Alignwell Chiropractic

What Alignwell Chiropractic does

AlignWell Chiropractic is a privately-held, single-location chiropractic practice headquartered at 340 E. Lakewood Blvd. in Holland, Michigan, operating under the AlignWell® brand. The practice delivers nervous system-focused chiropractic care to individuals and families, with a clinical model built around Torque Release Technique (delivered via the patented Integrator instrument), Webster Technique for prenatal care, Logan Technique, and Cox Flexion Distraction. The team comprises three licensed Doctors of Chiropractic (Dr. Andrew White as Owner/CEO, Dr. Blake Collins, Dr. Claire Sheridan) and four support staff across HR, front desk, marketing, and naturopathic assistant roles.

The practice's diagnostic and care delivery stack includes FDA-cleared CLA myINSiGHT technology (surface EMG, thermal scanning, and Heart Rate Variability testing), an on-site digital X-ray suite, and ICPA-informed pediatric and prenatal protocols. New patients undergo a two-day evaluation combining advanced scans, HRV testing, and imaging prior to the first adjustment. Patient intake is digitized through ChiroHD scheduling and IntakeQ online paperwork.

Revenue is generated on a fee-for-service professional services basis from in-person visits at the Holland clinic, with the practice operating as an in-network provider under most major insurance plans and also accepting self-pay patients. Pricing is not publicly disclosed. The customer base is exclusively direct-to-consumer, serving four persona segments — families with children (approximately one-third of patients), expectant mothers, general adults, and seniors — across the greater Holland, MI catchment area. Marketing is executed through content marketing, organic social media (Instagram, Facebook, YouTube), email communications, and active community engagement at the Holland Farmers Market.

Name

Alignwell Chiropractic

Legal name

AlignWell Chiropractic

Website

https://www.alignwell.life

Company type

Private

Operating status

Operating

Short description

AlignWell Chiropractic is a privately-held, single-location chiropractic practice in Holland, MI that delivers nervous system-focused care to individuals and families using FDA-cleared diagnostic scanning, Torque Release Technique, Webster Technique, and related gentle adjustment methods.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric & Family Chiropractic (HSADALAC)

akta.pro secondary industries

Prenatal & Postpartum Chiropractic (HSADALAD), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic care services
• Spinal adjustment techniques
• Pediatric chiropractic care
• Prenatal chiropractic services
• Nervous system diagnostics

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Chiropractic Care Services: Fee-for-service chiropractic care delivered in-person at the clinic. The practice is an in-network provider with most major insurance plans and also serves self-pay patients. New patient appointments span two days and include evaluation, imaging, and first adjustment. Ongoing care plans are individualized based on examination findings and patient health goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alignwell Chiropractic delivers in-person, nervous system-focused chiropractic care to individuals and families at a single Holland, MI clinic. Services span pediatric, prenatal, adult, and senior care using techniques such as Torque Release Technique (with the Integrator instrument), Webster Technique, Logan Technique, and Cox Flexion Distraction, supported by FDA-cleared CLA myINSiGHT scans, HRV testing, on-site digital X-ray, and a two-day new patient evaluation process. The practice is in-network with most major insurance plans and also accepts self-pay patients.

Product overview

AlignWell Chiropractic offers nervous system-focused chiropractic care through a unified practice model combining multiple gentle adjustment techniques. The core offering centers on Torque Release Technique, Webster Technique, Logan Technique, and Cox Flexion Distraction, with specialized care tracks for Pediatric, Pregnancy, Adult, and Senior patients. The practice integrates advanced diagnostic technology (CLA myINSiGHT scans, digital X-ray) to assess spinal alignment and nervous system function. Patient intake uses ChiroHD for scheduling and IntakeQ for online paperwork submission.

