Budget Insurance Services
Budget Insurance Services is a UK-based insurance intermediary that arranges car, van, home, and life insurance through a panel of UK insurers for individual consumers and small commercial vehicle owners. Operating as a trading name of BISL Limited since 1996 and part of the Marker Study Group.
- Company typePrivate
- Founded1996
- HeadquartersPeterborough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Budget Insurance Services does
Budget Insurance Services is a UK-based insurance intermediary that operates as a trading name of BISL Limited (registered in England, company number 3231094). Founded in 1996 and headquartered in Peterborough, the company arranges car, van, home, and life insurance policies on behalf of a panel of UK insurers, serving individual consumers and small commercial vehicle owners across the United Kingdom (excluding the Channel Islands and Isle of Man). The business is part of the Marker Study Group and is authorised and regulated by the Financial Conduct Authority (FCA registration number 308896).
The company's product portfolio centres on motor insurance — car and van policies offered at three coverage tiers (comprehensive, third-party fire and theft, and third-party only) — supplemented by home insurance, life insurance, and a suite of add-on modules including Motor Legal Protection, Breakdown Cover (delivered via RAC), Guaranteed Replacement Vehicle (ARAG), Keycare Cover (Fortegra), Tools Cover, and Personal Accident Cover. A short-term insurance sister brand called Jaunt provides temporary car cover for durations of 1 hour to 28 days. The technology layer is a direct-to-consumer web platform (budgetinsurance.com) supported by a 24/7 My Account self-service portal for policy management, document retrieval, and payments, plus phone-based sales and customer service channels.
Budget Insurance generates revenue through commission paid by its panel of insurers on policies arranged, together with fees on add-on products. Customers can pay premiums as a single annual sum or in monthly instalments subject to credit status. Acquisition is driven primarily by the company's website, search-engine-optimised content marketing (Insurance Insider blog, knowledge base), and social channels (Facebook, YouTube). The company claims to have served approximately 3-4 million customers over its 25-year history and holds an Excellent Trustpilot rating across more than 12,000 reviews. Operational scale is modest — 51-100 employees — with two registered offices in Peterborough (Fusion House and Pegasus House).
Budget Insurance Services firmographics
Firmographics- Name
- Budget Insurance Services
- Legal name
- BISL Limited
- Website
- https://budgetinsurance.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Budget Insurance Services is a UK-based insurance intermediary that arranges car, van, home, and life insurance through a panel of UK insurers for individual consumers and small commercial vehicle owners. Operating as a trading name of BISL Limited since 1996 and part of the Marker Study Group.
- Ownership category
- akta.pro rank
Budget Insurance Services industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
- akta.pro secondary industry
- Whole Life Insurance (FSAIABAA)
Keywords
Where Budget Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Budget Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Intermediary Services: Budget Insurance operates as an insurance intermediary (arranger and administrator) earning commission from panel of UK insurers. Customers pay premiums for car, van, home, and life insurance policies arranged through Budget Insurance. The company also earns fees for additional products such as Motor Legal Protection, Breakdown Cover, Guaranteed Replacement Car/Van, Keycare, and Tools Cover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No publicly disclosed pricing - quote-based model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Budget Insurance Services product offering
Product offeringCore offering
Budget Insurance Services operates as a UK-based insurance intermediary arranging car, van, home, and life insurance policies on behalf of a panel of selected UK insurers, distributed directly to consumers via its website and phone channels. The company provides online quote generation, 24/7 claims support, and self-service policy management through its My Account portal, earning commission from insurers and fees on add-on products such as Breakdown Cover, Motor Legal Protection, and Guaranteed Replacement Vehicle cover.
Product overview
Budget Insurance Services operates as a UK-based insurance intermediary offering a multi-product portfolio across car, van, home, and life insurance categories. The core offerings are motor insurance products (car and van) with three coverage levels: Comprehensive, Third Party Fire and Theft, and Third Party Only. The company provides an online quote and policy management platform through its My Account portal, with additional add-on modules including Motor Legal Protection, Breakdown Cover (via RAC), Guaranteed Replacement Car/Van, Keycare Cover, and Personal Accident Cover. For short-term needs, the Jaunt sub-brand provides flexible temporary car insurance for up to 28 days. Budget Insurance works with a UK network of leading insurers for motor products and a selected insurer for life insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Jaunt: Short-term car insurance brand offering flexible cover for 1 hour to 28 days. A sister brand of Budget Insurance providing temporary car insurance.
