, with terms appropriate to EV ownership.
• Bicycle Insurance Cover for theft, damage and liability for bicycles, with tiered pricing up to £1,500, £1,500–£3,000 and over £3,000, delivered via partner Quotezone.
• Caravan Insurance Comprehensive cover for touring and static caravans, including up to 240 days of continental cover, delivered via partner Cover4Caravans.
• Scooter Insurance Insurance cover for scooters, distributed through 1 Call's panel.
• Home Insurance Comprehensive home cover offering buildings, contents or combined policies for UK homeowners.
• Holiday Home Insurance Specialist cover for holiday home properties.
• Unoccupied Home Insurance Specialist cover for residential properties that are temporarily unoccupied.
• Travel Insurance Cover for travel-related risks and emergencies, distributed via partner JustTravelCover.
• Pet Insurance Cover for veterinary costs and pet-related incidents for UK pet owners.
• Life Insurance Life insurance products offered through the Mortgage Hub partnership.
• Combined Liability Insurance Business cover combining multiple liability protections, offered through One Call Commercial.
• Contractors All Risk Insurance Cover for contractors against various project risks, offered through One Call Commercial.
• Cyber Insurance Protection against cyber risks and digital threats for UK businesses, offered through One Call Commercial.
• Directors & Officers Insurance Cover protecting company leadership from personal liability, offered through One Call Commercial.
• Employers' Liability Insurance Legally required cover for employee injury or illness arising from work, offered through One Call Commercial.
• Haulage Fleet Insurance Cover for commercial haulage and fleet operations, offered through One Call Commercial.
• Manufacture & Wholesale Insurance Cover for manufacturing and wholesale business operations, offered through One Call Commercial.
• Motor Fleet Insurance Multi-vehicle cover with tailored cost-effective solutions for business fleets, offered through One Call Commercial.
• Motor Trade Insurance Cover for motor trade businesses and their operations, offered through One Call Commercial.
• Office & Surgery Insurance Cover for professional offices and medical surgeries, offered through One Call Commercial.
• Professional Indemnity Insurance Protection against claims of professional negligence, offered through One Call Commercial.
• Property Owners Insurance Cover for residential and commercial property owners, offered through One Call Commercial.
• Pub Insurance Specialist cover for pub businesses, offered through One Call Commercial.
• Public Liability Insurance Financial protection against third-party damage or injury at work, offered through One Call Commercial.
• Restaurant Insurance Comprehensive cover for hospitality businesses including restaurants, offered through One Call Commercial.
• Self Employed Professional Insurance Cover tailored for self-employed professionals, offered through One Call Commercial.
• Self-Drive Hire Fleet Insurance Cover for self-drive hire vehicle fleets, offered through One Call Commercial.
• Shop & Salon Insurance Cover for retail shops and salon businesses, offered through One Call Commercial.
• Taxi Fleet Insurance Cover for taxi and private hire vehicle fleets, offered through One Call Commercial.
• Tradesman Insurance Cover for tradespeople including tools protection and public liability, offered through One Call Commercial.
• Claims Management Service 24/7 claims service including online portal, phone support and accident management, operated by One Call Claims Limited on behalf of One Call Insurance Services Limited.
• Breakdown Service 24/7 breakdown reporting via the customer portal or phone, with basic breakdown cover included as standard in motor policies.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• GoShortyminorChannel Partner/ Reseller/ DistributorPartnership for temporary car and van insurance products. One Call Insurance collaborates with GoShorty, earning a commission for introductions. GoShorty handles the temporary insurance policies.
• Cover4CaravansminorChannel Partner/ Reseller/ DistributorPartnership for caravan insurance products. One Call Insurance connects customers with Cover4Caravans for touring and static caravan insurance, earning commission for each policy introduction.
• QuotezoneminorChannel Partner/ Reseller/ DistributorPartnership for bicycle insurance comparison quotes. One Call Insurance partners with Quotezone to provide bicycle insurance quotes, earning commission for policy placements.
• One Call ClaimscoreImplementation/ SI/ Consulting PartnerAccident management company handling non-fault claims on behalf of One Call Insurance Services Limited. One Call Claims Limited is authorised and regulated by the FCA.
• ActuriscoreTechnology or IntegrationTechnology platform for commercial insurance quotations. One Call Commercial uses Acturis for business insurance quote generation.
• Large Panel of Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPanel includes over 130 insurers and brokers for car insurance, up to 25 for motorbike, up to 16 for van. Providers include: Ageas, Allianz, AVIVA, AXA, Covea, Eridge, KGM, Markerstudy, NIG, Novitas, One Insurance, Paragon, Premier, Prestige, Sabre, and others.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Budget Insurance: UK online insurance broker specialising in motor, home, van and travel cover via a panel of providers. Direct multi-line broker competitor with similar panel-based economics.
• Confused.com: Pioneer UK insurance price-comparison site, owned by Admiral Group, comparing car, home, van and motorbike policies. Same multi-line aggregator category and customer base as One Call.
• Swinton Insurance: Long-established UK high-street insurance broker offering motor, home and commercial cover via a branch and contact-centre network. Closest analogue in terms of broker-led, multi-line UK personal lines distribution.
• Towergate Insurance: UK commercial and personal lines insurance broker with broad product coverage including motor fleet, liability, property and professional indemnity. Comparable broker-distribution model, particularly versus One Call Commercial.
• MoneySupermarket Group: Listed UK price-comparison platform spanning insurance, energy and financial products. Competes head-to-head with One Call on car, home, van and motorbike insurance comparison.
• GoCompare: UK insurance and financial services comparison site owned by Future plc, focused on motor and home insurance aggregation. Directly comparable online broker model and panel-based distribution.
• Compare the Market: UK's largest general insurance price-comparison aggregator, comparing motor, home, travel and pet cover across a wide panel of providers. Direct competitor to One Call in the same online quote-comparison category serving UK consumers.
• Hastings Direct: UK personal lines insurer and broker combining direct pricing with comparison-channel distribution. Competes in UK motor and home insurance with similar customer segments to One Call.

Broad incumbents

• Markerstudy Group: UK motor insurance group combining underwriting (e.g., Zenith, Highway) with broker distribution (Swinton acquisition). Relevant peer as both a panel provider and competitor across UK motor broker channels.
• Admiral Group: UK's largest personal motor insurer, also operating price-comparison brands (Confused.com, Compare.com). Overlaps with One Call across motor and home insurance distribution with much larger scale and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OneCallInsuranceUK
• LinkedInlinkedin.com/company/one-call-insurance-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 Call