Differentiator

Problem solved

Functional benefit

Products and services

• Nervous System-Focused Chiropractic Care Holistic chiropractic care approach focused on identifying and treating subluxations (misalignments in the spine) to improve nervous system function and overall health, serving individuals and families from infants through seniors.
• Torque Release Technique Gentle, precise chiropractic technique using a specialized Integrator instrument to adjust the spine, reducing inflammation and improving communication between brain and body without twisting or cracking. Suitable for patients of all ages.
• Webster Technique (Prenatal/Pregnancy Care) Specialized technique for pregnant women focusing on balancing the pelvis and reducing tension in ligaments supporting the uterus, designed to enhance comfort during pregnancy and promote optimal fetal positioning. All AlignWell doctors are ICPA Webster certified.
• Logan Technique Gentle, low-force technique involving light pressure on specific points on the sacrum, effective for alleviating pain and improving spinal alignment for patients of all ages including infants and seniors.
• Cox Flexion Distraction Gentle, hands-on treatment using a specially designed table to softly stretch and decompress the spine, relieving pressure, reducing pain, and improving movement for patients with back pain, sciatica, or disc-related issues.
• Pediatric Chiropractic Care Gentle chiropractic care for infants through adolescents supporting healthy growth, development, posture, movement, and nervous system function. Treats conditions including acid reflux, allergies, asthma, bed wetting, colic, ear infections, and learning disabilities.
• Pregnancy Chiropractic Care Chiropractic care during pregnancy using the Webster Technique to support pelvic balance, reduce nausea, decrease pelvic discomfort, promote optimal fetal positioning, and potentially reduce labor times.
• Adult Chiropractic Care Chiropractic care for adults addressing back pain, neck pain, headaches, migraines, blood pressure regulation, brain fog, numbness, organ function, sinus infections, sleep disorders, and prevention of surgery.
• Senior Chiropractic Care Chiropractic services for seniors including patient assessment, health maintenance, illness prevention, and treatment of illness or injury. Addresses increased range of motion, balance, coordination, and joint/disc degeneration, plus chronic conditions including COPD, Parkinson's, MS, spinal stenosis, and osteoarthritis.
• New Patient Evaluation (Two-Day Assessment) Comprehensive 60-minute evaluation using state-of-the-art technology including CLA myINSiGHT scans (surface EMG, thermal scanning, HRV), and digital X-ray suite when necessary, structured as a two-day new-patient appointment process that includes evaluation, imaging, consultation, and first adjustment.
• CLA myINSiGHT Diagnostic Scans FDA-cleared, non-invasive diagnostic technology including surface EMG, thermal scanning, and Heart Rate Variability testing for assessing nerve interference, muscle tension, and body adaptation to stress. Scans from base of spine to neck identify spinal misalignments and nervous system adaptability.