Products and services
- Car Insurance Motor insurance for private vehicles in the UK, available at three cover levels: Comprehensive, Third Party Fire and Theft, and Third Party Only. Customers obtain quotes online and can add optional coverages such as Breakdown Cover, Motor Legal Protection, Guaranteed Replacement Car, Keycare, and Personal Accident Cover.
- Van Insurance Commercial and private van insurance for UK van owners, available at Comprehensive, Third Party Fire and Theft, and Third Party Only levels. Optional add-ons include RAC Van Breakdown Cover, Guaranteed Replacement Van, Van Keycare, and Tools Cover for tools transported in the van.
- Home Insurance Buildings and contents insurance for UK residential property owners and renters. Customers can add Family Legal Protection and Home Keycare Cover as optional add-ons. 24/7 home claims helpline support is provided.
- Life Insurance Life insurance policies providing financial protection for policyholders' families, arranged through a selected UK insurer. Life insurance customers receive a free Simple Will via partner solicitors (Farewill in England/Wales, Gildeas in Scotland, Stewarts in Northern Ireland).
- Jaunt Short-Term Car Insurance Temporary comprehensive car insurance offered via the Jaunt sister brand, providing flexible cover from 1 hour up to 28 days for occasions such as borrowing a car, weddings, or moving home.
- Tools Cover Standalone add-on insurance for tools and equipment transported in vans, protecting tradespeople and contractors against theft, loss, or damage to their work tools.
- My Account Portal Online self-service portal allowing policyholders to view and download policy documents, make changes to policies, add or remove drivers, change vehicle details, update contact information, make payments, and view payment schedules at any time.
Quantifiable outcome
- Trusted by 4 million customers over 25 years
- +1 more outcomes
Companies that use Budget Insurance Services
Customer profileSegments4 records
Ideal customer profiles4 records
Budget Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Budget Insurance Services partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Jaunt (Sister Brand)minorJaunt is Budget Insurance's sister brand for short-term car insurance, offering flexible cover from 1 hour to 28 days. Budget Insurance refers customers needing temporary cover to Jaunt. Policies are comprehensive when driving in the UK.
- RAC (Breakdown Cover)coreBreakdown Cover is provided by RAC Motoring Services. RAC is a core partner providing roadside assistance and recovery services as an add-on product for motor insurance policies. Van RAC Breakdown Cover also available.
- RAC Insurance LtdcoreMotor Legal Protection is administered by ACM ULR Ltd and underwritten by RAC Insurance Ltd. Family Legal Protection is also administered by ACM ULR Ltd and underwritten by RAC Insurance Ltd.
- ARAG plccoreGuaranteed Replacement Car/Van is administered by ACM ULR Ltd and underwritten by ARAG plc on behalf of SCOR UK Company Limited.
- KeycarecoreKeycare is the administrator for KeycareCover - protection for lost or stolen car/van keys. Keycare is underwritten by Fortegra Europe Insurance Company SE.
- Farewill LTDminorFree Simple Will provider for England and Wales residents who purchase life insurance. Part of Free Will Offer promotion. Registered in England and Wales (registration number 09701947).
- Gildeas LimitedminorFree Simple Will provider for Scotland residents who purchase life insurance. Registered in Scotland (registration number SC365972).
- Stewarts SolicitorsminorFree Simple Will provider for Northern Ireland residents who purchase life insurance. Registered in Northern Ireland (registration number NI603484).
- UK Panel of InsurerscoreFor motor insurance policies, Budget Insurance works with a UK network of leading insurers. For life insurance, they work with a selected insurer. As an insurance intermediary, they arrange policies with these insurer partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Budget Insurance Services competitors and assessment
Company assessmentDirect peers
- Direct Line Group: Direct Line Group is a major UK personal lines insurer operating brands like Direct Line and Churchill through direct-to-consumer channels. Closely comparable to Budget Insurance in target market (UK consumers), product mix (car, home, life), and direct distribution model, though at significantly larger scale.
- Admiral Group: Admiral is a leading UK direct-to-consumer car insurance intermediary with a multi-brand strategy (Admiral, Bell, Diamond, Gladiator). Strongly comparable to Budget Insurance in product focus (UK motor), value positioning, online direct distribution, and intermediary-led business model.
- Hastings Direct: Hastings Direct is a UK direct-to-consumer motor insurance intermediary targeting price-sensitive customers online. Closely comparable to Budget Insurance in target market (UK value car insurance customers), direct online model, and budget-oriented positioning, with overlapping product offerings.
- LV= (Liverpool Victoria): LV= is a UK mutual insurer offering car, home, and life insurance through direct and broker channels. Comparable to Budget Insurance in product mix (motor, home, life) and UK market focus, with overlapping value-segment customers and similar distribution approach.
- Churchill: Churchill is a UK direct-to-consumer insurance brand owned by Direct Line Group, offering car, home, and travel insurance. Comparable to Budget Insurance in target market, product mix, and direct online distribution model, with a similar value-tier brand positioning.
- Saga: Saga is a UK insurance and financial services provider focused on the over-50s market, offering car, home, and travel insurance. Comparable to Budget Insurance in product mix (car, home) and direct-to-consumer UK distribution, with a more demographically focused customer base and similar value-tier positioning.
Others
- Compare the Market: Compare the Market is a major UK price comparison website acting as an insurance intermediary across car, home, and life. Comparable to Budget Insurance as a UK insurance distribution channel and intermediary, though operating at much larger scale via the aggregator model rather than direct brand ownership.
- GoCompare: GoCompare is a UK price comparison website that intermediates car, home, and travel insurance. Comparable to Budget Insurance as a UK insurance intermediary reaching similar customer segments, though competing via aggregation rather than a single proprietary brand.
- MoneySupermarket: MoneySupermarket is a leading UK price comparison platform covering insurance, financial services, and utilities. Comparable to Budget Insurance as a UK insurance distribution intermediary, especially in car and home insurance where the two compete for the same value-conscious customers.
Broad incumbents
- Aviva: Aviva is a major UK and global insurance and savings provider with a broad product portfolio including car, home, and life insurance. Comparable to Budget Insurance as a UK multi-line insurer serving similar customer needs, though Aviva operates as a direct carrier with much larger scale and broader offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Budget Insurance Services social profiles
Digital presenceBudget Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Budget Insurance Services leadership team
Management profileNumber of profiles
Budget Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Budget Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Budget Insurance Services
What does Budget Insurance Services do?
Budget Insurance Services operates as a UK-based insurance intermediary arranging car, van, home, and life insurance policies on behalf of a panel of selected UK insurers, distributed directly to consumers via its website and phone channels. The company provides online quote generation, 24/7 claims support, and self-service policy management through its My Account portal, earning commission from insurers and fees on add-on products such as Breakdown Cover, Motor Legal Protection, and Guaranteed Replacement Vehicle cover.
Is Budget Insurance Services a public or private company?
Budget Insurance Services is a private company. It is classified as corporate owned and is currently operating.
When was Budget Insurance Services founded?
Budget Insurance Services was founded in 1996. It employs 51 to 100 people.
Where is Budget Insurance Services based?
Budget Insurance Services is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Budget Insurance Services make money?
One revenue line is on record: insurance Intermediary Services.
Who are Budget Insurance Services's main competitors?
Direct peers on record are Direct Line Group, Admiral Group, Hastings Direct, LV= (Liverpool Victoria), Churchill and Saga. Others are Compare the Market, GoCompare and MoneySupermarket. Aviva is listed as a broad incumbent.
Does Budget Insurance Services have an API?
No public API is recorded for Budget Insurance Services.
What industry is Budget Insurance Services in?
Budget Insurance Services's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of FSAIABAA, Whole Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.