Quantifiable outcome

• Webster Technique may reduce labor times by up to 60%
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• TerAvest FarmsminorOthersFeatured vendor at the Holland Farmers Market highlighted in AlignWell's blog content series on local produce and nutrition. TerAvest Farms is based out of Hudsonville, MI with 30 acres of farmland and minimal pesticide use, supplying fresh produce to the Holland Farmers Market.
• Bowerman Blueberry FarmminorOthersFeatured vendor at the Holland Farmers Market in AlignWell's community blog content. Bowerman Blueberry Farm, established in 1954, operates a farm store, bakery, and restaurant, producing homemade blueberry products. Featured for their nutrient-dense blueberries rich in antioxidants and anthocyanins.
• Bodhi Tree Juice Co.minorOthersFeatured vendor at the Holland Farmers Market highlighted in AlignWell's nutrition content series. Located in Grand Haven, MI, Bodhi Tree Juice Co. offers vegan-friendly, gluten-free cold-pressed juices, smoothies, kombucha, and nut mylks, with a mission to bring healthy options to the community.
• Flagel's Sugar HouseminorOthersFeatured vendor at the Holland Farmers Market. Local maple syrup producer offering unrefined, unprocessed maple syrup as a whole-foods sweetener alternative. AlignWell highlights maple syrup's antioxidant properties in nutrition education content.
• Arnsman FarmminorOthersFeatured vendor at the Holland Farmers Market. Located southwest of Allendale, Arnsman Farm has been in business for over 40 years and specializes in heirloom tomatoes and diverse produce. Featured in AlignWell's produce spotlight content.
• Mann FarmsminorOthersFeatured vendor at the Holland Farmers Market highlighted in AlignWell's blog content on local apples and nutrition. Mann Farms offers a variety of apples and operates at the Holland Farmers Market on Wednesdays and Saturdays.
• Simpatico CoffeeminorOthersFeatured vendor at the Holland Farmers Market and local Holland storefront operator highlighted in AlignWell's community content. Simpatico Coffee offers organic, low-acid, shade-grown coffee sourced directly from farmers in Oaxaca, Mexico. Has two storefronts in Holland (North and South sides) including a drive-through and farmers market presence.
• Mud Lake FarmminorOthersFeatured vendor at the Holland Farmers Market producing elderberry syrup and herbal cordials. Mud Lake Farm is committed to creation stewardship and uses locally sourced honey in their products. AlignWell recommends elderberry syrup to patients during cold and allergy seasons as a drug-free holistic supplement.
• Lyons Fruit FarmminorOthersFeatured vendor at the Holland Farmers Market highlighted in AlignWell's blog content. Lyons Fruit Farm is based in Fennville, MI and offers a wide variety of fruits, vegetables, mushrooms, and specialty goods at the Holland Farmers Market and through their online store.
• Eighth Day FarmminorOthersFeatured vendor at the Holland Farmers Market featured in AlignWell's produce spotlight content. Eighth Day Farm focuses on creation care farming practices and offers subscription-based services for produce, composting, and plant purchases.
• Leutzinger FarmminorOthersFeatured vendor at the Holland Farmers Market highlighted in AlignWell's peaches blog post. Leutzinger Farm supplies seasonal produce including asparagus and late-season peaches to the Holland Farmers Market.
• International Chiropractic Pediatric Association (ICPA)coreStrategic or Co-development PartnerAlignWell's doctors are members of the ICPA and follow ICPA-informed chiropractic principles, particularly for pediatric and prenatal care. The practice references the ICPA website and follows ICPA protocols including the Webster Technique for pregnancy care.
• Major Insurance ProviderscoreOthersAlignWell is an in-network provider with most major insurance plans. The practice offers complimentary insurance benefits reviews to help patients understand coverage and out-of-pocket costs. This in-network status is a primary GTM differentiator reducing financial barriers to care.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• HealthSource Chiropractic: Franchised chiropractic network offering corrective and family care with insurance acceptance and multi-clinic rollout. Comparable in service mix and in-network insurance model, though it operates at franchise scale rather than independent single-clinic scale.
• The Joint Chiropractic: National chiropractic franchise operating walk-in clinics with standardized, lower-cost adjustments. Direct peer in the ambulatory chiropractic space, although it competes primarily on convenience and price rather than family-whole-person specialization.
• 100% Chiropractic: Multi-clinic chiropractic brand emphasizing family wellness, pediatric and prenatal care with branded technology and in-clinic cash/insurance hybrid model. Closely comparable to AlignWell in segment, tone, and whole-family positioning.

Broad incumbents

• Arrowhead Health Centers: Multi-specialty outpatient group integrating chiropractic, physical therapy, and medical services with insurance contracting. Comparable in combining chiro with broader wellness service lines, but at materially larger scale and across multiple locations.
• Chiro One Wellness Centers: Large multi-clinic chiropractic group with patient-centered, wellness-focused positioning and standardized intake protocols. Comparable patient experience and insurance-friendly model, but at significantly larger footprint and operational scale than AlignWell.

Emerging players

• Prenatal & Pediatric Chiropractic (ICPA-affiliated practices): ICPA member practices specializing in Webster Technique and pediatric chiropractic with nervous-system-focused branding — the same niche positioning AlignWell emphasizes. Highly comparable clinical and patient-acquisition model; competitive set includes any local ICPA-certified chiro in the Holland/Grand Rapids area.

Others

• Palmer College of Chiropractic: Premier chiropractic education institution (Dr. Claire Sheridan is a Palmer graduate). Not a direct competitor, but adjacent ecosystem player that trains the clinical talent pipeline AlignWell hires from and influences technique curriculum.
• ChiroHD: Practice management and scheduling software used by AlignWell for new-patient intake. Enabling technology vendor, not a competitor, but representative of the broader SaaS stack small chiro practices depend on to operate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlignWell.life

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alignwell Chiropractic